Sally Beauty (NYSE:SBH) Stock Moved Up to Buy by Wall Street Zen

Key Points

• Wall Street Zen upgraded Sally Beauty from “hold” to “buy.” Analyst views remain mixed overall: MarketBeat reports a consensus “hold” rating and an average price target of $21.17.
• Sally Beauty’s latest quarter modestly beat expectations, with EPS of $0.62 versus $0.60 expected and revenue of about $953 million, up 0.6% year over year.
• Two senior vice presidents sold shares: Scott Sherman sold 15,500, and John Howard Goss Jr. sold 50,000.

Sally Beauty (NYSE:SBH - Get Free Report) was upgraded by Wall Street Zen from a "hold" rating to a "buy" rating in a research note issued on Saturday, Wall Street Zen reports.

SBH has been the topic of a number of other research reports. Raymond James Financial set a $18.00 target price on shares of Sally Beauty and gave the stock an "outperform" rating in a report on Tuesday. Canaccord Genuity Group upped their target price on Sally Beauty from $20.00 to $25.00 and gave the company a "buy" rating in a report on Wednesday. Royal Bank Of Canada set a $22.00 price objective on Sally Beauty in a research report on Friday. Jefferies Financial Group set a $21.00 price objective on Sally Beauty and gave the stock a "hold" rating in a research note on Wednesday. Finally, TD Cowen upped their price objective on Sally Beauty from $19.00 to $22.00 and gave the stock a "buy" rating in a research note on Friday. Three analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of "Hold" and an average price target of $21.17.

Sally Beauty Stock Up 3.0%

Shares of NYSE:SBH opened at $18.96 on Friday. The stock has a market capitalization of $1.72 billion, a price-to-earnings ratio of 9.34 and a beta of 1.09. Sally Beauty has a 1-year low of $11.54 and a 1-year high of $21.06. The company's fifty day moving average is $17.02 and its two-hundred day moving average is $15.24. The company has a debt-to-equity ratio of 0.88, a quick ratio of 0.57 and a current ratio of 2.37.

Sally Beauty (NYSE:SBH - Get Free Report) last posted its quarterly earnings results on Tuesday, November 10th. The specialty retailer reported $0.62 EPS for the quarter, beating the consensus estimate of $0.60 by $0.02. Sally Beauty had a net margin of 5.36% and a return on equity of 24.07%. The business had revenue of $952.53 million during the quarter, compared to analyst estimates of $950.12 million. During the same period in the previous year, the business posted $0.55 EPS. The company's quarterly revenue was up .6% on a year-over-year basis. Sally Beauty has set its Q1 2027 guidance at 0.480-0.520 EPS and its FY 2027 guidance at 2.200-2.300 EPS. Equities analysts anticipate that Sally Beauty will post 2.25 EPS for the current year.

Insider Transactions at Sally Beauty

In other Sally Beauty news, SVP Scott Sherman sold 15,500 shares of the company's stock in a transaction dated Thursday, November 12th. The shares were sold at an average price of $18.80, for a total value of $291,400.00. Following the completion of the transaction, the senior vice president owned 42,085 shares in the company, valued at approximately $791,198. This represents a 26.92% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, SVP John Howard Goss, Jr. sold 50,000 shares of the firm's stock in a transaction that occurred on Tuesday, November 10th. The shares were sold at an average price of $20.00, for a total transaction of $1,000,000.00. Following the completion of the sale, the senior vice president owned 65,484 shares in the company, valued at $1,309,680. The trade was a 43.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 2.00% of the company's stock.

Institutional Trading of Sally Beauty

Several large investors have recently added to or reduced their stakes in the business. Global Retirement Partners LLC raised its stake in Sally Beauty by 1,791.2% during the 3rd quarter. Global Retirement Partners LLC now owns 1,721 shares of the specialty retailer's stock valued at $28,000 after acquiring an additional 1,630 shares in the last quarter. Fortitude Family Office LLC boosted its position in Sally Beauty by 508.1% during the 3rd quarter. Fortitude Family Office LLC now owns 1,727 shares of the specialty retailer's stock worth $28,000 after acquiring an additional 1,443 shares during the period. Nykredit A S bought a new position in shares of Sally Beauty in the second quarter worth $28,000. KBC Group NV bought a new position in shares of Sally Beauty in the first quarter worth $39,000. Finally, Simplex Trading LLC grew its stake in shares of Sally Beauty by 354.0% in the third quarter. Simplex Trading LLC now owns 3,497 shares of the specialty retailer's stock worth $57,000 after purchasing an additional 4,874 shares in the last quarter.

Sally Beauty News Roundup

These are some of the SBH news items that stood out recently:

• Positive Sentiment: TD Cowen raised its price target to $22 from $19 and assigned a Buy rating, implying roughly 16% upside from the cited $18.96 share price. TD Cowen analyst ratings
• Positive Sentiment: Recent fiscal fourth-quarter results beat expectations: EPS was $0.62 versus a $0.60 consensus, and revenue of about $953 million was slightly ahead of estimates and up 0.6% year over year. The company also highlighted strong cash flow and margins. Q4 2026 earnings call highlights
• Neutral Sentiment: Morgan Stanley raised its price target from $13 to $19 but kept an Underweight rating, suggesting the improved target is tempered by a cautious view. Jefferies set a $21 target with a Hold rating. Morgan Stanley price target update

Sally Beauty Company Profile

Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty products. It serves both individual consumers and salon professionals through retail stores, online channels and professional distribution. The company operates Sally Beauty, which sells products such as hair color and care items, styling tools, nail products and skincare. Its CosmoProf business supplies salons and other beauty professionals with products, equipment and related educational resources. Sally Beauty traces its roots to a beauty supply store opened in New Orleans in 1964.

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