Does the media favor HBAN or BFH?

In the previous week, Huntington Bancshares had 11 more articles in the media than Bread Financial. MarketBeat recorded 21 mentions for Huntington Bancshares and 10 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 1.14 beat Bread Financial's score of 1.06 indicating that Huntington Bancshares is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Huntington Bancshares 14 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Bread Financial 8 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer ALLY or BFH?

In the previous week, Ally Financial had 1 more articles in the media than Bread Financial. MarketBeat recorded 11 mentions for Ally Financial and 10 mentions for Bread Financial. Ally Financial's average media sentiment score of 1.41 beat Bread Financial's score of 1.06 indicating that Ally Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Ally Financial 10 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Bread Financial 8 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor ASB or BFH?

In the previous week, Associated Banc had 4 more articles in the media than Bread Financial. MarketBeat recorded 14 mentions for Associated Banc and 10 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.06 beat Associated Banc's score of 0.52 indicating that Bread Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Associated Banc 6 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Bread Financial 8 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor AXP or BFH?

In the previous week, American Express had 57 more articles in the media than Bread Financial. MarketBeat recorded 67 mentions for American Express and 10 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.06 beat American Express' score of 0.89 indicating that Bread Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment American Express 41 Very Positive mention(s) 10 Positive mention(s) 9 Neutral mention(s) 6 Negative mention(s) 1 Very Negative mention(s) Positive Bread Financial 8 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger valuation and earnings, C or BFH?

Citigroup has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Citigroup, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Citigroup $91.38B 2.48 $14.31B $9.26 14.33 Bread Financial $3.89B 1.06 $518M $12.82 8.40

Does the media favor C or BFH?

In the previous week, Citigroup had 87 more articles in the media than Bread Financial. MarketBeat recorded 97 mentions for Citigroup and 10 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.06 beat Citigroup's score of 0.64 indicating that Bread Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Citigroup 58 Very Positive mention(s) 9 Positive mention(s) 12 Neutral mention(s) 8 Negative mention(s) 8 Very Negative mention(s) Positive Bread Financial 8 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Bread Financial (BFH) Competitors

$107.69 -0.38 (-0.35%)

Closing price 07/31/2026 03:59 PM Eastern

Extended Trading

$108.04 +0.35 (+0.32%)

As of 07/31/2026 07:34 PM Eastern

Compare

BFH vs. HBAN, ALLY, ASB, AXP, and C

Should you buy Bread Financial stock or one of its competitors? MarketBeat compares Bread Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), Associated Banc (ASB), American Express (AXP), and Citigroup (C).

How does Bread Financial compare to Huntington Bancshares?

Huntington Bancshares (NASDAQ:HBAN) and Bread Financial (NYSE:BFH) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, media sentiment, analyst recommendations and dividends.

Huntington Bancshares currently has a consensus target price of $20.11, indicating a potential upside of 18.04%. Bread Financial has a consensus target price of $110.00, indicating a potential upside of 2.14%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, equities research analysts clearly believe Huntington Bancshares is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Huntington Bancshares	1 Sell rating(s)	7 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.65
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.47

Huntington Bancshares has a net margin of 16.64% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Huntington Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Huntington Bancshares	16.64%	11.19%	1.12%
Bread Financial	11.95%	18.42%	2.76%

Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.6%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Huntington Bancshares	$9.68B	3.56	$2.21B	$1.29	13.21
Bread Financial	$3.89B	1.06	$518M	$12.82	8.40

80.7% of Huntington Bancshares shares are owned by institutional investors. Comparatively, 99.5% of Bread Financial shares are owned by institutional investors. 0.7% of Huntington Bancshares shares are owned by insiders. Comparatively, 1.3% of Bread Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Huntington Bancshares had 11 more articles in the media than Bread Financial. MarketBeat recorded 21 mentions for Huntington Bancshares and 10 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 1.14 beat Bread Financial's score of 1.06 indicating that Huntington Bancshares is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Huntington Bancshares	14 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Bread Financial	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Huntington Bancshares has a beta of 0.93, suggesting that its stock price is 7% less volatile than the broader market. Comparatively, Bread Financial has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

Summary

Huntington Bancshares beats Bread Financial on 12 of the 19 factors compared between the two stocks.

