360 DigiTech, Inc. (NASDAQ: Qfin (NASDAQ:QFIN)) is a China‐based fintech company that specializes in providing digital lending solutions to underserved consumer and small business markets. Leveraging proprietary credit assessment technologies and big data analytics, the company connects borrowers with a network of financial institutions and investors through its online platform. Its services encompass unsecured consumer loans, installment credit products, and working capital financing for micro and small enterprises.
The company’s flagship platform offers an end‐to‐end digital lending experience, from application and credit evaluation to disbursement and repayment. By automating risk management and underwriting processes, 360 DigiTech aims to reduce costs and improve access to credit, particularly for individuals and businesses in lower‐tier cities and rural areas. Its technology stack includes artificial intelligence, machine learning models, and cloud infrastructure that support real‐time decision making and portfolio monitoring.
Founded in 2016 as an affiliate of Qihoo 360 (now 360 Security Technology Inc.), 360 DigiTech completed its initial public offering in early 2018 on the NASDAQ Global Select Market. Since inception, the company has focused on expanding its product suite and enhancing its risk control framework, while forging partnerships with commercial banks, insurance firms and online payment platforms. It also continuously updates its credit algorithms to reflect market trends and borrower behavior.
Headquartered in Beijing, 360 DigiTech serves customers across mainland China. The company is led by a management team with extensive experience in finance, technology and risk management. Its board includes executives who have held leadership roles in both traditional banking institutions and internet‐based financial services firms, underscoring its commitment to innovation and regulatory compliance.
