Steven Madden Q2 2026 Earnings Report

Steven Madden EPS Results

• Actual EPS: $0.44
• Consensus EPS: $0.33
• Beat/Miss: Beat by +$0.11
• One Year Ago EPS: $0.20

Steven Madden Revenue Results

• Actual Revenue: $665.87 million
• Expected Revenue: $635.39 million
• Beat/Miss: Beat by +$30.48 million
• YoY Revenue Growth: +19.10%

Steven Madden Announcement Details

• Quarter: Q2 2026
• Date: 7/30/2026
• Time: Before Market Opens
• Conference Call Date: Thursday, July 30, 2026
• Conference Call Time: 8:30AM ET

Steven Madden (NASDAQ:SHOO), Inc. (NASDAQ: SHOO) is a New York–based designer and marketer of fashion footwear, handbags and accessories. The company’s product portfolio spans a range of contemporary and lifestyle brands for women, men and children, including its core Steve Madden label as well as the Madden Girl and Dolce Vita brands. In addition to footwear, the company licenses its trademarks for use on apparel, eyewear and other fashion accessories.

Steven Madden distributes its products through multiple channels, including wholesale partners, e-commerce platforms and its own brick-and-mortar retail stores. Wholesale customers include department stores, specialty boutiques and online retailers, while direct-to-consumer sales are conducted via the company’s website and a network of company-owned and franchised stores. The firm also operates outlet locations in factory malls and digital outlet channels to reach value-oriented shoppers.

Founded in 1990 by Steven Madden and headquartered in Long Island City, New York, the company grew quickly by focusing on trend-driven design and aggressive marketing. Steven Madden, who remains chairman and chief executive officer, has overseen the brand’s expansion into international markets, with distribution in Europe, Canada, Asia Pacific and Latin America. The company continues to pursue brand collaborations and strategic licensing agreements to diversify its revenue streams and strengthen its global footprint.

Steven Madden Q2 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Steven Madden delivered strong Q2 results, with revenue up 19.1% to $665.9 million and adjusted diluted EPS more than doubling to $0.44. Excluding Kurt Geiger, revenue still increased 11.2%.
• Positive Sentiment: The Steve Madden brand gained momentum, with global comparable sales up 9%, U.S. comps up 17%, and online searches rising 71%. Management raised its full-year revenue growth expectations for the Steve Madden brand to the high-single digits, while Dolce Vita’s outlook also increased to high-single-digit to low-double-digit growth.
• Positive Sentiment: Branded wholesale and direct-to-consumer businesses performed well, supported by strong sell-throughs, reorders, and growth in handbags. Steve Madden handbags rose about 30% overall in Q2, while U.S. full-price stores and e-commerce increased 16% and 20%, respectively.
• Positive Sentiment: The company raised its 2026 outlook, now projecting revenue growth of 11%–13% and diluted EPS of $2.05–$2.15, compared with prior guidance of 10%–12% revenue growth and $2.00–$2.10 EPS.
• Negative Sentiment: Management expects less gross-margin expansion in the second half as it laps price increases and Kurt Geiger acquisition benefits, while higher freight, supplier costs, and tariffs are expected to reduce earnings by an additional $0.06. Private-label wholesale remains a pressure point and is projected to decline in the mid- to high-teens for the year.

Presentation

[Operator]

Welcome to the second quarter 2026 Steven Madden, Limited earnings call and webcast. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then one on a touch-tone phone. To withdraw your question, please press star then two. Please note this event is being recorded. I would now like to turn the conference over to Danielle McCoy, Vice President of Corporate Development and Investor Relations. Please go ahead.

[Danielle McCoy, VP of Corporate Development and Investor Relations at Steven Madden, Ltd]

Thanks, Debbie. Good morning, everyone. Thank you for joining our second quarter 2026 earnings call and webcast. Before we begin, I'd like to remind you that our remarks that follow, including answers to your questions, contain statements that we believe to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements are subject to risks that could cause actual results to materially differ from those expressed or implied by such forward-looking statements. These risks include, among others, matters that we have described in our press release issued earlier today and filings we made with the SEC. We disclaim any obligation to update these forward-looking statements, which means they may not be updated until our next quarterly earnings call, if at all. The financial results discussed on today's call are on an adjusted basis unless otherwise noted.

[Danielle McCoy, VP of Corporate Development and Investor Relations at Steven Madden, Ltd]

A reconciliation to the most directly comparable GAAP financial measure or other associated disclosures are contained in our earnings release. Joining me on the call today are Ed Rosenfeld, Chairman and Chief Executive Officer, and Zine Mazouzi, Chief Financial Officer and Executive Vice President of Operations. With that, I'll turn the call over to Ed. Ed?

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Okay. Thanks, Danielle. Good morning, everyone. Thank you for joining us to review Steve Madden's second quarter 2026 results. We delivered robust top and bottom-line growth in the second quarter, reflecting the strength of our brands and our team's disciplined execution of our long-term strategy. Total revenue grew 19% in the quarter, or 11% excluding Kurt Geiger, and diluted EPS more than doubled from the second quarter last year. Our flagship brand, Steve Madden, was the highlight, continuing to gain momentum as consumers responded enthusiastically to the trend-right assortments created by Steve and his design team. In women's footwear, we saw strong performance with dress shoes at various heel heights and outsized growth in the casual category. We capitalized on a variety of trends in style and materials, including split toes, jellies, hidden wedges, rhinestone mesh, ballet-inspired looks, thongs, and needle heels.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Men's footwear also performed well across a range of categories, with particular strength in loafers. In handbags, we returned to strong growth with totes, hobos, and crossbody styles that incorporated trending materials like straw, jelly, and denim. Our marketing team supported these assortments with integrated brand and product storytelling, including a deeper partnership with model Delilah Belle, who fronted our Bait and Switch summer campaign. Together, the combination of compelling product and strong market execution fueled a meaningful increase in brand heat. Global online searches for Steve Madden rose 71% in the quarter. Based on the strong momentum we are seeing, we have increased our forecast for Steve Madden brand revenue for the year and now expect a high single-digit increase compared to 2025. We also made meaningful progress in the quarter on our key growth initiatives for the Kurt Geiger London brand.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

In the U.S., building out Kurt Geiger's store base is an important part of our strategy to increase brand awareness, showcase the full brand experience, and drive profitable growth. We opened two full-price stores in premium malls in the quarter, Tysons Corner and Dadeland, bringing us to a total of seven full-price stores in the U.S. The new stores are off to a good start, and the existing stores are performing well, driving strong formal profitability and delivering a 12% comp store sales gain in the second quarter. Six of the seven stores offer Kurt Geiger's unique one-of-a-kind personalization service, which enables customers to design their own Kensington bag and walk out with it in minutes. In the stores where it's available, the one-of-a-kind offering drove 17% of handbag sales, we see this as a key differentiator for the brand that we will lean into going forward.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Outside the U.S., we acquired a business in Spain and Portugal from our distributor in Q2 and will now operate that business in-house. We are in active discussions with a number of potential distribution and joint venture partners for Kurt Geiger around the world. For the year, we continue to expect mid-teens pro forma revenue growth in Kurt Geiger. In Dolce Vita, we had an outstanding second quarter with strong growth across wholesale and DTC channels, driven by a compelling product assortment highlighted by jellies, ballet flats, Mary Janes, mid-heel dress shoes, and thongs. We also continue to gain momentum in handbags and make progress in international markets, including Canada, Mexico, and the U.K. Based on the momentum we are seeing, we have increased our forecast for Dolce Vita revenue for the year and now expect high single-digit to low double-digit growth.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Overall, our lead brands are deepening their connections with consumers and gaining relevance in the marketplace, each is poised for meaningful growth ahead. Based on the strong performance in the second quarter, we are raising our consolidated revenue and earnings outlook for 2026. Looking out further, we believe our powerful brands, proven business model, talented team, and sound strategy position us to deliver sustainable revenue and earnings growth over the long term. Now I'll turn it over to Zine to review our second quarter financial results in more detail and provide our updated outlook for 2026.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Thanks, Ed. Good morning, everyone. In the second quarter, consolidated revenue was $665.9 million, a 19.1% increase compared to the second quarter of 2025. Excluding Kurt Geiger, which we acquired on May 6th, 2025, consolidated revenue increased 11.2%. Wholesale revenue was $407.5 million, up 13% compared to the second quarter of 2025. Excluding Kurt Geiger, our wholesale revenue increased 11.5%. Wholesale footwear revenue was $240 million, a 9% increase, or up 7.8% excluding Kurt Geiger, driven by strong growth in the branded business, partially offset by a decline in private label. Wholesale accessories and apparel revenue was $167.5 million, up 19.2% compared to the second quarter in the prior year, or up 17.5% excluding Kurt Geiger, also driven by strong growth in the branded business, partially offset by a decline in private label.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