How does Bread Financial compare to Ally Financial?

Ally Financial (NYSE:ALLY) and Bread Financial (NYSE:BFH) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, media sentiment, analyst recommendations and risk.

88.8% of Ally Financial shares are held by institutional investors. Comparatively, 99.5% of Bread Financial shares are held by institutional investors. 0.5% of Ally Financial shares are held by company insiders. Comparatively, 1.3% of Bread Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Ally Financial had 1 more articles in the media than Bread Financial. MarketBeat recorded 11 mentions for Ally Financial and 10 mentions for Bread Financial. Ally Financial's average media sentiment score of 1.41 beat Bread Financial's score of 1.06 indicating that Ally Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ally Financial	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Bread Financial	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Ally Financial has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market. Comparatively, Bread Financial has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.8%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Ally Financial pays out 28.3% of its earnings in the form of a dividend. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Ally Financial presently has a consensus price target of $53.86, indicating a potential upside of 24.18%. Bread Financial has a consensus price target of $110.00, indicating a potential upside of 2.14%. Given Ally Financial's stronger consensus rating and higher probable upside, equities research analysts plainly believe Ally Financial is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ally Financial	0 Sell rating(s)	2 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.88
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.47

Ally Financial has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Ally Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ally Financial	$9.63B	1.37	$852M	$4.24	10.23
Bread Financial	$3.89B	1.06	$518M	$12.82	8.40

Ally Financial has a net margin of 16.75% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Ally Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ally Financial	16.75%	11.75%	0.79%
Bread Financial	11.95%	18.42%	2.76%

Summary

Ally Financial beats Bread Financial on 11 of the 18 factors compared between the two stocks.

How does Bread Financial compare to Associated Banc?

Associated Banc (NYSE:ASB) and Bread Financial (NYSE:BFH) are both mid-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Associated Banc presently has a consensus target price of $31.00, indicating a potential upside of 0.38%. Bread Financial has a consensus target price of $110.00, indicating a potential upside of 2.14%. Given Bread Financial's higher probable upside, analysts clearly believe Bread Financial is more favorable than Associated Banc.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Associated Banc	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.47

In the previous week, Associated Banc had 4 more articles in the media than Bread Financial. MarketBeat recorded 14 mentions for Associated Banc and 10 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.06 beat Associated Banc's score of 0.52 indicating that Bread Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Associated Banc	6 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Bread Financial	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Associated Banc has a beta of 0.77, meaning that its share price is 23% less volatile than the broader market. Comparatively, Bread Financial has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

Associated Banc has a net margin of 19.66% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Associated Banc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Associated Banc	19.66%	10.64%	1.12%
Bread Financial	11.95%	18.42%	2.76%

83.0% of Associated Banc shares are held by institutional investors. Comparatively, 99.5% of Bread Financial shares are held by institutional investors. 0.7% of Associated Banc shares are held by insiders. Comparatively, 1.3% of Bread Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Associated Banc pays an annual dividend of $0.96 per share and has a dividend yield of 3.1%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Associated Banc pays out 33.6% of its earnings in the form of a dividend. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Associated Banc has raised its dividend for 13 consecutive years. Associated Banc is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bread Financial has higher revenue and earnings than Associated Banc. Bread Financial is trading at a lower price-to-earnings ratio than Associated Banc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Associated Banc	$2.46B	2.37	$474.78M	$2.86	10.80
Bread Financial	$3.89B	1.06	$518M	$12.82	8.40

Summary

Bread Financial beats Associated Banc on 12 of the 19 factors compared between the two stocks.

How does Bread Financial compare to American Express?

American Express (NYSE:AXP) and Bread Financial (NYSE:BFH) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, media sentiment, valuation, risk, analyst recommendations and dividends.

