Brian Harbour Analyst Performance

Equity Analyst, Executive Director at Morgan Stanley

Brian Harbour is a stock analyst at Morgan Stanley focused in the retail/wholesale sector, covering 16 publicly traded companies. Over the past year, Brian Harbour has issued 32 stock ratings, including buy, hold, and sell recommendations. While full access to Brian Harbour's proprietary MarketBeat Analyst Rating is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Brian Harbour's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions.

Analyst Ratings, Coverage, and Performance Statistics

Analyst Rating

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Average Return

00.00% 12-Month ROI

Success Rate

00.00% Profitable Ratings

Total Ratings

34 Last 3 Years

Buy Recommendations

50.00% 16 Buy Ratings

Companies Covered

16 Unique Companies

Ratings Distribution

Rating	Percentage	Count
Strong Buy	0.0%	0 ratings
Buy	50.0%	16 ratings
Hold	43.8%	14 ratings
Sell	6.3%	2 ratings

Out of 32 total stock ratings issued by Brian Harbour at Morgan Stanley, the majority (50.0%) have been Buy recommendations, followed by 43.8% Hold and 6.3% Sell.

Best & Worst Calls

• Best Call

  00.0%

  PLNT

  Jan 2022

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• Worst Call

  000.0%

  PLNT

  Nov 2021

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Exchange Coverage

Exchange	Percentage	Count
NYSE	68.8% of companies on NYSE	11 companies
NASDAQ	31.3% of companies on NASDAQ	5 companies

Brian Harbour, an analyst at Morgan Stanley, currently covers 16 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.

Coverage Focus

Sector Icon	Sector	Percentage
	Retail/Wholesale 13 companies	81.3%
	Consumer Discretionary 2 companies	12.5%
	Consumer Staples 1 company	6.3%

Brian Harbour of Morgan Stanley specializes in stock coverage within the Retail/Wholesale sector, with additional focus on Consumer Discretionary and Consumer Staples companies.

Coverage Industries

Industry	Percentage
RETAIL - RESTRNTS 12 companies	75.0%
LEISURE&REC SVS 2 companies	12.5%
FOOD - MISC/DIVERSIFIED 1 company	6.3%
FOOD ITEMS - WHLE 1 company	6.3%

About Brian Harbour

Brian is an executive director in Morgan Stanley’s equity research department, with lead coverage of US restaurants and food distributors. From 2017 until assuming lead coverage in 2023, he was a member of John Glass’s top-ranked US restaurant and food distribution team. He joined Morgan Stanley in 2017 and previously held various positions in equity research, corporate strategy, and the chief of staff office at J.P. Morgan in New York from 2010 to 2017. Brian holds a BS in Business Administration & Accounting from Georgetown University.

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Brian Harbour's Ratings History at Morgan Stanley

Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe

Start Date

End Date

All Ratings Strong Buy Buy Hold Sell Rating

Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.
Available with a MarketBeat All Access Subscription

12-Month ROIUpgrade to All Access to use the All ROI Filter

Export to Excel

Company	Report Date	Action	Report Date Price	12-Month Price Target	Rating	12-Month Price & ROI	Details
CAVA CAVA Group	8/13/2025	Lower Price Target	$70.71	$97.00	Equal Weight	$0.00 00.00% ROI
WEN Wendy's	8/8/2025	Reiterated Rating	$9.96		Underweight	$0.00 00.00% ROI
BROS Dutch Bros	8/7/2025	Reiterated Rating	$57.96	$84.00	Overweight	$0.00 00.00% ROI
PTLO Portillo's	8/6/2025	Lower Price Target	$7.59	$10.00	Equal Weight	$0.00 00.00% ROI
SHAK Shake Shack	8/1/2025	Boost Price Target	$112.74	$126.00	Equal Weight	$0.00 00.00% ROI
SBUX Starbucks	7/30/2025	Reiterated Rating	$92.46	$103.00	Overweight	$0.00 00.00% ROI
USFD US Foods	7/14/2025	Reiterated Rating	$81.64	$89.00	Overweight	$0.00 00.00% ROI
PFGC Performance Food Group	7/14/2025	Boost Price Target	$96.47	$96.00	Equal Weight	$0.00 00.00% ROI
SHAK Shake Shack	7/14/2025	Boost Price Target	$140.07	$122.00	Equal Weight	$0.00 00.00% ROI
CAVA CAVA Group	7/14/2025	Set Price Target	$90.79	$107.00	Equal Weight	$0.00 00.00% ROI
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SG Sweetgreen	7/14/2025	Lower Price Target	$13.95	$17.00	Equal Weight	$0.00 00.00% ROI
DPZ Domino's Pizza	7/10/2025	Boost Price Target	$463.48	$514.00	Overweight	$0.00 00.00% ROI
DRI Darden Restaurants	6/18/2025	Boost Price Target	$223.26	$235.00	Overweight	$0.00 00.00% ROI
PFGC Performance Food Group	5/29/2025	Boost Price Target	$89.18	$93.00	Equal Weight	$0.00 00.00% ROI
LTH Life Time Group	5/9/2025	Boost Price Target	$28.74	$34.00	Equal Weight	$0.00 00.00% ROI
USFD US Foods	5/9/2025	Boost Price Target	$71.22	$84.00	Overweight	$0.00 00.00% ROI
SG Sweetgreen	5/9/2025	Lower Price Target	$14.77	$22.00	Equal Weight	$0.00 00.00% ROI
DPZ Domino's Pizza	4/29/2025	Boost Price Target	$491.22	$510.00	Overweight	$0.00 00.00% ROI
CAKE Cheesecake Factory	4/14/2025	Set Price Target	$46.81	$39.00	Underweight	$0.00 00.00% ROI
SG Sweetgreen	4/14/2025	Set Price Target	$20.40	$24.00		$0.00 00.00% ROI
PTLO Portillo's	4/14/2025	Set Price Target	$11.84	$12.00		$0.00 00.00% ROI
BROS Dutch Bros	4/14/2025	Set Price Target	$58.22	$80.00	Overweight	$0.00 00.00% ROI
BROS Dutch Bros	3/24/2025	Initiated Coverage	$65.55	$82.00	Overweight	$0.00 00.00% ROI
DRI Darden Restaurants	3/21/2025	Boost Price Target	$198.66	$217.00	Overweight	$0.00 00.00% ROI
CMG Chipotle Mexican Grill	3/3/2025	Upgrade	$54.04	$70.00	Overweight	$0.00 00.00% ROI
LTH Life Time Group	2/24/2025	Boost Price Target	$31.90	$30.00	Equal Weight	$0.00 00.00% ROI
MCD McDonald's	2/11/2025	Boost Price Target	$310.63	$340.00	Overweight	$0.00 00.00% ROI
SG Sweetgreen	1/21/2025	Lower Price Target	$33.49	$28.00	Equal Weight	$0.00 00.00% ROI
PFGC Performance Food Group	1/21/2025	Boost Price Target	$87.76	$96.00	Equal Weight	$0.00 00.00% ROI
PTLO Portillo's	1/21/2025	Lower Price Target	$11.74	$13.00	Equal Weight	$0.00 00.00% ROI
DPZ Domino's Pizza	1/21/2025	Lower Price Target	$427.35	$496.00	Overweight	$0.00 00.00% ROI
USFD US Foods	1/21/2025	Boost Price Target	$68.41	$82.00	Overweight	$0.00 00.00% ROI

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