Bread Financial (BFH) Competitors

$83.44 -1.19 (-1.40%)

Closing price 05/13/2026 03:59 PM Eastern

Extended Trading

$83.39 -0.05 (-0.06%)

As of 04:04 AM Eastern

BFH vs. HBAN, ALLY, AXP, C, and CFG

Should you buy Bread Financial stock or one of its competitors? MarketBeat compares Bread Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), American Express (AXP), Citigroup (C), and Citizens Financial Group (CFG).

How does Bread Financial compare to Huntington Bancshares?

Bread Financial (NYSE:BFH) and Huntington Bancshares (NASDAQ:HBAN) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, earnings, dividends, risk, analyst recommendations and institutional ownership.

In the previous week, Bread Financial had 2 more articles in the media than Huntington Bancshares. MarketBeat recorded 12 mentions for Bread Financial and 10 mentions for Huntington Bancshares. Huntington Bancshares' average media sentiment score of 1.11 beat Bread Financial's score of 0.47 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Huntington Bancshares	7 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.72	$518M	$12.21	6.83
Huntington Bancshares	$12.49B	2.49	$2.21B	$1.30	11.81

Bread Financial presently has a consensus target price of $93.36, indicating a potential upside of 11.89%. Huntington Bancshares has a consensus target price of $20.05, indicating a potential upside of 30.62%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, analysts clearly believe Huntington Bancshares is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.46
Huntington Bancshares	1 Sell rating(s)	4 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.75

Bread Financial has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.96, suggesting that its stock price is 4% less volatile than the broader market.

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.1%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 4.0%. Bread Financial pays out 7.5% of its earnings in the form of a dividend. Huntington Bancshares pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Huntington Bancshares has a net margin of 16.63% compared to Bread Financial's net margin of 11.90%. Bread Financial's return on equity of 18.79% beat Huntington Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.90%	18.79%	2.79%
Huntington Bancshares	16.63%	11.42%	1.11%

99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are owned by institutional investors. 1.3% of Bread Financial shares are owned by insiders. Comparatively, 0.7% of Huntington Bancshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Huntington Bancshares beats Bread Financial on 10 of the 18 factors compared between the two stocks.

How does Bread Financial compare to Ally Financial?

Ally Financial (NYSE:ALLY) and Bread Financial (NYSE:BFH) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, valuation, profitability, media sentiment and analyst recommendations.

Ally Financial currently has a consensus target price of $54.14, suggesting a potential upside of 29.86%. Bread Financial has a consensus target price of $93.36, suggesting a potential upside of 11.89%. Given Ally Financial's stronger consensus rating and higher probable upside, research analysts clearly believe Ally Financial is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ally Financial	0 Sell rating(s)	2 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.88
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.46

Ally Financial has a net margin of 16.47% compared to Bread Financial's net margin of 11.90%. Bread Financial's return on equity of 18.79% beat Ally Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ally Financial	16.47%	11.41%	0.76%
Bread Financial	11.90%	18.79%	2.79%

88.8% of Ally Financial shares are owned by institutional investors. Comparatively, 99.5% of Bread Financial shares are owned by institutional investors. 0.5% of Ally Financial shares are owned by insiders. Comparatively, 1.3% of Bread Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Bread Financial had 6 more articles in the media than Ally Financial. MarketBeat recorded 12 mentions for Bread Financial and 6 mentions for Ally Financial. Ally Financial's average media sentiment score of 0.58 beat Bread Financial's score of 0.47 indicating that Ally Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ally Financial	2 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Bread Financial	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.9%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.1%. Ally Financial pays out 29.3% of its earnings in the form of a dividend. Bread Financial pays out 7.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Ally Financial has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market. Comparatively, Bread Financial has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market.

Ally Financial has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Ally Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ally Financial	$7.91B	1.61	$852M	$4.10	10.17
Bread Financial	$4.70B	0.72	$518M	$12.21	6.83

Summary

Ally Financial beats Bread Financial on 10 of the 18 factors compared between the two stocks.

How does Bread Financial compare to American Express?

Bread Financial (NYSE:BFH) and American Express (NYSE:AXP) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their earnings, valuation, risk, institutional ownership, dividends, profitability, media sentiment and analyst recommendations.

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.1%. American Express pays an annual dividend of $3.80 per share and has a dividend yield of 1.2%. Bread Financial pays out 7.5% of its earnings in the form of a dividend. American Express pays out 23.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. American Express has increased its dividend for 4 consecutive years. American Express is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

American Express has a net margin of 15.13% compared to Bread Financial's net margin of 11.90%. American Express' return on equity of 33.95% beat Bread Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.90%	18.79%	2.79%
American Express	15.13%	33.95%	3.73%

Bread Financial presently has a consensus price target of $93.36, suggesting a potential upside of 11.89%. American Express has a consensus price target of $357.47, suggesting a potential upside of 15.59%. Given American Express' higher possible upside, analysts plainly believe American Express is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.46
American Express	1 Sell rating(s)	13 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.32

In the previous week, American Express had 27 more articles in the media than Bread Financial. MarketBeat recorded 39 mentions for American Express and 12 mentions for Bread Financial. American Express' average media sentiment score of 1.11 beat Bread Financial's score of 0.47 indicating that American Express is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
American Express	28 Very Positive mention(s)	5 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

99.5% of Bread Financial shares are held by institutional investors. Comparatively, 84.3% of American Express shares are held by institutional investors. 1.3% of Bread Financial shares are held by insiders. Comparatively, 0.1% of American Express shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Bread Financial has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market. Comparatively, American Express has a beta of 1.08, indicating that its share price is 8% more volatile than the broader market.

American Express has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.72	$518M	$12.21	6.83
American Express	$72.23B	2.92	$10.83B	$16.03	19.29

Summary

American Express beats Bread Financial on 14 of the 20 factors compared between the two stocks.

How does Bread Financial compare to Citigroup?

Bread Financial (NYSE:BFH) and Citigroup (NYSE:C) are both banking companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, profitability, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and risk.

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.1%. Citigroup pays an annual dividend of $2.40 per share and has a dividend yield of 1.9%. Bread Financial pays out 7.5% of its earnings in the form of a dividend. Citigroup pays out 29.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Citigroup has increased its dividend for 2 consecutive years. Citigroup is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bread Financial has a net margin of 11.90% compared to Citigroup's net margin of 9.35%. Bread Financial's return on equity of 18.79% beat Citigroup's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.90%	18.79%	2.79%
Citigroup	9.35%	9.19%	0.67%

Bread Financial presently has a consensus price target of $93.36, suggesting a potential upside of 11.89%. Citigroup has a consensus price target of $137.62, suggesting a potential upside of 10.90%. Given Bread Financial's higher probable upside, equities research analysts plainly believe Bread Financial is more favorable than Citigroup.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.46
Citigroup	0 Sell rating(s)	5 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.80

In the previous week, Citigroup had 128 more articles in the media than Bread Financial. MarketBeat recorded 140 mentions for Citigroup and 12 mentions for Bread Financial. Citigroup's average media sentiment score of 0.66 beat Bread Financial's score of 0.47 indicating that Citigroup is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Citigroup	70 Very Positive mention(s)	19 Positive mention(s)	23 Neutral mention(s)	13 Negative mention(s)	12 Very Negative mention(s)	Positive

99.5% of Bread Financial shares are held by institutional investors. Comparatively, 71.7% of Citigroup shares are held by institutional investors. 1.3% of Bread Financial shares are held by company insiders. Comparatively, 0.1% of Citigroup shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Bread Financial has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market. Comparatively, Citigroup has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

Citigroup has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Citigroup, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.72	$518M	$12.21	6.83
Citigroup	$168.30B	1.26	$14.31B	$8.07	15.38

Summary

Citigroup beats Bread Financial on 11 of the 19 factors compared between the two stocks.

How does Bread Financial compare to Citizens Financial Group?

Citizens Financial Group (NYSE:CFG) and Bread Financial (NYSE:BFH) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, risk, institutional ownership, valuation, dividends, earnings and analyst recommendations.

Citizens Financial Group has a net margin of 16.21% compared to Bread Financial's net margin of 11.90%. Bread Financial's return on equity of 18.79% beat Citizens Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens Financial Group	16.21%	8.31%	0.88%
Bread Financial	11.90%	18.79%	2.79%

Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 3.0%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.1%. Citizens Financial Group pays out 43.5% of its earnings in the form of a dividend. Bread Financial pays out 7.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

94.9% of Citizens Financial Group shares are held by institutional investors. Comparatively, 99.5% of Bread Financial shares are held by institutional investors. 0.7% of Citizens Financial Group shares are held by insiders. Comparatively, 1.3% of Bread Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Citizens Financial Group currently has a consensus price target of $70.88, suggesting a potential upside of 17.34%. Bread Financial has a consensus price target of $93.36, suggesting a potential upside of 11.89%. Given Citizens Financial Group's stronger consensus rating and higher probable upside, analysts plainly believe Citizens Financial Group is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens Financial Group	0 Sell rating(s)	1 Hold rating(s)	19 Buy rating(s)	0 Strong Buy rating(s)	2.95
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.46

In the previous week, Bread Financial had 1 more articles in the media than Citizens Financial Group. MarketBeat recorded 12 mentions for Bread Financial and 11 mentions for Citizens Financial Group. Citizens Financial Group's average media sentiment score of 1.14 beat Bread Financial's score of 0.47 indicating that Citizens Financial Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Citizens Financial Group	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Bread Financial	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Citizens Financial Group has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens Financial Group	$12.06B	2.12	$1.83B	$4.23	14.28
Bread Financial	$4.70B	0.72	$518M	$12.21	6.83

Citizens Financial Group has a beta of 0.7, meaning that its stock price is 30% less volatile than the broader market. Comparatively, Bread Financial has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market.

