BRP (NASDAQ:DOO) Downgraded to Hold Rating by Canaccord Genuity Group

Key Points

• Canaccord Genuity downgraded BRP from "strong‑buy" to "hold," and overall analyst sentiment has turned cautious — MarketBeat lists an average rating of Hold and a $80.50 average price target.
• BRP suspended FY27 guidance after a U.S. tariff amendment that management says materially raises costs; reports estimate a roughly $500M+ hit to profits, triggering steep intraday share declines and increased investor scrutiny.

BRP (NASDAQ:DOO - Get Free Report) was downgraded by analysts at Canaccord Genuity Group from a "strong-buy" rating to a "hold" rating in a research note issued on Wednesday,Zacks.com reports.

A number of other analysts have also weighed in on DOO. Seaport Research Partners lowered shares of BRP from a "buy" rating to a "neutral" rating in a research report on Wednesday. Weiss Ratings reissued a "hold (c-)" rating on shares of BRP in a research report on Monday, March 23rd. UBS Group increased their price objective on shares of BRP from $70.00 to $75.00 and gave the stock a "neutral" rating in a research report on Friday, January 9th. National Bank Financial lowered shares of BRP from an "outperform" rating to a "sector perform" rating in a research report on Wednesday. Finally, Zacks Research raised shares of BRP from a "hold" rating to a "strong-buy" rating in a research report on Friday, March 27th. One analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating and six have given a Hold rating to the stock. According to MarketBeat.com, the stock has an average rating of "Hold" and an average price target of $80.50.

BRP Price Performance

BRP stock opened at $50.93 on Wednesday. The company has a debt-to-equity ratio of 3.92, a current ratio of 1.27 and a quick ratio of 0.56. BRP has a 1-year low of $31.78 and a 1-year high of $81.89. The stock has a market cap of $3.74 billion, a price-to-earnings ratio of 17.50 and a beta of 1.15. The stock has a 50-day moving average price of $71.71.

Institutional Investors Weigh In On BRP

Hedge funds have recently modified their holdings of the business. Addenda Capital Inc. purchased a new stake in shares of BRP in the 4th quarter worth approximately $1,170,000. QV Investors Inc. purchased a new stake in shares of BRP in the 4th quarter worth approximately $31,701,000. Spark Investment Management LLC purchased a new stake in shares of BRP in the 4th quarter worth approximately $1,344,000. Tacita Capital Inc purchased a new stake in shares of BRP in the 4th quarter worth approximately $471,000. Finally, CIBC Asset Management Inc purchased a new stake in shares of BRP in the 4th quarter worth approximately $23,758,000.

BRP News Summary

Here are the key news stories impacting BRP this week:

• Neutral Sentiment: Law firm Johnson Fistel is investigating potential claims on behalf of BRP shareholders — this signals investor scrutiny and possible litigation but is informational at this stage. BRP Inc. Shareholders Are Encouraged to Reach Out to Johnson Fistel for More Information About Potentially Recovering Their Losses
• Negative Sentiment: BRP formally suspended FY27 guidance after the tariff amendment, saying the new tariff structure materially increases costs and replaces the prior metal-content tariff approach — management withdrew forward guidance pending clarity. BRP Suspends FY27 Guidance Due to Changes to U.S. Tariff Environment
• Negative Sentiment: Reports estimate the tariff change could create a roughly $500M+ hit to BRP’s profits; media coverage highlights steep share declines and elevated downside risk to FY27 earnings and margins. BRP Inc. shares crash as Trump tariffs pose half-billion dollar bite
• Negative Sentiment: Multiple outlets report large intraday share declines as markets priced in the tariff shock and guidance withdrawal — investors are reacting to higher input costs, potential price changes and demand risk. Sea-Doo maker BRP hit by US tariff changes; shares plunge 33%
• Negative Sentiment: Analyst coverage turned cautious: TD Cowen cut BRP from buy to hold and National Bank Financial downgraded to sector perform — these ratings changes reduce near-term sell‑side support. Finviz / The Fly (coverage of analyst downgrades)
• Neutral Sentiment: Industry commentary notes the tariff shock could ripple across recreational-vehicle and industrial suppliers; implications depend on BRP’s ability to reprice, reshuffle sourcing or shift production — outcomes remain uncertain. BRP tariff warning weighs on recreational vehicle space

BRP Company Profile

BRP Inc, headquartered in Valcourt, Quebec, designs, manufactures and distributes powersports vehicles and propulsion systems for recreational and utility use. The company traces its roots to the Bombardier family and the early development of the snowmobile, and it operates as a global manufacturer of recreational vehicles and related technologies.

BRP’s product portfolio includes snowmobiles, personal watercraft and sport boats, off-road vehicles (including all-terrain and side-by-side models) and three‑wheel on‑road vehicles.

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