Does the media refer more to BFH or ALLY?

In the previous week, Ally Financial had 8 more articles in the media than Bread Financial. MarketBeat recorded 11 mentions for Ally Financial and 3 mentions for Bread Financial. Bread Financial's average media sentiment score of 0.52 beat Ally Financial's score of 0.46 indicating that Bread Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Ally Financial 4 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media prefer BFH or ASB?

In the previous week, Bread Financial and Bread Financial both had 3 articles in the media. Bread Financial's average media sentiment score of 0.52 beat Associated Banc's score of 0.50 indicating that Bread Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Associated Banc 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer BFH or AXP?

In the previous week, American Express had 27 more articles in the media than Bread Financial. MarketBeat recorded 30 mentions for American Express and 3 mentions for Bread Financial. American Express' average media sentiment score of 0.59 beat Bread Financial's score of 0.52 indicating that American Express is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive American Express 10 Very Positive mention(s) 5 Positive mention(s) 10 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger earnings & valuation, BFH or C?

Citigroup has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Citigroup, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Bread Financial $4.70B 0.81 $518M $12.82 7.69 Citigroup $168.30B 1.29 $14.31B $9.26 13.80

Does the media refer more to BFH or C?

In the previous week, Citigroup had 87 more articles in the media than Bread Financial. MarketBeat recorded 90 mentions for Citigroup and 3 mentions for Bread Financial. Bread Financial's average media sentiment score of 0.52 beat Citigroup's score of 0.40 indicating that Bread Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Citigroup 30 Very Positive mention(s) 10 Positive mention(s) 29 Neutral mention(s) 12 Negative mention(s) 8 Very Negative mention(s) Neutral

Does the media favor BFH or CFG?

In the previous week, Citizens Financial Group had 2 more articles in the media than Bread Financial. MarketBeat recorded 5 mentions for Citizens Financial Group and 3 mentions for Bread Financial. Bread Financial's average media sentiment score of 0.52 beat Citizens Financial Group's score of -0.09 indicating that Bread Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Citizens Financial Group 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Bread Financial (BFH) Competitors

$97.96 +1.02 (+1.05%)

Closing price 03:59 PM Eastern

Extended Trading

$98.00 +0.04 (+0.04%)

As of 07:30 PM Eastern

Compare

BFH vs. ALLY, ASB, AXP, C, and CFG

Should you buy Bread Financial stock or one of its competitors? Bread Financial's main competitors and comparable companies include Ally Financial (ALLY), Associated Banc (ASB), American Express (AXP), Citigroup (C), and Citizens Financial Group (CFG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Bread Financial compare to Ally Financial?

Bread Financial (NYSE:BFH) and Ally Financial (NYSE:ALLY) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, media sentiment, valuation, dividends, earnings and profitability.

99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 88.8% of Ally Financial shares are owned by institutional investors. 1.3% of Bread Financial shares are owned by company insiders. Comparatively, 0.5% of Ally Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Ally Financial has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Ally Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.81	$518M	$12.82	7.69
Ally Financial	$7.91B	1.46	$852M	$4.24	8.98

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 3.2%. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Ally Financial pays out 28.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Bread Financial presently has a consensus price target of $112.43, suggesting a potential upside of 14.01%. Ally Financial has a consensus price target of $52.36, suggesting a potential upside of 37.56%. Given Ally Financial's stronger consensus rating and higher possible upside, analysts clearly believe Ally Financial is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.56
Ally Financial	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.88

Ally Financial has a net margin of 16.75% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Ally Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.95%	18.42%	2.76%
Ally Financial	16.75%	11.75%	0.79%

Bread Financial has a beta of 1.15, suggesting that its share price is 15% more volatile than the broader market. Comparatively, Ally Financial has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market.

In the previous week, Ally Financial had 8 more articles in the media than Bread Financial. MarketBeat recorded 11 mentions for Ally Financial and 3 mentions for Bread Financial. Bread Financial's average media sentiment score of 0.52 beat Ally Financial's score of 0.46 indicating that Bread Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ally Financial	4 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Ally Financial beats Bread Financial on 10 of the 18 factors compared between the two stocks.

