Adidas AG (OTCMKTS:ADDYY) Short Interest Update

Key Points

• Short interest rose 21.1% in April to 17,076 shares, but still amounts to 0.0% of the float with a days-to-cover of just 0.1, indicating minimal short exposure.
• Adidas beat Q1 expectations—EPS $1.58, operating profit ~€705m (+16% YoY) and revenue $7.71bn—yet management warned of a "very volatile" environment and increasing discounting risk that could pressure margins; analysts hold a consensus Moderate Buy with a $146.02 price target amid mixed ratings.

Adidas AG (OTCMKTS:ADDYY - Get Free Report) was the recipient of a large growth in short interest in the month of April. As of April 15th, there was short interest totaling 17,076 shares, a growth of 21.1% from the March 31st total of 14,099 shares. Currently, 0.0% of the shares of the company are sold short. Based on an average daily volume of 243,116 shares, the days-to-cover ratio is currently 0.1 days.

More Adidas News

Here are the key news stories impacting Adidas this week:

• Positive Sentiment: Q1 results beat expectations: Adidas reported $1.58 EPS (vs. $1.55 consensus) and first-quarter operating profit of €705m, roughly +16% year-over-year — evidence of resilient demand in apparel and performance categories. Invezz: Adidas stock: why is Q1 profit up 16% while rivals struggle?
• Positive Sentiment: Brand and product momentum: recent high-profile wins (historic marathon performance) and progress in the “supershoe” race vs. Nike have boosted consumer and media attention, helping sales and brand equity. Yahoo Sports: Adidas just beat Nike to the race under two hours
• Positive Sentiment: Positive press narrative highlighting execution and growth across categories supports investor sentiment and momentum trading. MSN: All the Reasons Why Adidas Is Sprinting Ahead
• Neutral Sentiment: Market coverage picked Adidas as a notable mover in broader trading-roundups today, which can amplify intraday flows but doesn’t change fundamentals. Bloomberg: Stock Movers: HOOD, Avis, Adidas
• Negative Sentiment: Management reiterated full-year targets but warned the operating environment remains “very volatile,” which raises execution risk and could weigh on forward guidance if conditions deteriorate. WSJ: Adidas Reiterates Targets But Warns of Volatile Market Conditions
• Negative Sentiment: Pricing pressure and proliferating discounts: analysts and Retail Dive note Adidas must “defend newness” as promotions increase — persistent discounting could erode margins if inventory or demand softens. Retail Dive: As discounts proliferate, Adidas must ‘defend newness’

Wall Street Analyst Weigh In

A number of brokerages have issued reports on ADDYY. Bank of America reiterated an "underperform" rating on shares of Adidas in a research note on Tuesday, January 6th. Royal Bank Of Canada downgraded Adidas from an "outperform" rating to a "sector perform" rating in a research note on Friday, January 23rd. Santander started coverage on Adidas in a research note on Thursday, January 15th. They set an "outperform" rating for the company. Citigroup reiterated a "buy" rating on shares of Adidas in a research note on Tuesday, February 3rd. Finally, Sanford C. Bernstein reiterated an "outperform" rating and set a $146.02 price target on shares of Adidas in a research note on Tuesday, January 6th. One analyst has rated the stock with a Strong Buy rating, six have assigned a Buy rating, two have assigned a Hold rating and two have assigned a Sell rating to the company's stock. According to data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and a consensus price target of $146.02.

Institutional Trading of Adidas

A hedge fund recently raised its stake in Adidas stock. Madison Asset Management LLC raised its holdings in Adidas AG (OTCMKTS:ADDYY - Free Report) by 10.3% during the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 22,543 shares of the company's stock after acquiring an additional 2,101 shares during the period. Madison Asset Management LLC's holdings in Adidas were worth $2,228,000 at the end of the most recent reporting period.

Adidas Stock Performance

Shares of ADDYY opened at $87.30 on Thursday. The stock's 50-day simple moving average is $82.70 and its 200 day simple moving average is $91.01. The stock has a market capitalization of $31.19 billion, a price-to-earnings ratio of 20.74, a price-to-earnings-growth ratio of 1.18 and a beta of 1.22. The company has a debt-to-equity ratio of 0.33, a quick ratio of 0.68 and a current ratio of 1.32. Adidas has a 52-week low of $75.19 and a 52-week high of $126.59.

Adidas (OTCMKTS:ADDYY - Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The company reported $1.58 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.53 by $0.05. The business had revenue of $7.71 billion for the quarter, compared to analysts' expectations of $7.38 billion. Adidas had a return on equity of 22.31% and a net margin of 5.36%. Research analysts forecast that Adidas will post 5.59 EPS for the current fiscal year.

Adidas Company Profile

Adidas AG is a global designer, manufacturer and marketer of athletic footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. Founded by Adolf "Adi" Dassler in 1949, the company has grown into one of the world's leading sportswear brands, offering products for running, soccer, basketball and a wide range of other sports as well as lifestyle and fashion markets.

Adidas's product portfolio includes performance footwear, sports apparel, team uniforms, equipment and accessories sold under the Adidas brand and through various collaborations.

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