Amazon.com (NASDAQ:AMZN) Price Target Cut to $300.00 by Analysts at Scotiabank

Key Points

• Scotiabank lowered Amazon’s price target from $325 to $300 while maintaining a “sector outperform” rating, implying roughly 25% upside from the prior close. The broader analyst consensus remains “Moderate Buy,” with an average target of $320.86.
• Amazon shares fell 1.7% to $239.77 after the company reported quarterly EPS of $1.89 and revenue of $201.94 billion, both slightly below analyst expectations, despite 12.1% year-over-year revenue growth.
• AWS growth and AI demand remain key positives, but investors are concerned about heavy AI and data-center spending, weaker-than-expected guidance, and pressure on near-term cash flow and profitability.

Amazon.com (NASDAQ:AMZN - Get Free Report) had its price objective lowered by stock analysts at Scotiabank from $325.00 to $300.00 in a report issued on Friday, Benzinga reports. The firm currently has a "sector outperform" rating on the e-commerce giant's stock. Scotiabank's target price points to a potential upside of 25.12% from the stock's previous close.

AMZN has been the topic of several other reports. KeyCorp set a $345.00 price target on shares of Amazon.com and gave the stock an "overweight" rating in a research note on Friday. Barclays restated an "overweight" rating and issued a $365.00 target price (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Cantor Fitzgerald reduced their target price on Amazon.com from $310.00 to $280.00 and set an "overweight" rating for the company in a report on Friday. Roth Capital reissued a "buy" rating and issued a $325.00 target price on shares of Amazon.com in a research note on Monday, August 3rd. Finally, Zacks Research lowered shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a report on Monday, September 14th. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have issued a Hold rating to the company's stock. According to MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and an average target price of $320.86.

Amazon.com Stock Down 1.7%

Amazon.com stock traded down $4.02 during mid-day trading on Friday, hitting $239.77. The company had a trading volume of 82,234,311 shares, compared to its average volume of 46,246,156. Amazon.com has a 12 month low of $196.00 and a 12 month high of $287.20. The company has a market capitalization of $2.59 trillion, a PE ratio of 19.31, a price-to-earnings-growth ratio of 1.98 and a beta of 1.45. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The stock's 50 day moving average price is $254.67 and its two-hundred day moving average price is $243.12.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.08). The company had revenue of $201.94 billion during the quarter, compared to the consensus estimate of $202.22 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%. The company's revenue for the quarter was up 12.1% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.95 earnings per share. As a group, sell-side analysts anticipate that Amazon.com will post 8.00 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other Amazon.com news, VP Shelley Reynolds sold 2,343 shares of Amazon.com stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $606,860.43. Following the completion of the transaction, the vice president owned 119,780 shares in the company, valued at approximately $31,024,217.80. The trade was a 1.92% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction that occurred on Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the transaction, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. This trade represents a 18.35% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 71,589 shares of company stock valued at $18,580,515. Insiders own 8.90% of the company's stock.

Institutional Investors Weigh In On Amazon.com

Institutional investors have recently modified their holdings of the stock. Bank of America Corp DE bought a new stake in Amazon.com during the 2nd quarter valued at $22,218,775,000. Bank of New York Mellon Corp bought a new position in shares of Amazon.com during the 2nd quarter worth approximately $16,341,405,000. Legal & General Group Plc acquired a new stake in Amazon.com in the second quarter valued at approximately $12,831,376,000. Mitsubishi UFJ Asset Management Co. Ltd. purchased a new position in shares of Amazon.com in the 2nd quarter valued at approximately $6,631,466,000. Finally, Jupiter Topco LLC acquired a new stake in shares of Amazon.com during the second quarter worth about $5,910,083,000. 72.20% of the stock is owned by institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS revenue grew 39% year over year to approximately $46 billion, its fastest growth in nearly five years. Management expects AWS growth to exceed 40% in both 2027 and 2028, supported by AI demand and a substantial backlog. Amazon Q3 Revenues Miss Estimates, AWS Growth Hits Near 5-Year High
• Positive Sentiment: Analysts remain constructive despite trimming some targets. Rosenblatt reaffirmed a Buy rating with a $360 target, while Wells Fargo, Morgan Stanley, RBC, Canaccord, Monness and others maintained Overweight or Buy ratings. Mizuho raised its target to $335. Amazon stock falls: why analysts are saying it’s a buying opportunity
• Positive Sentiment: Amazon plans to sell its internally developed Trainium AI chips to outside customers by late 2027, potentially creating a new revenue stream and reducing dependence on competing chip suppliers. Amazon Pharmacy usage also rose more than 60% year over year, highlighting growth opportunities beyond retail and AWS. Amazon Has Bigger Plans for AI Chips
• Neutral Sentiment: Amazon reported $201.94 billion in third-quarter revenue and $1.89 in EPS, with revenue up 12.1% year over year. However, both figures fell short of consensus expectations, making the quarter a mixed result despite strong cloud performance. Amazon third-quarter earnings report
• Negative Sentiment: Investors are concerned that roughly $220 billion of planned 2026 capital spending—primarily tied to AI and data-center capacity—is overwhelming near-term returns. Amazon posted a $42.4 billion trailing-12-month free-cash-flow loss, while long-term debt has risen substantially, increasing financing and execution risks. Amazon’s Record Margins Couldn’t Stop the Sell-Off
• Negative Sentiment: Amazon’s fourth-quarter revenue outlook was largely below Wall Street estimates, raising concerns about holiday-season retail demand and the ability of AWS growth to offset softer commerce trends. The broader technology sell-off has amplified these worries about AI spending and future profitability. Amazon projects fourth-quarter sales below estimates

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company's principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.

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