In our direct-to-consumer segment, revenue was $255.4 million, a 30.6% increase compared to the second quarter of 2025. Excluding Kurt Geiger, our DTC revenue increased 11.1%, with double-digit growth in both brick-and-mortar and e-commerce channels. Steve Madden brand global comp sales rose 9% in the quarter, including a 17% increase in the U.S. and a 1% increase in international markets, which were impacted by the conflict in the Middle East. Excluding our business in the GCC, international comp sales increased by 4%. We ended the quarter with 382 company-operated brick-and-mortar stores, including 92 outlets, as well as eight e-commerce websites and 164 company-operated concessions in international markets. Our license and royalty income was $3 million in the quarter compared to $2.9 million in the second quarter of 2025.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Consolidated gross margin was 46.5% in the quarter, up from 41.9% in the second quarter of 2025, driven by significant increases in both wholesale and DTC channels. Wholesale gross margin was 35.2%, up from 30.9% in the second quarter of 2025 due to higher average selling prices, a smaller negative impact from tariffs, and a lower penetration of private label. Direct-to-consumer gross margin was 64%, up from 61.3% in the prior year due to higher average selling prices, a reduction in promotional activity, and a small negative impact from tariffs. Operating expenses as a percentage of revenue were 39.8% in the quarter, compared to 37.9% in the second quarter of 2025, primarily reflecting the inclusion of a full quarter of Kurt Geiger, as well as higher incentive compensation.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Operating income for the quarter was $44.5 million or 6.7% revenue, compared to $22.6 million or 4% of revenue in the prior year. The effective tax rate for the quarter was 26.3%, compared to 25.6% in the second quarter of 2025. Finally, net income attributable to Steve Madden, Ltd for the quarter was $31.7 million or $0.44 per diluted share compared to $13.9 million or $0.20 per diluted share in the second quarter of 2025. Turning to the balance sheet, our financial foundation remains strong. During the quarter, we received $92.1 million in refunds related to the reversal of IEEPA tariffs, which included $3.1 million in interest. We only have approximately $1 million in potential refunds still outstanding.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

We used the refunds to pay down debt. As of June 30th, 2026, we had $124.8 million in debt and $94.7 million in cash equivalents for a net debt of $30.1 million. Inventory at the end of the second quarter was $377.2 million, down 13.7% compared to $437 million in the prior year, driven by a 30% reduction in the Kurt Geiger business. Our CapEx in the quarter was $8.5 million. We did not repurchase any shares in the open market during the second quarter. We spent approximately $1 million on shares acquired through the net settlement of employee stock awards. The company's board of directors approved a quarterly cash dividend of $0.21 per share. The dividend will be payable on September 24th, 2026 to stockholders of record as of the close of business on September 11th, 2026.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Turning to our fiscal 2026 guidance, we are raising our revenue and diluted earnings per share outlook. We now expect revenue to increase 11%-13%, up from our prior guidance of 10%-12%. Diluted earnings per share to be in the range of $2.05-$2.15, up from our prior guidance of $2-$2.10. Unlike last year, when tariff disruption resulted in an unusual back half where the fourth quarter revenue and earnings exceeded third quarter levels, we expect a more typical cadence this year. Specifically, we expect Q3 to contribute more than Q4 to bottom half revenue and earnings. I would like to turn the call over to the operator for questions. Debbie?

[Operator]

We will begin the question and answer session. To ask a question, you may press star then one on your touch tone phone. If you are using a speaker phone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. At this time, we will pause momentarily to assemble our roster. The first question comes from Anna Andreeva with Piper Sandler. Please go ahead.

[Noah Helfstein, Analyst at Piper Sandler]

Hey, guys. Great. Thank you so much for taking the question. This is Noah on for Anna. Wanted to follow up on the annual sales guide. It implies more modest expectations in the second half. Can you elaborate just on that, given the momentum we're seeing across the portfolio? Any color on what you're seeing in direct to consumer quarter to date and how you're approaching back to school? Just as a follow-up, can you comment on how Nordstrom's anniversary sale is going across the portfolio as we've been seeing some sellouts? Thanks.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Great. Yeah. In terms of the top line sales guide, I think on an organic basis, we're looking for continued strong performance. I think that if you're looking at a slowdown on a consolidated basis, that's because we anniversary Kurt Geiger, or just did anniversary in May. Obviously the inorganic growth contribution goes away. In terms of DTC, the momentum really continues into the quarter to date period, and we're seeing trends similar to what we saw in Q2. Nordstrom anniversary has been a really positive story for us. We're having really a phenomenal event. I think every division in the company that participates in that sale is seeing increased sell-through versus the prior year. The real standout has been that Steve Madden women's footwear business. If you recall, we had a very strong event last year.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

That's really when we started to see the inflection in that business and a significant improvement in sell-through. Even on top of the very tough comparisons, we're seeing big increases in both overall volume and sell-through percentage. Very pleased with the Nordstrom anniversary performance.

[Noah Helfstein, Analyst at Piper Sandler]

Great. Thanks for the color. Super helpful.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Thank you.

[Operator]

The next question is from Paul Lejuez with Citigroup. Please go ahead.

[Paul Lejuez, Analyst at Citigroup]

Hey, thanks, guys. Curious if you can talk about how much of the full year raise was from the second quarter beat versus something that was changed in the second half. Maybe if you can talk about what has changed in your second half assumptions, if anything, Also would love to hear any more detail about how you're thinking on DTC versus wholesale in the second half, and what you build into guidance for footwear versus apparel and accessories on the wholesale side. Thanks.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Okay. Sure. In terms of the second quarter then the back half with respect to the raise in revenue and earnings. Second quarter from a revenue standpoint, came in pretty close to our internal expectations. The revenue raise is really related more to what we're seeing going forward. However, we did exceed our internal expectations on the gross margin line in Q2, That was the primary driver of a beat versus our internal forecast in Q2. One comment I'll make there, though, is that we were modeling that. If you're looking at the Street consensus numbers, we were modeling the quarterly breakdown differently from the Street, so our internal forecast was ahead of the Street for Q2. While we did have a beat versus Q2, I think it was more like $0.07. We came in ahead of our expectation.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

As you see, we're raising the full year by $0.05. Keep in mind that we have incorporated an additional $0.06 of pressure from freight, as the impact from the Iran conflict has gone on longer than we contemplated in the prior guidance.

[Paul Lejuez, Analyst at Citigroup]

Got it. Then just DTC versus.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Okay. The next part was DTC versus wholesale. For the full year, I'm just going to give you the full year numbers. Which I guess you'd probably like it without Kurt Geiger's just to make it cleaner. High single digits for DTC excluding Kurt Geiger. With Kurt Geiger, we're in the low to mid-20s. Then wholesale, excluding Kurt Geiger, we're looking at low single digits. Then with Kurt Geiger, mid-single digits.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Paul, I was just going to add some color on the freight side. As Ed mentioned, the conflict has gone on longer than contemplated. We actually successfully managed our ocean freight and reduced the impact that would come from those EBS or Emergency Bunker Surcharge for oil rising. What we're seeing is higher air and air costs as we chase bestsellers and also as we chase product in international market due to the supply chain or the ocean supply chain being disrupted in international markets. We're also using more air to chase product. Hence why we added the $0.06 to the back half.

[Paul Lejuez, Analyst at Citigroup]

Got it. Then just one follow-up. Did anything change in how you're thinking about the private label business?

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Not materially, I would say. I think our expectation for the year got modestly better, but it's still obviously a pressure point, and we're looking at that business to be down the mid to high teens for the year. So just as additional color, I mentioned that the wholesale business, excluding Geiger, is forecasted to be up low singles, but obviously that's being dragged down by that decline in private label. The branded business, we're looking at a high single-digit growth expectation for the year.

[Paul Lejuez, Analyst at Citigroup]

Got it. Thanks, guys. Good luck.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Thank you.

[Operator]

The next question is from Janine Stichter with BTIG. Please go ahead.

[Janine Stichter, Analyst at BTIG]

Hi. Good morning. Can you elaborate a bit on what you're seeing on the branded side for the wholesale business? Curious, it sounds like you're now chasing if you're getting reorders in the quarter, and then what the conversations with your wholesale partners have been like for the back half, if there's any change there. Thank you.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Yeah, look, we feel very good about that business. Seeing very strong performance. The branded business in wholesale in Q2 was up 20% year-over-year. We continue to be very pleased with the sell-throughs. We're obviously getting reorders, and we've been chasing into strong sellers. It's a positive story.

[Janine Stichter, Analyst at BTIG]

For your full year forecast, it does assume some deceleration. Does that continue to assume reorders in the holiday period, or is that kind of assuming just the basic business?

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Keep in mind, we were still down in that business in Q1. You're right. I guess we're not assuming 20% for the full year. We started a little bit in the hole, and we're catching up. I would say we've obviously got a reorder assumption in for Q4. Is there upside to that? Potentially. We got to get into the fall season and see how it goes before we build a lot of that activity into the forecast.

[Janine Stichter, Analyst at BTIG]

All right. Thanks so much.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Thank you.

[Operator]

The next question is from Marni Shapiro with The Retail Tracker. Please go ahead.

[Marni Shapiro, Analyst at The Retail Tracker]

Hey, guys. Congratulations. I just wanted to check one thing on the $0.06 related to freight. I'm assuming that includes the freight from the factories and then distributions to stores. What about shipping costs to customers for your direct-to-consumer businesses? Have you raised hurdles or changed prices, or are you just absorbing that excess cost?

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

We're seeing pressure in that as well, and that's also built in our guides. We're absorbing that cost in the guides.

[Marni Shapiro, Analyst at The Retail Tracker]

Okay. No impact to the consumer. Could you just talk a nice rebound in the bag business. That's exciting. Are you seeing increased orders from your wholesale partners in the bag business now, or is it mostly your own and direct-to-consumer?

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Yeah. We're seeing a big increase. In fact, just for context, Steve Madden bags in the quarter overall, across all channels, was up about 30%. It was up more than that in wholesale. Again, we had easy compares and it's not going to remain at that level, Steve Madden bags for the year is on track to be up double digits. We feel good about the we're back on track there.

[Marni Shapiro, Analyst at The Retail Tracker]

That's amazing. Can I just sneak in one more? There's so many more styles now that are what I would call kind of seasonless, like boots are selling all year. At the moment, suede is so trendy, so suede is selling all year. Does that give you guys a little bit more of a base of solid product that could live a little longer on the shelves? It doesn't have to get marked down end of season. How does that change your thinking, I guess, in how markdowns would happen? Because it feels to me like you could let some of this live longer, but I don't know.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Yeah, I think that's right. I think that we've got a number of products in the assortment here that can sell all year round. Particularly, if you look at this spring, the category that declined the most was the most seasonal category of sandals.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

We saw an increase in categories that we can sell more all year round. We like that. That being said, we're still in the business of trend, and the trend cycles move faster than ever today. We're not going to suddenly become a company that has a lot of styles that run for years and years and years.

[Marni Shapiro, Analyst at The Retail Tracker]

Fantastic. Thanks. I'll leave it for somebody else. Best of luck for back to school and fall.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Thanks, Marni.

[Operator]

The next question is from Aubrey Tianello with BNP Paribas. Please go ahead.

[Leah Yang, Analyst at BNP Paribas]

Hi. Good morning. This is Leah Yang on for Aubrey. Congrats on a nice quarter. My first question is going to be on gross margin. I want to ask about gross margin for the rest of the year, especially now that you are lapping the acquisition of Kurt Geiger a couple months ago. How should we think about the progression of gross margin in three Q and four Q?

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

I think for fall, when you look at the balance of the year, you have to remember that the KG mix impact is pretty much going away in fall as we lap the acquisition, which was in May of last year. We also start to lap our price initiatives, which went into effect last fall. Now we start to lap those, and there is less of a mixed benefit from private label. As we mentioned earlier, we're factoring in some pressure on the cost due to the conflict in the Middle East and on freight, and also we're seeing cost pressures come in from our suppliers since the conflict has gone on longer than expected, and it's becoming a lot harder to push them off. We're absorbing some cost in our margin as well.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

He gave you a lot of negative things there. I just wanted to wrap that up by saying we still expect to see year-over-year improvement in gross margin each quarter. It's not going to be as significant as it was in the first half.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Yeah.

[Leah Yang, Analyst at BNP Paribas]

Got it. Moving down to SG&A. I want to ask about SG&A growth for the rest of the year. Should we still be modeling low teens growth in 3Q and high singles in 4Q? Is there any change to that previous guide you provided last quarter? Can you talk about some of the focus area for the SG&A investment you're making this year? Thank you.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

I think it's best to think about it as what we built in our guide is a 38.3% SG&A for the year. When you factor in what the comments we made about a normalized sales flow between Q3 and Q4, that you'll see a lower percent as a percentage to sales in Q3 versus Q4. From an SG&A perspective, as far as what we're doing, obviously, we're continuing to watch everything that we can and anything that we can control. The only change from the last time in our last guidance is we increased our investment in marketing, in brand marketing.

