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Bread Financial (BFH) Stock Forecast & Price Target

$51.21
+0.97 (+1.93%)
(As of 10:31 AM ET)

Bread Financial - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Based on 18 Wall Street analysts who have issued ratings for Bread Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 18 analysts, 3 have given a sell rating, 11 have given a hold rating, and 4 have given a buy rating for BFH.

Consensus Price Target

$42.93
-16.17% Downside
High Forecast$67.00
Average Forecast$42.93
Low Forecast$25.00

According to the 18 analysts' twelve-month price targets for Bread Financial, the average price target is $42.93. The highest price target for BFH is $67.00, while the lowest price target for BFH is $25.00. The average price target represents a forecasted downside of -16.17% from the current price of $51.21.

TypeCurrent Forecast
7/24/23 to 7/23/24
1 Month Ago
6/24/23 to 6/23/24
3 Months Ago
4/25/23 to 4/24/24
1 Year Ago
7/24/22 to 7/24/23
Consensus Rating
Hold
Hold
Reduce
Hold
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
3 Buy rating(s)
2 Buy rating(s)
3 Buy rating(s)
Hold
11 Hold rating(s)
10 Hold rating(s)
6 Hold rating(s)
4 Hold rating(s)
Sell
3 Sell rating(s)
3 Sell rating(s)
4 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$42.93$40.92$36.55$44.88
Forecasted Upside-16.17% Downside11.75% Upside5.37% Upside37.82% Upside
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BFH Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BFH Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Bread Financial Stock vs. The Competition

TypeBread FinancialBusiness Services CompaniesS&P 500
Consensus Rating Score
2.06
2.64
2.51
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-15.26% Downside178.83% Upside9.24% Upside
News Sentiment RatingNeutral News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
7/23/2024JPMorgan Chase & Co.
3 of 5 stars
 Boost TargetNeutral ➝ Neutral$39.00 ➝ $45.00-10.43%
7/16/2024Compass Point
4 of 5 stars
D. Rochester
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Initiated CoverageBuy$54.00+9.89%
7/9/2024Jefferies Financial Group
2 of 5 stars
 Boost TargetHold ➝ Hold$35.00 ➝ $45.00-1.66%
7/9/2024Barclays
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 Boost TargetUnderweight ➝ Underweight$26.00 ➝ $32.00-28.73%
6/20/2024JMP Securities
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 Reiterated RatingMarket Perform
6/20/2024Royal Bank of Canada
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 Boost TargetSector Perform ➝ Sector Perform$38.00 ➝ $45.00+5.09%
6/20/2024Evercore ISI
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J. Pancari
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UpgradeUnderperform ➝ In-Line$42.00 ➝ $45.00+10.19%
6/17/2024Keefe, Bruyette & Woods
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 Reiterated RatingOutperform ➝ Outperform$67.00 ➝ $67.00+64.82%
6/7/2024BTIG Research
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V. Caintic
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Initiated CoverageNeutral
5/1/2024Argus
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 DowngradeBuy ➝ Hold
4/26/2024BMO Capital Markets
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 Boost TargetMarket Perform ➝ Market Perform$31.00 ➝ $33.00-11.79%
4/4/2024Wolfe Research
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 UpgradePeer Perform ➝ Outperform$48.00+35.61%
1/26/2024Oppenheimer
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 UpgradeMarket Perform ➝ Outperform$52.00+46.60%
12/18/2023The Goldman Sachs Group
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 Boost TargetSell ➝ Sell$27.00 ➝ $31.00-6.34%
12/13/2023Morgan Stanley
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 DowngradeEqual Weight ➝ Underweight$31.00 ➝ $25.00-21.11%
11/1/2023TD Cowen
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 Initiated CoverageMarket Perform
10/5/2023Bank of America
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 DowngradeBuy ➝ Neutral$44.00 ➝ $36.00+14.87%
9/5/2023Raymond James
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 Reiterated RatingOutperform ➝ Sector Perform$46.00 ➝ $43.00+11.03%
3/10/2023Stephens
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 Reiterated RatingOverweight$64.00+99.31%
10/28/2022Credit Suisse Group
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 Boost TargetNeutral$38.00 ➝ $40.00+9.26%
7/29/2022Deutsche Bank Aktiengesellschaft
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 Lower Target$80.00 ➝ $60.00+48.96%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 10:55 AM ET.

BFH Forecast - Frequently Asked Questions

What is Bread Financial's forecast for 2024?

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Bread Financial is $42.93, with a high forecast of $67.00 and a low forecast of $25.00.

Should I buy or sell Bread Financial stock right now?

18 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Bread Financial in the last twelve months. There are currently 3 sell ratings, 11 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" BFH shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BFH, but not buy additional shares or sell existing shares.

Does Bread Financial's stock price have much upside?

According to analysts, Bread Financial's stock has a predicted upside of 7.81% based on their 12-month stock forecasts.

Has Bread Financial been upgraded or downgraded by Wall Street analysts recently?

Over the previous 90 days, Bread Financial's stock had 2 upgrades and 1 downgrade by analysts.

What analysts cover Bread Financial?
Do Wall Street analysts like Bread Financial more than its competitors?

Analysts like Bread Financial less than other "business services" companies. The consensus rating for Bread Financial is Hold while the average consensus rating for "business services" companies is Moderate Buy. Learn more on how BFH compares to other companies.


This page (NYSE:BFH) was last updated on 7/23/2024 by MarketBeat.com Staff

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