Baozun (NASDAQ:BZUN) Stock Passes Above 50-Day Moving Average - Here's What Happened

Key Points

• Baozun's stock price has surpassed its fifty-day moving average of $2.74, reaching a high of $2.97 during Tuesday's trading.
• Following a rating downgrade from Wall Street Zen from "buy" to "hold," the stock now has a consensus rating of "Moderate Buy" and a target price of $3.20.
• Institutional investors own 47.29% of Baozun's stock, indicating significant interest from hedge funds and investment groups in the company.

Baozun Inc. (NASDAQ:BZUN - Get Free Report)'s stock price crossed above its 50 day moving average during trading on Tuesday . The stock has a 50 day moving average of $2.74 and traded as high as $2.97. Baozun shares last traded at $2.88, with a volume of 475,774 shares trading hands.

Wall Street Analysts Forecast Growth

Separately, Wall Street Zen cut Baozun from a "buy" rating to a "hold" rating in a report on Saturday, May 24th. One analyst has rated the stock with a Buy rating and one has assigned a Hold rating to the company's stock. According to MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $3.20.

Baozun Trading Up 5.0%

The stock has a market cap of $177.06 million, a P/E ratio of -7.10 and a beta of 0.28. The company has a 50 day simple moving average of $2.74 and a 200 day simple moving average of $2.90.

Institutional Investors Weigh In On Baozun

Several institutional investors have recently bought and sold shares of BZUN. Tower Research Capital LLC TRC increased its position in shares of Baozun by 138.8% during the 4th quarter. Tower Research Capital LLC TRC now owns 11,651 shares of the technology company's stock worth $32,000 after purchasing an additional 6,772 shares during the last quarter. Jane Street Group LLC acquired a new position in shares of Baozun during the 2nd quarter worth approximately $40,000. Quadrature Capital Ltd acquired a new position in shares of Baozun during the 2nd quarter worth approximately $61,000. BNP Paribas Financial Markets increased its position in shares of Baozun by 51.8% during the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock worth $78,000 after purchasing an additional 10,594 shares during the last quarter. Finally, Jump Financial LLC acquired a new position in shares of Baozun during the 2nd quarter worth approximately $174,000. Institutional investors own 47.29% of the company's stock.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.