Bread Financial Q1 2025 Earnings Report

Bread Financial EPS Results

• Actual EPS: $2.86
• Consensus EPS: $2.10
• Beat/Miss: Beat by +$0.76
• One Year Ago EPS: $2.73

Bread Financial Revenue Results

• Actual Revenue: $970.00 million
• Expected Revenue: $956.17 million
• Beat/Miss: Beat by +$13.83 million
• YoY Revenue Growth: -2.10%

Bread Financial Announcement Details

• Quarter: Q1 2025
• Date: 4/24/2025
• Time: Before Market Opens
• Conference Call Date: Thursday, April 24, 2025
• Conference Call Time: 8:30AM ET

Bread Financial (NYSE:BFH) provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Bread Financial Q1 2025 Earnings Call Transcript

Presentation

[Operator]

Good morning, and welcome to Bred Financial's First Quarter twenty twenty five Earnings Conference Call. My name is Olivia, and I'll be coordinating your call today. At this time, all parties have been placed on a listen only mode. Following today's presentation, the floor will be opened for your questions. It is now my pleasure to introduce Mr.

[Operator]

Brian Barab, Head of Investor Relations at Bread Financial. The floor is yours.

[Brian Vereb, Head of Investor Realtions at Bread Financial]

Thank you. Copies of the slides we will be reviewing in the earnings release can be found on Investor Relations section of our website at breadfinancial.com. On the call today, have Ralph Andretta, President and Chief Executive Officer and Perry Bieberman, Executive Vice President and Chief Financial Officer. Before we begin, I would like to remind you that some of the comments made on today's call and some of the responses to your questions may contain forward looking statements. These statements are based on management's current expectations and assumptions and are subject to the risks and uncertainties described in the company's earnings release and other filings with the SEC.

[Brian Vereb, Head of Investor Realtions at Bread Financial]

Also on today's call, our speakers will reference certain non GAAP financial measures, which we believe will provide useful information for investors. Reconciliation of those measures to GAAP are included in our quarterly earnings materials posted on our Investor Relations website. With that, I would like to turn the call over to Ralph Andretta.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

Thank you, Brian, and good morning to everyone joining the call. Today, BRETT Financial reported strong first quarter twenty twenty five earnings results, including net income of $138,000,000 and earnings per diluted share of $2.78 Our results reflected our resilient business model, strategic credit tightening actions and ability to deliver despite a challenging macroeconomic environment.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

We advanced our efforts to optimize our capital structure and strengthen our balance sheet with successful execution of a $400,000,000 subordinated notes offering during the first quarter. As a result of our disciplined approach to capital allocation, we also completed our $150,000,000 Board authorized share repurchase program, repurchasing 3,200,000.0 shares over March and April. These actions and the ongoing strong capital and cash flow generation of our business create additional capital flexibility and opportunities for Bread Financial to deliver further value to our shareholders. Additionally, our direct to consumer deposits continue to grow steadily increasing to $7,900,000,000 at the end of the quarter, up 13% year over year. It is notable that we are approaching the $8,000,000,000 mark when just five years ago our deposit program was just over $1,000,000,000 in balances.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

Credit sales grew 1% year over year in the first quarter, driven by higher general purpose spending and overall transaction volume with lower gas prices helping to bolster consumers' discretionary purchasing power. Midway through April, we are seeing solid growth year over year due to the timing of Easter spend pushed by March into April, coupled with likely accelerated purchases as consumers anticipate future price increases on things like electronics, home furnishings and auto parts. The risk of economic weakness continues to grow as evidenced by the uncertainty reflected in sharply lower consumer and small business confidence and sentiment. We are closely monitoring consumer reaction to tariffs, trade policy and broader concerns, including advancing near term purchases ahead of potential price increases, which could reduce future spend giving expected higher inflation. Policy shifts around regulation, including The U.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

S. Fixed strip cards recently vacating the CFPB late fee rule may benefit our industry longer term and the economy as a whole. However, in the near term, risks associated with tariffs, trade policies and inflation may adversely impact consumer strength. We will continue to monitor economic and consumer financial health closely and remain disciplined with our credit risk management approach. We are seeing positive results from our credit management strategy as our ongoing prudent underwriting disciplined credit line management and product diversification actions improve credit performance trends.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

These trends help offset consumer credit pressures attributed to challenging macroeconomic conditions. We are pleased with our new partner signings in the quarter, including today's card program announced from crypto.com, further diversifying our portfolio industry verticals. We continue to compete and win new programs that expand our reach and offer growth opportunities. Our current pipeline remains robust with a mix of portfolio conversions and de novo opportunities across co brand, private label, installment lending and diversified industries. We recently expanded our relationship with AAA to market deposits and personal loans to AAA members across North America.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

This is a great opportunity to offer a full suite of products across a loyal and expansive member base. Further, we continue to successfully renew programs with our existing brand partners, including extending our long term agreement with Academy Sports, where we offer both our card and bread pay products. Our strong renewal rate is a testament to our team's focus and dedication to delivering value for our brand partners and their customers. As always, we remain resolute and focused on responsible growth, disciplined capital allocation and continued execution of our operational excellence efforts. These focus areas enable us to maintain flexibility to adapt the changing fiscal and monetary policy and the evolving regulatory landscape.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

In summary, we are well positioned to generate capital and cash flow, deliver strong returns and create sustainable long term value for our shareholders. Now I

