NIKE, Inc. (NYSE:NKE) Stock Has Consensus Price Target of $41.07 According to Brokerages

Key Points

• NIKE has a consensus “Reduce” rating from 39 brokerages: 10 analysts recommend selling, 21 say hold, 7 say buy and 1 says strong buy. The average 12-month price target is $41.07, modestly above the reported $37.84 share price.
• Recent analyst actions remain mixed but generally cautious, including Zacks Research downgrading the stock to “Strong Sell” and lowering its earnings forecasts, while Barclays maintained an “Overweight” rating with a $37 target.
• NIKE’s latest quarter beat EPS estimates, but revenue fell 4.3% year over year to $11.21 billion, and management expects a slower recovery. The stock’s decline has lifted its dividend yield to about 4.3% and reduced its valuation to roughly 18 times earnings, though concerns remain about earnings growth and dividend stability.

Shares of NIKE, Inc. (NYSE:NKE - Get Free Report) have been assigned a consensus recommendation of "Reduce" from the thirty-nine brokerages that are presently covering the company, MarketBeat Ratings reports. Ten investment analysts have rated the stock with a sell rating, twenty-one have issued a hold rating, seven have issued a buy rating and one has assigned a strong buy rating to the company. The average 12 month price objective among brokers that have issued ratings on the stock in the last year is $41.07.

Several research analysts have recently issued reports on the stock. BMO Capital Markets restated an "underperform" rating and set a $25.00 price objective on shares of NIKE in a report on Friday, October 2nd. Morgan Stanley set a $27.00 price target on NIKE and gave the company an "underweight" rating in a research note on Friday, October 2nd. Barclays set a $37.00 price target on NIKE and gave the company an "overweight" rating in a research note on Monday, October 5th. Truist Financial set a $29.00 price target on NIKE and gave the company a "hold" rating in a report on Friday, October 2nd. Finally, Zacks Research downgraded NIKE from a "hold" rating to a "strong sell" rating in a research report on Thursday, October 1st.

NIKE News Summary

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE’s sharp 2026 selloff has pushed its valuation to roughly 18 times earnings, below the S&P 500’s multiple. Some analysts argue the shares are undervalued and could benefit from a seasonal recovery in November if product momentum improves. Nike stock is severely battered, but here's why you need NKE before November
• Neutral Sentiment: The dividend yield has risen to approximately 4.4% because of the stock’s decline, making NIKE potentially attractive to income-oriented investors. However, comparisons with Coca-Cola and Procter & Gamble highlight that NIKE offers less dividend stability because its business and earnings outlook are currently weaker. Nike Now Yields More Than Procter & Gamble and Twice as Much as Coca-Cola
• Negative Sentiment: Zacks Research issued a “Strong Sell” rating and cut EPS estimates across fiscal 2027–2029. Its FY2027 estimate fell to $1.26 from $1.69, FY2028 to $1.68 from $2.11, and FY2029 to $2.00 from $2.56. Quarterly estimates were also reduced substantially, reinforcing concerns about a slower recovery. Zacks Research Issues Negative Forecast for NIKE Earnings
• Negative Sentiment: Management has indicated that sales may not increase soon, while fiscal 2027 revenue is expected to decline. Recent results showed revenue down 4.3% year over year despite an EPS beat, and management’s messaging has shifted from its earlier “Win Now” growth strategy toward other priorities. This suggests investors may need to wait longer for a meaningful turnaround. Nike Stock: Buy, Hold, or Sell?

NIKE Price Performance

Shares of NKE opened at $37.84 on Wednesday. The firm has a market cap of $56.20 billion, a PE ratio of 18.19, a PEG ratio of 4.20 and a beta of 1.09. The firm's 50 day moving average price is $37.31 and its 200 day moving average price is $41.40. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.39 and a current ratio of 2.07. NIKE has a twelve month low of $31.97 and a twelve month high of $70.44.

NIKE (NYSE:NKE - Get Free Report) last posted its earnings results on Thursday, October 1st. The footwear maker reported $0.48 earnings per share for the quarter, beating the consensus estimate of $0.43 by $0.05. The company had revenue of $11.21 billion for the quarter, compared to analyst estimates of $11.32 billion. NIKE had a return on equity of 15.94% and a net margin of 6.74%. The business's revenue was down 4.3% compared to the same quarter last year. During the same period last year, the company earned $0.49 earnings per share. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. As a group, research analysts expect that NIKE will post 1.26 EPS for the current fiscal year.

NIKE Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, October 1st. Stockholders of record on Tuesday, September 1st were given a dividend of $0.41 per share. The ex-dividend date was Tuesday, September 1st. This represents a $1.64 dividend on an annualized basis and a dividend yield of 4.3%. NIKE's payout ratio is currently 78.85%.

Insider Buying and Selling at NIKE

In other news, EVP Philip McCartney sold 2,559 shares of the stock in a transaction on Wednesday, September 9th. The shares were sold at an average price of $37.59, for a total value of $96,192.81. Following the completion of the transaction, the executive vice president owned 78,121 shares in the company, valued at approximately $2,936,568.39. This represents a 3.17% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Matthew Friend sold 2,463 shares of the firm's stock in a transaction dated Wednesday, August 5th. The stock was sold at an average price of $41.60, for a total transaction of $102,460.80. Following the transaction, the chief financial officer directly owned 82,165 shares of the company's stock, valued at $3,418,064. The trade was a 2.91% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 14,974 shares of company stock worth $600,126. Corporate insiders own 1.10% of the company's stock.

Institutional Investors Weigh In On NIKE

Several large investors have recently made changes to their positions in the company. FAS Wealth Partners Inc. increased its position in NIKE by 4.2% during the first quarter. FAS Wealth Partners Inc. now owns 6,109 shares of the footwear maker's stock worth $323,000 after buying an additional 249 shares during the last quarter. Elevation Wealth Partners LLC lifted its position in shares of NIKE by 34.6% in the second quarter. Elevation Wealth Partners LLC now owns 989 shares of the footwear maker's stock valued at $41,000 after buying an additional 254 shares during the last quarter. Midwest Professional Planners LTD. lifted its position in shares of NIKE by 1.5% in the first quarter. Midwest Professional Planners LTD. now owns 17,904 shares of the footwear maker's stock valued at $946,000 after buying an additional 266 shares during the last quarter. Advance Capital Management Inc. lifted its position in shares of NIKE by 7.1% in the first quarter. Advance Capital Management Inc. now owns 4,203 shares of the footwear maker's stock valued at $222,000 after buying an additional 279 shares during the last quarter. Finally, Elmwood Wealth Management Inc. boosted its stake in shares of NIKE by 2.7% during the 2nd quarter. Elmwood Wealth Management Inc. now owns 10,666 shares of the footwear maker's stock worth $438,000 after acquiring an additional 279 shares during the period. Institutional investors own 64.25% of the company's stock.

About NIKE

NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE's product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.

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