American Express has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market. Comparatively, Bread Financial has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

American Express pays an annual dividend of $3.80 per share and has a dividend yield of 1.1%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. American Express pays out 23.1% of its earnings in the form of a dividend. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. American Express has increased its dividend for 4 consecutive years. American Express is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

American Express presently has a consensus target price of $372.95, suggesting a potential upside of 10.73%. Bread Financial has a consensus target price of $110.00, suggesting a potential upside of 2.14%. Given American Express' stronger consensus rating and higher probable upside, research analysts clearly believe American Express is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Express	1 Sell rating(s)	11 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.50
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.47

American Express has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Express	$75.95B	2.99	$10.83B	$16.48	20.44
Bread Financial	$3.89B	1.06	$518M	$12.82	8.40

American Express has a net margin of 15.07% compared to Bread Financial's net margin of 11.95%. American Express' return on equity of 34.12% beat Bread Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
American Express	15.07%	34.12%	3.77%
Bread Financial	11.95%	18.42%	2.76%

In the previous week, American Express had 57 more articles in the media than Bread Financial. MarketBeat recorded 67 mentions for American Express and 10 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.06 beat American Express' score of 0.89 indicating that Bread Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
American Express	41 Very Positive mention(s)	10 Positive mention(s)	9 Neutral mention(s)	6 Negative mention(s)	1 Very Negative mention(s)	Positive
Bread Financial	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

84.3% of American Express shares are held by institutional investors. Comparatively, 99.5% of Bread Financial shares are held by institutional investors. 0.1% of American Express shares are held by company insiders. Comparatively, 1.3% of Bread Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

American Express beats Bread Financial on 15 of the 20 factors compared between the two stocks.

How does Bread Financial compare to Citigroup?

Citigroup (NYSE:C) and Bread Financial (NYSE:BFH) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, analyst recommendations, institutional ownership, risk, earnings, valuation and dividends.

71.7% of Citigroup shares are owned by institutional investors. Comparatively, 99.5% of Bread Financial shares are owned by institutional investors. 0.1% of Citigroup shares are owned by insiders. Comparatively, 1.3% of Bread Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Citigroup has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Citigroup, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citigroup	$91.38B	2.48	$14.31B	$9.26	14.33
Bread Financial	$3.89B	1.06	$518M	$12.82	8.40

In the previous week, Citigroup had 87 more articles in the media than Bread Financial. MarketBeat recorded 97 mentions for Citigroup and 10 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.06 beat Citigroup's score of 0.64 indicating that Bread Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Citigroup	58 Very Positive mention(s)	9 Positive mention(s)	12 Neutral mention(s)	8 Negative mention(s)	8 Very Negative mention(s)	Positive
Bread Financial	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Citigroup has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, Bread Financial has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market.

Citigroup currently has a consensus target price of $145.67, suggesting a potential upside of 9.79%. Bread Financial has a consensus target price of $110.00, suggesting a potential upside of 2.14%. Given Citigroup's stronger consensus rating and higher possible upside, equities analysts plainly believe Citigroup is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citigroup	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	2 Strong Buy rating(s)	2.89
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.47

Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 2.0%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Citigroup pays out 28.9% of its earnings in the form of a dividend. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Citigroup has increased its dividend for 2 consecutive years. Citigroup is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bread Financial has a net margin of 11.95% compared to Citigroup's net margin of 10.23%. Bread Financial's return on equity of 18.42% beat Citigroup's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citigroup	10.23%	10.15%	0.72%
Bread Financial	11.95%	18.42%	2.76%

Summary

Citigroup beats Bread Financial on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BFH vs. The Competition

Export

Metric	Bread Financial	Consumer Finance Industry	Finance Sector	NYSE Exchange
Market Cap	$4.15B	$7.23B	$13.88B	$23.65B
Dividend Yield	0.83%	12.26%	5.95%	4.21%
P/E Ratio	8.40	9.34	28.68	30.99
Price / Sales	1.06	39.20	464.95	81.82
Price / Cash	6.61	11.66	44.50	18.73
Price / Book	1.48	2.69	3.68	4.76
Net Income	$518M	$434.78M	$1.31B	$1.07B
7 Day Performance	1.91%	0.31%	3.63%	-0.34%
1 Month Performance	5.48%	-1.68%	0.15%	-0.53%
1 Year Performance	87.03%	16.58%	13.06%	19.19%

