Baozun (NASDAQ:BZUN) Shares Cross Below 50 Day Moving Average - What's Next?

Key Points

• Baozun's stock price fell below its fifty-day moving average of $2.74, trading as low as $2.60 before closing at $2.63 with a volume of 79,102 shares.
• Wall Street Zen has downgraded Baozun's rating from "buy" to "hold" in a recent report.
• Significant institutional activity was noted, including a 103.5% increase in Walleye Capital LLC's stake and a nearly 44,379.3% increase by Bank of America Corp DE during the fourth quarter.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) shares crossed below its fifty day moving average during trading on Monday . The stock has a fifty day moving average of $2.74 and traded as low as $2.60. Baozun shares last traded at $2.63, with a volume of 79,102 shares trading hands.

Analysts Set New Price Targets

Separately, Wall Street Zen lowered shares of Baozun from a "buy" rating to a "hold" rating in a report on Saturday, May 24th.

Baozun Stock Performance

The company has a market capitalization of $159.97 million, a price-to-earnings ratio of -6.44 and a beta of 0.28. The company's fifty day simple moving average is $2.73 and its two-hundred day simple moving average is $2.91.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in the stock. Tower Research Capital LLC TRC lifted its position in shares of Baozun by 138.8% in the 4th quarter. Tower Research Capital LLC TRC now owns 11,651 shares of the technology company's stock worth $32,000 after buying an additional 6,772 shares during the last quarter. Jane Street Group LLC bought a new position in shares of Baozun in the 2nd quarter worth about $40,000. Quadrature Capital Ltd bought a new position in shares of Baozun in the 2nd quarter worth about $61,000. BNP Paribas Financial Markets lifted its position in shares of Baozun by 51.8% in the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock worth $78,000 after buying an additional 10,594 shares during the last quarter. Finally, Jump Financial LLC bought a new position in shares of Baozun in the 2nd quarter worth about $174,000. 47.29% of the stock is owned by institutional investors and hedge funds.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.