Sleep Number Q4 2025 Earnings Report

Sleep Number EPS Results

• Actual EPS: -$2.55
• Consensus EPS: -$0.56
• Beat/Miss: Missed by -$1.99
• One Year Ago EPS: -$0.21

Sleep Number Revenue Results

• Actual Revenue: $347.39 million
• Expected Revenue: $328.67 million
• Beat/Miss: Beat by +$18.72 million
• YoY Revenue Growth: -7.80%

Sleep Number Announcement Details

• Quarter: Q4 2025
• Date: 3/12/2026
• Time: Before Market Opens
• Conference Call Date: Thursday, March 12, 2026
• Conference Call Time: 8:30AM ET

Sleep Number (NASDAQ:SNBR) (NASDAQ: SNBR) is a Minneapolis‐based company specializing in the design, manufacture and retail of adjustable air mattresses and bedding products. The company’s flagship Sleep Number® bed features dual air chambers that allow each side of the mattress to be tailored to an individual’s preferred firmness, supported by integrated SleepIQ® technology. This proprietary monitoring system tracks biometric data such as heart rate, breathing and motion, delivering personalized sleep insights through a connected app.

Founded in 1987 as Select Comfort, the business pioneered adjustable air mattress technology and has since grown into a direct-to-consumer retailer. In 2017, Select Comfort formally adopted the Sleep Number name to align its corporate identity with its most-recognized brand. Sleep Number sells its products through a network of more than 500 Sleep Number® stores across the United States, as well as through e-commerce channels and a limited number of international distributors in Canada and Puerto Rico.

Beyond its flagship adjustable mattresses, Sleep Number’s product lineup includes a range of bedding essentials such as pillows, sheets and mattress accessories, all engineered to complement its sleep-enhancement platforms. The company emphasizes research and development in sleep science, collaborating with academic and clinical partners to refine its technology and broaden the applications of its data-driven solutions. Manufacturing and distribution operations are primarily based in North America, with supply-chain partnerships designed to support both retail and online fulfillment.

Under the leadership of President and CEO Shelly Ibach, Sleep Number continues to expand its retail footprint and digital offerings, aiming to deepen customer engagement through subscription services and enhanced bedside controls. The company’s strategic initiatives focus on elevating brand awareness, optimizing its omnichannel experience and leveraging sleep analytics to drive product innovation.

Sleep Number Q4 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: The new product line is off to a strong start — the January-launched ComfortMode is selling at ~3.5x plan and about twice the sales of the three c‑series beds it replaces, and four new beds plus a base will be available for purchase starting March 23, broadening the brand's premium entry point.
• Positive Sentiment: Management has aggressively cut costs — >$185M of annualized savings realized with an identified incremental $50M to execute — and 2025 adjusted EBITDA of $78M exceeded guidance, with pro forma adjusted EBITDA margin ~9% (up ~200 bps year-over-year).
• Negative Sentiment: Liquidity and capital structure remain a key risk: year-end total liquidity was $58M, the company faces near-term pressure from weak early‑2026 demand and inventory clearance, and has engaged Guggenheim to evaluate refinancing and inbound interest to address covenant and balance‑sheet stress.
• Neutral Sentiment: Near-term outlook is mixed — Q1 net sales are expected to decline in the high‑teens% due to the slow start and clearance activity, but management anticipates a material sequential recovery in Q2 and double‑digit growth in H2, with full‑year adjusted EBITDA growth targeted in the high‑teens to mid‑20s% and positive free cash flow expected.

Presentation

[Operator]

Welcome to Sleep Number's fourth quarter and full year 2025 earnings conference call. At this time, all participants are in a listen-only mode. As a reminder, this call is being recorded today, Thursday, March 12, 2026. This conference call will be available on the company's website, ir.sleepnumber.com. Please refer to today's news release to access the replay.

