Trip.com Group Q2 2026 Earnings Report

Trip.com Group EPS Results

• Actual EPS: $1.07
• Consensus EPS: $0.87
• Beat/Miss: Beat by +$0.20
• One Year Ago EPS: N/A

Trip.com Group Revenue Results

• Actual Revenue: $2.31 billion
• Expected Revenue: $2.29 billion
• Beat/Miss: Beat by +$14.74 million
• YoY Revenue Growth: N/A

Trip.com Group Announcement Details

• Quarter: Q2 2026
• Date: 9/16/2026
• Time: After Market Closes
• Conference Call Date: Tuesday, September 15, 2026
• Conference Call Time: 8:00PM ET

Trip.com Group (NASDAQ:TCOM) Limited (NASDAQ: TCOM) is a global online travel services company headquartered in China. Originally founded as Ctrip in 1999, the company has expanded its operations and brands to serve travelers in China and international markets.

Through its Trip.com, Ctrip, Qunar and Skyscanner platforms, Trip.com Group provides hotel and accommodation bookings, transportation reservations, including air, rail and car services, vacation packages, guided tours and other travel-related products. The company also offers corporate travel management services and travel information, comparison and booking tools.

Trip.com Group serves individual travelers, business customers and travel suppliers across a broad international network. Its platforms support travel bookings in numerous countries and regions, with services designed for both domestic and cross-border travel.

James Liang serves as the company's executive chairman, and Jane Sun serves as chief executive officer. Trip.com Group is listed on the Nasdaq under the symbol TCOM.

Trip.com Group Q2 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: International growth remained strong: revenue from the international OTA platform increased more than 50% year over year, while inbound travel revenue grew at a high-double-digit rate. Trip.com also reported improving margins for its international brand.
• Positive Sentiment: Domestic travel demand stayed resilient, supported by holidays, family-oriented spring break programs, and entertainment-led travel. Entertainment gross bookings rose more than 80%, with events driving additional hotel, transportation, dining, and local spending.
• Negative Sentiment: Second-quarter revenue increased 6% to RMB 15.7 billion, but transportation ticketing revenue declined 1% amid higher fuel prices, geopolitical tensions, and softer demand. Adjusted EBITDA fell to RMB 4.6 billion from RMB 4.9 billion, partly reflecting higher global marketing investment.
• Negative Sentiment: The company recorded a RMB 5.18 billion one-time expense and RMB 122 million of contra-revenue related to the SAMR antitrust decision. Management expects near-term volatility as partners transition to a revised distribution and pricing framework, although it views the long-term impact as manageable.
• Neutral Sentiment: AI adoption is accelerating, with TripGenie-assisted orders up approximately 400% year over year and nearly 60% of interactions related to bookings. Trip.com expects disciplined near-term investment in computing and applications, with potential longer-term benefits from improved personalization, conversion, and operating efficiency.

Presentation

[Operator]

Please be advised that today's conference call is being recorded. I would now like to hand the conference over to our first speaker today, Michelle Qi, Senior IR Director. Please go ahead.

[Michelle Qi, Senior Investor Relations Director at Trip.com Group]

Thank you. Good morning and good evening. Welcome to Trip.com Group's second quarter of 2026 earnings conference call. Joining me today on the call are Mr. James Liang, Executive Chairman of the Board, Ms. Jane Sun, Chief Executive Officer, and Ms. Cindy Wang, Chief Financial Officer. During this call, we will discuss our future outlook and performance, which are forward-looking statements made under the safe harbor provision of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, our results may be materially different from the views expressed today. A number of potential risks and uncertainties are outlined in Trip.com Group's public filings with the Securities and Exchange Commission. Trip.com Group does not undertake any obligation to update any forward-looking statement except as required under applicable law.

[Michelle Qi, Senior Investor Relations Director at Trip.com Group]

James, Jane, and Cindy will share our strategy and business updates, operating highlights, and financial performance for the second quarter of 2026, as well as some outlook for the third quarter of 2026. After the prepared remarks, we will have the Q and A session. With that, I will turn the call over to James. James, please.

