Booking (NASDAQ:BKNG) Price Target Cut to $210.00 by Analysts at Wedbush

Key Points

• Wedbush cut its Booking price target to $210 from $247 but maintained an “outperform” rating, implying 23.87% upside from the prior close.
• Analyst sentiment remains broadly positive: Booking has a “Moderate Buy” consensus rating and an average price target of $224.90, despite several firms lowering their targets.
• Booking beat quarterly EPS expectations, but revenue declined year over year and travel demand faces pressure; the company flagged a potential Q4 slowdown amid geopolitical uncertainty and higher airfares.

Booking (NASDAQ:BKNG - Get Free Report) had its target price cut by stock analysts at Wedbush from $247.00 to $210.00 in a report released on Wednesday, Benzinga reports. The brokerage presently has an "outperform" rating on the business services provider's stock. Wedbush's price target suggests a potential upside of 23.87% from the company's previous close.

A number of other research analysts have also commented on BKNG. Susquehanna reiterated a "positive" rating and set a $200.00 price objective (down from $240.00) on shares of Booking in a research note on Wednesday. Bank of America lowered their price target on Booking from $232.00 to $219.00 and set a "buy" rating on the stock in a research note on Wednesday. B. Riley Financial reaffirmed a "buy" rating and set a $274.00 price objective (up from $264.00) on shares of Booking in a report on Wednesday, August 5th. Oppenheimer restated an "outperform" rating and issued a $240.00 price objective (up from $215.00) on shares of Booking in a research report on Wednesday, August 5th. Finally, Jefferies Financial Group raised their price target on Booking from $180.00 to $190.00 and gave the company a "hold" rating in a research note on Tuesday, July 14th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and seven have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and an average target price of $224.90.

Booking Stock Up 8.9%

Shares of BKNG stock traded up $13.86 during trading hours on Wednesday, hitting $169.53. 2,223,244 shares of the company were exchanged, compared to its average volume of 8,109,049. The firm has a market cap of $127.38 billion, a PE ratio of 18.72, a PEG ratio of 0.96 and a beta of 1.17. The firm has a fifty day moving average of $168.99 and a 200 day moving average of $176.70. Booking has a 1 year low of $146.28 and a 1 year high of $220.81.

Booking (NASDAQ:BKNG - Get Free Report) last posted its earnings results on Tuesday, November 3rd. The business services provider reported $4.66 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $4.49 by $0.17. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The firm had revenue of $9.79 billion during the quarter, compared to the consensus estimate of $9.55 billion. During the same quarter in the prior year, the company earned $99.50 EPS. The company's revenue was down 1.2% on a year-over-year basis. Analysts expect that Booking will post 10.48 earnings per share for the current year.

Insider Transactions at Booking

In other news, CFO Ewout L. Steenbergen sold 20,000 shares of Booking stock in a transaction dated Wednesday, August 12th. The stock was sold at an average price of $211.03, for a total transaction of $4,220,600.00. Following the sale, the chief financial officer directly owned 59,794 shares of the company's stock, valued at approximately $12,618,327.82. This trade represents a 25.06% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter Millones, Jr. sold 50,050 shares of Booking stock in a transaction dated Monday, August 17th. The stock was sold at an average price of $207.59, for a total value of $10,389,879.50. Following the transaction, the vice president directly owned 375,025 shares in the company, valued at $77,851,439.75. The trade was a 11.77% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 77,425 shares of company stock valued at $16,004,164. 0.17% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several hedge funds have recently modified their holdings of the stock. BlackRock Inc. purchased a new position in shares of Booking in the 2nd quarter valued at about $11,646,302,000. State Street Corp increased its holdings in Booking by 2,674.6% in the 2nd quarter. State Street Corp now owns 39,420,711 shares of the business services provider's stock valued at $7,026,348,000 after purchasing an additional 37,999,915 shares in the last quarter. Deutsche Bank AG purchased a new position in shares of Booking in the second quarter valued at $1,691,186,000. Bank of New York Mellon Corp purchased a new position in Booking in the second quarter valued at about $1,370,455,000. Finally, Ninety One UK Ltd lifted its position in shares of Booking by 1.0% during the third quarter. Ninety One UK Ltd now owns 6,489,929 shares of the business services provider's stock worth $1,057,274,000 after purchasing an additional 64,584 shares during the last quarter. Hedge funds and other institutional investors own 92.42% of the company's stock.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Booking beat Q3 adjusted EPS expectations, while room nights grew 7% and adjusted EBITDA rose 9%. Management also pointed to growing AI opportunities. These underlying operating trends offer support despite the weaker reported revenue figure. Q3 earnings call highlights
• Positive Sentiment: Some analysts continue to see substantial upside: BTIG reaffirmed its buy rating with a $250 target, while Bank of America and Rosenblatt also maintained buy ratings despite lowering their targets. Analyst forecast changes
• Neutral Sentiment: Booking-owned OpenTable reported consumer dining trends and named its 2026 top U.S. restaurants. The updates may support the brand’s visibility but offer little direct evidence of a near-term financial impact for Booking. OpenTable dining trends
• Negative Sentiment: Reported Q3 revenue fell short of analyst expectations and declined year over year, with a roughly $900 million FTC-related item weighing on the figure. The company also flagged a Q4 slowdown, as geopolitical conflict, higher airfares, and European uncertainty pressure international travel demand. FTC-related revenue impact
• Negative Sentiment: Several firms cut price targets after results, including JPMorgan ($248 to $205), Barclays ($210 to $170), Bank of America ($232 to $219), and Rosenblatt ($245 to $210). Cantor Fitzgerald lowered its target to $150 and kept a neutral rating, signaling continued caution even as some firms remain bullish. Analyst target changes

Booking Company Profile

Booking Holdings Inc is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings.

The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services.

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