Does the media favor BFH or HBAN?

In the previous week, Huntington Bancshares had 7 more articles in the media than Bread Financial. MarketBeat recorded 16 mentions for Huntington Bancshares and 9 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 1.29 beat Bread Financial's score of 1.03 indicating that Huntington Bancshares is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Huntington Bancshares 12 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to BFH or ALLY?

In the previous week, Bread Financial and Bread Financial both had 9 articles in the media. Bread Financial's average media sentiment score of 1.03 beat Ally Financial's score of 0.68 indicating that Bread Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Ally Financial 3 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor BFH or ASB?

In the previous week, Bread Financial had 3 more articles in the media than Associated Banc. MarketBeat recorded 9 mentions for Bread Financial and 6 mentions for Associated Banc. Bread Financial's average media sentiment score of 1.03 beat Associated Banc's score of 0.55 indicating that Bread Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Associated Banc 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor BFH or AXP?

In the previous week, American Express had 28 more articles in the media than Bread Financial. MarketBeat recorded 37 mentions for American Express and 9 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.03 beat American Express' score of 0.93 indicating that Bread Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive American Express 22 Very Positive mention(s) 6 Positive mention(s) 6 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to BFH or CFG?

In the previous week, Citizens Financial Group had 6 more articles in the media than Bread Financial. MarketBeat recorded 15 mentions for Citizens Financial Group and 9 mentions for Bread Financial. Citizens Financial Group's average media sentiment score of 1.33 beat Bread Financial's score of 1.03 indicating that Citizens Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Citizens Financial Group 13 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Bread Financial (BFH) Competitors

$90.47 -1.08 (-1.18%)

As of 09:30 AM Eastern

Compare

BFH vs. HBAN, ALLY, ASB, AXP, and CFG

Should you buy Bread Financial stock or one of its competitors? MarketBeat compares Bread Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), Associated Banc (ASB), American Express (AXP), and Citizens Financial Group (CFG). These companies are all part of the "finance" sector.

How does Bread Financial compare to Huntington Bancshares?

Bread Financial (NYSE:BFH) and Huntington Bancshares (NASDAQ:HBAN) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.

Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.78	$518M	$12.21	7.41
Huntington Bancshares	$12.49B	2.61	$2.21B	$1.30	12.36

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.0%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.9%. Bread Financial pays out 7.5% of its earnings in the form of a dividend. Huntington Bancshares pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Huntington Bancshares has a net margin of 16.63% compared to Bread Financial's net margin of 11.90%. Bread Financial's return on equity of 18.79% beat Huntington Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.90%	18.79%	2.79%
Huntington Bancshares	16.63%	11.42%	1.11%

Bread Financial has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

Bread Financial presently has a consensus price target of $94.25, indicating a potential upside of 4.17%. Huntington Bancshares has a consensus price target of $20.05, indicating a potential upside of 24.80%. Given Huntington Bancshares' stronger consensus rating and higher probable upside, analysts plainly believe Huntington Bancshares is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.50
Huntington Bancshares	1 Sell rating(s)	4 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.75

In the previous week, Huntington Bancshares had 7 more articles in the media than Bread Financial. MarketBeat recorded 16 mentions for Huntington Bancshares and 9 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 1.29 beat Bread Financial's score of 1.03 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Huntington Bancshares	12 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

99.5% of Bread Financial shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 1.3% of Bread Financial shares are held by insiders. Comparatively, 0.7% of Huntington Bancshares shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Huntington Bancshares beats Bread Financial on 11 of the 18 factors compared between the two stocks.

How does Bread Financial compare to Ally Financial?

Bread Financial (NYSE:BFH) and Ally Financial (NYSE:ALLY) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, risk, earnings, media sentiment, valuation and institutional ownership.

Ally Financial has a net margin of 16.47% compared to Bread Financial's net margin of 11.90%. Bread Financial's return on equity of 18.79% beat Ally Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.90%	18.79%	2.79%
Ally Financial	16.47%	11.41%	0.76%

99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 88.8% of Ally Financial shares are owned by institutional investors. 1.3% of Bread Financial shares are owned by insiders. Comparatively, 0.5% of Ally Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.0%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.9%. Bread Financial pays out 7.5% of its earnings in the form of a dividend. Ally Financial pays out 29.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Bread Financial has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market. Comparatively, Ally Financial has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

In the previous week, Bread Financial and Bread Financial both had 9 articles in the media. Bread Financial's average media sentiment score of 1.03 beat Ally Financial's score of 0.68 indicating that Bread Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Ally Financial	3 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Ally Financial has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Ally Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.78	$518M	$12.21	7.41
Ally Financial	$7.91B	1.61	$852M	$4.10	10.15

Bread Financial currently has a consensus price target of $94.25, suggesting a potential upside of 4.17%. Ally Financial has a consensus price target of $54.14, suggesting a potential upside of 30.11%. Given Ally Financial's stronger consensus rating and higher probable upside, analysts clearly believe Ally Financial is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.50
Ally Financial	0 Sell rating(s)	2 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.88

Summary

Bread Financial and Ally Financial tied by winning 9 of the 18 factors compared between the two stocks.

