AppFolio (APPF) Stock Price, News & Analysis

Company Overview

AppFolio, Inc. (NASDAQ: APPF) is a leading provider of cloud-based software solutions designed for the real estate industry. Founded in 2006 by tech entrepreneurs Klaus Schauser and Jon Walker, the company set out to streamline property management operations through a user-friendly, mobile-enabled platform. Headquartered in Santa Barbara, California, AppFolio has grown from its early roots serving small residential property managers to a robust enterprise supporting a diverse range of real estate portfolios.

The company’s flagship offering, AppFolio Property Manager, delivers end-to-end functionality for residential, commercial, and community association property managers. Key features include online rent collection, maintenance request tracking, automated leasing workflows, and integrated marketing tools. AppFolio also provides specialized solutions such as AppFolio Investment Manager, which caters to real estate investors by offering fund accounting, performance analytics, and investor communication portals. These cloud-native applications leverage artificial intelligence and machine learning to automate routine tasks and improve operational efficiency.

Serving customers across the United States and Canada, AppFolio’s software scales with the needs of its users—from individual landlords to multi-thousand-unit management firms. The company emphasizes continuous innovation, regularly enhancing its platform with new integrations, data analytics dashboards, and mobile app updates. AppFolio’s commitment to data security and compliance ensures that property owners and managers can rely on the platform to safeguard sensitive tenant and financial information.

AppFolio’s executive team is led by Chief Executive Officer Brian Donahoo, supported by co-founders Klaus Schauser (Chief Technology Officer) and Jon Walker (Executive Vice President). Under this leadership, the company has expanded its product suite and geographic reach while maintaining a focus on customer success and product usability. By combining industry expertise with a scalable cloud architecture, AppFolio aims to empower real estate professionals to optimize operations, enhance tenant experiences, and drive sustainable growth.

Key Stats

• Today's Range: $241.75 to $248.85
• 50-Day Range: $206.19 to $246.39
• 52-Week Range: $189.01 to $274.56
• Volume: 98,512 shs
• Average Volume: 267,973 shs
• Market Capitalization: $8.87 billion
• P/E Ratio: 45.97
• Dividend Yield: N/A
• Price Target: $274.43
• Consensus Rating: Moderate Buy

AppFolio Stock Analysis - MarketRank™

AppFolio scored higher than 58% of companies evaluated by MarketBeat, and ranked 355th out of 659 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

AppFolio has received a consensus rating of Moderate Buy. The company's average rating score is 2.63, and is based on 4 buy ratings, 2 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

AppFolio has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 19.19%

Earnings Growth

Earnings for AppFolio are expected to grow by 19.19% in the coming year, from $3.96 to $4.72 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of AppFolio is 46.15, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.61.

Price to Earnings Ratio vs. Sector

The P/E ratio of AppFolio is 46.15, which means that it is trading at a more expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 37.29.

Price to Book Value per Share Ratio

AppFolio has a P/B Ratio of 17.35. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

4.11% of the float of AppFolio has been sold short.

Short Interest Ratio / Days to Cover

AppFolio has a short interest ratio ("days to cover") of 4.4.

Change versus previous month

Short interest in AppFolio has recently increased by 15.57%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

AppFolio does not currently pay a dividend.

Dividend Growth

AppFolio does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.11% of the float of AppFolio has been sold short.

Short Interest Ratio / Days to Cover

AppFolio has a short interest ratio ("days to cover") of 4.4.

Change versus previous month

Short interest in AppFolio has recently increased by 15.57%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 1.45

News Sentiment

AppFolio has a news sentiment score of 1.45. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for AppFolio this week, compared to 9 articles on an average week.

Search Interest

Only 3 people have searched for APPF on MarketBeat in the last 30 days. This is a decrease of -25% compared to the previous 30 days.

MarketBeat Follows

6 people have added AppFolio to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, AppFolio insiders have bought 57.95% more of their company's stock than they have sold. Specifically, they have bought $4,024,220.00 in company stock and sold $2,547,802.00 in company stock.

Percentage Held by Insiders

Only 4.68% of the stock of AppFolio is held by insiders.

Percentage Held by Institutions

85.19% of the stock of AppFolio is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

APPF Stock Analysis - Frequently Asked Questions

How have APPF shares performed this year?

AppFolio's stock was trading at $246.72 at the beginning of the year. Since then, APPF stock has increased by 0.3% and is now trading at $247.3450.

How were AppFolio's earnings last quarter?

AppFolio, Inc. (NASDAQ:APPF) released its quarterly earnings results on Thursday, April, 24th. The software maker reported $1.21 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.23 by $0.02. AppFolio's revenue was up 15.9% on a year-over-year basis.
Read the conference call transcript.

When did AppFolio IPO?

AppFolio (APPF) raised $81 million in an IPO on Friday, June 26th 2015. The company issued 6,200,000 shares at a price of $12.00-$14.00 per share. Morgan Stanley and Credit Suisse acted as the underwriters for the IPO and Pacific Crest Securities and William Blair were co-managers.

Who are AppFolio's major shareholders?

Top institutional shareholders of AppFolio include Channel Wealth LLC (0.05%), NorthCrest Asset Manangement LLC (0.01%), HMS Capital Management LLC and First Bank & Trust. Insiders that own company stock include Klaus Schauser, William Shane Trigg, William Shane Trigg, Robert Donald Casey III, Matthew S Mazza, Timothy K Bliss, Elizabeth Erin Barat, Janet Kerr, Janet Kerr, Blottnitz Andreas Von, Timothy Mathias Eaton, Scanlan Agnes Bundy, Alexander Wolf and Maurice J Duca.
View institutional ownership trends.

How do I buy shares of AppFolio?

Shares of APPF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of AppFolio own?

Based on aggregate information from My MarketBeat watchlists, some other companies that AppFolio investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Invesco QQQ (QQQ), Adobe (ADBE), Arista Networks (ANET) and ServiceNow (NOW).

Company Calendar

• Last Earnings: 4/24/2025
• Today: 7/10/2025
• Next Earnings (Estimated): 7/24/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:APPF
• CIK: 1433195
• Web: www.appfolioinc.com
• Phone: (805) 364-6093
• Fax: N/A
• Employees: 1,634
• Year Founded: N/A

Price Target and Rating

• Average Price Target for AppFolio: $274.43
• High Price Target: $328.00
• Low Price Target: $205.00
• Potential Upside/Downside: +11.4%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.63
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.36
• Trailing P/E Ratio: 45.97
• Forward P/E Ratio: 62.22
• P/E Growth: N/A
• Net Income: $204.07 million
• Net Margins: 23.87%
• Pretax Margin: 18.20%
• Return on Equity: 25.83%
• Return on Assets: 20.78%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 4.64
• Quick Ratio: 4.64

Sales & Book Value

• Annual Sales: $794.20 million
• Price / Sales: 11.18
• Cash Flow: $3.71 per share
• Price / Cash Flow: 66.50
• Book Value: $14.26 per share
• Price / Book: 17.28

Miscellaneous

• Outstanding Shares: 36,030,000
• Free Float: 34,343,000
• Market Cap: $8.88 billion
• Optionable: Optionable
• Beta: 0.88