Deutsche Bank Aktiengesellschaft Issues Pessimistic Forecast for Booking (NASDAQ:BKNG) Stock Price

Key Points

• Deutsche Bank lowered its price target on Booking to $202 (from $210) but kept a buy rating, implying roughly a 17.5% upside from the current stock price.
• Booking reported mixed Q1 results with revenue up ~16.2% to $5.53B, yet management cut its full‑year revenue‑growth outlook and set Q2 revenue guidance of about $7.1–7.2B, citing the Middle East conflict and falling short of Street expectations.
• Analyst consensus remains a Moderate Buy with a mean target of $228.60; institutional investors own ~92.4% of the stock while insiders have sold shares recently (≈60,876 shares in the last 90 days).

Booking (NASDAQ:BKNG - Get Free Report) had its price objective cut by analysts at Deutsche Bank Aktiengesellschaft from $210.00 to $202.00 in a report released on Wednesday,MarketScreener reports. The firm presently has a "buy" rating on the business services provider's stock. Deutsche Bank Aktiengesellschaft's target price suggests a potential upside of 17.54% from the stock's current price.

BKNG has been the topic of a number of other reports. UBS Group upped their price objective on Booking from $259.00 to $260.00 and gave the company a "buy" rating in a research report on Monday. BNP Paribas Exane lowered their price target on Booking from $244.00 to $240.00 and set an "outperform" rating for the company in a research report on Friday, February 20th. Jefferies Financial Group dropped their price objective on shares of Booking from $224.00 to $180.00 and set a "hold" rating for the company in a research note on Monday, February 23rd. Morgan Stanley raised shares of Booking from an "equal weight" rating to an "overweight" rating and reduced their target price for the company from $246.00 to $220.00 in a research note on Monday, February 23rd. Finally, BMO Capital Markets raised their target price on shares of Booking from $240.00 to $248.00 and gave the stock an "outperform" rating in a report on Thursday, February 19th. One investment analyst has rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating and eight have issued a Hold rating to the company's stock. Based on data from MarketBeat, Booking currently has an average rating of "Moderate Buy" and a consensus target price of $228.60.

Booking Stock Performance

BKNG stock opened at $171.86 on Wednesday. The firm has a fifty day moving average price of $173.49 and a 200 day moving average price of $192.54. Booking has a fifty-two week low of $150.62 and a fifty-two week high of $233.58. The firm has a market cap of $136.08 billion, a PE ratio of 25.87, a price-to-earnings-growth ratio of 1.02 and a beta of 1.20.

Booking (NASDAQ:BKNG - Get Free Report) last released its quarterly earnings results on Tuesday, April 28th. The business services provider reported $1.14 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $27.56 by ($26.42). The business had revenue of $5.53 billion for the quarter, compared to analysts' expectations of $5.51 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. Booking's revenue for the quarter was up 16.2% compared to the same quarter last year. During the same period in the previous year, the company earned $0.99 EPS. On average, equities analysts predict that Booking will post 10.64 EPS for the current year.

Insider Activity

In other news, Director Vanessa Ames Wittman sold 1,125 shares of the company's stock in a transaction dated Friday, April 17th. The shares were sold at an average price of $192.00, for a total value of $216,000.00. Following the transaction, the director directly owned 16,050 shares in the company, valued at approximately $3,081,600. This represents a 6.55% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Glenn D. Fogel sold 16,726 shares of the firm's stock in a transaction dated Wednesday, April 15th. The stock was sold at an average price of $185.36, for a total transaction of $3,100,331.36. Following the completion of the transaction, the chief executive officer directly owned 298,174 shares in the company, valued at $55,269,532.64. This represents a 5.31% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 60,876 shares of company stock valued at $10,559,629. 0.16% of the stock is currently owned by company insiders.

Institutional Trading of Booking

Several institutional investors and hedge funds have recently modified their holdings of BKNG. J. Stern & Co. LLP grew its stake in Booking by 191,965.8% in the fourth quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider's stock worth $15,171,489,000 after purchasing an additional 2,831,495 shares in the last quarter. Norges Bank bought a new stake in Booking during the 4th quarter valued at $3,271,041,000. HF Advisory Group LLC lifted its holdings in shares of Booking by 28,353.8% in the 4th quarter. HF Advisory Group LLC now owns 204,298 shares of the business services provider's stock worth $1,094,083,000 after buying an additional 203,580 shares during the period. Cardano Risk Management B.V. lifted its holdings in shares of Booking by 862.0% in the 4th quarter. Cardano Risk Management B.V. now owns 218,080 shares of the business services provider's stock worth $1,167,890,000 after buying an additional 195,411 shares during the period. Finally, Price T Rowe Associates Inc. MD grew its position in shares of Booking by 15.4% during the 4th quarter. Price T Rowe Associates Inc. MD now owns 966,121 shares of the business services provider's stock worth $5,173,899,000 after buying an additional 128,700 shares in the last quarter. Institutional investors own 92.42% of the company's stock.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Analysts reaffirm/raise — BTIG reiterated a Buy and set a $250 target, and UBS nudged its target to $260, providing upside and signaling continued analyst conviction. BTIG reaffirmation (Benzinga) UBS raises target (MarketScreener)
• Positive Sentiment: Product/AI initiatives — KAYAK launched "Ask AI" and management highlighted generative-AI assistants that cut costs and boost bookings, supporting longer‑term margin tailwinds. KAYAK Ask AI launch (GlobeNewswire) AI assistants boost (PYMNTS)
• Positive Sentiment: Capital returns — Management flagged record share repurchases on the call, which supports shareholder value even as top-line headwinds persist. Earnings highlights / buybacks (Yahoo)
• Neutral Sentiment: Q1 results mixed but resilient — Gross bookings and revenue grew (~16% YoY to $5.5B); non‑GAAP EPS modestly topped some estimates, so fundamentals showed demand resilience despite regional disruption. Q1 results summary (Yahoo)
• Neutral Sentiment: Small analyst model tweaks — Erste trimmed FY26 EPS slightly (to $10.65) but the consensus remains close; some firms maintained Buy ratings even while adjusting estimates. (Research notes)
• Negative Sentiment: Guidance cut — Management reduced its full‑year revenue-growth outlook from low‑double digits to high‑single digits, citing the Middle East conflict; Q2 revenue guidance of ~$7.1–7.2B trails Street expectations (~$7.6B), a clear near‑term headwind. Outlook cut (WSJ) Press release / slides (Booking)
• Negative Sentiment: Analyst downgrades/target cuts — Robert W. Baird trimmed its price target to $215 (still Outperform); such downward revisions can cap the stock near term. Baird target cut (The Fly)

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company's businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.

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