Genius Sports (NYSE:GENI) is a global sports technology company that specializes in collecting, analyzing and distributing real-time sports data and video streams. The firm provides official data feeds, live video streaming solutions and digital engagement tools to sports leagues, federations, broadcasters and betting operators. By integrating data directly from sporting events through its network of field officials and proprietary technology, Genius Sports ensures accuracy and integrity for partners who rely on up-to-the-second information.
The company’s product suite includes a cloud-based platform for data capture and distribution, an integrity services offering designed to identify and mitigate match-fixing risks, and a suite of commercial products that power odds creation, in-game betting markets and fan engagement experiences. Its API-driven approach enables seamless integration with sportsbook operators and media outlets, while video streaming and enhancement tools support broadcasters and digital publishers in delivering high-quality live coverage.
Founded in 2016 as a spin-out from Sportech PLC, Genius Sports has rapidly expanded its footprint across North America, Europe, Asia Pacific and Latin America. The firm has established partnerships with major professional leagues and federations—including the NFL, NBA, English Premier League and UEFA—as well as leading sports betting companies. Following a 2021 merger with a special purpose acquisition company (SPAC), Genius Sports began trading on the New York Stock Exchange under the ticker GENI, positioning itself for continued global growth.
Genius Sports is led by co-founder and Chief Executive Officer Mark Locke, who has overseen the company’s evolution from a niche data provider to a comprehensive sports technology platform. Operating from headquarters in London and additional offices worldwide, the management team maintains a focus on innovation in data science, digital media and integrity solutions for the rapidly expanding global sports and betting markets.
