AppFolio (APPF) Competitors

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$144.78 -4.03 (-2.71%)
Closing price 06/25/2026 04:00 PM Eastern
Extended Trading
$144.72 -0.06 (-0.04%)
As of 06/25/2026 05:47 PM Eastern
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APPF vs. IONQ, TEAM, OKTA, ZS, and IOT

Should you buy AppFolio stock or one of its competitors? MarketBeat compares AppFolio with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with AppFolio include IonQ (IONQ), Atlassian (TEAM), Okta (OKTA), Zscaler (ZS), and Samsara (IOT). These companies are all part of the "computer software" industry.

How does AppFolio compare to IonQ?

AppFolio (NASDAQ:APPF) and IonQ (NYSE:IONQ) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.

AppFolio has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market. Comparatively, IonQ has a beta of 3.18, indicating that its stock price is 218% more volatile than the broader market.

85.2% of AppFolio shares are owned by institutional investors. Comparatively, 41.4% of IonQ shares are owned by institutional investors. 1.6% of AppFolio shares are owned by company insiders. Comparatively, 0.6% of IonQ shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

IonQ has a net margin of 174.88% compared to AppFolio's net margin of 15.27%. AppFolio's return on equity of 32.35% beat IonQ's return on equity.

Company Net Margins Return on Equity Return on Assets
AppFolio15.27% 32.35% 25.69%
IonQ 174.88%-23.20%-15.04%

AppFolio has higher revenue and earnings than IonQ. IonQ is trading at a lower price-to-earnings ratio than AppFolio, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppFolio$950.82M5.38$140.92M$4.2034.47
IonQ$130.02M144.75-$510.38M-$0.28N/A

AppFolio presently has a consensus price target of $252.29, indicating a potential upside of 74.25%. IonQ has a consensus price target of $69.88, indicating a potential upside of 38.58%. Given AppFolio's stronger consensus rating and higher probable upside, analysts plainly believe AppFolio is more favorable than IonQ.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
IonQ
1 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.53

In the previous week, IonQ had 38 more articles in the media than AppFolio. MarketBeat recorded 44 mentions for IonQ and 6 mentions for AppFolio. AppFolio's average media sentiment score of 0.79 beat IonQ's score of 0.55 indicating that AppFolio is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppFolio
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
IonQ
19 Very Positive mention(s)
10 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

AppFolio beats IonQ on 11 of the 16 factors compared between the two stocks.

How does AppFolio compare to Atlassian?

AppFolio (NASDAQ:APPF) and Atlassian (NASDAQ:TEAM) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, analyst recommendations, profitability, earnings, valuation and media sentiment.

AppFolio currently has a consensus target price of $252.29, indicating a potential upside of 74.25%. Atlassian has a consensus target price of $145.26, indicating a potential upside of 94.51%. Given Atlassian's higher probable upside, analysts clearly believe Atlassian is more favorable than AppFolio.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
Atlassian
1 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.79

AppFolio has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market. Comparatively, Atlassian has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market.

AppFolio has a net margin of 15.27% compared to Atlassian's net margin of -3.50%. AppFolio's return on equity of 32.35% beat Atlassian's return on equity.

Company Net Margins Return on Equity Return on Assets
AppFolio15.27% 32.35% 25.69%
Atlassian -3.50%6.22%1.37%

AppFolio has higher earnings, but lower revenue than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than AppFolio, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppFolio$950.82M5.38$140.92M$4.2034.47
Atlassian$5.22B3.63-$256.69M-$0.83N/A

In the previous week, Atlassian had 7 more articles in the media than AppFolio. MarketBeat recorded 13 mentions for Atlassian and 6 mentions for AppFolio. Atlassian's average media sentiment score of 0.89 beat AppFolio's score of 0.79 indicating that Atlassian is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppFolio
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Atlassian
6 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

85.2% of AppFolio shares are owned by institutional investors. Comparatively, 94.5% of Atlassian shares are owned by institutional investors. 1.6% of AppFolio shares are owned by insiders. Comparatively, 36.7% of Atlassian shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Atlassian beats AppFolio on 9 of the 17 factors compared between the two stocks.

