Deutsche Bank Aktiengesellschaft Reaffirms "Buy" Rating for British American Tobacco (LON:BATS)

Key Points

• Deutsche Bank reaffirmed its “Buy” rating on British American Tobacco and maintained a GBX 5,100 price target, implying 27.88% upside from the previous close.
• Analyst sentiment remains positive overall, with four Buy ratings, one Hold and one Sell; the consensus rating is “Moderate Buy” with an average target of GBX 4,858.33.
• BAT’s longer-term growth strategy centers on vaping, heated products and modern oral nicotine, though investors face near-term risks from softer fiscal 2026 revenue growth and currency headwinds.

British American Tobacco (LON:BATS - Get Free Report)'s stock had its "buy" rating reaffirmed by equities researchers at Deutsche Bank Aktiengesellschaft in a note issued to investors on Thursday, Digital Look reports. They currently have a GBX 5,100 target price on the stock. Deutsche Bank Aktiengesellschaft's price target would indicate a potential upside of 27.88% from the company's previous close.

Other equities research analysts also recently issued research reports about the stock. Jefferies Financial Group lifted their target price on shares of British American Tobacco from GBX 5,200 to GBX 5,500 and gave the stock a "buy" rating in a research report on Tuesday, June 23rd. Royal Bank Of Canada increased their price target on British American Tobacco from GBX 3,600 to GBX 3,800 and gave the company an "underperform" rating in a report on Tuesday, August 11th. Four equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company's stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of GBX 4,858.33.

British American Tobacco Stock Performance

Shares of LON BATS opened at GBX 3,988 on Thursday. The firm's 50-day moving average price is GBX 4,249.09 and its 200-day moving average price is GBX 4,406.38. The company has a quick ratio of 0.47, a current ratio of 0.84 and a debt-to-equity ratio of 72.48. The company has a market cap of £85.89 billion, a PE ratio of 13.71, a PEG ratio of 3.12 and a beta of 0.11. British American Tobacco has a 52-week low of GBX 3,677 and a 52-week high of GBX 5,368.

British American Tobacco (LON:BATS - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The company reported GBX 203.60 earnings per share for the quarter. British American Tobacco had a net margin of 24.99% and a return on equity of 13.38%. As a group, analysts anticipate that British American Tobacco will post 361.5079365 EPS for the current year.

Insider Activity at British American Tobacco

In other British American Tobacco news, insider Tadeu Marroco bought 377 shares of British American Tobacco stock in a transaction on Monday, August 17th. The stock was acquired at an average cost of GBX 4,214 per share, with a total value of £15,886.78. Also, insider Matthew Wright purchased 5,500 shares of the firm's stock in a transaction on Monday, August 3rd. The stock was acquired at an average price of GBX 4,500 per share, for a total transaction of £247,500. Insiders bought a total of 5,884 shares of company stock worth $26,368,612 in the last quarter. Company insiders own 0.12% of the company's stock.

Key British American Tobacco News

Here are the key news stories impacting British American Tobacco this week:

• Positive Sentiment: At its 2026 Capital Markets Day, BAT emphasized continued expansion of its “New Categories,” including vaping, heated products and modern oral nicotine. Management expects smoking alternatives to grow rapidly over the next decade, supporting its longer-term Horizon 2030 strategy. BAT 2026 Capital Markets Day
• Positive Sentiment: The company’s focus on New Category growth provides a potential structural offset to declining traditional cigarette volumes and could improve BAT’s long-term growth profile if adoption continues. BAT predicts fast growth in smoking alternatives for the next decade
• Neutral Sentiment: BAT is scheduled to set out broader Horizon 2030 ambitions, giving investors more detail on its long-term portfolio transformation, growth priorities and capital allocation plans. British American Tobacco to set out Horizon 2030 ambitions
• Negative Sentiment: BAT said fiscal 2026 revenue growth is likely to be at the lower end of its previously stated guidance range. The update prompted selling because it suggests softer near-term performance than investors had expected. British American Tobacco Shares Fall as Company Targets Lower End of FY26 Growth Guidance
• Negative Sentiment: Management also flagged currency headwinds for 2026, which could reduce reported revenue and earnings even if underlying operating trends remain stable. BAT’s after-hours indication subsequently showed further weakness. BAT flags currency headwinds in 2026, points to New Category growth

British American Tobacco Company Profile

BAT was founded in 1902 and was first listed on the London Stock Exchange in 1912. A constituent of the FTSE 100 since its creation in 1984, we have evolved, becoming the only truly global company in our sector. BAT is transforming and is well positioned with a global footprint and multi-category portfolio. Our corporate purpose is to build A Better Tomorrow™, reducing the health impact of our business, by offering adult consumers a greater choice of enjoyable and less risky*† products compared to cigarettes.

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