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

will pass it over to Perry to review the financials in more detail.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Thanks Ralph. Let's begin with slide three, which provides our first quarter financial highlights. During the first quarter credit sales of $6,100,000,000 increased 1% year over year driven by higher general purpose spending. Average loans of $18,200,000,000 decreased 2% primarily due to the macroeconomic environment throughout 2024 driving the lower consumer spending, higher gross losses and tighter underwriting standards.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Revenue was $970,000,000 in the quarter, down 2% year over year primarily due to lower net interest income. Total non interest expenses decreased $5,000,000 or 1% driven by our enterprise wide focus on operational excellence. Income from continuing operations increased $7,000,000 primarily due to a lower provision for credit losses and lower total non interest expenses, partially offset by a decline in finance charges and late fees. Looking to the financials in more detail on slide four, total net interest income for the quarter decreased 4% year over year primarily due to lower finance charges and late fees resulting from a lower average prime rate, lower delinquencies and our gradual shift in risk and product mix leading to a lower proportion of private label accounts. Non interest income was up $25,000,000 which was primarily the result of our more recent paper statement pricing changes.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Total non interest expenses decreased $5,000,000 or 1%. The decline was primarily driven by a $15,000,000 decrease in other expenses, which includes prior year debt extinguishment costs as well as a $4,000,000 decrease in card and processing expenses due primarily to reduced volume related to card and statement costs. These were partially offset by a $7,000,000 increase in information processing and communication expenses, which was driven by elevated software license renewal costs and a $7,000,000 increase in marketing investment associated with expanded performance based marketing and personalization capabilities as well as incremental spend with new brand partner programs. We expect quarterly marketing expenses to build sequentially throughout 2025 in line with normal trends. Pretax pre provision earnings or PPNR decreased $16,000,000 or 3% primarily due to lower net interest income.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Turning to slide five. Both loan yield of 26.5% and net interest margin of 18.1% were higher sequentially following the seasonal trend of decreasing transactor balances from fourth quarter holiday spending. Net interest margin, which decreased 60 basis points year over year continued to be impacted by a lower average prime rate, lower build late fees from lower delinquencies and a shift in mix toward co brand products partially offset by our implementation of pricing changes. On the funding side, we are seeing funding costs decrease as savings accounts and new term CD rates decline with lower Fed and U. S.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Treasury rates. Note that pricing of our retail CD portfolio, which comprises over half of our direct to consumer deposits will lag the rate changes in both our savings portfolio and the overall loan portfolio. Looking at the bottom right chart, you can see that our funding mix continues to improve, fueled by growth in direct to consumer deposits, which increased to $7,900,000,000 at quarter end. Direct to consumer deposits accounted for 43% of our average total funding, up from 36% a year ago. Conversely, wholesale deposits decreased from 37% to 29% year over year.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Slide six highlights the progress we have made strengthening our balance sheet. During the first quarter, we completed a $400,000,000 subordinated notes offering, which increased our Tier two capital. This transaction improved our total risk based capital ratio by more than 200 basis points. Our prudent capital allocation actions over the past five years, focusing on paying down debt and building capital allowed us to accelerate the execution of this transaction, which proved timely given the strong debt market and investor demand in early March. This successful transaction was a key step in optimizing our capital stack as we discussed at our investor event in June of last year.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Additionally, in March and April, we opportunistically completed our $150,000,000 Board authorized share repurchase program with 3,200,000.0 total shares repurchased at an average price approximately 5% below our current tangible book value per share. We remain confident in the intrinsic value of our company and the financial resilience of our business model. We have a proven track record of accreting capital and generating strong cash flow through challenging economic environments. We are well positioned from a capital liquidity and reserve perspective providing stability and flexibility to successfully navigate an ever changing economic environment while delivering value to our shareholders. From a liquidity perspective, total liquid assets and undrawn credit facilities were $7,400,000,000 in the first quarter of twenty twenty five, up from $7,100,000,000 a year ago representing 33% of total assets.

[Perry Beberman, Executive VP & CFO at Bread Financial]

At quarter end deposits made up 72% of our total funding with the majority resulting from direct to consumer deposits. Moving to the capital ratio walks on the upper right of the slide. In addition to the more than 200 basis points positive impact on our total risk based capital from our subordinated debt issuance during the past twelve months, our capital ratios were impacted by the repurchase of $146,000,000 of common shares as well as the repurchase of the majority of our convertible notes, including the repurchase of $7,000,000 in principal value in the first quarter of twenty twenty five, leaving only $3,000,000 outstanding. Notably, the last CECL phase in adjustment occurred in the first quarter of twenty twenty five, resulting in an approximate 70 basis point reduction to our ratios. Together, the impact from the last CECL phase in adjustment and the convertible notes repurchases was more than 170 basis points.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Looking ahead, the CECL phase in is complete and the $3,000,000 in outstanding convertible notes should not have a material future impact on our ratios. As a result, we are well positioned to allocate more of our capital and sustainable cash flow generation towards supporting responsible profitable growth and generating value and returns for our shareholders. At the bottom of the slide, you can see our capital metrics at the end of the quarter with CET1 and Tier one ratios at 12% and total risk based capital at 15.5%, all nearing the target ranges we provided during our Investor Day. We monitor these metrics both on a spot basis and an average rolling four quarter forward looking basis, which includes the current quarter and the next three quarters projections. Finally, our total loss absorption capacity comprised a total tangible common equity plus credit reserves ended the quarter at 25.3% of total loans, an increase of 40 basis points from a year ago, demonstrating a strong margin of safety should more adverse economic conditions arise.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Moving to credit on Slide seven. Our delinquency rate for the first quarter was 5.9%, down 30 basis points from last year and flat sequentially. Our net loss rate was 8.2%, also down 30 basis points from last year and up 20 basis points sequentially, better than normal seasonal trends and better than our original expectation for the quarter. We are starting to observe favorable trends in our late stage roll rates and continue to benefit from our multi year credit tightening actions. While encouraged by our first quarter improvement in credit results, declining consumer sentiment and ongoing concerns around tariffs and trade policy have lowered baseline macroeconomic outlooks.