How does Bread Financial compare to Associated Banc?

Bread Financial (NYSE:BFH) and Associated Banc (NYSE:ASB) are both mid-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, profitability, risk, institutional ownership, media sentiment, analyst recommendations and dividends.

Bread Financial has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market. Comparatively, Associated Banc has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market.

99.5% of Bread Financial shares are held by institutional investors. Comparatively, 83.0% of Associated Banc shares are held by institutional investors. 1.3% of Bread Financial shares are held by company insiders. Comparatively, 0.7% of Associated Banc shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Associated Banc pays an annual dividend of $0.96 per share and has a dividend yield of 3.3%. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Associated Banc pays out 33.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Associated Banc has increased its dividend for 13 consecutive years. Associated Banc is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bread Financial has higher revenue and earnings than Associated Banc. Bread Financial is trading at a lower price-to-earnings ratio than Associated Banc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.81	$518M	$12.82	7.69
Associated Banc	$2.46B	2.23	$474.78M	$2.86	10.13

In the previous week, Bread Financial and Bread Financial both had 3 articles in the media. Bread Financial's average media sentiment score of 0.52 beat Associated Banc's score of 0.50 indicating that Bread Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Associated Banc	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Bread Financial currently has a consensus price target of $112.43, suggesting a potential upside of 14.01%. Associated Banc has a consensus price target of $31.90, suggesting a potential upside of 10.07%. Given Bread Financial's stronger consensus rating and higher probable upside, analysts clearly believe Bread Financial is more favorable than Associated Banc.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.56
Associated Banc	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Associated Banc has a net margin of 19.66% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Associated Banc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.95%	18.42%	2.76%
Associated Banc	19.66%	10.64%	1.12%

Summary

Bread Financial beats Associated Banc on 14 of the 19 factors compared between the two stocks.

How does Bread Financial compare to American Express?

Bread Financial (NYSE:BFH) and American Express (NYSE:AXP) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment and earnings.

American Express has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.81	$518M	$12.82	7.69
American Express	$72.23B	2.83	$10.83B	$16.48	18.36

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. American Express pays an annual dividend of $3.80 per share and has a dividend yield of 1.3%. Bread Financial pays out 7.2% of its earnings in the form of a dividend. American Express pays out 23.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. American Express has increased its dividend for 4 consecutive years. American Express is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

American Express has a net margin of 15.07% compared to Bread Financial's net margin of 11.95%. American Express' return on equity of 34.12% beat Bread Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.95%	18.42%	2.76%
American Express	15.07%	34.12%	3.77%

Bread Financial has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market. Comparatively, American Express has a beta of 1.08, meaning that its share price is 8% more volatile than the broader market.

Bread Financial presently has a consensus target price of $112.43, indicating a potential upside of 14.01%. American Express has a consensus target price of $366.96, indicating a potential upside of 21.29%. Given American Express' higher probable upside, analysts clearly believe American Express is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.56
American Express	1 Sell rating(s)	16 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.43

99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 84.3% of American Express shares are owned by institutional investors. 1.3% of Bread Financial shares are owned by company insiders. Comparatively, 0.1% of American Express shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, American Express had 27 more articles in the media than Bread Financial. MarketBeat recorded 30 mentions for American Express and 3 mentions for Bread Financial. American Express' average media sentiment score of 0.59 beat Bread Financial's score of 0.52 indicating that American Express is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
American Express	10 Very Positive mention(s)	5 Positive mention(s)	10 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

American Express beats Bread Financial on 14 of the 19 factors compared between the two stocks.

How does Bread Financial compare to Citigroup?

Bread Financial (NYSE:BFH) and Citigroup (NYSE:C) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, media sentiment, institutional ownership, risk and analyst recommendations.

