HubSpot (NYSE:HUBS) develops customer relationship management (CRM) software and related tools designed to help businesses attract, engage and retain customers. Its cloud-based platform brings together marketing, sales, customer service, content management, operations and commerce capabilities, allowing organizations to manage customer interactions across the business.
The company’s products include tools for marketing automation, email marketing, lead generation, sales pipeline management, customer support, website and content management, analytics, payments and business operations. HubSpot also provides educational content, consulting, onboarding and other professional services, as well as an app marketplace that connects its platform with third-party business applications.
Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot is associated with the development of the inbound marketing approach, which emphasizes attracting customers through useful content and personalized digital experiences. The company serves organizations ranging from small businesses to larger enterprises in markets around the world. Yamini Rangan serves as chief executive officer, while co-founder Dharmesh Shah is chief technology officer.