[Leah Yang, Analyst at BNP Paribas]

Got it. That's very clear. Thank you. I'll pass on.

[Operator]

The next question is from Dana Telsey with Telsey Advisory Group. Please go ahead.

[Dana Telsey, Analyst at Telsey Advisory Group]

Hi. Good morning. Nice to see the progress. As you mentioned, part of the uptick in gross margin was the higher ASPs. What are you seeing in wholesale and DTC in ASPs? How are you thinking about it going forward? Any update on tariffs and how you're planning for the back half? Lastly, just on the retail stores, Ed, any difference between full price and outlet store performance? Thank you.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Sure. As we got into Q2, we started layering on the price increases in the wake of tariffs last year. In DTC, they started to hit in Q2, more of those rolled through the balance of the year. We didn't really see any significant impact to wholesale until we got into the back half. In Q2, whereas we had been running, like in Q1, we were up AUR up 17% in DTC. That slowed to up high singles as we started to lap some of the increases from a year ago, I think that'll still moderate again in Q3. Whereas wholesale, we were still up mid-teens in Q2 because we had not yet lapped any increases from the year before. Again, that'll also moderate as we go into the back half.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

I'll address the stores, I'll turn it over to Zine for the tariffs. The full price stores continue to outperform outlet, but we've seen a really nice recovery in outlet. As you know, that's been a laggard for us. In the U.S., we were down 1% in Q1 in outlet, that rebounded to up 12% in Q2. A nice recovery there. Again, not as strong as the full price stores in the U.S. which were up 16%, or our e-commerce in the U.S., which is up 20%, but still a healthy number.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

Dana, from a tariff perspective, top level for Q3, we're basically in line with the announcements of the new Section 301 tariffs related to failure to, I guess, fight forced labor and anything that happened with Brazil. Those, as you know, went into effect, Brazil on 7/22, and the main one that actually impacts us is the one that's 10%-12.5% related to forced labor, and that went into effect on July 24th with some four-day grace period. We're reflecting Q3 as such, and for Q4, we're still assuming 15% built into our numbers. It's a little bit higher than the currently announced tariffs. We also know that there are two more investigations that are pending. One for structural excess capacity and the other one for IP infringements, which targets just Vietnam.

[Zine Mazouzi, CFO and EVP of Operations at Steven Madden, Ltd]

The first one, the excess capacity, targets about 16 countries, and about five or six of them are countries that we source from. That's why we have the 15%.

[Dana Telsey, Analyst at Telsey Advisory Group]

Got it. Just one last follow-up. On the wholesale channel, Ed, how's the difference in performance of whether it's department stores, discounters, off-price? What are you seeing in terms of the difference of performance, and what are you expecting go forward from private label? Thank you.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Yeah. I'd say anywhere we're selling the branded business is quite strong, really, across the board. It's strongest in the first-tier channels, the department stores, the pure play e-commerce retailers, the boutiques that we sell our latest fashion to. We're doing pretty well with the brands across the board. Obviously, it's well documented that private labels is a tougher part of the market for us right now in the mass channel. We're hard at work at getting that straightened out.

[Dana Telsey, Analyst at Telsey Advisory Group]

Thank you.

[Operator]

This concludes our question and answer session. I would like to turn the conference back over to Ed Rosenfeld for any closing remarks.

[Ed Rosenfeld, Chairman and CEO at Steven Madden, Ltd]

Great. Well, thanks so much for joining us today. We hope you enjoy the rest of your summer, and we look forward to speaking with you on the third quarter call.

[Operator]

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

Participants

Executives

• Danielle McCoy, VP of Corporate Development and Investor Relations
• Ed Rosenfeld, Chairman and CEO
• Zine Mazouzi, CFO and EVP of Operations

Analysts

• Noah Helfstein, Analyst at Piper Sandler
• Paul Lejuez, Analyst at Citigroup
• Janine Stichter, Analyst at BTIG
• Marni Shapiro, Analyst at The Retail Tracker
• Leah Yang, Analyst at BNP Paribas
• Dana Telsey, Analyst at Telsey Advisory Group