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Craig Kennison

Craig Kennison Analyst Performance

Director of Research Operations Senior Research Analyst at Robert W. Baird

Craig Kennison is a stock analyst at Robert W. Baird focused in the consumer discretionary sector, covering 21 publicly traded companies. Over the past year, Craig Kennison has issued 29 stock ratings, including buy and hold recommendations. While full access to Craig Kennison's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Craig Kennison's coverage history, rating activity, and performance tendencies - helping individual investors make more informed trading decisions.

Analyst Rankings, Coverage, and Performance Statistics

Average Return
00.00% 12-Month ROI
Success Rate
00.00% Profitable Ratings
Total Ratings
86 Last 10 Years
Buy Recommendations
46.05% 35 Buy Ratings
Companies Covered
21 Unique Companies

Ratings Distribution

RatingPercentageCount
Strong Buy0.0%0 ratings
Buy46.1%35 ratings
Hold53.9%41 ratings
Sell0.0%0 ratings

Out of 76 total stock ratings issued by Craig Kennison at Robert W. Baird, the majority (53.9%) have been Hold recommendations, followed by 46.1% Buy.

Exchange Coverage

ExchangePercentageCount
NASDAQ
52.4% of companies on NASDAQ
11 companies
NYSE
47.6% of companies on NYSE
10 companies

Craig Kennison, an analyst at Robert W. Baird, currently covers 21 companies listed on NASDAQ and NYSE, with the majority traded on NASDAQ.

Coverage Focus

Sector IconSectorPercentage
Consumer Discretionary
17 companies
81.0%
Industrials
2 companies
9.5%
Technology
1 company
4.8%
Miscellaneous
1 company
4.8%

Craig Kennison of Robert W. Baird specializes in stock coverage within the Consumer Discretionary sector, with additional focus on Industrials and Technology companies.

Coverage Industries

IndustryPercentage
SPECIALTY RETAIL
5 companies
23.8%
LEISURE PRODUCTS
5 companies
23.8%
AUTOMOBILES
3 companies
14.3%
AUTOMOBILE COMPONENTS
3 companies
14.3%
COMMERCIAL SERVICES & SUPPLIES
2 companies
9.5%
SEMICONDUCTORS & SEMICONDUCTOR EQUIPMENT
1 company
4.8%
DISTRIBUTORS
1 company
4.8%
Miscellaneous
1 company
4.8%

About Craig Kennison

Craig Kennison is Baird’s Senior Analyst covering Consumer and Automotive Services as well as the Director of Research Operations. Prior to joining Baird in 1999, Craig worked in marketing and sales for the Eureka Company. In 2011, Craig was recognized among the “Best on the Street” by The Wall Street Journal in Leisure Goods & Services. Craig also has been recognized by StarMine for the accuracy of earnings estimates in the Automotive sector. He earned Baird’s G. Frederick Kasten Jr. Award for Quality, Integrity and Service in 2010 and is a United Way Tocqueville Society Member. Craig received a BA in economics, English and philosophy and an MBA in finance from the University of Wisconsin – Madison, where he is an alumnus of the Applied Security Analysis Program.