99.5% of Bread Financial shares are held by institutional investors. Comparatively, 71.7% of Citigroup shares are held by institutional investors. 1.3% of Bread Financial shares are held by company insiders. Comparatively, 0.1% of Citigroup shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Bread Financial has a beta of 1.15, suggesting that its stock price is 15% more volatile than the broader market. Comparatively, Citigroup has a beta of 1.13, suggesting that its stock price is 13% more volatile than the broader market.

In the previous week, Citigroup had 87 more articles in the media than Bread Financial. MarketBeat recorded 90 mentions for Citigroup and 3 mentions for Bread Financial. Bread Financial's average media sentiment score of 0.52 beat Citigroup's score of 0.40 indicating that Bread Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Citigroup	30 Very Positive mention(s)	10 Positive mention(s)	29 Neutral mention(s)	12 Negative mention(s)	8 Very Negative mention(s)	Neutral

Bread Financial has a net margin of 11.95% compared to Citigroup's net margin of 10.23%. Bread Financial's return on equity of 18.42% beat Citigroup's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.95%	18.42%	2.76%
Citigroup	10.23%	10.15%	0.72%

Citigroup has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Citigroup, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.81	$518M	$12.82	7.69
Citigroup	$168.30B	1.29	$14.31B	$9.26	13.80

Bread Financial currently has a consensus price target of $112.43, suggesting a potential upside of 14.01%. Citigroup has a consensus price target of $149.33, suggesting a potential upside of 16.89%. Given Citigroup's stronger consensus rating and higher probable upside, analysts clearly believe Citigroup is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.56
Citigroup	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	2.83

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 2.1%. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Citigroup pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Citigroup has increased its dividend for 2 consecutive years. Citigroup is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Citigroup beats Bread Financial on 10 of the 19 factors compared between the two stocks.

How does Bread Financial compare to Citizens Financial Group?

Bread Financial (NYSE:BFH) and Citizens Financial Group (NYSE:CFG) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, analyst recommendations, media sentiment, earnings, risk, dividends, profitability and institutional ownership.

Citizens Financial Group has a net margin of 17.18% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Citizens Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.95%	18.42%	2.76%
Citizens Financial Group	17.18%	8.85%	0.93%

Bread Financial currently has a consensus price target of $112.43, suggesting a potential upside of 14.01%. Citizens Financial Group has a consensus price target of $79.50, suggesting a potential upside of 23.82%. Given Citizens Financial Group's stronger consensus rating and higher probable upside, analysts plainly believe Citizens Financial Group is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.56
Citizens Financial Group	0 Sell rating(s)	4 Hold rating(s)	16 Buy rating(s)	0 Strong Buy rating(s)	2.80

Bread Financial has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market. Comparatively, Citizens Financial Group has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market.

99.5% of Bread Financial shares are held by institutional investors. Comparatively, 94.9% of Citizens Financial Group shares are held by institutional investors. 1.3% of Bread Financial shares are held by insiders. Comparatively, 0.7% of Citizens Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.9%. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Citizens Financial Group had 2 more articles in the media than Bread Financial. MarketBeat recorded 5 mentions for Citizens Financial Group and 3 mentions for Bread Financial. Bread Financial's average media sentiment score of 0.52 beat Citizens Financial Group's score of -0.09 indicating that Bread Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Citizens Financial Group	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Citizens Financial Group has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.81	$518M	$12.82	7.69
Citizens Financial Group	$12.06B	2.24	$1.83B	$4.61	13.93

Summary

Citizens Financial Group beats Bread Financial on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BFH vs. The Competition

Export

Metric	Bread Financial	Consumer Finance Industry	Finance Sector	NYSE Exchange
Market Cap	$3.72B	$6.71B	$13.32B	$22.70B
Dividend Yield	0.95%	12.78%	6.03%	3.74%
P/E Ratio	7.01	8.44	24.49	27.75
Price / Sales	0.80	66.34	504.04	20.15
Price / Cash	5.93	11.06	47.45	39.56
Price / Book	1.34	2.48	2.70	4.64
Net Income	$518M	$442.63M	$1.32B	$1.08B
7 Day Performance	-4.95%	-1.99%	-1.04%	-1.06%
1 Month Performance	-8.24%	-6.24%	1.00%	-5.03%
1 Year Performance	77.58%	0.82%	8.15%	5.78%