[Operator]

On today's call, we have Linda Findley, President and CEO, and Amy O'Keefe, Chief Financial Officer of Sleep Number. Before handing the call over to the company, we will review the Safe Harbor statement. The primary purpose of this call is to discuss the results of the fiscal period ending on January 3, 2026. Commentary and responses to questions may include certain forward-looking statements.

[Operator]

These forward-looking statements are subject to a number of risks and uncertainties outlined in the company's earnings news release and discussed in some detail in the annual report on Form 10-K and other periodic filings with the SEC. The company's actual future results may vary materially. In addition, any forward-looking statements represent the company's views only as of today and should not be relied upon as representing its views as of any subsequent date.

[Operator]

The company specifically disclaims any obligation to update these statements. Please also refer to the company's news release and SEC filings for a reconciliation of certain non-GAAP financial measures and supplemental financial information included in the news release or that may be discussed on this call. I will now turn the call over to Linda Findley, Sleep Number's CEO.

[Linda Findley, President and CEO at Sleep Number Corporation]

Thank you, Rob, and good morning, everyone. Before I begin, I want to welcome Amy O'Keefe, our new CFO. After an extensive search, she joined us in December and brings with her decades of experience leading operational and financial transformations across public and private companies. Her focus has been on streamlining our business operations and strengthening our capital structure to support our turnaround strategy.

[Linda Findley, President and CEO at Sleep Number Corporation]

You'll hear more from her shortly. In today's call, I will cover three things. First, how we're executing on our strategy both for growth and cost cutting. Second, why we believe that our new marketing and product strategies are working. Third, what we're doing to manage liquidity and the capital structure. First, on delivering our strategy.

[Linda Findley, President and CEO at Sleep Number Corporation]

2025 was a pivotal year for Sleep Number as our reshaped team drove big turnaround changes at every level of the company, from retail and corporate operations to marketing, strategy, and the rapid development of our new product line. Importantly, we delivered on the guidance we provided in our last call.

[Linda Findley, President and CEO at Sleep Number Corporation]

Full year net sales were $1.41 billion in line with our guidance despite reduced marketing spend and lower traffic throughout the year. Adjusted EBITDA was $78 million, exceeding our guidance of $70 million. Our use of cash for 2025 was $18 million compared to the $50 million guidance. For the full year pro forma adjusted EBITDA margin was approximately 9%, and Amy will discuss how we plan to improve margins further in 2026.

[Linda Findley, President and CEO at Sleep Number Corporation]

The long-term benefit to adjusted EBITDA margin comes from two places. First, the renewed growth from our product line redesign. Second, the significant cost savings we have already done and will continue to do this year. We radically reset the business by lowering our fixed cost structure and built a leaner, more nimble organization.

[Linda Findley, President and CEO at Sleep Number Corporation]

We removed more than $185 million of annualized costs and have identified another $50 million of annualized fixed costs that we are executing on now. We are still in full turnaround mode, and our progress in 2025 doesn't change the fact that we still have hurdles to clear in 2026. We saw the same pressures as the rest of the industry in January and early February from severe weather and macroeconomic impacts.

[Linda Findley, President and CEO at Sleep Number Corporation]

We had 236 stores that were closed for at least one day in the month of January, and therefore, sales at the start of the year were significantly down. We adjusted our marketing spend and strategy to lean in when things improved, and we have seen sequential improvement into February and March, driven mostly by our product launch.

[Linda Findley, President and CEO at Sleep Number Corporation]

That brings us to our next point about why we believe our product and marketing strategies are working and will carry us through the next phase of the turnaround. We launched our first new bed and a new adjustable base in January, and the response from customers has been fantastic. The ComfortMode mattress, priced under $1,600, gives us access to a new group of customers while maintaining personalized comfort as the core of the experience.

[Linda Findley, President and CEO at Sleep Number Corporation]

As of the end of February, sales are 3.5 times what we expected and nearly twice all the sales of all three c-series beds that this bed replaces. In addition, we are seeing very strong attach rates for adjustable bases and bedding. The success of the first ComfortMode bed is an important indicator for the rest of the portfolio we announced this morning, as it's built off the same principles and the same value proposition.

[Linda Findley, President and CEO at Sleep Number Corporation]

We listened to both current and prospective customers and built a product line that addresses their most critical needs of comfort, durability, and value. We also returned to the core of what only Sleep Number can offer, personalized comfort, adjustability, smart technology, and temperature benefits, the only bed in the industry that bed owners can fully control whenever they want. It's comfort that shifts with you night after night.

[Linda Findley, President and CEO at Sleep Number Corporation]

With four new beds available in-store and online starting March 23rd, Sleep Number beds will now reach a broader set of consumers in the premium category. We are leveraging years of innovation and experience surfacing luxury materials, features, comfort, temperature management, and adjustability at better price points than ever before.

[Linda Findley, President and CEO at Sleep Number Corporation]

This enabled us to build more value per dollar in each bed, protecting our margins while also achieving a lower price point for today's premium customer. In addition to these innovative new beds, we are also making it easier to find the right bed for you by simplifying the buying experience in-store and online.

[Linda Findley, President and CEO at Sleep Number Corporation]

With this launch, we are reducing our core lineup from 12 mattresses to seven, organized into three clear collections. First, ComfortMode is our new entry point to the brand. It delivers personalized comfort and temperature management controlled without an app, all at an accessible price.

[Linda Findley, President and CEO at Sleep Number Corporation]

In January, we launched the 10-inch ComfortMode bed, and now we're adding an 11-inch model called ComfortMode Lux with three-zone comfort layer and advanced temperature materials starting at just $2,099 for a queen. Second, the ComfortNext line, starting at $2,999 for a queen, is our biggest innovation in the launch, with three all-new beds, including two that feature our new Tri-Brid design.

[Linda Findley, President and CEO at Sleep Number Corporation]

We are the first company to combine foam, advanced temperature materials, and microcoils on top of air adjustability to deliver improved comfort, pressure relief, and durability with the personalized comfort we are known for. These exceptionally luxurious beds will be the start of our smart technology in our portfolio and will track and improve your sleep at incredibly competitive price points.

[Linda Findley, President and CEO at Sleep Number Corporation]

Third, we have our Climate Collection, starting at $5,499 for a queen, and it includes our existing ClimateCool and Climate360 beds that differentiate with true active temperature management. This category represents the ultimate in luxurious comfort. When combined with a base, it remains the only line of mattresses on the market that offers personalized firmness, smart technology, adjustability, and active temperature control all in one bed.

[Linda Findley, President and CEO at Sleep Number Corporation]

In fact, our temperature programs on Climate360 result in up to 52 more minutes of restful sleep per night. The new product alone isn't what gives us confidence. The marketing changes we have made are substantial. As I've said before, we can do more with the dollars we spend, and that is happening. First, we rebuilt our marketing foundation and modernized how we identify and attract customers.

[Linda Findley, President and CEO at Sleep Number Corporation]

As a result, we saw meaningful improvements throughout 2025 in our funnel metrics. Our marketing into Q4 maintained this improvement, and we're seeing accelerated year-over-year improvement in cost per acquisition so far in 2026. Second, we also started refreshing our creative and messaging last year in social and digital channels.

[Linda Findley, President and CEO at Sleep Number Corporation]

We also recently launched our first new commercial in more than two years with a dedicated ComfortMode spot, where recent performance has now surpassed our prior campaign and current competitive benchmarks. The combination of this work is showing up in our annual brand tracker that we completed in January just before we announced our partnership with Travis Kelce.

[Linda Findley, President and CEO at Sleep Number Corporation]

Despite overall pressure in the industry, we saw significant increases in every aspect of Sleep Number's brand. Brand consideration among premium shoppers grew 10% and achieves the highest consideration in the premium category.

