Adobe Inc. (NASDAQ:ADBE) Stock Has Average Price Target of $282.68 According to Brokerages

Key Points

• Analysts have a consensus “Hold” rating on Adobe, with 21 hold, seven buy and five sell recommendations. The average 12-month price target is $282.68, above the reported share price of $235.47.
• Adobe exceeded quarterly expectations, reporting $6.13 in earnings per share versus a $6.08 consensus and $6.76 billion in revenue versus $6.69 billion expected. Revenue increased 12.9% year over year, while management guided to fiscal 2026 earnings of $24.45–$24.50 per share.
• Despite solid recurring revenue and expanding AI partnerships, investors remain concerned about AI monetization, freemium pricing pressure and competition. Adobe insiders sold 125,416 shares worth approximately $31.5 million over the past 90 days.

Adobe Inc. (NASDAQ:ADBE - Get Free Report) has received a consensus rating of "Hold" from the thirty-three research firms that are currently covering the firm, MarketBeat Ratings reports. Five investment analysts have rated the stock with a sell rating, twenty-one have assigned a hold rating and seven have given a buy rating to the company. The average 1-year target price among analysts that have issued ratings on the stock in the last year is $282.68.

Several equities analysts have recently commented on ADBE shares. Barclays upped their price target on Adobe from $250.00 to $295.00 and gave the company an "equal weight" rating in a research note on Thursday, September 3rd. UBS Group raised their price objective on Adobe from $225.00 to $255.00 and gave the stock a "neutral" rating in a research report on Friday, September 11th. Wells Fargo & Company upped their target price on shares of Adobe from $250.00 to $270.00 and gave the company an "overweight" rating in a research report on Friday, September 11th. BMO Capital Markets increased their target price on shares of Adobe from $230.00 to $270.00 and gave the stock a "market perform" rating in a research note on Friday, September 11th. Finally, Citigroup reiterated a "market perform" rating on shares of Adobe in a research report on Friday, September 11th.

Adobe Stock Down 1.4%

Shares of NASDAQ ADBE opened at $235.47 on Friday. The company has a 50 day simple moving average of $258.00 and a 200-day simple moving average of $244.42. The company has a market capitalization of $91.64 billion, a P/E ratio of 13.14, a P/E/G ratio of 0.83 and a beta of 1.42. The company has a debt-to-equity ratio of 0.41, a current ratio of 0.77 and a quick ratio of 0.75. Adobe has a 1 year low of $190.12 and a 1 year high of $363.70.

Adobe (NASDAQ:ADBE - Get Free Report) last released its quarterly earnings data on Thursday, September 10th. The software company reported $6.13 EPS for the quarter, beating analysts' consensus estimates of $6.08 by $0.05. The firm had revenue of $6.76 billion for the quarter, compared to analysts' expectations of $6.69 billion. Adobe had a return on equity of 65.65% and a net margin of 28.05%.The firm's quarterly revenue was up 12.9% on a year-over-year basis. During the same period in the prior year, the firm posted $5.31 earnings per share. Adobe has set its Q4 2026 guidance at 6.300-6.350 EPS and its FY 2026 guidance at 24.450-24.500 EPS. On average, equities research analysts predict that Adobe will post 20.01 earnings per share for the current year.

Insider Buying and Selling

In other Adobe news, CEO Shantanu Narayen sold 74,500 shares of the company's stock in a transaction on Wednesday, September 16th. The stock was sold at an average price of $251.56, for a total transaction of $18,741,220.00. Following the transaction, the chief executive officer directly owned 289,224 shares in the company, valued at $72,757,189.44. This represents a 20.48% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CAO Jillian Forusz sold 416 shares of the firm's stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $264.33, for a total value of $109,961.28. Following the transaction, the chief accounting officer owned 3,824 shares of the company's stock, valued at approximately $1,010,797.92. This represents a 9.81% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 125,416 shares of company stock valued at $31,454,466 in the last ninety days. 0.20% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Adobe

A number of hedge funds and other institutional investors have recently bought and sold shares of the company. Security National Bank of Sioux City Iowa IA purchased a new position in shares of Adobe during the second quarter valued at $27,000. Mowery & Schoenfeld Wealth Management LLC purchased a new stake in Adobe in the 2nd quarter worth about $28,000. Sankala Group LLC purchased a new stake in Adobe in the 4th quarter worth about $31,000. Bard Associates Inc. acquired a new stake in Adobe during the 2nd quarter worth about $31,000. Finally, NBH Bank acquired a new stake in Adobe during the 2nd quarter worth about $31,000. 81.79% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Adobe’s recurring-revenue base remains solid: annualized recurring revenue reached $27.5 billion in fiscal third-quarter results, up 11.2% year over year. Management also expects fiscal 2026 adjusted earnings per share of $24.45–$24.50, representing approximately 17% growth. Prediction: Adobe Stock Trades Back Above $350 Before 2030
• Positive Sentiment: Adobe is broadening its AI ecosystem through Photoshop and Firefly integrations with Google Gemini and expanded capabilities in Anthropic’s Claude, while its Topaz Labs acquisition adds AI-powered image and video enhancement tools. Adobe brings Photoshop and Firefly to Google Gemini
• Positive Sentiment: A multi-year Jet2 partnership will use Adobe’s agentic AI for personalized travel planning, providing another commercial application for Adobe’s customer-experience technology. Adobe Expands AI Holiday Planning Through a Multi Year Travel Partnership
• Neutral Sentiment: Adobe’s free Premiere launch on Android could expand its user funnel and strengthen its position against Canva, but investors will look for evidence that free users convert into paying customers. Adobe Premiere finally brings powerful video editing to Android, and it’s free
• Negative Sentiment: Concern is increasing that Adobe is sacrificing near-term recurring-revenue growth for a freemium AI strategy, with benefits expected primarily in 2027. A recent analyst maintained a Hold rating, citing the freemium approach and CEO transition as balanced risks. Adobe Stock Slides 18%: Value Play or Falling Knife?
• Negative Sentiment: The stock has fallen materially from its recent high, reflecting skepticism about AI monetization, pricing pressure and competition from HubSpot, Canva and other software providers despite a relatively modest valuation.

About Adobe

Adobe Inc NASDAQ: ADBE develops software and services used for digital content creation, document management and digital experiences. The company serves creative professionals, marketers, enterprises, educators and consumers worldwide through subscription-based and cloud-enabled products.

Adobe's Creative Cloud portfolio includes applications such as Photoshop, Illustrator, InDesign, Premiere Pro and After Effects, along with related tools for photography, graphic design, video production and web development.

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