Summary

Citizens Financial Group beats Bread Financial on 10 of the 19 factors compared between the two stocks.

Get Bread Financial News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BFH vs. The Competition

Export

Metric	Bread Financial	FIN Industry	Finance Sector	NYSE Exchange
Market Cap	$3.42B	$7.14B	$13.49B	$22.96B
Dividend Yield	1.09%	5.70%	5.81%	4.07%
P/E Ratio	6.83	89.76	23.14	28.29
Price / Sales	0.72	12.44	175.55	24.51
Price / Cash	5.18	72.39	20.50	25.11
Price / Book	1.01	2.64	2.14	4.73
Net Income	$518M	$301.20M	$1.11B	$1.07B
7 Day Performance	-3.25%	-1.42%	-1.14%	-1.11%
1 Month Performance	0.89%	1.48%	0.13%	1.36%
1 Year Performance	50.11%	16.85%	10.81%	24.41%

Bread Financial Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BFH Bread Financial	4.6084 of 5 stars	$83.44 -1.4%	$93.36 +11.9%	+50.7%	$3.42B	$4.70B	6.83	6,000
HBAN Huntington Bancshares	5 of 5 stars	$16.64 +1.4%	$20.05 +20.5%	-4.6%	$33.73B	$12.49B	12.80	20,424
ALLY Ally Financial	4.983 of 5 stars	$44.40 +2.7%	$54.14 +22.0%	+13.7%	$13.67B	$7.91B	10.83	10,300	Analyst Upgrade Gap Up
AXP American Express	4.2358 of 5 stars	$322.01 +1.9%	$357.47 +11.0%	+2.3%	$219.72B	$72.23B	20.09	76,800	Positive News
C Citigroup	4.866 of 5 stars	$127.52 -0.4%	$136.79 +7.3%	+64.3%	$218.68B	$168.30B	15.80	226,000	Trending News Insider Trade Buyback Announcement

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NYSE:BFH) was last updated on 5/14/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Bread Financial (BFH) Competitors

BFH vs. HBAN, ALLY, AXP, C, and CFG

How does Bread Financial compare to Huntington Bancshares?

Summary

How does Bread Financial compare to Ally Financial?

Summary

How does Bread Financial compare to American Express?

Summary

How does Bread Financial compare to Citigroup?

Summary

How does Bread Financial compare to Citizens Financial Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BFH vs. The Competition

Bread Financial Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Bread Financial (BFH) Competitors

BFH vs. HBAN, ALLY, AXP, C, and CFG

How does Bread Financial compare to Huntington Bancshares?

Does the media refer more to BFH or HBAN?

Which has preferable valuation and earnings, BFH or HBAN?

Do analysts prefer BFH or HBAN?

Which has more risk & volatility, BFH or HBAN?

Is BFH or HBAN a better dividend stock?

Is BFH or HBAN more profitable?

Do institutionals and insiders believe in BFH or HBAN?

Summary

How does Bread Financial compare to Ally Financial?

Do analysts recommend ALLY or BFH?

Is ALLY or BFH more profitable?

Do institutionals and insiders believe in ALLY or BFH?

Does the media prefer ALLY or BFH?

Is ALLY or BFH a better dividend stock?

Which has more risk & volatility, ALLY or BFH?

Which has better valuation & earnings, ALLY or BFH?

Summary

How does Bread Financial compare to American Express?

Is BFH or AXP a better dividend stock?

Is BFH or AXP more profitable?

Do analysts recommend BFH or AXP?

Does the media favor BFH or AXP?

Do institutionals & insiders have more ownership in BFH or AXP?

Which has more volatility & risk, BFH or AXP?

Which has preferable valuation and earnings, BFH or AXP?

Summary

How does Bread Financial compare to Citigroup?

Is BFH or C a better dividend stock?

Is BFH or C more profitable?

Do analysts prefer BFH or C?

Does the media refer more to BFH or C?

Do institutionals and insiders hold more shares of BFH or C?

Which has more risk and volatility, BFH or C?

Which has better valuation & earnings, BFH or C?

Summary

How does Bread Financial compare to Citizens Financial Group?

Is CFG or BFH more profitable?

Is CFG or BFH a better dividend stock?

Do insiders and institutionals have more ownership in CFG or BFH?

Do analysts rate CFG or BFH?

Does the media refer more to CFG or BFH?

Which has better earnings and valuation, CFG or BFH?

Which has more risk & volatility, CFG or BFH?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BFH vs. The Competition

Bread Financial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools