Harley-Davidson (NYSE:HOG) is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.
In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines. These aftermarket products include custom seats, handlebars and performance components that allow riders to personalize their bikes. The company also licenses its brand for use in a variety of consumer products, further extending its reach into apparel, collectibles and lifestyle merchandise.
Over more than a century in operation, Harley-Davidson has expanded its manufacturing footprint beyond the United States, operating production facilities in countries such as Brazil, India, Thailand and Australia to serve regional markets more efficiently. Its global distribution network spans North America, Europe, Asia-Pacific and Latin America, and the company supports an active owner community through events, riding clubs and training programs under the Harley Owners Group (H.O.G.) umbrella.
Leadership at Harley-Davidson is headed by Chairman and Chief Executive Officer Jochen Zeitz, who has guided the company’s strategic emphasis on innovation, electrification and sustainability. In recent years, Harley-Davidson has launched electric models under its LiveWire brand and set goals to reduce environmental impact across its supply chain. Through a blend of heritage, product diversification and community engagement, Harley-Davidson remains a prominent player in the global powersports industry.
