Hasbro (HAS) Stock Price, News & Analysis

Company Overview

Hasbro, Inc. is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products. Its Wizards of the Coast and Digital Gaming segment focuses on tabletop and digital games, including Magic: The Gathering and Dungeons & Dragons.

Founded in 1923 by the Hassenfeld brothers, Hasbro has expanded from a toy manufacturer into a broad-based brand and entertainment company serving markets worldwide. Chris Cocks is Hasbro’s president and chief executive officer.

Key Stats

• Today's Range: $118.18 to $120.15
• 50-Day Range: $86.52 to $119.57
• 52-Week Range: $74.78 to $121.04
• Volume: 1.90 million shs
• Average Volume: 2.00 million shs
• Market Capitalization: $16.69 billion
• P/E Ratio: 17.69
• Dividend Yield: 2.37%
• Price Target: $114.93
• Consensus Rating: Moderate Buy

Hasbro Stock Analysis - MarketRank™

Hasbro scored higher than 69% of companies evaluated by MarketBeat, and ranked 226th out of 481 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Hasbro has received a consensus rating of Moderate Buy. The company's average rating score is 2.94, and is based on 1 strong buy rating, 13 buy ratings, 2 hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Hasbro is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Hasbro has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 3.29%

Earnings Growth

Earnings for Hasbro are expected to grow by 3.29% in the coming year, from $6.69 to $6.91 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Hasbro is 17.69, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.98.

Price to Earnings Ratio vs. Sector

The P/E ratio of Hasbro is 17.69, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 26.97.

Price to Earnings Growth Ratio

Hasbro has a PEG Ratio of 1.54. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Hasbro has a P/B Ratio of 29.37. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.72% of the float of Hasbro has been sold short.

Short Interest Ratio / Days to Cover

Hasbro has a short interest ratio ("days to cover") of 4.62.

Change versus previous month

Short interest in Hasbro has recently decreased by 3.33%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Hasbro pays a meaningful dividend of 2.34%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Hasbro does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Hasbro is 41.85%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Hasbro will have a dividend payout ratio of 40.52% next year. This indicates that Hasbro will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.61

News Sentiment

Hasbro has a news sentiment score of 0.61. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 30 news articles for Hasbro this week, compared to 8 articles on an average week.

Search Interest

44 people have searched for HAS on MarketBeat in the last 30 days. This is an increase of 38% compared to the previous 30 days.

MarketBeat Follows

8 people have added Hasbro to their MarketBeat watchlist in the last 30 days. This is an increase of 700% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Hasbro insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $749,154.00 in company stock.

Percentage Held by Insiders

0.71% of the stock of Hasbro is held by insiders.

Percentage Held by Institutions

91.83% of the stock of Hasbro is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 9/2 Dividend: 8/19/2026
• Ex-Dividend for 9/2 Dividend: 8/19/2026
• Dividend Payable: 9/02/2026
• Last Earnings: 10/20/2026
• Today: 11/02/2026
• Record date for 12/2 Dividend: 11/18/2026
• Ex-Dividend for 12/2 Dividend: 11/18/2026
• Dividend Payable: 12/02/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Leisure Products
• Sub-Industry: Leisure Products
• Current Symbol: NASDAQ:HAS
• CIK: 46080
• Web: www.hasbro.com
• Phone: (401) 431-8697
• Fax: 401-727-5544
• Employees: 4,520
• Year Founded: 1926

Price Target and Rating

• Average Price Target for Hasbro: $114.93
• High Price Target: $137.00
• Low Price Target: $95.00
• Potential Upside/Downside: -2.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.94
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): $6.69
• Trailing P/E Ratio: 17.69
• Forward P/E Ratio: 17.13
• P/E Growth: 1.54
• Net Income: -$322.40 million
• Net Margins: 18.44%
• Pretax Margin: 23.41%
• Return on Equity: 140.60%
• Return on Assets: 17.09%

Debt

• Debt-to-Equity Ratio: 2.79
• Current Ratio: 1.40
• Quick Ratio: 1.24

Sales & Book Value

• Annual Sales: $5.18 billion
• Price / Sales: 3.22
• Cash Flow: $6.77 per share
• Price / Cash Flow: 17.49
• Book Value: $4.03 per share
• Price / Book: 29.37

Miscellaneous

• Outstanding Shares: 141,044,000
• Free Float: 138,870,000
• Market Cap: $16.69 billion
• Optionable: Optionable
• Beta: 0.45