Amazon.com (NASDAQ:AMZN) Stock Rating Reaffirmed as Buy by Rosenblatt Securities

Key Points

• Rosenblatt Securities reaffirmed a Buy rating on Amazon with a $360 price target, implying 51.23% upside from the reported $238.05 share price. The analyst consensus remains “Moderate Buy,” with an average target of $321.30.
• Amazon shares fell 2.4% to $238.05 after the company reported quarterly EPS of $1.89, below the $1.97 consensus estimate, while revenue of $201.94 billion also slightly missed expectations.
• Analysts remain encouraged by accelerating AWS and AI growth, but investors are concerned about Amazon’s heavy capital spending and the timing of returns from its expanding AI investments.

Amazon.com (NASDAQ:AMZN - Get Free Report)'s stock had its "buy" rating reiterated by investment analysts at Rosenblatt Securities in a report issued on Friday, Benzinga reports. They presently have a $360.00 price objective on the e-commerce giant's stock. Rosenblatt Securities's price objective would indicate a potential upside of 51.23% from the stock's current price.

Several other equities research analysts have also issued reports on the stock. Mizuho lifted their price target on shares of Amazon.com from $330.00 to $335.00 and gave the company an "outperform" rating in a report on Friday. Susquehanna reissued a "positive" rating on shares of Amazon.com in a research report on Friday. KeyCorp set a $345.00 price objective on shares of Amazon.com and gave the company an "overweight" rating in a research note on Friday. Yorkville Ives began coverage on shares of Amazon.com in a report on Monday, October 19th. They set an "outperform" rating and a $300.00 price objective on the stock. Finally, Deutsche Bank Aktiengesellschaft reaffirmed a "buy" rating and set a $325.00 target price (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have given a Hold rating to the company's stock. According to data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus price target of $321.30.

Amazon.com Stock Down 2.4%

AMZN traded down $5.74 on Friday, hitting $238.05. 76,350,103 shares of the company were exchanged, compared to its average volume of 46,220,586. The stock's fifty day moving average is $254.67 and its 200-day moving average is $243.12. Amazon.com has a 12 month low of $196.00 and a 12 month high of $287.20. The company has a market cap of $2.57 trillion, a PE ratio of 19.17, a PEG ratio of 1.98 and a beta of 1.45. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.08). The business had revenue of $201.94 billion for the quarter, compared to analyst estimates of $202.22 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company's revenue for the quarter was up 12.1% compared to the same quarter last year. During the same period in the prior year, the business earned $1.95 EPS. Equities research analysts predict that Amazon.com will post 8.00 EPS for the current fiscal year.

Insider Transactions at Amazon.com

In related news, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction that occurred on Monday, August 24th. The stock was sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the transaction, the senior vice president owned 41,190 shares in the company, valued at $10,699,926.30. This represents a 18.35% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian Olsavsky sold 6,172 shares of the stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the completion of the transaction, the chief financial officer directly owned 109,207 shares of the company's stock, valued at approximately $28,427,674.17. The trade was a 5.35% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 71,589 shares of company stock valued at $18,580,515. Company insiders own 8.90% of the company's stock.

Institutional Investors Weigh In On Amazon.com

A number of hedge funds have recently added to or reduced their stakes in AMZN. Red Crane Wealth Management LLC lifted its stake in shares of Amazon.com by 2.3% in the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock valued at $346,000 after purchasing an additional 38 shares during the period. Stegent Equity Advisors Inc. lifted its holdings in Amazon.com by 2.7% during the 3rd quarter. Stegent Equity Advisors Inc. now owns 1,462 shares of the e-commerce giant's stock valued at $364,000 after purchasing an additional 39 shares during the last quarter. Robinson Smith Wealth Advisors LLC increased its stake in shares of Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock worth $1,147,000 after purchasing an additional 40 shares during the period. Sfam LLC boosted its holdings in Amazon.com by 3.4% in the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock valued at $255,000 after purchasing an additional 40 shares during the period. Finally, Measured Risk Portfolios Inc. increased its position in shares of Amazon.com by 3.4% in the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock worth $251,000 after purchasing an additional 40 shares during the period. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS growth accelerated sharply. Amazon Web Services revenue increased 39% to approximately $46 billion, its fastest growth in nearly five years. Management expects AWS growth to exceed 40% in 2027 and 2028, supported by rising AI demand and improving cloud economics. Amazon Q3 Revenues Miss Estimates, AWS Growth Hits Near 5-Year High
• Positive Sentiment: Analysts remain broadly bullish. Canaccord Genuity, RBC, JPMorgan, Guggenheim and other firms maintained positive ratings, with price targets generally ranging from $275 to $335. Analysts point to AWS, AI services, Prime Video profitability and Amazon’s long-term infrastructure position as potential sources of upside. Analyst Reaffirms Buy on Amazon
• Positive Sentiment: New growth opportunities could expand Amazon’s AI ecosystem. Amazon plans to sell its Trainium AI chips to outside customers by late 2027, while its Leo satellite-internet service is expected to begin an initial rollout this year. Amazon Has Bigger Plans for AI Chips
• Neutral Sentiment: Generative AI is sending more shoppers to competing search and shopping tools, but research indicates Amazon still captures a majority of AI-assisted purchases, suggesting potential disruption to customer discovery without an immediate loss of transactions. Amazon Wins 59% of AI-Assisted Purchases
• Negative Sentiment: Amazon missed quarterly expectations. Earnings per share came in at $1.89 versus roughly $1.97–$2.01 expected, while revenue of $201.94 billion was slightly below consensus. Fourth-quarter sales guidance was also viewed as light, raising concerns about holiday demand and softer retail growth. Amazon Projects Fourth-Quarter Sales Below Estimates
• Negative Sentiment: The main investor concern is the scale and timing of AI spending. Amazon spent approximately $77.3 billion on property and equipment in the quarter, is maintaining a roughly $220 billion 2026 capital-expenditure plan, and reported a $42.4 billion trailing-12-month free-cash-flow loss. Rising debt and expectations for even higher 2027 spending have intensified worries that AI returns may take years to materialize. Amazon's Record Margins Couldn't Stop the Sell-Off

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company's principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.

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