Bread Financial Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BFH Bread Financial	4.6516 of 5 stars	$97.96 +1.1%	$112.43 +14.8%	+76.5%	$3.72B	$4.70B	7.01	6,000	Analyst Forecast
ALLY Ally Financial	4.9766 of 5 stars	$37.63 -0.5%	$52.27 +38.9%	-3.0%	$11.45B	$9.63B	8.87	10,300	News Coverage Analyst Downgrade Options Volume
ASB Associated Banc	4.6329 of 5 stars	$28.65 -0.1%	$31.90 +11.3%	+12.6%	$5.41B	$2.46B	10.02	4,000	Analyst Forecast
AXP American Express	4.5095 of 5 stars	$304.21 -0.4%	$369.81 +21.6%	-8.1%	$205.44B	$75.95B	18.46	76,800	Dividend Announcement Analyst Forecast
C Citigroup	4.968 of 5 stars	$129.80 -0.8%	$149.50 +15.2%	+28.8%	$221.38B	$91.38B	14.02	226,000	Trending News Analyst Forecast

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This page (NYSE:BFH) was last updated on 10/2/2026 by MarketBeat.com Staff.

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Bread Financial (BFH) Competitors

BFH vs. ALLY, ASB, AXP, C, and CFG

How does Bread Financial compare to Ally Financial?

Summary

How does Bread Financial compare to Associated Banc?

Summary

How does Bread Financial compare to American Express?

Summary

How does Bread Financial compare to Citigroup?

Summary

How does Bread Financial compare to Citizens Financial Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BFH vs. The Competition

Bread Financial Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Terms & Info

Bread Financial (BFH) Competitors

BFH vs. ALLY, ASB, AXP, C, and CFG

How does Bread Financial compare to Ally Financial?

Do insiders and institutionals have more ownership in BFH or ALLY?

Which has better valuation & earnings, BFH or ALLY?

Is BFH or ALLY a better dividend stock?

Do analysts recommend BFH or ALLY?

Is BFH or ALLY more profitable?

Which has more risk and volatility, BFH or ALLY?

Does the media refer more to BFH or ALLY?

Summary

How does Bread Financial compare to Associated Banc?

Which has more risk and volatility, BFH or ASB?

Do insiders and institutionals hold more shares of BFH or ASB?

Is BFH or ASB a better dividend stock?

Which has preferable earnings and valuation, BFH or ASB?

Does the media prefer BFH or ASB?

Do analysts recommend BFH or ASB?

Is BFH or ASB more profitable?

Summary

How does Bread Financial compare to American Express?

Which has higher earnings and valuation, BFH or AXP?

Is BFH or AXP a better dividend stock?

Is BFH or AXP more profitable?

Which has more volatility & risk, BFH or AXP?

Do analysts rate BFH or AXP?

Do institutionals & insiders have more ownership in BFH or AXP?

Does the media prefer BFH or AXP?

Summary

How does Bread Financial compare to Citigroup?

Do insiders & institutionals have more ownership in BFH or C?

Which has more risk and volatility, BFH or C?

Does the media refer more to BFH or C?

Is BFH or C more profitable?

Which has stronger earnings & valuation, BFH or C?

Do analysts rate BFH or C?

Is BFH or C a better dividend stock?

Summary

How does Bread Financial compare to Citizens Financial Group?

Is BFH or CFG more profitable?

Do analysts recommend BFH or CFG?

Which has more volatility and risk, BFH or CFG?

Do insiders & institutionals have more ownership in BFH or CFG?

Is BFH or CFG a better dividend stock?

Does the media favor BFH or CFG?

Which has higher valuation & earnings, BFH or CFG?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BFH vs. The Competition

Bread Financial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools