Advantage Solutions Inc. is a provider of outsourced sales and marketing services for consumer goods manufacturers, retailers and other brands. The company helps clients improve how their products are presented, promoted and sold across retail, e-commerce and other consumer channels.
Its services include retail merchandising, sales representation, brand marketing, experiential marketing, digital and omnichannel marketing, category management, analytics and business intelligence. Advantage Solutions also provides services designed to support product launches, in-store execution, shopper engagement and connections between brands and consumers.
The company serves clients primarily in the United States and Canada, working across categories such as food and beverage, consumer packaged goods, health and wellness, beauty and household products. Advantage Solutions traces its roots to Advantage Sales and Marketing, which was founded in 1987, and became a publicly traded company in 2021 through a business combination with Conyers Park II Acquisition Corp. The company is headquartered in Irvine, California.
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