[James Liang, Executive Chairman of the Board at Trip.com Group]

Thank you, Michelle, and thanks everyone for joining us today. The global travel industry faced a more challenging operating environment this quarter. Macroeconomic and geopolitical uncertainties continued to create volatility across markets. Elevated fuel prices and airfares increased the cost of travel and weighed more heavily on longer-haul demand. Despite these pressures, travelers' appetite for exploration remained resilient, with demand shifting towards shorter-haul destinations. We believe these near-term dynamics do not change the long-term trajectory of global travel. Travel remains a fundamental consumer need, and global connectivity continues to expand as travelers seek higher quality, more personalized experiences. Against this backdrop, our strategic priorities remain clear. Globalization and great quality continue to anchor our long-term growth. Globalization represents a significant structural opportunity. We are particularly bullish on the long-term potential of inbound travel. China offers an unparalleled breadth of destinations, culture, and experiences.

[James Liang, Executive Chairman of the Board at Trip.com Group]

We believe inbound travel remains well below its full potential and is entering an important phase of structural growth. To capture this opportunity, we have committed to accelerating the development of inbound travel. We will invest to build a stronger inbound travel ecosystem, empower local partners, and make the country more accessible to travelers around the world. Capturing this opportunity requires more than expanding our global reach. It also requires us to compete on the quality of the products and experiences we deliver. This is the second pillar of our G2 strategy: great quality. We believe travel growth will increasingly be defined by differentiated products, superior service, and compelling value for travelers and partners. These are capabilities we have built over many years, and they will become increasingly important as consumer expectations continue to evolve.

[James Liang, Executive Chairman of the Board at Trip.com Group]

We believe the industry is moving in the same direction, with competition increasingly centered on quality, value, and experience. This evolution is closely aligned with the direction of our G2 strategy. Technology is also reshaping the travel experience, with AI rapidly transforming how consumers discover, plan, and experience travel. We are advancing our proprietary AI capabilities across the travel journey, making travel more personalized, seamless, and valuable. We are seeing growing evidence that AI is becoming an integral part of the travel journey. AI-assisted orders through TripGenie on Trip.com increased by approximately 400% year-over-year, and nearly 60% of TripGenie interactions are now booking related, spanning hotels, flights, and attractions. These trends demonstrate that travelers are increasingly relying on AI not only for inspiration, but also to make and fulfill travel decisions. Importantly, we believe AI will make the underlying infrastructure of travel even more valuable.

[James Liang, Executive Chairman of the Board at Trip.com Group]

AI may transform how travel is discovered, but it does not eliminate the complexity of delivering travel. Every trip still depends on high-quality supply, trusted information, real-time availability and pricing, transaction infrastructure, fulfillment, and reliable service. These capabilities are built on deep industry relationships, technology, and operational expertise, and are difficult to replicate. Our longstanding investments in these capabilities position us well for this next phase. We will continue to combine the power of AI with our global travel infrastructure, making travel easier and better for consumers and creating greater value for our partners. Looking ahead, our confidence in the long-term opportunity has never been stronger. We are excited about this next chapter and remain firmly focused on building a stronger, more innovative, and more valuable global travel platform for travelers and partners around the world. With that, I will turn the call over to Jane for operational highlights.

[Jane Sun, CEO at Trip.com Group]

Thank you, James. Good morning, everyone. For the second quarter of 2026, our group net revenue totaled RMB 15.7 billion. Despite a more complex operating environment, Trip.com Group continued to demonstrate resilience in the second quarter. Our international businesses continue to grow strongly with inbound and world-to-world travel increasingly contributing to our overall momentum. Inbound travel continued to be one of our fastest-growing businesses in the second quarter, with revenue increasing high double digits year-over-year. APAC remains our core source market, supported by frequent travelers from markets such as Korea and Southeast Asia. Travel behavior is also evolving. They are venturing beyond traditional eastern coastal destinations and increasingly exploring central and western parts of the country.

[Jane Sun, CEO at Trip.com Group]

They are also shifting from traditional sightseeing and landmark visits toward more immersive cultural experiences centered around local cuisine, traditional culture, and intangible cultural heritage. We are also seeing growing demand for family travel from key source markets, particularly during holidays and school breaks. At the same time, international events are creating additional opportunities to drive inbound travel. Events such as the Canton Fair in Guangzhou and our Envision Global Partner Conference provide natural opportunities for international visitors to extend business trips into leisure travel. To capture these opportunities, we are working closely with local partners and destinations to improve international visibility, strengthen multilingual services, and better serve overseas travelers. We are committed to supporting the development of inbound travel with an ambition to serve 200 million inbound travelers over the next five years.

[Jane Sun, CEO at Trip.com Group]

Our goal is to bring more destinations, experiences, and local businesses into the global tourism ecosystem and capture the next phase of inbound travel growth. On the international front, global travel is increasingly becoming a structural growth engine for our platform, powered by expanding international supply and growing demand from travelers around the world. During the quarter, revenue on our international OTA platform increased over 50% year-over-year, supported by higher transaction value and a favorable mix despite elevated fuel prices and airfares weighing on travel demand. Importantly, this growth is increasingly driven by higher quality and more personalized travel demand. In the first half of 2026, first- and business-class flight bookings on Trip.com increased more than 70% year-over-year. Customized tour bookings, where travelers can work directly with a travel expert to design a trip around their specific needs, increased 600%.

[Jane Sun, CEO at Trip.com Group]

These trends point to growing demand for premium travel options, greater personalization, and unique experiences. We are continuing to strengthen our presence across key international markets and expanding our supply, localized products, and service capabilities globally. More importantly, the composition of this growth reflects the increasing diversity of our platform. We are increasingly enabling travelers from around the world to discover destinations globally. This creates a significantly larger addressable market and provides a strong foundation for the next phase of our global growth. Turning to outbound travel, demand remained resilient in the second quarter, although travelers continued to be selective amid a more complex macro environment. Travel intent remained healthy, with holidays and major events, including sporting events and entertainment, continuing to drive meaningful travel demand. At the same time, higher fuel prices and airfares weighed on overall outbound growth.

[Jane Sun, CEO at Trip.com Group]

We are seeing travelers adjust their destination preferences in response to higher travel costs, with short-haul and visa-free destinations capturing a larger portion of outbound demand. Travelers have also been responsive to changes in airfare, adjusting their destination and travel plans as prices fluctuate. We view these dynamics as primarily cyclical rather than structural. As these temporary cost pressures ease, we believe outbound demand has the potential to return toward its underlying growth trajectory. Turning to domestic travel, demand remained robust in the second quarter, supported by a series of holidays and the continued rollout of spring break programs.

[Jane Sun, CEO at Trip.com Group]

The Qingming, May Day, and Dragon Boat Festival holidays each generated strong travel demand, and spring break is creating additional travel occasions for families. In the spring break pilot cities, family travel bookings and spending both increasing more than 300% year-over-year, approximately 5x the growth rate of non-family travelers. Overall, bookings in these cities increased nearly 150%, with spending up nearly 200%. We are also seeing a shift in where and how people travel. Less traditional, lower density destinations are growing faster than major tourist attractions. Short-haul trips, city breaks, rural leisure, and educational experiences are becoming increasingly popular. Travelers are also moving beyond single attraction sightseeing toward more immersive experiences that combine tourism with dining, accommodation, transportation, culture, and other local offerings.

[Jane Sun, CEO at Trip.com Group]

These trends are broadening the addressable opportunity for our platform and creating more ways for travelers to discover and engage with local destinations and businesses. Entertainment is increasingly becoming a driver of travel demand. In the second quarter, gross bookings for our entertainment business increased over 80% year-on-year. Concerts, sporting events, and other live entertainment are becoming important reasons to travel. In the first half of 2026, seven out of 10 event tickets booked on our platform were associated with cross-city travel. More than one-third of travelers stayed an additional night for an event, and hotel bookings in destination cities increased multiple times during major events. The impact extends beyond the event itself, driving demand across accommodation, transportation, dining, and other local consumption. Entertainment is also helping cities strengthen their appeal as content destinations.

[Jane Sun, CEO at Trip.com Group]

Unlike traditional sightseeing resources, concerts, sporting events, and other live experiences have defined dates and strong fan appeal, making them powerful catalysts for cross-city travel and local consumption. In the first half of 2026, entertainment-related spending in cities such as Suzhou, Chengdu, and Zhengzhou increased over 200% year-over-year. Finally, we are continuing to evolve our partnership model to support healthier competition and sustainable growth across the travel industry. In July, we received the administrative decision issued by the State Administration for Market Regulation of the People's Republic of China. We accept the decision and are moving forward with the implementation of the requirements set forth by the regulator. We appreciate the guidance provided by the SAMR and are using this process to further strengthen our operating model and support the long-term development of the travel industry.

[Jane Sun, CEO at Trip.com Group]

As part of our rectification measures, we are discontinuing our tier one distribution program and transitioning partners to a new multi-tiered framework, giving them more choices in how they work with us and creating opportunities for shared growth. At the same time, we are refining our pricing ecosystem by discontinuing the tier two distribution program and giving partners greater autonomy in their commercial decisions. These changes allow competition to focus more on service quality, product differentiation, customer experience, and overall performance. Beyond these changes, we are strengthening partner enablement. We are simplifying platform rules and promotional processes to reduce operational complexity, and investing in data, technology, and international marketing to help partners improve service quality and reach new customers. We have also updated our hotel ranking algorithms to place greater weight on genuine service and lasting guest satisfaction. We also remain committed to enhancing consumer protection.

[Jane Sun, CEO at Trip.com Group]

We continue to strengthen data security and personal information protection and ensure that our technology and algorithms are developed and applied responsibly. We are committed to providing transparent, trustworthy services and continuously improving the user experience based on consumer feedback. Together, these efforts will help create a healthier competitive environment where partners can compete on quality and differentiation, consumers enjoy better experiences, and the industry develops on a more sustainable foundation. Looking ahead, we will stay focused on execution, build stronger global capabilities, and continue investing for the next phase of sustainable growth. With that, I will now turn the call over to Cindy.

[Cindy Wang, CFO at Trip.com Group]

Thanks, Jane. Good morning, everyone. For the second quarter of 2026, Trip.com Group reported total net revenues of RMB 15.7 billion, representing a 6% increase from the same period last year. This was primarily driven by resilient global travel demand during the quarter. Accommodation reservation revenue for the second quarter was RMB 6.6 billion, representing a 6% increase year-over-year. This was mainly driven by solid growth in international hotel bookings, partially offset by the impact of a contra-revenue item related to the administrative penalty imposed by the State Administration for Market Regulation. Excluding this item, revenue would have increased by 8%. Transportation ticketing revenue for the second quarter was RMB 5.4 billion, representing a 1% decrease year-over-year. The decline was primarily driven by softer demand across markets, elevated fuel prices and geopolitical tensions, as well as operational adjustments related to industry standards and compliance.

[Cindy Wang, CFO at Trip.com Group]

These factors were partially offset by strong performance from our international OTA platform. Package tour revenue for the second quarter was RMB 1.2 billion, representing an 8% increase year-over-year. This was mainly supported by strong growth on our international OTA platform and continued momentum in customized tours across markets as travelers increasingly sought more personalized experiences. Corporate travel revenue for the second quarter was RMB 771 million, representing an 11% increase year-over-year. This reflected continued penetration of our managed corporate travel services among corporate clients. Excluding share-based compensation charges, adjusted product development expenses for the second quarter increased by 7% year-over-year. Adjusted G&A expenses, also excluding the one-off anti-monopoly penalty imposed by the SAMR, increased by 8% year-over-year. The increases were primarily driven by higher personnel-related expenses. Adjusted sales and marketing expenses for the second quarter increased by 15% year-over-year.

[Cindy Wang, CFO at Trip.com Group]

The increase was mainly driven by heightened marketing efforts in support of our global business expansion. Excluding share-based compensation charges and the anti-monopoly penalty imposed by the SAMR, adjusted EBITDA was RMB 4.6 billion for the second quarter, compared with RMB 4.9 billion in the same period last year. Excluding share-based compensation charges, the anti-monopoly penalty imposed by the SAMR, fair value changes of equity securities investments and exchangeable senior notes recorded in other income and their tax effects, non-GAAP diluted earnings per ordinary share and per ADS were RMB 7.27 or $1.07 for the second quarter of 2026, compared with RMB 7.20 for the same period in 2025. As of June 30, 2026, the balance of cash and cash equivalents, restricted cash, short-term investment, held-to-maturity time deposit, and financial products was RMB 100.5 billion or $14.8 billion.

[Cindy Wang, CFO at Trip.com Group]

Looking ahead, we will stay focused on disciplined execution and strategic investment, strengthening our business today and positioning us for sustainable growth over the long term. With that, operator, please open the line for questions.

[Operator]

Thank you very much. As a reminder, to ask a question, please press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. First question comes from the lines of Simon Cheung from Goldman Sachs. Please go ahead.

[Simon Cheung, Analyst at Goldman Sachs]

Thanks, Jane and Cindy, for the presentations. I have one small question. Just after the conclusions of the antitrust investigations, how should we think about the implications to your strategic priorities? Appreciate it. Thank you.

[Jane Sun, CEO at Trip.com Group]

Thank you. We fully accept the regulator's decision and we view the conclusion as a good opportunity to reinforce our core strategic path. Our ratification measures are consistent with our long-standing G2 strategy, which is great quality and globalization. On the great quality, we want to make sure we reinforce the value we deliver to both of our partners and our users. We focus on improving overall value we deliver to hotel partners, which we believe will support a deeper and more sustainable partnership. At the same time, we continue to invest in technology and merchant tools to improve transparency, operational efficiency, customer service, and overall users experience. This allows us to compete on broader value rather than primarily on price. AI is increasingly becoming an important part of our business, helping us enhance products capabilities and improve efficiency across all the business lines.

[Jane Sun, CEO at Trip.com Group]

On globalization, we continue to strengthen our long-term growth engine through globalization strategy. Inbound travel become a very important engine, which will create value and job opportunity for the country. International expansion also enable us to serve more global customers. Our global supply and technology integration will enable us to grow our network and application capability to leverage our scale and strength. Moving forward, we will continue to embed to make sure we are in compliance with the regulation and cooperate with the regulatory to make sure that our daily operation and to strengthen our governance framework. We believe a more open and transparent domestic ecosystem will provide a stronger foundation for us to execute G2 with great speed, discipline, and long-term value creations. Thank you.

[Simon Cheung, Analyst at Goldman Sachs]

Thank you, Jane.

[Operator]

Thank you. Just a moment for our next question, please. Next, we have Brian Gong from Citi.

[Brian Gong, Analyst at Citi]

Good morning, James, Jane, Cindy, and Michelle. Thanks for the presentation. I would like to ask a little bit more details on hotel side. Could you elaborate on your new collaboration framework with hotel partners, and how will these rectification measures will impact your market competitiveness? Thank you.

[Jane Sun, CEO at Trip.com Group]

Thank you for your question. Our updated collaboration framework is designed to foster a more open, transparent, and mutually beneficial partnership model with greater emphasis on value creation and sustainable growth. Under the new framework, our hotel recommendation and ranking mechanism are designed to better match travelers' demand with hotel offerings. The new framework has a couple of dimensions. For example, customer's feedback, service quality, information level, product competitiveness, and historical conversion rate, et cetera. By dynamically weighting these factors, we aim to improve matching between the diverse customers' need with relevant high-quality hotel supply while providing hotel with a more flexible and market-oriented partnership environment. Thank you.

[Brian Gong, Analyst at Citi]

Thank you.

[Operator]

Thank you. Just a moment for our next question, please. Next, we have Joyce Ju from Bank of America.

[Joyce Ju, Analyst at Bank of America]

Morning, James, Jane, Cindy, and Michelle. Thanks for taking my question. Could you help us size the financial impact of the penalty, and talk through how these change affect your operations and financials over the near term and the longer term? Thanks.

[Cindy Wang, CFO at Trip.com Group]

Thank you. From an accounting perspective, we recognized an expenses of RMB 5.18 billion and contra-revenue of RMB 122 million in the second quarter. These are one-time items and do not reflect the underlying performance of our business in the second quarter. In the near term, on our business operations side, as partners transition to the new operating model and market practices adjust, we expect some volatilities on our domestic performance. However, over the longer term period, we expect our growth trajectory to be driven by the underlying strength of our business and our G2 strategy, particularly the expansion of our global footprint. We expect our international business to contribute an increasing share of group revenue and incremental growth. Thank you.

[Joyce Ju, Analyst at Bank of America]

Thanks.

[Operator]

Thank you. Next, we have Yang Liu from Morgan Stanley.

[Yang Liu, Analyst at Morgan Stanley]

Thanks for the opportunity to ask question. My question is about the AI strategy. We see more platforms start the agentic search and booking on travel. How do you view this trend, and how does Trip.com adapt to it? Thank you.

[James Liang, Executive Chairman of the Board at Trip.com Group]

We believe AI will meaningfully reshape how travelers discover, search for, and ultimately book travel. It changes the user interface but does not eliminate the underlying need for high-quality travel supply, real-time availability, transactions, and fulfillment. Looking at the traveler journey, we broadly see four stages: inspiration, search, transaction, fulfillment. First, inspiration. Travelers often start with broad or unstructured needs. Historically, broad search, social media, travel content platforms, and offline interactions have played important roles at this stage. We expect AI agents to become an increasingly important discovery and inspiration channel as they get better at understanding preferences and generating personalized recommendations. We are therefore expanding partnerships with leading AI platforms and exploring emerging AI discovery channels to capture incremental demand and stay close to evolving user behavior. At the same time, we are using AI to improve the efficiency and scalability of travel content generation and enrichment. Second, search.

[James Liang, Executive Chairman of the Board at Trip.com Group]

Once travelers have clearer intent, the key becomes timely, complete, and accurate information and actionable recommendations. This is where our proprietary travel data and supply capabilities becomes increasingly valuable. Our data covers not only hotel and flight information, but also inventory, pricing, availability, policies, and other attributes needed to make and fulfill a booking. We are adapting on both the distribution and technology sides. Externally, we are leveraging GEO and AEO and exploring agent-to-agent collaboration to capture emerging AI-driven traffic and demand. Trip.com has established an early position in AI-powered travel with partnerships with leading AI platforms. Internally, we are building differentiated travel-specific AI capabilities by combining large models with our proprietary travel data and deep domain knowledge. In the second quarter, we rolled out our fully AI-powered search, enabling better understanding of user intent and more relevant matching and filtering.

[James Liang, Executive Chairman of the Board at Trip.com Group]

Early evidence demonstrated that our AI capabilities are improving the user experience and driving higher platform engagement. Third, transaction. Discovery only creates value when it converts into a completed booking. Our focus is a seamless closed loop, connecting real-time inventory, pricing, payment, and confirmation in a single flow with minimal friction. Finally, fulfillment. Travel does not end at booking. Changes, cancellations, rebooking, disruptions, and on-the-ground support all require reliable execution. We are using AI to improve service where it adds value while keeping human support and operational execution at the center. Ultimately, we see AI as an evolution of the travel user interface rather than simply a new traffic channel. Our goal is to remain relevant wherever travelers discover and search for travel while leveraging our differentiated supply, data, transaction, and fulfillment capabilities when intent converts into a booking.

[Operator]

Thank you. Just a moment for our next question, please. Next, we have Thomas Chong from Jefferies.

[Thomas Chong, Analyst at Jefferies]

Hi. Good morning. Thanks, management, for taking my question. Could you walk us through the financial implication of your ongoing AI investment? Should investors expect meaningful incremental CapEx driven by AI initiatives? Thank you.

[Cindy Wang, CFO at Trip.com Group]

Sure. Our AI investment carries different financial implications across time horizon, with near-term investment supporting longer-term efficiency and growth. In the near term, we expect some increase in AI-related CapEx as we expand computing infrastructure and AI capabilities. However, most of our work is application-oriented development and post-training refinement rather than building large-scale foundational models from scratch. As a result, we expect the incremental investment to remain disciplined and manageable. Over the longer term period, our goal is to translate these investments into improvements across the group. As AI scales across the whole user journey, we expect greater automation and personalization to improve operational efficiency, while better matching and targeting can drive higher conversion and stronger re-returns on the marketing spend. Over time, these efficiency and revenue benefits should help us to offset the incremental AI cost and improve the overall economics of our business. Thank you.

[Operator]

Thank you. Next, we have Wei Xiong from UBS.

[Wei Xiong, Analyst at UBS]

Hi. Good morning, management. Thank you for taking my question. I'm wondering, could you please provide some updates on the recent trends in the travel market across different segments? Have you observed any changes in the user behaviors, and how is our company responding to these changes? Thank you.

[Jane Sun, CEO at Trip.com Group]

Sure. Let me walk you through the short-term visibility versus the long-term trend. In the short term, we have seen there are a couple of elements impacting the travel volume. First of all, the war in the Middle East has some impact because airlines are reducing long-tail flights. Secondly, the energy price also made travel a little bit expensive. Thirdly, during the summer, there were a lot of storms and rains, which also put some pressure on the transportation. However, for the long term, we have seen very good resilience from our customers. The new trend, we call it three Ps. The first P is premium service. We saw the high-end customers become very resilient. They are traveling all over the world, and the growth is very strong.

[Jane Sun, CEO at Trip.com Group]

That fits our strengths in providing great quality of the services for these premium customers. The second P is purpose for travel. For example, education travel, cultural, history, et cetera. We have put increased resources to make sure these kind of tools are elevated to new heights. The third P is pro-leisure, or what we call the bleisure. What we find is, for business travelers, there is a Thursday phenomenon where customers travel for business from Monday to Thursday, and Friday plus two weekends, they will use the opportunity to visit nearby attractions. We provide excellent services to both business travelers as well as leisure travelers, where we can offer very good service and products when customers combine business and leisure. With the new trend, we are organizing our team and make sure our product offerings and services is meeting and exceed our customers' expectation. Thank you.

[Wei Xiong, Analyst at UBS]

Very clear. Thank you, Jane.

[Operator]

Thank you. Just a moment for our next question. Next, we have Wei Fang from Mizuho Securities. Please go ahead.

[Wei Fang, Analyst at Mizuho Securities]

Thank you. Good morning, Jane, Cindy, and Michelle. Thanks for taking the question. I have one related to your international business. I am glad to see that Trip.com delivered another quarter of strong growth. I am wondering if you could share some more operational highlights, and also, what areas should we expect you to focus more on the Trip.com business in the coming quarters? Thank you.

[Jane Sun, CEO at Trip.com Group]

Sure. In the second quarter, Trip.com's revenue continued to grow by more than 50% year-over-year, with growth broader based across products and markets. First, on our product offerings. The flight demand faced some pressure due to tightened capacity and higher prices. Higher average booking value helped mitigate part of this impact, while accommodation continued to deliver strong growth. In addition, attractions and packaged product has maintained superior growth since the launch of last year. This reflects healthy demand for our shore offerings and continued progress in cross-selling across the platform. Second, geographic expansion. Asia-Pacific remains to be our largest growth contributor, while Europe and the Americas delivered faster growth from a smaller base. This gives us increasing diversification as we expand beyond our core APAC markets. Third, on distribution.

[Jane Sun, CEO at Trip.com Group]

Mobile bookings continued to gain share, reaching a new high at over 70% of our total bookings, supported by a smoother booking experience and stronger organic traffic. We also saw strong growth in traffic from GEO and AI agent channels, although these channels remain comparatively small today. More importantly, the Trip.com brand delivered meaningful margin improvement in the second quarter, driven by better marketing efficiencies, economics of scale, and improved flight economics. Looking ahead, our focus remains on scaling across APAC and other international markets by expanding local supplier and building brand awareness, while maintain disciplined ROI-driven marketing. This approach allowed us to pursue strong growth while continuing to improve the quality and economics of the business going forward. Thank you.

[Operator]

Thank you for all the questions. I will now hand back to Michelle for closing remarks. Please go ahead.

[Michelle Qi, Senior Investor Relations Director at Trip.com Group]

Thank you. Thanks for everyone for joining us today. You can find the transcript and webcast of today's call on investors.trip.com. We look forward to speaking with you on our third quarter earnings call. Thank you and have a good day.

[Jane Sun, CEO at Trip.com Group]

Thank you very much.

[Cindy Wang, CFO at Trip.com Group]

Thank you.

[Operator]

This concludes today's conference call. Thank you for participating. You may now disconnect.

Participants

Executives

• Michelle Qi, Senior Investor Relations Director
• James Liang, Executive Chairman of the Board
• Jane Sun, CEO
• Cindy Wang, CFO

Analysts

• Simon Cheung, Analyst at Goldman Sachs
• Brian Gong, Analyst at Citi
• Joyce Ju, Analyst at Bank of America
• Yang Liu, Analyst at Morgan Stanley
• Thomas Chong, Analyst at Jefferies
• Wei Xiong, Analyst at UBS
• Wei Fang, Analyst at Mizuho Securities