Mattel (NASDAQ:MAT) Given New $15.00 Price Target at Citigroup

Key Points

• Citigroup cut its Mattel price target to $15 from $17 and kept a neutral rating, implying 2.28% downside from the prior close.
• Analyst opinions remain mixed: MarketBeat reports a consensus “Hold” rating and an average price target of $18.09.
• Mattel beat third-quarter EPS estimates ($1.30 versus $0.94), but revenue missed expectations; the article also reports reduced 2026 earnings and revenue guidance, raising concerns about demand.

Mattel (NASDAQ:MAT - Get Free Report) had its target price cut by stock analysts at Citigroup from $17.00 to $15.00 in a note issued to investors on Friday, Benzinga reports. The brokerage presently has a "neutral" rating on the stock. Citigroup's price target would suggest a potential downside of 2.28% from the stock's previous close.

Several other equities analysts have also recently commented on MAT. Odeon Capital Group initiated coverage on shares of Mattel in a research report on Thursday, July 16th. They set a "buy" rating on the stock. Argus reissued a "buy" rating and issued a $22.00 price objective on shares of Mattel in a report on Tuesday, August 25th. Weiss Ratings cut Mattel from a "hold (c-)" rating to a "sell (d+)" rating in a research note on Tuesday, August 11th. Bank of America restated a "buy" rating and set a $21.00 price objective on shares of Mattel in a research note on Friday. Finally, The Goldman Sachs Group downgraded Mattel from a "neutral" rating to a "sell" rating and reduced their target price for the stock from $15.00 to $12.00 in a report on Thursday, July 9th. One analyst has rated the stock with a Strong Buy rating, six have given a Buy rating, four have given a Hold rating and three have given a Sell rating to the company. According to data from MarketBeat, Mattel currently has a consensus rating of "Hold" and an average price target of $18.09.

Mattel Stock Up 2.5%

MAT traded up $0.38 during trading on Friday, hitting $15.35. The company had a trading volume of 10,069,113 shares, compared to its average volume of 5,208,882. The company has a market cap of $4.39 billion, a PE ratio of 11.29, a P/E/G ratio of 1.65 and a beta of 0.59. The business has a 50-day moving average of $15.01 and a 200-day moving average of $15.41. The company has a debt-to-equity ratio of 1.17, a current ratio of 1.90 and a quick ratio of 1.26. Mattel has a 1-year low of $12.40 and a 1-year high of $22.48.

Mattel (NASDAQ:MAT - Get Free Report) last posted its quarterly earnings data on Thursday, November 5th. The company reported $1.30 EPS for the quarter, beating analysts' consensus estimates of $0.94 by $0.36. The firm had revenue of $1.81 billion for the quarter, compared to the consensus estimate of $1.84 billion. Mattel had a net margin of 7.79% and a return on equity of 16.20%. The firm's revenue was up 4.1% compared to the same quarter last year. During the same period in the prior year, the firm posted $0.89 EPS. As a group, analysts forecast that Mattel will post 1.30 earnings per share for the current year.

Insiders Place Their Bets

In other Mattel news, EVP Roberto Isaias sold 39,083 shares of the business's stock in a transaction on Monday, August 31st. The shares were sold at an average price of $15.02, for a total transaction of $587,026.66. Following the completion of the sale, the executive vice president owned 144,390 shares in the company, valued at $2,168,737.80. The trade was a 21.30% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. 1.90% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently modified their holdings of the business. EdgePoint Investment Group Inc. boosted its position in shares of Mattel by 3.8% during the first quarter. EdgePoint Investment Group Inc. now owns 49,140,882 shares of the company's stock worth $714,017,000 after buying an additional 1,799,640 shares during the period. Primecap Management Co. CA bought a new position in Mattel in the 2nd quarter worth approximately $409,540,000. BlackRock Inc. acquired a new stake in Mattel in the 2nd quarter valued at approximately $363,273,000. Dimensional Fund Advisors LP increased its position in Mattel by 7.6% in the 1st quarter. Dimensional Fund Advisors LP now owns 11,052,845 shares of the company's stock valued at $160,591,000 after acquiring an additional 783,102 shares during the period. Finally, Alyeska Investment Group L.P. increased its position in Mattel by 30.4% in the 2nd quarter. Alyeska Investment Group L.P. now owns 6,008,450 shares of the company's stock valued at $83,397,000 after acquiring an additional 1,399,771 shares during the period. 97.15% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting Mattel

Here are the key news stories impacting Mattel this week:

• Positive Sentiment: Third-quarter EPS was $1.30, above the $0.94 consensus and up from $0.89 a year earlier. Sales rose 4.1% year over year, with growth in Vehicles and Games and higher gross margins. Zacks earnings coverage
• Positive Sentiment: Hot Wheels billings are nearing $2 billion, and Mattel is launching low-priced, small-scale Hot Wheels model kits. These initiatives may support the brand, though their financial impact is not yet clear. The Motley Fool article
• Neutral Sentiment: Mattel named Steve Totzke president and COO, while Roberto Stanichi is leaving to pursue another opportunity. The leadership change could affect execution, but its business impact remains uncertain. Mattel leadership announcement
• Negative Sentiment: Third-quarter revenue of $1.81 billion missed the $1.84 billion estimate. Mattel lowered its 2026 EPS guidance to $1.05–$1.20, below the $1.30 consensus, and revenue guidance to $5.4–$5.6 billion versus $5.7 billion expected. It also reduced its full-year sales-growth outlook to 1%–4%, raising concerns about demand heading into the holiday season. Reuters report on Mattel’s forecast
• Negative Sentiment: Tariff refunds contributed to stronger margins, so the earnings beat may overstate the strength of ongoing operations. The lowered outlook and sales miss are the clearest near-term headwinds for MAT. Barron’s analysis

About Mattel

Mattel, Inc is a global toy and entertainment company that designs, manufactures and markets a broad portfolio of toys, games and consumer products. Its best-known brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Matchbox, UNO, Masters of the Universe and Thomas & Friends. Mattel also develops entertainment content and licenses its intellectual property for use in consumer products, digital experiences and other media.

Founded in 1945, Mattel has expanded from a U.S.

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