How does Bread Financial compare to Associated Banc?

Bread Financial (NYSE:BFH) and Associated Banc (NYSE:ASB) are both mid-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, media sentiment, dividends, risk, institutional ownership and earnings.

Associated Banc has a net margin of 19.88% compared to Bread Financial's net margin of 11.90%. Bread Financial's return on equity of 18.79% beat Associated Banc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.90%	18.79%	2.79%
Associated Banc	19.88%	10.46%	1.10%

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.0%. Associated Banc pays an annual dividend of $0.96 per share and has a dividend yield of 3.5%. Bread Financial pays out 7.5% of its earnings in the form of a dividend. Associated Banc pays out 33.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Associated Banc has raised its dividend for 13 consecutive years. Associated Banc is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Bread Financial had 3 more articles in the media than Associated Banc. MarketBeat recorded 9 mentions for Bread Financial and 6 mentions for Associated Banc. Bread Financial's average media sentiment score of 1.03 beat Associated Banc's score of 0.55 indicating that Bread Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Associated Banc	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 83.0% of Associated Banc shares are owned by institutional investors. 1.3% of Bread Financial shares are owned by company insiders. Comparatively, 0.7% of Associated Banc shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Bread Financial presently has a consensus price target of $94.25, indicating a potential upside of 4.17%. Associated Banc has a consensus price target of $30.30, indicating a potential upside of 10.74%. Given Associated Banc's higher probable upside, analysts clearly believe Associated Banc is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.50
Associated Banc	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Bread Financial has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market. Comparatively, Associated Banc has a beta of 0.77, meaning that its stock price is 23% less volatile than the broader market.

Bread Financial has higher revenue and earnings than Associated Banc. Bread Financial is trading at a lower price-to-earnings ratio than Associated Banc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.78	$518M	$12.21	7.41
Associated Banc	$2.46B	1.85	$474.78M	$2.88	9.50

Summary

Bread Financial beats Associated Banc on 13 of the 19 factors compared between the two stocks.

How does Bread Financial compare to American Express?

Bread Financial (NYSE:BFH) and American Express (NYSE:AXP) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, analyst recommendations, media sentiment, dividends, profitability and risk.

Bread Financial has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market. Comparatively, American Express has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.0%. American Express pays an annual dividend of $3.80 per share and has a dividend yield of 1.2%. Bread Financial pays out 7.5% of its earnings in the form of a dividend. American Express pays out 23.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. American Express has raised its dividend for 4 consecutive years. American Express is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bread Financial currently has a consensus price target of $94.25, suggesting a potential upside of 4.17%. American Express has a consensus price target of $359.05, suggesting a potential upside of 16.33%. Given American Express' higher possible upside, analysts clearly believe American Express is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.50
American Express	1 Sell rating(s)	13 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.42

American Express has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.78	$518M	$12.21	7.41
American Express	$72.23B	2.92	$10.83B	$16.03	19.25

American Express has a net margin of 15.13% compared to Bread Financial's net margin of 11.90%. American Express' return on equity of 33.95% beat Bread Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.90%	18.79%	2.79%
American Express	15.13%	33.95%	3.73%

In the previous week, American Express had 28 more articles in the media than Bread Financial. MarketBeat recorded 37 mentions for American Express and 9 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.03 beat American Express' score of 0.93 indicating that Bread Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
American Express	22 Very Positive mention(s)	6 Positive mention(s)	6 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

99.5% of Bread Financial shares are held by institutional investors. Comparatively, 84.3% of American Express shares are held by institutional investors. 1.3% of Bread Financial shares are held by insiders. Comparatively, 0.1% of American Express shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

American Express beats Bread Financial on 13 of the 19 factors compared between the two stocks.

How does Bread Financial compare to Citizens Financial Group?

Bread Financial (NYSE:BFH) and Citizens Financial Group (NYSE:CFG) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, valuation, earnings, profitability, media sentiment, institutional ownership, risk and dividends.

Bread Financial has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market. Comparatively, Citizens Financial Group has a beta of 0.68, meaning that its share price is 32% less volatile than the broader market.

Citizens Financial Group has a net margin of 16.21% compared to Bread Financial's net margin of 11.90%. Bread Financial's return on equity of 18.79% beat Citizens Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	11.90%	18.79%	2.79%
Citizens Financial Group	16.21%	8.31%	0.88%

In the previous week, Citizens Financial Group had 6 more articles in the media than Bread Financial. MarketBeat recorded 15 mentions for Citizens Financial Group and 9 mentions for Bread Financial. Citizens Financial Group's average media sentiment score of 1.33 beat Bread Financial's score of 1.03 indicating that Citizens Financial Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Citizens Financial Group	13 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

99.5% of Bread Financial shares are held by institutional investors. Comparatively, 94.9% of Citizens Financial Group shares are held by institutional investors. 1.3% of Bread Financial shares are held by company insiders. Comparatively, 0.7% of Citizens Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 1.0%. Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 3.0%. Bread Financial pays out 7.5% of its earnings in the form of a dividend. Citizens Financial Group pays out 43.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Citizens Financial Group has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$4.70B	0.78	$518M	$12.21	7.41
Citizens Financial Group	$12.06B	2.17	$1.83B	$4.23	14.66