[Linda Findley, President and CEO at Sleep Number Corporation]

We also saw the highest levels in six years of critical consideration drivers, including value, quality, aspirational fit, comfort, and individualized comfort. Now it's up to us to build on that success and turn that brand strength into sales growth. The marketing changes are still underway, and you will continue to see new creative, new strategies, and our partnership with Travis Kelce come to life.

[Linda Findley, President and CEO at Sleep Number Corporation]

Finally, let's talk about liquidity and capital structure. It isn't news to anyone that we need to fix our capital structure. I knew that when I joined the business less than a year ago, and it remains our top priority. Three things hit us particularly hard in the end of 2025 and beginning of 2026.

[Linda Findley, President and CEO at Sleep Number Corporation]

The industry-wide softness we already spoke about, our work to clear out inventory as we roll out the new product line, and our continued careful management of marketing spend as we lap a very high inefficient spend of Q1 last year. This puts pressure on our liquidity, and we are implementing a plan to address this.

[Linda Findley, President and CEO at Sleep Number Corporation]

As part of that plan, we hired Guggenheim Securities to evaluate the inbound interest we have received and advise on other opportunities to refinance our credit facility as we shape Sleep Number back into a profitable, growing company. Amy will talk about this in more detail. Before I turn the call over, I want to thank our team members.

[Linda Findley, President and CEO at Sleep Number Corporation]

Delivering a product reset of this scale in just 10 months, work that typically takes more than two years, reflects a new level of speed, collaboration, and execution across the company.Our work is focused on delivering better value for our customers, shareholders, and team members, and on bringing Sleep Number back to profitable growth. With that, I'll turn it over to Amy.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Thank you, Linda, and good morning. I joined Sleep Number in mid-December because I view it as a company whose intrinsic value far exceeds its market capitalization. While Sleep Number is in the midst of a turnaround, the value of its underlying assets is undeniable. Leading brand recognition, differentiated product, and the tens of billions of hours of sleep data that validate the benefit our beds have on the quality of your sleep.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

We have a lot of work ahead of us, but fortunately for me, Linda and the team have already done a significant amount of the hard work to put the company on a path to profitable growth. One, right-sizing the cost structure to a lower revenue base by executing on $185 million of annualized cost reductions with line of sight to an incremental $50 million to be executed in 2026.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Two, executing in record speed for Sleep Number on a completely new line of products that Linda described, which we are launching on March 23rd. Three, modernizing our marketing engine with new leadership, new creative, new channel-specific media strategies, and a new partnership with Travis Kelce to strengthen the brand and drive top-line growth.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

This is a pivotal time for the company, and I'm excited to partner with Linda and add my deep turnaround experience to unlock value for our shareholders. I want to thank the team for their very warm welcome and efforts to get me up to speed quickly. Now let's get into Q4 results, which were better than expected. Net sales were $347 million in Q4, or 8% below the same period in the prior year.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

As a reminder, fiscal year 2025 benefited from a 53rd week, which favorably impacted year-over-year results by approximately 660 basis points. Notably, the performance trend across the year improved sequentially, while the number of stores decreased by 40, exiting the year with 600 stores. As Linda noted, the impact of our improved marketing offensive continues to drive efficiencies.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Gross profit margin was 55.6% in the quarter, a 430 basis point decline versus the prior year, primarily driven by a $9.6 million non-recurring inventory obsolescence charge associated with our new product launch and the impact of unit deleverage and higher tariffs. Excluding the impact of the inventory charge, adjusted gross profit margin was 58.4%.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Operating expenses in the quarter were $197 million, down 9% year-over-year, excluding restructuring and other non-recurring costs. The reduction was driven by ongoing cost savings initiatives to rightsize the fixed cost base and lower variable selling expenses. Media investments were comparable to the fourth quarter of the prior year, despite a 53rd fiscal week.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Adjusted EBITDA was $19 million, down $7 million versus the same period last year. For the full year, net sales were $1.41 billion, consistent with our expectations but down 16% versus the prior year. Full year gross margin was 59%, down 60 basis points year-over-year and aligned with the guidance of 60% that we shared last quarter when excluding the impact of the fourth quarter inventory charge.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Operating expenses for the full year were $824 million, a $136 million reduction from the prior year, excluding restructuring and other non-recurring costs. On an annualized basis, we've executed approximately $185 million of cost savings initiatives, which gives us an estimated $50 million tailwind as we head into 2026. As Linda mentioned, 2025 adjusted EBITDA was $78 million, exceeding our most recent outlook of $70 million.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Importantly, for the full year pro forma, adjusted EBITDA margin was approximately 9%, a 200 basis point improvement versus the prior year. Turning to the balance sheet and cash flow, we ended the year in full compliance with our credit agreement and debt covenants. Total liquidity, including cash and revolver capacity, was $58 million at year-end, well above the amended $30 million covenant floor.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Full year free cash flow was a use of $18 million, which was just over $30 million favorable to expectation. However, it was unfavorable by $21 million compared to the prior year, primarily due to top line pressure and non-recurring cash restructuring costs. Capital expenditures of $14 million were down $9 million compared to the prior year.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Looking ahead to 2026, as Linda mentioned, January demand was soft versus last year and our internal expectations. As we planned, the media investment in January was down significantly year-over-year and reallocated to after the launch of our new products when the return on investment is likely to be much higher. Moving into February, we saw a sequential improvement in performance during the President's Day event as we launched ComfortMode.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Not only were we pleased with ComfortMode sales performance, but gross margin is well above our legacy opening price point beds. This provides another proof point that we can regain competitive positioning in the premium opening price point as we planned. We're excited to launch the rest of our product line in late March.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Given the magnitude of the change that we are executing in 2026 as part of our turnaround plan, we will not be providing guidance today. However, I will provide some indications of our performance expectations for the balance of the year. I will also note that we are planning cautiously to ensure that our cost base and our liquidity planning are set appropriately as revenue ramps sequentially over the balance of the year.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

While we expect Q1 net sales to decline in the high teens% because of the softness we saw at the beginning of the year, with the full impact of the new product launch in the second quarter, along with an increase in year-over-year media spend, we expect a significant improvement in year-over-year revenue performance in Q2.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

We further expect double-digit sales growth in the second half with the full benefit of, one, new products, two, new creative assets, and three, marketing reach with our new strategic partner, Travis Kelce. As a result of cost savings initiatives and the expected ARU improvement from new products, adjusted EBITDA for the full year is expected to increase in the high teens to mid-20s% range year-over-year, and we expect free cash flow to be positive.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Lastly, but importantly, and as Linda mentioned, while we are seeing improvement in the business, the softness from the start of the year and the clearance of our existing products have put pressure on our liquidity and covenants. We are actively implementing a plan to address this as further detailed in our Form 10-K and have engaged an advisory bank, Guggenheim Securities, to help us.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

We will continue to monitor our liquidity position and covenant compliance and will work with our advisors to address our credit facility and evaluate inbound interest and other opportunities to improve the company's liquidity, balance sheet and financial flexibility. With that, I will turn it to the operator for Q&A.

[Operator]

Thank you. We will now begin the question-and-answer session. If you would like to ask a question, please press star one in your telephone keypad. We ask that you please limit yourself to one question and one follow-up. Your first question today comes from a line of Daniel Silverstein from UBS. Your line is open.

[Daniel Silverstein, VP and Equity Research Analyst at UBS]

Hi. Good morning. Thank you so much for taking our question. Congrats on the announcement of the product launch. Our first question is just on that. With the new product launches, what were the main pain points you were trying to address? The ComfortMode product replaced its predecessor at a higher margin. How will these new beds reset the impact on ASPs, cost per bed and margins going forward? Thank you.

