Baozun (NASDAQ:BZUN) Stock Crosses Above 50-Day Moving Average - Here's What Happened

Key Points

• Baozun Inc. shares have crossed above their 50-day moving average of $2.74, reaching a recent high of $2.95 before trading at $2.83.
• Wall Street Zen has downgraded Baozun from a "buy" to a "hold" rating, with an average consensus price target of $3.20.
• Institutional investors have significantly increased their stakes in Baozun, including a 44,379.3% increase by Bank of America Corp DE during the fourth quarter.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) passed above its 50-day moving average during trading on Wednesday . The stock has a 50-day moving average of $2.74 and traded as high as $2.95. Baozun shares last traded at $2.83, with a volume of 330,110 shares traded.

Analyst Upgrades and Downgrades

Separately, Wall Street Zen cut Baozun from a "buy" rating to a "hold" rating in a report on Saturday, May 24th. One equities research analyst has rated the stock with a Buy rating, Based on data from MarketBeat.com, Baozun currently has an average rating of "Buy" and a consensus price target of $4.20.

Baozun Stock Up 6.3%

The company has a fifty day simple moving average of $2.77 and a 200-day simple moving average of $2.88. The firm has a market cap of $195.77 million, a P/E ratio of -7.70 and a beta of 0.30.

Baozun (NASDAQ:BZUN - Get Free Report) last announced its quarterly earnings data on Thursday, August 28th. The technology company reported ($0.08) EPS for the quarter. The business had revenue of $356.34 million during the quarter. Baozun had a negative net margin of 1.93% and a negative return on equity of 4.60%.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of BZUN. Tower Research Capital LLC TRC boosted its position in Baozun by 138.8% during the 4th quarter. Tower Research Capital LLC TRC now owns 11,651 shares of the technology company's stock valued at $32,000 after acquiring an additional 6,772 shares in the last quarter. Jane Street Group LLC purchased a new position in shares of Baozun during the 2nd quarter valued at about $40,000. Quadrature Capital Ltd purchased a new position in shares of Baozun during the 2nd quarter valued at about $61,000. BNP Paribas Financial Markets raised its stake in shares of Baozun by 51.8% during the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock valued at $78,000 after buying an additional 10,594 shares during the last quarter. Finally, Jump Financial LLC purchased a new position in shares of Baozun in the 2nd quarter valued at about $174,000. Institutional investors own 47.29% of the company's stock.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.