[Perry Beberman, Executive VP & CFO at Bread Financial]

The emerging macro concerns largely offset the improved credit results resulting in a reserve rate of 12.2%, a slight improvement year over year and in line with the third quarter of twenty twenty four. As we have for the past few years, we continue to maintain prudent weightings of the economic scenarios in our credit reserve modeling given the wide range of potential macroeconomic outcomes. Reflective of our ongoing efforts to manage credit risk exposure as well as a more diversified product mix, our percentage of cardholders with a six sixty plus prime score improved by 100 basis points over last year to 57%, well above pre pandemic levels. We will continue to proactively adjust as necessary to protect our balance sheet, help our consumers navigate the current uncertainty and ensure we are appropriately compensated for the risk we take. Turning to slide eight.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Our 2025 outlook is reflective of the changing and widening range of economic scenarios. Currently, we expect more modest baseline economic growth driven by slower than previously forecasted retail sales growth, still elevated inflation with a generally healthy labor market. With greater anticipated economic volatility, we are prepared for a wide range of outcomes. This updated guidance is based on what we know currently about consumer health, policy and overall macroeconomic conditions and is subject to market and policy conditions going forward. Based largely on the updated macroeconomic expectations, we now expect 2025 average loans to be flat to slightly down.

[Perry Beberman, Executive VP & CFO at Bread Financial]

This is based on expected impacts on consumer spending combined with our strategic credit tightening actions and elevated gross losses and influenced further by our visibility into our pipeline and existing programs. Our outlook for total revenue excluding gains on portfolio sales is anticipated to be flat to slightly up after adjusting for our updated loan guidance as a result of implemented pricing changes, partially offset by interest rate reductions by the Federal Reserve, lower build late fees and a continued shift in risk and product mix. We would expect industry pricing changes to remain in place as appropriate as the industry monitors ever changing macroeconomic and regulatory conditions. From an interest rate perspective, our outlook assumes multiple reductions in the federal funds rate in the second half of twenty twenty five, which will further pressure total net interest margin as we remain slightly asset sensitive. As a result of efficiencies gained from operational excellence initiatives, along with disciplined expense management and prudent investments, we expect to generate nominal full year positive operating leverage in 2025, excluding portfolio sales and the pretax impact from our repurchase convertible notes.

[Perry Beberman, Executive VP & CFO at Bread Financial]

We continue to anticipate a year over year net loss rate in the 8% to 8.2% range for 2025. We expect the net loss rate in the second quarter to remain elevated before declining seasonally in the third quarter. As a reminder, the customer friendly hurricane actions we took in October and November of twenty twenty four will result in a modest shift of losses from the fourth quarter of twenty twenty four to the second quarter of twenty twenty five negatively impacting the second quarter losses by approximately $13,000,000 Given the macroeconomic uncertainty that still exists for 2025, we remain vigilant around credit policy and are closely monitoring potential impacts from higher tariff driven inflation. With a still generally healthy labor market, we remain confident in maintaining our original loss guidance. Finally, our full year normalized effective tax rate is expected to be in the range of 25% to 26% with quarter over quarter variability due to the timing of certain discrete items.

[Perry Beberman, Executive VP & CFO at Bread Financial]

In closing, regardless of the macroeconomic environment, we remain confident in our ability to deliver solid results and generate capital by leveraging our resilient business model. Operator, we are now ready to open up the lines for questions.

[Operator]

Thank And our first question coming from the line of Sanjay Sakhrani with KBW. Your line is now open.

[Sanjay Sakhrani, Managing Director at Keefe, Bruyette & Woods (KBW)]

Thank you. Good morning, and appreciate all the commentary. Obviously, credit trends continue to perform well, as Perry, you mentioned, but the macro backdrop is choppy. Could you just talk about what exactly you're seeing underneath if you peel the onion a little bit in terms of payment behavior, just credit trends, the state of the consumer is for you real time? And then maybe Perry just talk about how you've incorporated that into your baseline for the reserve?

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yes. Thanks Sanjay. Yes, lots going on right now with the economy. Broadly, I think we're very encouraged with what we're seeing with our consumers and their payment patterns. You see that in our credit quality results continuing to improve more broadly than with the economy.

[Perry Beberman, Executive VP & CFO at Bread Financial]

That's the piece where I think the key word of the month is uncertainty. And so when we look at it, broadly with the economy, I think there's been a lot of sentiment or soft data that's had some dramatic declines over the past couple of months. And that's going to influence some of the consumer behavior that we're seeing. But the hard data, which we look at is still pointing to a solid economy. So our consumers that we serve, I think are benefiting from that with unemployment remaining low, wage growth is above 3% and that's ahead of what's happening with inflation.

[Perry Beberman, Executive VP & CFO at Bread Financial]

March inflation continue to show some improvement, which is the one that we've talked about for the consumers we serve that matters where core inflation is below 3% for the first time since early twenty twenty one. So with wage growth and slowing inflation, these were positive signs. So that's been good. You are seeing some movement in credit sales where people are buying ahead a little bit. But the challenge that we're seeing now and you're seeing reflected in the broader markets and in some earnings, it's much like the pandemic where a lot of the economic progress that we've been seeing could stall and possibly be artificially depressed through policy.

[Perry Beberman, Executive VP & CFO at Bread Financial]

And so with the pandemic or the shutdown, now it's primarily tariffs and what the downstream impacts could be on higher inflation and potentially lower business investment due to all this uncertainty. You know, the government's been clear on what their intentions are, you know, to right size the government, address global trade issues, address national security, and all that. But what this means is the normal leading indicators such as change in unemployment or US retail sales, wage growth are not as predictive, the way we would like them to be. So the leading indicators may lag. And so that's where this is creating a lot of, I think, I'm using the word confusion, but certainly uncertainty.

[Perry Beberman, Executive VP & CFO at Bread Financial]

And the longer the uncertainty goes on and the tariffs linger and there's greater risk of the slowdown, that's what we're all trying to watch for. Is there going be some stagflation or a recession? Again, we're encouraged by, again, the past couple days, a little change in posture from the administration. But in the meantime, consumers are still gonna have to probably buy ahead on some select imports. So we'll probably see some maybe improve retail sales in the near term.

[Perry Beberman, Executive VP & CFO at Bread Financial]

But on the back end, that could be problematic. So really for us, the speed of implementation and outcome of the tariff policies and along with their efforts to deal with the tax cuts from 2017 and their goals on deregulation. All this is going to matter a lot to what happens with the overall health of the economy. So when we think about our guidance, we've incorporated the things that we know in terms of traditional data and then retract some alternative data to see if we could get a firm handle on the health of our consumers, their sentiment and purchasing, and what will happen with their payment. So until greater clarity exists, we're going continue to take a conservative posture, stay disciplined with credit risk management strategies.

[Perry Beberman, Executive VP & CFO at Bread Financial]

And that's very consistent with our responsible growth commitment. And you see that reflected, asked about our reserve. That's predominantly how we addressed the reserve. We saw some improvement in the, I'll say the top line inputs with credit quality improving. So when you think about the portfolio, it's the best view we have with the line of sight we have into the current portfolio and the economic landscape.

[Perry Beberman, Executive VP & CFO at Bread Financial]

We do maintain a, I will say a prudent risk overlay. We do proactively look ahead at future potential weakness by maintaining an outsized weighting of adverse and severely adverse scenarios, which is what the CECL economic risk overlays help us to achieve. So I'd say if delinquency continues to improve and economic trends improve, which was a path I think we were on, we would expect a slow gradual improvement in the reserve rate. But at this point, the reserve rate will likely remain more stable if weakness continues to creep into the baseline economic outlook. And that's what offset that improvement in credit quality this quarter.

[Sanjay Sakhrani, Managing Director at Keefe, Bruyette & Woods (KBW)]

Got it. Thank you. And and I guess is there an explicit unemployment rate assumption that you can average out to? And then I have the follow-up for just Ralph is, obviously, it seems like we're getting positive results on the late fee regulation not coming through, but there were mitigation efforts that you guys were planning to put through. Could you just talk about the conversations you're having with retailers and what's factored in to the guide this year and how we should think about the sequencing going forward?

[Perry Beberman, Executive VP & CFO at Bread Financial]

So I'll take the first question and Ralph will take the second. So scenarios do run some pretty high unemployment scenarios. You can recall from past conversations, a lot of the models do not really incorporate, I'll say inflation and high interest well into them. But the weighting probably averaged out to around 7% for unemployment weighting. So it is, I think we are well positioned for anything that could come.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

Yeah. Hey, Sanjay. How are you? Know, we're pleased with the outcome the late fee litigation that made sense to us. It was logical and feel pretty good about that.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

The partners are too, because we've worked with them and they've been very cooperative and collaborative in terms of changes we've had to make at this point. We're not intending to roll back those changes and talk to the partners about that. They're okay with where we are, particularly the rev share partners are particularly happy about that. And we'll continue to monitor it. And most importantly, we look at the competitive landscape that we want to make competitive in the landscape.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

And that's very important to us too.

[Sanjay Sakhrani, Managing Director at Keefe, Bruyette & Woods (KBW)]

And how's that in the numbers? Like, as we think about the guy.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yeah, that is included in the guide at this point.

[Sanjay Sakhrani, Managing Director at Keefe, Bruyette & Woods (KBW)]

Okay. Great. Thank you.

[Operator]

Thank you. Our next question coming from the line of Moshe Orenbuch with TD Cowen. Your line is now open.

[Moshe Orenbuch, Managing Director & Senior Analyst at TD Cowen]

Great. Thanks. Perry, you talked about better late stage roll rates and its impact, positive impact on credit. Could you talk a little bit about maybe if you have thoughts as to what the underlying causes of that? Is that just wage growth, exceeding inflation for a longer period of time?

[Moshe Orenbuch, Managing Director & Senior Analyst at TD Cowen]

Is there something else going on? Is it vintage performance? Guess because we're all trying to think about this in the context of how to think about other changes that might happen positive and negative. And so any thoughts there would be most appreciated.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yeah. I think it's a it's a combination of things. One, it's, you know, as you said, wage growth outpacing inflation. So I think they're getting a handle on the new norm and those that couldn't deal with it early on have charged off and now you've we're still talking about we still have elevated charge offs. But that roll rate improvement, I think is reflective of the better vintages that have been coming on.

[Perry Beberman, Executive VP & CFO at Bread Financial]

And that's we're also still we still have elevated roll rates. But, again, we're seeing some slow gradual improvement in that, and that's encouraging. That's what we've been looking for. And I do think it's just simply a matter of wage growth and the better credit risk mix of newer vintages that we have.

[Moshe Orenbuch, Managing Director & Senior Analyst at TD Cowen]

Got it. Thanks. And maybe to expand on, you know, the prior question on mitigants and partner discussions. You know, it seems like to me that, the partner business is probably a little bit insulated from direct competition, because in most of those accounts, they're not competing with every other account that's out there. But talk a little bit about how your partners think about the interplay between pricing and growth here and value and growth.

[Moshe Orenbuch, Managing Director & Senior Analyst at TD Cowen]

And when you think about what you would likely do to kind of help increase profitability both for you and them as you as you kinda look out, you know, for the balance of this year and into next year.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yeah. Oh, good. No. I gonna build upon what Ralph said earlier. It's and you I think you said it well.

[Perry Beberman, Executive VP & CFO at Bread Financial]

There's the intersection of pricing profitability, value proposition to the consumer, compensation to the partner. That's that's important to them as well. And how you find that intersection. And what we found to date with the pricing changes that were in market so far is that we have not seen an immaterial impact to retail sales. So what it's done is it's allowed for some incremental profit share to the partner.

[Perry Beberman, Executive VP & CFO at Bread Financial]

And obviously for us, helping to maintain, I'll say, risk adjusted margin that's important in a period like we're in right now, we're still running a couple hundred basis points higher than we want to be on a loss standpoint. So that's important for us to continue to underwrite as deeply as we do, which is important to unlocking sales for them. So it's a combination of things. So then as the credit environment improves and if the margin gets outsized in any one place or another, you continue to work with the partners for how we can invest more so into the value prop if that's the right place to go because we're always trying to keep the the value, appropriate for for customers, and it works for the partner.

[Moshe Orenbuch, Managing Director & Senior Analyst at TD Cowen]

Thanks very much.

[Operator]

Thank you. Our next question coming from the line of Jeff Adelson with Morgan Stanley. Your line is now open.

[Jeffrey Adelson, Executive Director at Morgan Stanley]

Hey, thanks for taking my questions. We've heard a lot so far through this earnings season about how the consumer is resilient. There's been some mixed messaging on whether there's a pull forward dynamic happening here. But maybe just thinking about the prior commentary in prior quarters about consumers trading down, are you still seeing any of that? Is it possible to strip that out?

[Jeffrey Adelson, Executive Director at Morgan Stanley]

Or are there any other signs of consumer health that you're seeing that you can point to trying to extrapolate out from what might be a pull forward dynamic? Just anything under the hood there or what you're seeing by income or FICO cohort? Thanks.

[Perry Beberman, Executive VP & CFO at Bread Financial]

I think when we look at it, and Ralph commented earlier, right, that there's we're seeing some of the improved spend, you know, partway through April. Right? So you've got this you know, Easter happened in April, which was in March. So you have that dynamic. But we are seeing we're seeing it more broad across the industries.

[Perry Beberman, Executive VP & CFO at Bread Financial]

We're watching what the retailers are seeing as well that there's the consumers are buying more electronics, home furnishing, auto parts are some categories that are getting pulled forward, because those are ones which are expected to have some price increase. Mean, if you heard some CEO today of a big company, they were saying that they're going to start to increase prices in the second half of the year, which is their fiscal year. So I think it's there are going to be price increases. And I think that's what consumers are going need to navigate. Our consumers that we serve have done a really good job of navigating this the past few years.

[Perry Beberman, Executive VP & CFO at Bread Financial]

I mean, they've been adjusting. I think where perhaps more of the impact could be is on the higher end consumers, and I say higher end meaning prime plus to super prime, where they start to pull back on T and E and trying to figure out if they're still going to buy that big TV or are they going to make some other choices if inflation comes through at some of the rates they could. I mean, that's the real wildcard here. And that goes back to my comment earlier on uncertainty. I think this is going to impact consumers up and down the vantage scores or the risk scores.

[Perry Beberman, Executive VP & CFO at Bread Financial]

When you think about consumers who have been most impacted by, we'll call it market volatility, it's not the lower end consumers, not the near prime consumer, because they don't have big investments. They don't have big investment portfolios. They don't have necessarily as much homeownership. So when you see what's happening in those markets, it's less impactful to them. But those consumers who we're speaking about who are most impacted by what's happening with the markets are ones that travel a lot, have big purchases, and you may start to see a pull down on some of those luxury retailers.

[Jeffrey Adelson, Executive Director at Morgan Stanley]

Got it. Thank you. And just to sort of circle back on the strategic credit tightening. Can you help us understand what incremental actions you took this quarter, if any? I know you talked about the multiyear tightening there.

[Jeffrey Adelson, Executive Director at Morgan Stanley]

Just wondering if you took further steps and that might be why you're taking down the loan growth a little bit for the guidance this year. Thanks.

[Perry Beberman, Executive VP & CFO at Bread Financial]

No, I think what I'd say is we've maintained a very constant or consistent posture. We continue to make targeted adjustments, adjusting a segment where we believe could be at risk, where we'll look at acquisition or at line assignment, ad acquisition, or things like that or reactivation strategies. But there's nothing that is that material that happened in the quarter. What I'd say is, representing all this obviously is that when we now look to what's happening with this degree of uncertainty, I'd say that it probably is going to push off what would have been opportunities to begin some credit unwind actions. So we were really on the cusp of seeing good performance of the underlying portfolio.

[Perry Beberman, Executive VP & CFO at Bread Financial]

That was the first marker we said had to show itself was better consumer payment patterns of those that we have. And when they demonstrate that and overall debt management look good, there was strength in delinquency improvement. That once you clear that gate, we were kind of on the way there. And we needed to see ongoing macro improvement, which was inflation, interest rates coming down, stability employment. Unfortunately, that one now just became a lot more uncertain.

[Perry Beberman, Executive VP & CFO at Bread Financial]

And if you think the the curve could bend the other way on some of these, it just means we have to be prudent and very thoughtful about when it's an appropriate time to unwind some of the credit actions. That makes sense?

[Jeffrey Adelson, Executive Director at Morgan Stanley]

It does. Thanks so much, Perry. Okay.

[Operator]

Thank you. And our next question coming from the line of Jonathan Curry with Evercore ISI. Your line is now open.

[John Pancari, Senior Managing Director & Senior Research Analyst at Evercore ISI]

Morning.

[John Pancari, Senior Managing Director & Senior Research Analyst at Evercore ISI]

Just on the capital front, good to see the CET ratio CET1 ratio pretty solid at 12%. You completed the $150,000,000 buyback authorization earlier than we thought. So maybe can you help us think how you're thinking about the pace of buybacks here, particularly in the context of possibly slower balance sheet growth as you're alluding to?

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yes. So thank you for the question. Yes, we are pleased to have executed the $150,000,000 buyback when we did. Anytime you can buy back your shares below tangible book value, that's a real positive. Look, it relates to our capital priorities, it remains unchanged.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Supporting responsible profitable growth, number one, investing in technology, digital capabilities, but we still need to build and maintain our strong capital ratios. And then we do return to our capital shareholders. So that hasn't changed. In terms of what's coming, you're right. If balance growth isn't as strong as what we'd expect by the end of the year, that will perhaps accrete more capital.

[Perry Beberman, Executive VP & CFO at Bread Financial]

We do look forward to what is coming at next year to make sure we have enough capital to support that. But we will discuss with our Board. We have a couple of meetings coming up, one in May, '1 in June, and we'll figure out as we run more stress scenarios, because things are changing, just making sure that we have a no regrets type of decision as it relates to capital usage, particularly buybacks. Once the capital goes out the door, we then can't use it to support growth. So we've to make sure we can care for all the things I previously mentioned.

[Perry Beberman, Executive VP & CFO at Bread Financial]

And when we do look at our capital ratios, we look at a four quarter forward view, as I mentioned. So it's the current quarter plus an X3. But we'll continue to do the right thing with capital. I hope you can see that we are trying to do.

[John Pancari, Senior Managing Director & Senior Research Analyst at Evercore ISI]

Okay, thank you. And then on the margin, solid expansion this quarter to about 18.1%. If you could just help us think about how we should think about the margin trajectory from here, given the volatile rate environment? I know that might be challenging, but how could we think about it here? I believe you had indicated previously, maybe as recent as January, that you expected modest expansion in the margin, but I didn't see that noted in your outlook today.

[John Pancari, Senior Managing Director & Senior Research Analyst at Evercore ISI]

So curious how you think about the margin from here.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yes. There's going to be a lot of movements. Still hold to what we said back in January that we expect slight expansion in the margin for the full year. So when we think about moving pieces in net interest margin, we'll go with we still feel cautiously optimistic that we'll be able to deliver that slight improvement. But there's some headwinds in there, right?

[Perry Beberman, Executive VP & CFO at Bread Financial]

So the prime rate reductions are a headwind in that we are slightly asset sensitive. So you get 100 basis points of prime reductions in 2024 that come through into all '25. We still expect another 75 basis points of cut in the back half of 2025. Now granted, some of those are later in the year, they might not be as impactful. As delinquency improves, as you're starting to see our early stage delinquency improvement, that means we have lower billed late fees.

[Perry Beberman, Executive VP & CFO at Bread Financial]

We're continuing to see a shift in our new account product mix with the vintages we're putting on. There's more of a mix of co brand and some proprietary card that has a little lower yield in it than private label. So that means you get a lower assigned APR and it comes with lower late fees. Tailwinds are the rollout of the pricing and policy changes that we made in 2024 and continue to make in 2025. And then as your gross losses improve, you get less reversal of interest and fees.

[Perry Beberman, Executive VP & CFO at Bread Financial]

So that's again a helper. But then the quarterly impacts are going to just move around and be kind of choppy. So you saw it in the first quarter, the holiday transactors paying down, going into 1Q, 2Q at the timing of tax refunds and how much of that was going to be used to pay down debt. I think this year we saw less of the pay down than what we were expecting was muted again. The level of gross losses in which quarter matters to net interest margin and then the continued build of the pricing actions that we put in there and then the time, as I mentioned earlier, of when does the prime rate changes occur and how does that impact us.

[Perry Beberman, Executive VP & CFO at Bread Financial]

So, yeah, forecasting NIM is a little bit of a challenge and I appreciate the question. But right now, I'd say overall, we're still pretty confident that we'll see some slight improvement year over year despite the headwinds.

[John Pancari, Senior Managing Director & Senior Research Analyst at Evercore ISI]

Got it. All right. Thanks, Kurt.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Sure.

[Operator]

Thank you. And our next question coming from the line of Bill Karkashian with Wolfe Research Securities. Your line is now open.

[Bill Carcache, Equity Research Analyst at Wolfe Research]

Thank you. Good morning, Ralph and Perry. Following up on your commentary around the 7% peak unemployment waiting in your allowance, that's the most conservative assumption that we've heard. And so if we go down that path, it seems likely that the Fed would be cutting pretty aggressively. But if we do start seeing unemployment rise, can you frame your ability to start lowering your reserve rate as losses are rising versus the likelihood that you would actually have to potentially build even more and that 7% weighting could go even higher?

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yeah. Bill, I think the key word of what I said, I think that we feel very confident in the way we've approached the reserve rate to date. I mean, are down 20 basis points versus this time last year, up only 30 basis points sequentially, which is basically seasonal. And we're back in line with the third quarter of last year despite what I would contend as a now a more uncertain forward looking macroeconomic environment. And I can't speak to what others are seeing or doing or how they you know, took consumed what I'll say is the more recent, you know, macroeconomic outlooks, but a lot of the more recent ones are starting to show some signs of some baseline unemployment increases.

[Perry Beberman, Executive VP & CFO at Bread Financial]

So, you know, I I think your question is is spot on. Is that because of the way we have weighted, you know, the s three, s four, those more severe scenarios, as unemployment creeps into the baseline, you can dial back the weightings on those others because what, you know, we were caring for is gonna manifest itself into, more of the baseline. So for now, I'd say you should expect, you know, pretty stable, reserve rate for two q.

[Bill Carcache, Equity Research Analyst at Wolfe Research]

That's helpful. Thank you. And then following up on your NIM commentary, are you putting on new originations at wider spreads currently or have spreads been pretty stable? Curious how the macro environment is affecting your decisions there. And then sort of along the lines of the pricing discussion earlier, even though the ruling has been vacated, maybe if you could just share your thoughts on the risk that we could see a future administration come back for another attempt at a cap?

[Bill Carcache, Equity Research Analyst at Wolfe Research]

Thanks.

[Perry Beberman, Executive VP & CFO at Bread Financial]

I'll take the first one and have Ralph talk about the potential of this coming a new late fee regulation. So as we look at what's happening in there with the spread, price for risk at the time of underwriting. So when if you have more co brand, high, high quality, they're getting a lower price assigned. But yes, with the pricing changes we've made, the spread is a little bit more for, say, the new vintages. But it's caring for the risk environment that in right now because they do a good job of projecting different loss rates.

[Perry Beberman, Executive VP & CFO at Bread Financial]

They stress those loss rates, make sure that accounts will be profitable under different loss rate scenarios. And similarly that the pricing that's in the back book, that just takes as we talked about before those take a long time to burn in to the balance because of payment hierarchy.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

Yes. So as I said, we were pleased with the decision. I mean, we've got three and a half more years with this administration. So, it's not imminent. What's going to happen?

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

I think the way that the opinion was written, it makes it very difficult to make that logical going forward. Think your opinion was written very well. It was laid out. It was consistent and logical. And I think any administration would have a tough time reinstituting the late fee.

[Bill Carcache, Equity Research Analyst at Wolfe Research]

Very helpful. Thank you.

[Operator]

Thank you. Our next question coming from the line of Terry Ma with Barclays. Your line is now open.

[Terry Ma, Senior Equity Research Analyst at Barclays]

Hey, thank you. Good morning. Maybe to just follow-up on the Rolray comment. Any color you can kind of provide on the magnitude of the improvements you're kind of seeing across your FICO buckets? And maybe, like, how sustainable that is?

[Terry Ma, Senior Equity Research Analyst at Barclays]

You obviously maintained your charge off guide for the year. So maybe just help us reconcile that.

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yeah. So we're seeing, again, modest improvements across all the roll rates. It's a slow gradual improvement. And I wouldn't say there's a distinction by risk band with that. I mean, we look at an aggregate, we look at it more micro, but we do look at payment behaviors at a very segmented level, and, you know, we're seeing some good signs of of gradual improvement.

[Perry Beberman, Executive VP & CFO at Bread Financial]

So this isn't gonna be a a cliff type of improvement. It's just gonna be slow and steady.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

So I I think that's the way to

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

to think about roll rates at this point.

[Terry Ma, Senior Equity Research Analyst at Barclays]

Got it. Okay. And then you reduced your loan growth guide for the year. Maybe can you just talk about how that kind of impacts the phase in of your mitigants, the APR piece? Thank you.

[Perry Beberman, Executive VP & CFO at Bread Financial]

So we slightly reduced the loan guide. So I don't there's really not much of an impact to the the mitigants. It just means, you know, there'll be slower new accounts, you know, in the vintage, but also it's more it's a little bit of the new account. It's also a little bit of, you know, I'll say spend soft softness that we're expecting on the back book as people have to contend with these the higher costs for other goods and services.

[Operator]

Thank you. And our next question coming from the line of Mihir Bhatia with Bank of America. Your line is now open.

[Mihir Bhatia, Equity Research Analyst at Bank of America Merrill Lynch]

Good morning, Ralph and Perry. Thank you for taking my question. Just had one quick follow-up here. On the pull forward effect that you talked about, obviously, we've heard that from other companies too, but any way to quantify that? Like, maybe if you have some month to month to date spending stats, are you seeing, like, a 2% increase?

[Mihir Bhatia, Equity Research Analyst at Bank of America Merrill Lynch]

Because I think you also mentioned you might see a little bit of a benefit in here in 2Q of higher purchase volume before things you know, you you start having to give back. So just wondering what you're seeing in the data from a quantitative side. Thanks.

[Perry Beberman, Executive VP & CFO at Bread Financial]

So, yeah, I think it's hard quantify with precision. We say it's the pull forward of future spend. Again, what we saw is a couple of things that stood out a little bit of higher purchase of some electronics and some auto parts and a little bit of pullback in T and E. You see a little bit of that mix shift going on in the quarter, more so and it's hard to decouple some of that as well. What we're seeing in April to date, because you do have the timing of Easter that I think is worth like 60 basis points of growth or whatever it is in the that'll be worth that for the quarter.

[Perry Beberman, Executive VP & CFO at Bread Financial]

So it's I wish I could give you more insight on that. It's early. We continue to monitor it. And that's why we're cautious about what that means for the full year, because it could be a little bit of a head fake, meaning that consumers are pulling through, you don't want to extrapolate that a little bit of higher spend we're seeing now, say that's going be a full year trend. And I think we're seeing it as we stay in terms of staying on top of what others are seeing in the industry.

[Perry Beberman, Executive VP & CFO at Bread Financial]

And retailers are also saying the same thing. And you're hearing it anecdotally from consumers and surveys that there's a decent percentage that are pulling forward purchases and a little bit of, I don't call panic buy, but it is a little bit of that happening because of what could be 30% to 70% tariff impacts on goods and services when you look at the mix of what where retailers get their goods from.

[Mihir Bhatia, Equity Research Analyst at Bank of America Merrill Lynch]

Got it. And then just one quick other one. Not be quick. In terms of the guidance and the outlook, you talked we've talked quite a bit about across I think across issues about the hard data being reasonably decent, but the soft data and sentiment indicators being weak. Can you just talk about some of the levers you would be pulling if you start seeing the hard data follow the sentiment data?

[Perry Beberman, Executive VP & CFO at Bread Financial]

Yeah. So I kind of opened up with a little bit of commentary on the economy, and that is consistent. Right? I think we're all seeing the same thing that the hard data is really pretty strong and was on a good trajectory. At this point, it would mean one, continuing to maintain what I say is a conservative credit posture that we have today.

[Perry Beberman, Executive VP & CFO at Bread Financial]

It would mean that you would see a slower improvement in our credit metrics that we've been seeing. Some nice improvements that have been, I think, at a faster pace than what you've seen across the general industry. And again, it would then pull through into perhaps slower spend, but then payment rates would slow. So you'd have little bit lower loans from origination slowing. You'd have a little bit, you know, slower payment rates would would push some balances back up.

[Perry Beberman, Executive VP & CFO at Bread Financial]

So it's a whole lot of things happening in there. But I don't, you know, for what we're seeing, again, our consumers have been dealing with three to years now of elevated inflation. And I think we've seen it'd be a similar scenario. It just means, you know, more of this. I hate to say more of the same for our consumers, but this is what they've had to deal with where things are up 25% over the past four years in terms of inflation.

[Perry Beberman, Executive VP & CFO at Bread Financial]

It really would be unfortunate if they had to contend with more of this going forward.

[Mihir Bhatia, Equity Research Analyst at Bank of America Merrill Lynch]

Thank you.

[Operator]

Thank you. Our next question coming from the line of Vincent Kintic with BTIG. Your line is now open.

[Vincent Caintic, MD & Finance Analyst at BTIG]

Hi, good morning. Thanks for taking my questions. First question, wanted to talk again about the merchant side, but to zoom out a bit. So related to the uncertainty of the market, could you discuss how your conversations have been going with your merchants? Are you seeing more merchant engagement?

[Vincent Caintic, MD & Finance Analyst at BTIG]

And are there any focal points with your merchants discussions? Like are they discussing approval rates or economic sharing or anything else? Thank you.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

We have conversations with our merchants all the time. And they range from approval rates to increasing the value prop to everything under the sun. So nothing unusual there. We're in constant contact with our merchants. I think, to me, if you think about the tariffs, it's still very early in the process.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

It's still very dynamic. The tariffs are going to affect our merchants, many merchants in different ways. We're working, they're working through that now. But those are the types of conversations we're having.

[Vincent Caintic, MD & Finance Analyst at BTIG]

Okay, that's helpful. Thank you. And then relatedly, I thought your crypto.com partnership was really fascinating. It seems very innovative. First, like how difficult it is, is it to do that kind of rewards program with crypto has rewards?

[Vincent Caintic, MD & Finance Analyst at BTIG]

And then when you're competing for program wins like Crypto.com, is the current competitive environment leaning on any particular factor to win business? Like is it price or the willingness to go lend down credit, just talking about the competitive environment? Thank you.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

It's what we do best, right?

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

Partnerships.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

And we're excited about crypto.com. They've got millions of US customers that engaged in the company, the rewards program is pretty robust, it's going to be managed by them, you can buy their currency, or you can buy multiple other currencies, you can buy stock, you can buy merchandise, a really very robust program for crypto.com. I think we wanted for a variety of reasons. We demonstrated to them that our technology is up to snuff. So we continue to invest in tech modernization.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

We have seamless integration and multiple platforms, particularly in our mobile app, we've expanded our web and mobile based customer service. So all that matters. It also matters that personally that we're on top of with the team and that's how we're engaged. It'll launch sometime this summer, really excited about the launch.

[Vincent Caintic, MD & Finance Analyst at BTIG]

Okay, great. Very helpful. Thank you.

[Operator]

Thank you. And I am showing no further questions in the queue at this time. I will now pass the call back to Raffindra for closing comments.

[Ralph Andretta, President and Chief Executive Officer at Bread Financial]

Yes. Thank you all for joining today and for your continued interest in Bred Financial. Looking forward to speaking to you next quarter, and everybody have a terrific day. Take care.

[Operator]

This concludes today's conference call. Thank you for your participation. You may now disconnect.

Participants

Executives

• Brian Vereb, Head of Investor Realtions
• Ralph Andretta, President and Chief Executive Officer
• Perry Beberman, Executive VP & CFO

Analysts

• Sanjay Sakhrani, Managing Director at Keefe, Bruyette & Woods (KBW)
• Moshe Orenbuch, Managing Director & Senior Analyst at TD Cowen
• Jeffrey Adelson, Executive Director at Morgan Stanley
• John Pancari, Senior Managing Director & Senior Research Analyst at Evercore ISI
• Bill Carcache, Equity Research Analyst at Wolfe Research
• Terry Ma, Senior Equity Research Analyst at Barclays
• Mihir Bhatia, Equity Research Analyst at Bank of America Merrill Lynch
• Vincent Caintic, MD & Finance Analyst at BTIG