Craig Kennison's Ratings History at Robert W. Baird

Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.
Available with a MarketBeat All Access Subscription
12-Month ROIUpgrade to All Access to use the All ROI Filter
CompanyReport DateActionReport Date Price12-Month
Price Target
Rating12-Month
Price & ROI
Details
Carvana Co. stock logo
CVNA
Carvana
7/30/2026Set Price Target$59.59$72.00
Polaris Inc. stock logo
PII
Polaris
7/29/2026Boost Price Target$71.23$72.00Neutral
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
7/24/2026Boost Price Target$26.58$30.00Neutral
CarMax, Inc. stock logo
KMX
CarMax
6/18/2026Boost Price Target$47.34$55.00Outperform
Semtech Corporation stock logo
SMTC
Semtech
5/27/2026Boost Price Target$155.50$210.00Buy
Carvana Co. stock logo
CVNA
Carvana
5/15/2026Set Price Target$69.41$88.00
RideNow Group, Inc. stock logo
RDNW
RideNow Group
5/15/2026Boost Price Target$7.93$9.00Neutral
Semtech Corporation stock logo
SMTC
Semtech
5/12/2026Reiterated Rating$127.51Buy
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
5/6/2026Set Price Target$25.08$28.00
Patrick Industries, Inc. stock logo
PATK
Patrick Industries
5/1/2026Set Price Target$89.75$110.00
Carvana Co. stock logo
CVNA
Carvana
4/30/2026Set Price Target$79.39$88.00
Polaris Inc. stock logo
PII
Polaris
4/29/2026Boost Price Target$66.31$70.00Neutral
Semtech Corporation stock logo
SMTC
Semtech
4/16/2026Boost Price Target$99.30$122.00Buy
Winnebago Industries, Inc. stock logo
WGO
Winnebago Industries
3/26/2026Lower Price Target$32.80$42.00Neutral
RideNow Group, Inc. stock logo
RDNW
RideNow Group
3/10/2026Boost Price Target$6.70$7.00Neutral
Copart, Inc. stock logo
CPRT
Copart
2/20/2026Set Price Target$35.83$48.00Outperform
LCI Industries stock logo
LCII
LCI Industries
2/19/2026Set Price Target$147.03$150.00
CarMax, Inc. stock logo
KMX
CarMax
2/18/2026Boost Price Target$42.32$48.00Outperform
Mastercraft Boat Holdings, Inc. stock logo
MCFT
Mastercraft Boat
2/6/2026Set Price Target$25.09$28.00
Brunswick Corporation stock logo
BC
Brunswick
1/30/2026Set Price Target$79.42$85.00
Thor Industries, Inc. stock logo
THO
Thor Industries
12/4/2025Boost Price Target$100.03$115.00Neutral
Semtech Corporation stock logo
SMTC
Semtech
11/25/2025Boost Price Target$70.01$91.00Buy
Copart, Inc. stock logo
CPRT
Copart
11/21/2025Lower Price Target$40.05$52.00Outperform
LCI Industries stock logo
LCII
LCI Industries
10/31/2025Boost Price Target$95.55$110.00Neutral
Brunswick Corporation stock logo
BC
Brunswick
10/24/2025Boost Price Target$70.39$70.00Neutral
Polaris Inc. stock logo
PII
Polaris
10/6/2025Boost Price Target$64.24$60.00Neutral
CarMax, Inc. stock logo
KMX
CarMax
9/26/2025Lower Price Target$45.66$60.00Outperform
Thor Industries, Inc. stock logo
THO
Thor Industries
9/25/2025Boost Price Target$105.20$110.00Neutral
Mastercraft Boat Holdings, Inc. stock logo
MCFT
Mastercraft Boat
8/28/2025Boost Price Target$21.84$24.00Neutral
Polaris Inc. stock logo
PII
Polaris
7/30/2025Boost Price Target$56.70$55.00Neutral
LKQ Corporation stock logo
LKQ
LKQ
7/25/2025Lower Price Target$31.73$42.00Outperform
Copart, Inc. stock logo
CPRT
Copart
7/17/2025Lower Price Target$45.98$55.00Outperform
Polaris Inc. stock logo
PII
Polaris
7/3/2025Boost Price Target$46.55$46.00Neutral
Winnebago Industries, Inc. stock logo
WGO
Winnebago Industries
6/26/2025Lower Price Target$28.30$35.00Neutral
Patrick Industries, Inc. stock logo
PATK
Patrick Industries
6/20/2025Boost Price Target$88.77$90.00Neutral
Polaris Inc. stock logo
PII
Polaris
5/22/2025Boost Price Target$38.59$38.00Neutral
Brunswick Corporation stock logo
BC
Brunswick
5/16/2025Boost Price Target$52.89$60.00Neutral
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
5/14/2025Boost Price Target$24.99$28.00Neutral
RB Global, Inc. stock logo
RBA
RB Global
5/8/2025Boost Price Target$104.23$115.00Outperform
LCI Industries stock logo
LCII
LCI Industries
5/7/2025Lower Price Target$83.10$95.00Neutral
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Patrick Industries, Inc. stock logo
PATK
Patrick Industries
5/2/2025Lower Price Target$81.58$84.00Neutral
OneWater Marine Inc. stock logo
ONEW
OneWater Marine
5/2/2025Lower Price Target$13.73$17.00Neutral
Camping World stock logo
CWH
Camping World
5/1/2025Lower Price Target$12.09$15.00Neutral
Polaris Inc. stock logo
PII
Polaris
4/30/2025Lower Price Target$32.85$33.00Neutral
CarMax, Inc. stock logo
KMX
CarMax
4/11/2025Lower Price Target$66.64$90.00Outperform
RideNow Group, Inc. stock logo
RDNW
RideNow Group
4/4/2025Reiterated Rating$2.40$3.00Neutral
Patrick Industries, Inc. stock logo
PATK
Patrick Industries
4/4/2025Reiterated Rating$80.11$96.00Neutral
OneWater Marine Inc. stock logo
ONEW
OneWater Marine
4/4/2025Reiterated Rating$15.26$18.00Neutral
Mastercraft Boat Holdings, Inc. stock logo
MCFT
Mastercraft Boat
4/4/2025Reiterated Rating$16.41$20.00Neutral
Malibu Boats, Inc. stock logo
MBUU
Malibu Boats
4/4/2025Reiterated Rating$28.71$32.00Neutral
LCI Industries stock logo
LCII
LCI Industries
4/4/2025Reiterated Rating$80.81$100.00Neutral
Camping World stock logo
CWH
Camping World
4/4/2025Reiterated Rating$14.08$18.00Neutral
Brunswick Corporation stock logo
BC
Brunswick
4/4/2025Reiterated Rating$48.00$56.00Neutral
BRP Inc. stock logo
DOOO
BRP
4/4/2025Reiterated Rating$35.38$43.00Neutral
Winnebago Industries, Inc. stock logo
WGO
Winnebago Industries
4/4/2025Downgrade$32.85$38.00Neutral
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
4/4/2025Lower Price Target$23.00$26.00Neutral
Fox Factory Holding Corp. stock logo
FOXF
Fox Factory
4/4/2025Lower Price Target$20.91$25.00Neutral
Polaris Inc. stock logo
PII
Polaris
3/17/2025Lower Price Target$42.42$56.00Outperform
RideNow Group, Inc. stock logo
RDNW
RideNow Group
3/12/2025Lower Price Target$3.59$5.00Outperform
Thor Industries, Inc. stock logo
THO
Thor Industries
3/6/2025Lower Price Target$81.47$100.00Outperform
Fox Factory Holding Corp. stock logo
FOXF
Fox Factory
2/28/2025Lower Price Target$25.48$32.00Neutral
RB Global, Inc. stock logo
RBA
RB Global
2/19/2025Boost Price Target$96.60$110.00Outperform
Brunswick Corporation stock logo
BC
Brunswick
1/31/2025Set Price Target$62.81$90.00