[Linda Findley, President and CEO at Sleep Number Corporation]

Sure. Yeah. I'll start on both of those, and then I'll have Amy jump in as well. First of all, thanks very much for the congratulations and the questions. Pain points, first of all, was going back to exactly what we talked about before.

[Linda Findley, President and CEO at Sleep Number Corporation]

Customers right now, when you think about the people who are most interested in the premium category, we really wanted to expand our audience to be able to serve our existing customer base and then broaden into younger demographics and additional demographics that would want access to the benefits of a Sleep Number bed. We focused on comfort, value and durability in everything that we built.

[Linda Findley, President and CEO at Sleep Number Corporation]

One of the advantages that we have is all of the investments that Sleep Number has made in innovation over the years really came to pay off in this particular product line, where we were able to take incredibly luxurious materials, temperature management materials, and other new innovations around comfort, including foam and our new microcoils that we're putting into two of our new beds to really say, "We're gonna take luxury materials and bring them to a much more accessible premium price point."

[Linda Findley, President and CEO at Sleep Number Corporation]

What this allows us to do is both more directly address comfort and improved sleep from our past innovation history in a better price point for our customers. There's a much clearer step-up strategy too now. There's the beds that don't require an app that allow people to experience the brand for the first time.

[Linda Findley, President and CEO at Sleep Number Corporation]

You can move into some of our smart technology and our other beds that we're rolling out today or introducing today. In that concept, we built these beds for manufacturability. One of the challenges, and you've heard us say in the past, is that in order to really maintain our margin, we were kind of selling up the line.

[Linda Findley, President and CEO at Sleep Number Corporation]

We have some incredible beds, and we still have our Climate Series beds that we mentioned today that are doing extremely well, but we wanted to make every bed in the line the same margin and a strong margin profile, in order to make sure that our sales team could really sell the best bed for whoever the customer is and not have to worry about the impact to the margin profile.

[Linda Findley, President and CEO at Sleep Number Corporation]

Our ComfortMode bed is as margin accretive as our Climate360 beds, and that allows us to serve the customer more clearly, more directly, and also protect our margins at the same time. Sort of two double answers there to your questions, but we are really excited about this launch, not only for what it means for customers, but what it does mean for our margin profile. Anything you want to add, Amy?

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Yeah. I'll just jump in on gross margin. We are expecting, as I mentioned, a sequential increase in ARU as these products transition out and the legacy products, you know, are discontinued. The exciting part for a finance person is that gross margin if I just look at the ComfortMode bed.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

This is just the one SKU that we've already launched, which is performing, as Linda mentioned, well above our expectations, 3.5 times the plan. The best part of that for me is the gross margin. If I just look at that compared to the two beds in the c-series that it's replacing, it's a 10 percentage point gross margin improvement compared to the prior year. It's really exciting, not only for early indications of the performance, but also the margin profile of the business.

[Daniel Silverstein, VP and Equity Research Analyst at UBS]

Very, very helpful. Thank you. Just one quick follow-up. Could you just touch on the major sources of the $50 million of additional savings you think you can drive this year? Will there be any further clearance activity as you, as we nudge up to March twenty-third?

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Sure. Last year, Linda and the team, as we mentioned, took a significant amount of cost out of the business. On an annualized basis, it was $185 million. I think those were forgive the term, but sort of blunt force, right? The team needed to move fast in order to protect our liquidity position.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

I think over the last several months, a quarter or more, we have been looking, I think, more surgically at where opportunity remains to take costs out of the business and at a super high level on the incremental annualized $50 million, there's a lot of logistics, delivery, last mile labor model resets, and we're still taking a look at our corporate overhead structure. I think those things, those are the big activities in the, in the $50 million.

[Linda Findley, President and CEO at Sleep Number Corporation]

Importantly, just to add to that, all of the $50 million has already been identified. We're already executing on it, and it is all fixed costs.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Yes. All fixed costs.

[Daniel Silverstein, VP and Equity Research Analyst at UBS]

Thank you so much. Best of luck.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Thank you.

[Linda Findley, President and CEO at Sleep Number Corporation]

Thank you.

[Operator]

Your next question comes from a line of Bobby Griffin from Raymond James. Your line is open.

[Bobby Griffin, Managing Director of Equity Research at Raymond James]

Good morning, guys. Thanks for taking the questions. Congrats on the first product launch there.

[Linda Findley, President and CEO at Sleep Number Corporation]

Thanks.

[Bobby Griffin, Managing Director of Equity Research at Raymond James]

I guess first for me, I think the release or maybe the prepared remarks called out March twenty-third as the date, but, like, what's the phasing as we look at getting these six new beds now that you talked about on the floors and kind of across the portfolio, how does that phasing work throughout the year? If you can, just give us a date that you feel the floors will be largely set and, you know, the stores will look as you want them to be.

[Linda Findley, President and CEO at Sleep Number Corporation]

I'll jump in on that. First of all four. We launched one bed earlier this year. That was the ComfortMode bed, the first bed that we launched. There are four new beds plus a base. We launched the first new bed and base in January. There are four new beds and a new base that are all going to be available for purchase starting on March twenty-third.

[Linda Findley, President and CEO at Sleep Number Corporation]

Those are the ones that we announced today, and that completes the product reset. Plus, of course, the existing Climate series that we have, Climate360, ClimateCool, that are already obviously on floor. All the beds will be available for purchase starting on March twenty-third, and we will start setting floors on March twenty-third.

[Linda Findley, President and CEO at Sleep Number Corporation]

We will start with our first highest volume stores, and most of the stores will be set by mid-April. We'll have a few more stores that might roll out into May. For the most part, the key stores will all be set by mid-April.

[Bobby Griffin, Managing Director of Equity Research at Raymond James]

Okay. Basically, floor will be in good shape for the Memorial Day holiday. That's what I was getting at.

[Linda Findley, President and CEO at Sleep Number Corporation]

Absolutely. That is exactly what we're planning for. Yes.

[Bobby Griffin, Managing Director of Equity Research at Raymond James]

Okay. That's very encouraging. I guess just on. I understand the dynamics around not wanting to give the guide, but just one clarification, Amy, and then maybe a little help. The EBITDA number that the growth that you're referencing, that's versus the reported number in 2025, not the pro forma number?

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

That's correct. Off the $78 million adjusted EBITDA base.

[Bobby Griffin, Managing Director of Equity Research at Raymond James]

Okay.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

I see it's a mid-twenties % range improvement.

[Bobby Griffin, Managing Director of Equity Research at Raymond James]

Yep. Okay, perfect. If that comes to fruition and you guys are able to deliver that, would that translate into positive free cash flow for the year? Understand this business.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Yes.

[Bobby Griffin, Managing Director of Equity Research at Raymond James]

Typically has really good cash flow metrics, but it would?

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Absolutely.

[Bobby Griffin, Managing Director of Equity Research at Raymond James]

Okay. Thank you. That's very helpful. I'll jump back in the queue for myself. Thank you for the time.

[Linda Findley, President and CEO at Sleep Number Corporation]

Great. Thanks, Bobby.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Thank you.

[Operator]

Your next question comes from a line of Peter Keith from Piper Sandler. Your line is open.

[Sarah Clemente, Director in Healthcare Investment Banking at Piper Sandler]

Hi, this is Sarah. I'm for Peter. Thanks for taking our questions. First, just on the marketing spend, given the meaningful reductions in 2025, are you guys thinking about investment in 2026? Should we expect those marketing dollars to start trending back up, particularly as the new product lineup rolls out, or is current spend kind of sufficient to drive demand?

[Linda Findley, President and CEO at Sleep Number Corporation]

Right. As we spoke about before, what we're actually doing in 2026 compared to 2025 is you'll see marketing held flat as total spend in 2026 over 2025. What that means in reality, because 2025 had very high spend in Q1, very much lower spend in Q2 and Q3, and then moderated, sort of relatively flat spend in Q4.

[Linda Findley, President and CEO at Sleep Number Corporation]

That was the shape of the curve in 2025. Someone compared it to a square root at one point. When you look at 2026, what we're actually doing is evening that spend out across the entire year, so you don't have any peaks and valleys of spend that can create inefficiencies.

[Linda Findley, President and CEO at Sleep Number Corporation]

What that means in reality is Q1 is actually down because, again, Q1 spend last year was extremely high before I joined the business. Q1 spend is slightly down. Q2, Q3, and Q4 will be up year-over-year relative to last year because of the fact that we're evening out the spend. You are gonna see increased spending, as Amy mentioned, in line with our full rollout of the products.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

The only thing I'd add is that Q2 is up higher.

[Linda Findley, President and CEO at Sleep Number Corporation]

Yes. Correct.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Right? The back half by quarter is roughly flat.

[Linda Findley, President and CEO at Sleep Number Corporation]

Yeah.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

The flip-flop is really between Q1 and Q2.

[Linda Findley, President and CEO at Sleep Number Corporation]

Yeah.

[Sarah Clemente, Director in Healthcare Investment Banking at Piper Sandler]

Okay. Thank you. Very helpful. Just a quick follow-up on the clearance of existing products. Was that primarily greater markdown than expected? Did you say that was expected to be a headwind on each with those newer products and the reduction?

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Sorry. Are you finished with your question?

[Sarah Clemente, Director in Healthcare Investment Banking at Piper Sandler]

No. Yeah. That was.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

Gotcha. We are gonna see unquestionably some margin pressure in Q1. This new product rollout is monumental compared to other product launches in the company's history. I mean, I think we say we haven't seen such significant change in a decade with a hard stop. We definitely didn't want to do a rolling change of these products because we wanted to get the revenue ramp and the margin benefits as early as we possibly could.

[Amy O'Keefe, EVP and CFO at Sleep Number Corporation]

We're definitely gonna be taking some discounting and hits to margin in Q1 because of the hard stop and the softness that we talked about in January and February. We had a little bit more inventory hangover than we would have liked, and we're working through that in the month of March.

[Linda Findley, President and CEO at Sleep Number Corporation]

Yeah. The only thing I would add to that is you were asking if it was expected, and we did expect to do some clearance work. I think that's fairly standard in a launch of this magnitude. One of the things that we are excited about with what we've seen from the launch of ComfortMode is it outsold 3.5 times our plan, but it's also outselling all three of the beds it replaces by two times.

[Linda Findley, President and CEO at Sleep Number Corporation]

You get leverage with volume as well, and that's a big part of what we're thinking about long term is, of course, the volume play and how we can increase leverage that way too. There's trade-offs in everything that we're looking at, but this was expected.

[Sarah Clemente, Director in Healthcare Investment Banking at Piper Sandler]

Okay. Thank you.

[Operator]

As we have no further questions, ladies and gentlemen, this will conclude today's question and answer session. I'd now like to turn the conference back over to Linda for any closing remarks.

[Linda Findley, President and CEO at Sleep Number Corporation]

Thank you very much for your time today. We're excited for our customers to experience our new product lineup later this month, and we remain very focused on the key elements of our turnaround strategies as we actively address our capital structure. I look forward to updating you on our continued progress in the coming months. As always, if you have any questions, please contact us directly.

[Operator]

This concludes today's conference call. Thank you all for joining. You may now disconnect.

Participants

Executives

• Amy O'Keefe, EVP and CFO
• Linda Findley, President and CEO

Analysts

• Bobby Griffin, Managing Director of Equity Research at Raymond James
• Daniel Silverstein, VP and Equity Research Analyst at UBS
• Sarah Clemente, Director in Healthcare Investment Banking at Piper Sandler