Wayfair (NYSE:W) Price Target Raised to $117.00

Key Points

• Robert W. Baird raised Wayfair’s price target to $117 from $116 while maintaining a “neutral” rating, implying approximately 11.86% upside.
• Analyst sentiment is broadly positive, with Wayfair carrying a “Moderate Buy” consensus rating and an average price target of $120.93.
• Wayfair’s latest quarterly results exceeded expectations, reporting $0.95 EPS versus $0.90 expected and $3.52 billion in revenue, up 7.5% year over year; however, the company remained unprofitable on a net-margin basis.

Wayfair (NYSE:W - Get Free Report) had its price objective hoisted by Robert W. Baird from $116.00 to $117.00 in a research note issued to investors on Thursday, Benzinga reports. The firm presently has a "neutral" rating on the stock. Robert W. Baird's price target indicates a potential upside of 11.86% from the stock's current price.

A number of other brokerages have also weighed in on W. Zacks Research lowered shares of Wayfair from a "strong-buy" rating to a "hold" rating in a report on Monday, September 28th. Rosenblatt Securities started coverage on Wayfair in a report on Thursday, August 20th. They issued a "buy" rating and a $125.00 price objective for the company. Sanford C. Bernstein restated an "outperform" rating on shares of Wayfair in a research note on Tuesday, September 1st. Jefferies Financial Group reissued a "hold" rating and set a $108.00 price objective on shares of Wayfair in a report on Tuesday, August 4th. Finally, Benchmark assumed coverage on shares of Wayfair in a research report on Tuesday, July 7th. They set a "hold" rating on the stock. Two equities research analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have issued a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat.com, Wayfair currently has an average rating of "Moderate Buy" and an average target price of $120.93.

Wayfair Trading Down 0.8%

NYSE W opened at $104.59 on Thursday. Wayfair has a 12 month low of $55.60 and a 12 month high of $119.98. The stock's fifty day moving average price is $101.54 and its 200-day moving average price is $86.08. The stock has a market cap of $13.81 billion, a P/E ratio of -42.52, a P/E/G ratio of 3.79 and a beta of 3.02.

Wayfair (NYSE:W - Get Free Report) last announced its quarterly earnings results on Tuesday, August 4th. The company reported $0.95 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.90 by $0.05. The company had revenue of $3.52 billion for the quarter, compared to analysts' expectations of $3.47 billion. Wayfair had a negative net margin of 2.49% and a negative return on equity of 3.40%. Wayfair's revenue was up 7.5% compared to the same quarter last year. During the same quarter in the previous year, the business posted $0.87 EPS. As a group, analysts forecast that Wayfair will post 0.93 earnings per share for the current fiscal year.

Insider Buying and Selling at Wayfair

In other news, CEO Niraj Shah sold 69,000 shares of the firm's stock in a transaction dated Monday, September 14th. The stock was sold at an average price of $103.35, for a total value of $7,131,150.00. Following the transaction, the chief executive officer owned 291,137 shares of the company's stock, valued at $30,089,008.95. This trade represents a 19.16% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 6,056 shares of the business's stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $104.13, for a total value of $630,611.28. Following the transaction, the insider owned 116,431 shares of the company's stock, valued at approximately $12,123,960.03. This trade represents a 4.94% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 296,024 shares of company stock worth $30,570,874. 18.44% of the stock is currently owned by insiders.

Institutional Trading of Wayfair

A number of hedge funds and other institutional investors have recently modified their holdings of the company. WINTON GROUP Ltd purchased a new stake in shares of Wayfair during the second quarter worth about $3,207,000. Assenagon Asset Management S.A. boosted its stake in Wayfair by 42.2% in the 2nd quarter. Assenagon Asset Management S.A. now owns 818,591 shares of the company's stock worth $75,654,000 after purchasing an additional 242,791 shares during the period. VIRGINIA RETIREMENT SYSTEMS ET Al purchased a new stake in Wayfair during the 2nd quarter valued at approximately $2,001,000. Dockside LLC purchased a new stake in Wayfair during the 4th quarter valued at approximately $1,990,000. Finally, Baird Financial Group Inc. bought a new stake in shares of Wayfair during the second quarter valued at approximately $16,362,000. 89.67% of the stock is owned by hedge funds and other institutional investors.

More Wayfair News

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Expanded Klarna partnership could support conversion and order volume. Wayfair is offering eligible U.S. customers always-on 0% APR financing for up to six months across its brands, while Canadian customers gain access to Klarna’s broader flexible-payment products. Easier financing may help large-ticket purchases, although the effect on margins and credit exposure remains a consideration. Wayfair and Klarna Deepen Ties With More Flexible Payment Options Across U.S. and Canada
• Positive Sentiment: Planned Philadelphia-area store signals continued omnichannel expansion. Wayfair plans to open its first store in the Philadelphia region, in Cherry Hill, in 2028. A physical location could improve brand visibility and customer engagement, though the long timeline means limited near-term financial impact and introduces store-related costs. Wayfair to open first Philadelphia-area store in Cherry Hill
• Positive Sentiment: Piper reportedly set a $133 target for Wayfair. The target implies additional upside and provides support for the bullish view, although analyst targets are forecasts rather than guarantees. The report also discusses Wayfair’s Klarna expansion. Wayfair expands Klarna partnership and Piper targets Wayfair stock
• Neutral Sentiment: Recent product promotions and favorable product coverage highlight demand for Wayfair furniture and home goods, but individual sale articles and product recommendations are unlikely to materially change revenue expectations. Serta futon Wayfair sale coverage
• Negative Sentiment: Director Fiona Tan reportedly sold 7,000 shares. The transaction may weigh modestly on sentiment, although insider sales can reflect personal financial planning and do not necessarily indicate deteriorating business prospects. Wayfair insider Fiona Tan sells 7,000 shares

Wayfair Company Profile

Wayfair Inc is an e-commerce company specializing in home furnishings and household goods. Through its online platforms, the company offers furniture, décor, lighting, rugs, mattresses, appliances, kitchen and bath products, outdoor items, and other products for residential and commercial spaces.

Wayfair operates its flagship Wayfair brand alongside specialty retail brands such as Joss & Main, AllModern, Birch Lane, and Perigold. Its platform connects customers with a broad network of suppliers and provides product discovery, ordering, delivery, customer service, and related home-shopping services.

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