Bread Financial currently has a consensus target price of $94.25, indicating a potential upside of 4.17%. Citizens Financial Group has a consensus target price of $70.88, indicating a potential upside of 14.31%. Given Citizens Financial Group's stronger consensus rating and higher probable upside, analysts plainly believe Citizens Financial Group is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	2 Sell rating(s)	4 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.50
Citizens Financial Group	0 Sell rating(s)	1 Hold rating(s)	19 Buy rating(s)	0 Strong Buy rating(s)	2.95

Summary

Citizens Financial Group beats Bread Financial on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BFH vs. The Competition

Export

Metric	Bread Financial	FIN Industry	Finance Sector	NYSE Exchange
Market Cap	$3.66B	$7.09B	$13.52B	$23.18B
Dividend Yield	1.03%	5.86%	5.78%	4.09%
P/E Ratio	7.41	17.96	19.94	31.31
Price / Sales	0.78	12.54	143.49	24.47
Price / Cash	5.47	66.43	19.93	24.80
Price / Book	1.24	3.49	2.20	4.74
Net Income	$518M	$304.02M	$1.13B	$1.07B
7 Day Performance	0.57%	0.74%	0.30%	0.62%
1 Month Performance	5.99%	0.09%	0.55%	1.54%
1 Year Performance	73.66%	17.04%	12.32%	26.87%

Bread Financial Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BFH Bread Financial	4.4709 of 5 stars	$90.47 -1.2%	$94.25 +4.2%	+78.8%	$3.66B	$4.70B	7.41	6,000	Positive News Insider Trade High Trading Volume
HBAN Huntington Bancshares	5 of 5 stars	$16.03 -0.2%	$20.05 +25.1%	+4.2%	$32.49B	$8.78B	12.33	20,424	Positive News
ALLY Ally Financial	4.9887 of 5 stars	$42.93 +0.4%	$54.14 +26.1%	+19.5%	$13.16B	$9.37B	10.47	10,300	Analyst Upgrade
ASB Associated Banc	4.7471 of 5 stars	$28.09 -0.8%	$30.30 +7.9%	+19.9%	$4.66B	$2.46B	9.75	4,000	News Coverage
AXP American Express	4.7282 of 5 stars	$312.67 +0.6%	$359.05 +14.8%	+5.3%	$213.34B	$74.17B	19.51	76,800

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This page (NYSE:BFH) was last updated on 6/3/2026 by MarketBeat.com Staff.

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Bread Financial (BFH) Competitors

BFH vs. HBAN, ALLY, ASB, AXP, and CFG

How does Bread Financial compare to Huntington Bancshares?

Summary

How does Bread Financial compare to Ally Financial?

Summary

How does Bread Financial compare to Associated Banc?

Summary

How does Bread Financial compare to American Express?

Summary

How does Bread Financial compare to Citizens Financial Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BFH vs. The Competition

Bread Financial Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Bread Financial (BFH) Competitors

BFH vs. HBAN, ALLY, ASB, AXP, and CFG

How does Bread Financial compare to Huntington Bancshares?

Which has preferable valuation and earnings, BFH or HBAN?

Is BFH or HBAN a better dividend stock?

Is BFH or HBAN more profitable?

Which has more risk and volatility, BFH or HBAN?

Do analysts prefer BFH or HBAN?

Does the media favor BFH or HBAN?

Do insiders & institutionals have more ownership in BFH or HBAN?

Summary

How does Bread Financial compare to Ally Financial?

Is BFH or ALLY more profitable?

Do institutionals & insiders have more ownership in BFH or ALLY?

Is BFH or ALLY a better dividend stock?

Which has more volatility & risk, BFH or ALLY?

Does the media refer more to BFH or ALLY?

Which has stronger valuation & earnings, BFH or ALLY?

Do analysts prefer BFH or ALLY?

Summary

How does Bread Financial compare to Associated Banc?

Is BFH or ASB more profitable?

Is BFH or ASB a better dividend stock?

Does the media favor BFH or ASB?

Do insiders and institutionals hold more shares of BFH or ASB?

Do analysts rate BFH or ASB?

Which has more risk and volatility, BFH or ASB?

Which has preferable valuation and earnings, BFH or ASB?

Summary

How does Bread Financial compare to American Express?

Which has more risk & volatility, BFH or AXP?

Is BFH or AXP a better dividend stock?

Do analysts prefer BFH or AXP?

Which has better valuation & earnings, BFH or AXP?

Is BFH or AXP more profitable?

Does the media favor BFH or AXP?

Do institutionals & insiders believe in BFH or AXP?

Summary

How does Bread Financial compare to Citizens Financial Group?

Which has more volatility and risk, BFH or CFG?

Is BFH or CFG more profitable?

Does the media refer more to BFH or CFG?

Do insiders & institutionals have more ownership in BFH or CFG?

Is BFH or CFG a better dividend stock?

Which has better earnings and valuation, BFH or CFG?

Do analysts prefer BFH or CFG?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BFH vs. The Competition

Bread Financial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools