Amazon.com (NASDAQ:AMZN) Sets New 12-Month High Following Analyst Upgrade

Key Points

• Shares hit a new 52‑week high after Mizuho raised its price target to $325 and kept an outperform rating; analysts' consensus is a Moderate Buy with an average target of $289.39.
• Insiders have been selling: CEO Matthew S. Garman sold 17,751 shares and SVP David Zapolsky sold 10,649, with insiders offloading 128,035 shares (~$28.8M) in the last quarter; insiders now own 8.90% of the stock.
• Key catalysts include AWS AI wins (OpenAI models on Bedrock limited preview), new AI product rollouts and a chip deal with Meta that could lift high‑margin cloud and ad revenue, but near‑term risks—EU regulation, crowded bullish positioning and upcoming Q1 results—could drive volatility.

Shares of Amazon.com, Inc. (NASDAQ:AMZN) hit a new 52-week high during trading on Wednesday after Mizuho raised their price target on the stock from $315.00 to $325.00. Mizuho currently has an outperform rating on the stock. Amazon.com traded as high as $265.91 and last traded at $263.5380, with a volume of 19077059 shares traded. The stock had previously closed at $259.70.

Several other brokerages have also commented on AMZN. Zacks Research lowered shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a research report on Thursday, January 1st. Royal Bank Of Canada reissued a "buy" rating on shares of Amazon.com in a research report on Monday. Wedbush lowered their price target on shares of Amazon.com from $340.00 to $300.00 and set an "outperform" rating on the stock in a research report on Friday, February 6th. Moffett Nathanson boosted their price target on shares of Amazon.com from $283.00 to $288.00 and gave the company a "buy" rating in a research report on Tuesday, April 7th. Finally, Roth Mkm reissued a "buy" rating on shares of Amazon.com in a research report on Tuesday, April 14th. One investment analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have issued a Hold rating to the company. According to MarketBeat, Amazon.com has a consensus rating of "Moderate Buy" and an average target price of $289.39.

Insider Activity at Amazon.com

In related news, CEO Matthew S. Garman sold 17,751 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the transaction, the chief executive officer owned 9,405 shares of the company's stock, valued at approximately $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, SVP David Zapolsky sold 10,649 shares of the business's stock in a transaction that occurred on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the transaction, the senior vice president directly owned 41,190 shares of the company's stock, valued at approximately $8,461,661.70. This represents a 20.54% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 128,035 shares of company stock valued at $28,827,479 in the last quarter. 8.90% of the stock is currently owned by company insiders.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: OpenAI models will be available on AWS/Bedrock in limited preview — a major distribution and product win for AWS that strengthens Amazon’s AI infrastructure thesis and could boost high‑margin cloud revenue. OpenAI expands Amazon deal after Microsoft loosens exclusivity terms
• Positive Sentiment: Top analyst houses are lifting targets (Mizuho bumped its price target to $325), reflecting conviction that AWS, chips and AI monetization are the core long‑term drivers. Mizuho Raises Amazon Price Target to $325
• Positive Sentiment: New AI product rollouts (audio Q&A on product pages, expanded Amazon Connect agentic tools) expand monetization levers across retail, ads and enterprise services. These help convert AI investment into recurring revenue. Amazon launches an AI-powered audio Q&A experience on product pages
• Positive Sentiment: Amazon signed a deal to supply its in‑house AI chips to Meta — evidence Amazon’s silicon/business‑to‑business strategy is scaling and creating multiple AI revenue catalysts. Amazon Just Signed a Major Deal to Supply Its In-House Chips to Meta Platforms
• Neutral Sentiment: Q1 earnings are the proximate catalyst (after the close). Street focus: AWS revenue/AI disclosures vs. heavy FY26 capex commentary — either could trigger a sharp intra‑day move. Amazon Reports Earnings Today—Here's How Much the Stock Is Expected to Move
• Neutral Sentiment: Wall Street positioning is heavily bullish (many buy ratings and raised targets), which creates upside if results impress but raises the bar for a clean rally. 42 Analysts Issue Buy Ratings Ahead of Earnings
• Negative Sentiment: EU regulators plan to target cloud and AI in next‑gen Big Tech rules — potential for higher compliance costs and constrained go‑to‑market options in Europe. EU rules reining in Big Tech will now target cloud services and AI
• Negative Sentiment: Insider sale disclosed (Director Jonathan Rubinstein sold ~3,849 shares under a 10b5‑1 plan) — routine but watched by investors as a near‑term selling signal. Director Jonathan Rubinstein SEC filing
• Negative Sentiment: Retail investor caution and crowded positioning increase the risk of a post‑earnings unwind even if results are strong. Amazon Loses the Faith of Retail Investors Ahead of Q1 Earnings

Hedge Funds Weigh In On Amazon.com

A number of hedge funds and other institutional investors have recently bought and sold shares of AMZN. American Capital Advisory LLC boosted its holdings in shares of Amazon.com by 63.9% in the third quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant's stock worth $1,774,000 after buying an additional 3,152 shares during the last quarter. Compagnie Lombard Odier SCmA bought a new position in Amazon.com during the third quarter valued at $451,642,000. Weaver Capital Management LLC increased its position in Amazon.com by 13.6% during the fourth quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant's stock valued at $9,063,000 after acquiring an additional 4,713 shares during the last quarter. Ethos Financial Group LLC increased its position in Amazon.com by 9.6% during the fourth quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant's stock valued at $8,421,000 after acquiring an additional 3,196 shares during the last quarter. Finally, Baltimore Washington Financial Advisors Inc. increased its position in Amazon.com by 1.9% during the third quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant's stock valued at $52,667,000 after acquiring an additional 4,558 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Amazon.com Price Performance

The stock has a market capitalization of $2.84 trillion, a PE ratio of 36.86, a price-to-earnings-growth ratio of 1.95 and a beta of 1.38. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The stock's 50 day moving average price is $221.26 and its 200-day moving average price is $226.83.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion for the quarter, compared to analysts' expectations of $211.02 billion. During the same period in the prior year, the firm posted $1.86 earnings per share. The firm's revenue for the quarter was up 13.6% compared to the same quarter last year. As a group, equities analysts forecast that Amazon.com, Inc. will post 7.71 EPS for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.