Viant Technology (NASDAQ:DSP) is an advertising technology company that provides a cloud-based demand-side platform (DSP) for planning, buying, and measuring digital advertising campaigns. Its platform, Adelphic, enables advertisers and agencies to purchase programmatic media across connected television, streaming video, mobile, desktop, audio, and other digital channels.
The company’s technology is designed to support people-based and omnichannel advertising, allowing customers to use first-party data, audience segmentation, identity solutions, automated media buying, and campaign measurement tools. Viant also offers services intended to help advertisers manage media campaigns directly, including campaign execution, optimization, attribution, and reporting.
Viant was founded by brothers Tim Vanderhook and Chris Vanderhook and is headquartered in Irvine, California. The company became a publicly traded business in 2021 after completing a merger with a special purpose acquisition company. Viant primarily serves brands, advertising agencies, and media buyers, with its platform supporting digital advertising campaigns across the United States and other markets.
