Baozun (NASDAQ:BZUN) Shares Pass Below 50-Day Moving Average - Should You Sell?

Baozun Inc. (NASDAQ:BZUN - Get Free Report) shares crossed below its 50-day moving average during trading on Monday . The stock has a 50-day moving average of $2.97 and traded as low as $2.15. Baozun shares last traded at $2.20, with a volume of 238,762 shares trading hands.

Analyst Upgrades and Downgrades

Separately, StockNews.com upgraded shares of Baozun from a "hold" rating to a "buy" rating in a research note on Friday, March 21st.

Baozun Trading Down 1.7 %

The firm has a 50 day simple moving average of $2.86 and a two-hundred day simple moving average of $2.95. The company has a market capitalization of $146.52 million, a PE ratio of -4.41 and a beta of 0.39.

Institutional Trading of Baozun

Institutional investors have recently modified their holdings of the business. Tower Research Capital LLC TRC boosted its stake in shares of Baozun by 138.8% in the fourth quarter. Tower Research Capital LLC TRC now owns 11,651 shares of the technology company's stock valued at $32,000 after buying an additional 6,772 shares in the last quarter. Jane Street Group LLC purchased a new stake in shares of Baozun in the fourth quarter valued at approximately $42,000. QRG Capital Management Inc. boosted its stake in shares of Baozun by 50.8% in the fourth quarter. QRG Capital Management Inc. now owns 21,092 shares of the technology company's stock valued at $57,000 after buying an additional 7,108 shares in the last quarter. New York State Common Retirement Fund boosted its stake in shares of Baozun by 95.5% in the fourth quarter. New York State Common Retirement Fund now owns 23,914 shares of the technology company's stock valued at $65,000 after buying an additional 11,683 shares in the last quarter. Finally, State Street Corp purchased a new stake in shares of Baozun in the third quarter valued at approximately $170,000. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.