XPEL (NASDAQ:XPEL) is a leading manufacturer and distributor of advanced protective films and coatings for automotive, marine, aviation, and architectural applications. The company’s core products include paint protection film (PPF), window tinting film, and ceramic coatings designed to shield surfaces from scratches, environmental contaminants, and UV damage. XPEL’s flagship PPF, known for its self-healing properties, is engineered to maintain a vehicle’s factory finish by resisting swirl marks, stone chips, and acid rain.
Beyond automotive protection, XPEL has expanded its offerings to include protective films for electronics and architectural surfaces, providing solutions that enhance durability and prolong the life of high-value assets. Its ceramic coating portfolio complements the company’s film products by offering a hydrophobic barrier that repels water, reduces maintenance requirements, and adds a high-gloss finish. XPEL also develops customized solutions for original equipment manufacturers (OEMs), integrating film technologies directly into vehicle assembly lines.
Founded in 1997 by Marc Yoshida and headquartered in San Antonio, Texas, XPEL has grown from a regional operation into a global network of authorized dealers and installers. The company’s products are distributed through more than 700 service centers in North America, Europe, Asia, and Australia, serving both aftermarket retailers and professional installers. This franchised distribution model ensures consistent application standards and ongoing training for technicians.
XPEL’s leadership team combines industry expertise with a focus on innovation and customer service. Marc Yoshida remains closely involved as chairman, while Steve Gilmore, appointed president and chief executive officer, oversees global operations and strategic growth initiatives. Under their guidance, XPEL continues to invest in research and development, aiming to expand its product range and enter new markets in the protective coatings industry.