Bread Financial Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BFH Bread Financial	4.0553 of 5 stars	$107.69 -0.3%	$110.00 +2.1%	+87.0%	$4.15B	$3.89B	8.40	6,000	Positive News Analyst Forecast Gap Up
HBAN Huntington Bancshares	5 of 5 stars	$16.84 -2.7%	$20.11 +19.4%	+6.2%	$34.14B	$12.49B	13.05	20,424
ALLY Ally Financial	4.9918 of 5 stars	$42.99 -2.5%	$53.86 +25.3%	+17.1%	$13.08B	$7.91B	10.14	10,300	Positive News Ex-Dividend
ASB Associated Banc	4.24 of 5 stars	$30.68 -1.2%	$31.00 +1.0%	+28.4%	$5.79B	$2.46B	10.73	4,000	Dividend Announcement
AXP American Express	4.2741 of 5 stars	$330.73 -1.8%	$372.95 +12.8%	+14.5%	$223.35B	$72.23B	20.07	76,800	Trending News

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This page (NYSE:BFH) was last updated on 8/3/2026 by MarketBeat.com Staff.

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Bread Financial (BFH) Competitors

BFH vs. HBAN, ALLY, ASB, AXP, and C

How does Bread Financial compare to Huntington Bancshares?

Summary

How does Bread Financial compare to Ally Financial?

Summary

How does Bread Financial compare to Associated Banc?

Summary

How does Bread Financial compare to American Express?

Summary

How does Bread Financial compare to Citigroup?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BFH vs. The Competition

Bread Financial Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Bread Financial (BFH) Competitors

BFH vs. HBAN, ALLY, ASB, AXP, and C

How does Bread Financial compare to Huntington Bancshares?

Do analysts prefer HBAN or BFH?

Is HBAN or BFH more profitable?

Is HBAN or BFH a better dividend stock?

Which has higher valuation & earnings, HBAN or BFH?

Do institutionals and insiders hold more shares of HBAN or BFH?

Does the media favor HBAN or BFH?

Which has more risk and volatility, HBAN or BFH?

Summary

How does Bread Financial compare to Ally Financial?

Do insiders and institutionals hold more shares of ALLY or BFH?

Does the media prefer ALLY or BFH?

Which has more volatility and risk, ALLY or BFH?

Is ALLY or BFH a better dividend stock?

Do analysts prefer ALLY or BFH?

Which has better valuation & earnings, ALLY or BFH?

Is ALLY or BFH more profitable?

Summary

How does Bread Financial compare to Associated Banc?

Do analysts prefer ASB or BFH?

Does the media favor ASB or BFH?

Which has more volatility & risk, ASB or BFH?

Is ASB or BFH more profitable?

Do insiders & institutionals believe in ASB or BFH?

Is ASB or BFH a better dividend stock?

Which has preferable earnings & valuation, ASB or BFH?

Summary

How does Bread Financial compare to American Express?

Which has more volatility & risk, AXP or BFH?

Is AXP or BFH a better dividend stock?

Do analysts recommend AXP or BFH?

Which has higher earnings and valuation, AXP or BFH?

Is AXP or BFH more profitable?

Does the media favor AXP or BFH?

Do insiders and institutionals hold more shares of AXP or BFH?

Summary

How does Bread Financial compare to Citigroup?

Do institutionals & insiders have more ownership in C or BFH?

Which has stronger valuation and earnings, C or BFH?

Does the media favor C or BFH?

Which has more risk and volatility, C or BFH?

Do analysts recommend C or BFH?

Is C or BFH a better dividend stock?

Is C or BFH more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BFH vs. The Competition

Bread Financial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools