Amazon.com, Inc. (NASDAQ:AMZN) Given Average Rating of "Moderate Buy" by Brokerages

Key Points

• Analysts give Amazon an average recommendation of "Moderate Buy" from 59 firms (54 Buy, 4 Hold, 1 Strong Buy) with an average 12‑month price target of $289.21.
• There has been notable insider selling—CEO Douglas Herrington sold 20,500 shares and SVP David Zapolsky sold 10,649, with insiders offloading 124,186 shares (~$27.8M) in the last three months; insiders own 8.9% of the stock while institutions hold 72.2%.
• AWS and AI initiatives (Anthropic partnership, potential OpenAI workloads, and scaling custom chips) are key upside drivers, but planned FY26 capex (~$200B) and a California price‑fixing probe create margin and regulatory risks that raise near‑term volatility.

Shares of Amazon.com, Inc. (NASDAQ:AMZN) have earned an average recommendation of "Moderate Buy" from the fifty-nine ratings firms that are currently covering the company, Marketbeat.com reports. Four equities research analysts have rated the stock with a hold rating, fifty-four have given a buy rating and one has issued a strong buy rating on the company. The average 12-month price target among brokers that have updated their coverage on the stock in the last year is $289.2143.

A number of equities analysts recently commented on AMZN shares. Raymond James Financial reduced their price objective on shares of Amazon.com from $260.00 to $225.00 and set an "outperform" rating for the company in a research note on Friday, February 6th. TD Cowen reiterated a "buy" rating and issued a $300.00 target price on shares of Amazon.com in a report on Thursday, April 16th. UBS Group boosted their target price on shares of Amazon.com from $301.00 to $304.00 and gave the stock a "buy" rating in a report on Thursday, April 23rd. Daiwa Securities Group reduced their target price on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating for the company in a report on Wednesday, February 11th. Finally, DZ Bank upgraded shares of Amazon.com to a "strong-buy" rating in a report on Friday, February 6th.

Insiders Place Their Bets

In other Amazon.com news, CEO Douglas J. Herrington sold 20,500 shares of the business's stock in a transaction dated Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total value of $5,022,500.00. Following the completion of the transaction, the chief executive officer directly owned 499,861 shares in the company, valued at approximately $122,465,945. The trade was a 3.94% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the business's stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the transaction, the senior vice president owned 41,190 shares of the company's stock, valued at $8,461,661.70. This represents a 20.54% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 124,186 shares of company stock valued at $27,826,739 in the last three months. 8.90% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Amazon.com

Large investors have recently modified their holdings of the business. Fairway Wealth LLC grew its stake in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after acquiring an additional 60 shares during the last quarter. Sellwood Investment Partners LLC purchased a new stake in shares of Amazon.com during the third quarter worth about $27,000. MilWealth Group LLC grew its stake in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after acquiring an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. purchased a new stake in shares of Amazon.com during the fourth quarter worth about $45,000. Finally, Elkhorn Partners Limited Partnership grew its stake in shares of Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock worth $46,000 after acquiring an additional 180 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Amazon.com Stock Performance

Shares of NASDAQ:AMZN opened at $261.02 on Tuesday. The company has a market capitalization of $2.81 trillion, a price-to-earnings ratio of 36.40, a price-to-earnings-growth ratio of 1.97 and a beta of 1.38. Amazon.com has a 52 week low of $178.85 and a 52 week high of $264.50. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The firm has a 50 day moving average of $220.09 and a 200 day moving average of $226.53.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). The business had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business's quarterly revenue was up 13.6% on a year-over-year basis. During the same period last year, the firm earned $1.86 EPS. On average, sell-side analysts predict that Amazon.com will post 7.74 earnings per share for the current fiscal year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is scoring multiple AI infrastructure wins — expanding its Anthropic partnership, striking large deals to supply in‑house chips to Meta and scaling AWS AI revenue — reinforcing the view that AWS is reaccelerating growth and driving structural upside. Amazon-Anthropic: Generational AI Partnership
• Positive Sentiment: OpenAI’s move away from exclusive Microsoft access opens the door for Amazon to host more OpenAI workloads on AWS — a potential revenue driver for cloud and AI services. OpenAI ends Microsoft exclusivity
• Positive Sentiment: Amazon’s custom‑chip business is rapidly scaling (analysts compare its size to major chipmakers), creating a new high‑margin growth vector beyond retail and basic cloud compute. Amazon chip business growth
• Positive Sentiment: Content and monetization push — Wondery landed an exclusive multi‑year deal for Oprah’s podcast/video content, supporting Prime/ads revenue diversification. Amazon secures Oprah podcast rights
• Neutral Sentiment: Near‑term volatility risk as Amazon reports Q1 on Apr 29 and the Fed meets this week — options/implied vol suggest traders expect a sizable move around earnings. Options traders expect major move
• Neutral Sentiment: Market backdrop is mixed (rising oil, geopolitical headlines), which could mute broader tech momentum even as AI themes remain supportive. MarketToday: rally stalls
• Negative Sentiment: Rising capital expenditure expectations: commentary and analysis flag FY26 capex plans (~$200B) that could pressure near‑term margins and free cash flow even as they fund AI/cloud scale. Amazon Q1 capex story
• Negative Sentiment: Regulatory/legal risk — California unsealed evidence in a price‑fixing probe that could lead to enforcement action or reputational/legal costs. California price-fixing evidence
• Negative Sentiment: Large recent insider selling and aggressive institutional rebalancing (some big portfolio reductions reported) add to near‑term supply pressure and narrative risk for shares. QuiverQuant AMZN ownership and insider activity

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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