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CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Herc Holdings Inc. stock logo
HRI
Herc
$131.87
+2.1%
$129.60
$96.18
$246.88
$4.38B1.83509,843 shs243,884 shs
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
$5.68
-1.5%
$6.34
$3.63
$10.90
$60.55M2.1856,959 shs19,070 shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Herc Holdings Inc. stock logo
HRI
Herc
+2.27%-5.89%+3.51%+16.43%-6.69%
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
+0.17%+0.17%-1.20%-9.00%+49.61%
CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Herc Holdings Inc. stock logo
HRI
Herc
$131.87
+2.1%
$129.60
$96.18
$246.88
$4.38B1.83509,843 shs243,884 shs
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
$5.68
-1.5%
$6.34
$3.63
$10.90
$60.55M2.1856,959 shs19,070 shs
These 7 Stocks Will Be Magnificent in 2025 Cover

Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2025. Explore companies poised to replicate the growth, innovation, and value creation of the tech giants dominating today's markets.

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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Herc Holdings Inc. stock logo
HRI
Herc
+2.27%-5.89%+3.51%+16.43%-6.69%
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
+0.17%+0.17%-1.20%-9.00%+49.61%
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Herc Holdings Inc. stock logo
HRI
Herc
2.50
Moderate Buy$144.6011.88% Upside
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
3.67
Strong Buy$12.00111.64% Upside

Current Analyst Ratings Breakdown

Latest VG1, WLE, HRI, LSF, and TMPL Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
8/29/2025
Herc Holdings Inc. stock logo
HRI
Herc
Zacks Research
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
UpgradeStrong SellHold
7/30/2025
Herc Holdings Inc. stock logo
HRI
Herc
Citigroup
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Lower Price TargetBuy$170.00 ➝ $140.00
7/30/2025
Herc Holdings Inc. stock logo
HRI
Herc
Robert W. Baird
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Lower Price TargetNeutral$142.00 ➝ $137.00
7/10/2025
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
Craig Hallum
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
UpgradeStrong-Buy
6/30/2025
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
Maxim Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
UpgradeStrong-Buy$12.00
6/24/2025
Herc Holdings Inc. stock logo
HRI
Herc
Citigroup
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingBuy$130.00 ➝ $140.00
(Data available from 9/16/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Herc Holdings Inc. stock logo
HRI
Herc
$3.57B1.20$42.38 per share3.05$49.15 per share2.63
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
$43.29M1.40N/AN/A$1.28 per share4.43
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Herc Holdings Inc. stock logo
HRI
Herc
$211M$0.86150.288.551.490.61%20.77%3.38%10/28/2025 (Estimated)
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
-$1.82M-$0.14N/AN/AN/A-2.30%-10.26%-6.80%11/5/2025 (Estimated)

Latest VG1, WLE, HRI, LSF, and TMPL Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
7/29/2025Q2 2025
Herc Holdings Inc. stock logo
HRI
Herc
$1.29$1.87+$0.58-$1.17$868.23 million$1.00 billion
CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Herc Holdings Inc. stock logo
HRI
Herc
$2.802.17%N/A325.58%2 Years
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
N/AN/AN/AN/AN/A

Latest VG1, WLE, HRI, LSF, and TMPL Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
8/8/2025
Herc Holdings Inc. stock logo
HRI
Herc
quarterly$0.702.5%8/22/20258/22/20259/5/2025
(Data available from 1/1/2013 forward)
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Herc Holdings Inc. stock logo
HRI
Herc
4.37
1.15
1.15
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
N/A
2.76
1.18

Institutional Ownership

CompanyInstitutional Ownership
Herc Holdings Inc. stock logo
HRI
Herc
93.11%
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
8.56%

Insider Ownership

CompanyInsider Ownership
Herc Holdings Inc. stock logo
HRI
Herc
1.30%
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
18.88%
CompanyEmployeesShares OutstandingFree FloatOptionable
Herc Holdings Inc. stock logo
HRI
Herc
7,60033.24 million32.81 millionOptionable
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
14010.66 million8.65 millionN/A

Recent News About These Companies

Laird Superfood (LSF) Q2 Sales Jump 20%

New MarketBeat Followers Over Time

Media Sentiment Over Time

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Herc stock logo

Herc NYSE:HRI

$131.86 +2.66 (+2.05%)
As of 03:40 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment, as well as generators, and safety supplies and expendables; and provides ProSolutions, an industry specific solution based services, such as pumping solutions, power generation, climate control, remediation and restoration, and studio and production equipment. The company also sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies; provides repair, maintenance, equipment management, and safety training services, as well as offers ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial and retail service, hospitality, healthcare, recreation, entertainment production, and special event management customers through its sales team, industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. As of December 31, 2017, it operated approximately 275 locations in the United States, Canada, China, the United Kingdom, Saudi Arabia, and Qatar. Herc Holdings Inc. is based in Bonita Springs, Florida.

Laird Superfood stock logo

Laird Superfood NYSEAMERICAN:LSF

$5.68 -0.09 (-1.48%)
As of 03:39 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Laird Superfood, Inc. manufactures and markets plant-based natural and functional food in the United States. The company provides powdered and liquid coffee creamers, and hydration and beverage enhancing supplements; hydrate coconut water products; performance mushroom supplements; functional, organic roasted, and instant coffee, tea, hot chocolate products; harvest snacks; and other food items. It provides its products through its e-commerce channels, including lairdsuperfood.com and pickybars.com; and third-party platforms and marketplaces. Laird Superfood, Inc. was incorporated in 2015 and is headquartered in Boulder, Colorado.