How does AppFolio compare to Okta?

AppFolio (NASDAQ:APPF) and Okta (NASDAQ:OKTA) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, dividends, analyst recommendations, institutional ownership, valuation and profitability.

85.2% of AppFolio shares are held by institutional investors. Comparatively, 86.6% of Okta shares are held by institutional investors. 1.6% of AppFolio shares are held by company insiders. Comparatively, 4.6% of Okta shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Okta had 20 more articles in the media than AppFolio. MarketBeat recorded 26 mentions for Okta and 6 mentions for AppFolio. Okta's average media sentiment score of 0.86 beat AppFolio's score of 0.79 indicating that Okta is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppFolio
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Okta
13 Very Positive mention(s)
5 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Okta has higher revenue and earnings than AppFolio. AppFolio is trading at a lower price-to-earnings ratio than Okta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppFolio$950.82M5.38$140.92M$4.2034.47
Okta$2.92B7.10$235M$1.3886.42

AppFolio presently has a consensus price target of $252.29, indicating a potential upside of 74.25%. Okta has a consensus price target of $115.97, indicating a potential downside of 2.76%. Given AppFolio's stronger consensus rating and higher possible upside, analysts clearly believe AppFolio is more favorable than Okta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
Okta
1 Sell rating(s)
11 Hold rating(s)
28 Buy rating(s)
1 Strong Buy rating(s)
2.71

AppFolio has a net margin of 15.27% compared to Okta's net margin of 8.24%. AppFolio's return on equity of 32.35% beat Okta's return on equity.

Company Net Margins Return on Equity Return on Assets
AppFolio15.27% 32.35% 25.69%
Okta 8.24%4.15%3.02%

AppFolio has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Okta has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market.

Summary

Okta beats AppFolio on 10 of the 16 factors compared between the two stocks.

How does AppFolio compare to Zscaler?

AppFolio (NASDAQ:APPF) and Zscaler (NASDAQ:ZS) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

AppFolio presently has a consensus price target of $252.29, indicating a potential upside of 74.25%. Zscaler has a consensus price target of $213.97, indicating a potential upside of 72.84%. Given AppFolio's stronger consensus rating and higher probable upside, equities research analysts clearly believe AppFolio is more favorable than Zscaler.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
Zscaler
1 Sell rating(s)
6 Hold rating(s)
34 Buy rating(s)
0 Strong Buy rating(s)
2.80

85.2% of AppFolio shares are owned by institutional investors. Comparatively, 46.5% of Zscaler shares are owned by institutional investors. 1.6% of AppFolio shares are owned by insiders. Comparatively, 17.2% of Zscaler shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

AppFolio has a net margin of 15.27% compared to Zscaler's net margin of -2.44%. AppFolio's return on equity of 32.35% beat Zscaler's return on equity.

Company Net Margins Return on Equity Return on Assets
AppFolio15.27% 32.35% 25.69%
Zscaler -2.44%-0.37%-0.12%

In the previous week, Zscaler had 19 more articles in the media than AppFolio. MarketBeat recorded 25 mentions for Zscaler and 6 mentions for AppFolio. AppFolio's average media sentiment score of 0.79 beat Zscaler's score of 0.65 indicating that AppFolio is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppFolio
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zscaler
9 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

AppFolio has higher earnings, but lower revenue than Zscaler. Zscaler is trading at a lower price-to-earnings ratio than AppFolio, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppFolio$950.82M5.38$140.92M$4.2034.47
Zscaler$2.67B7.49-$41.48M-$0.48N/A

AppFolio has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Zscaler has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market.

Summary

AppFolio beats Zscaler on 10 of the 16 factors compared between the two stocks.

How does AppFolio compare to Samsara?

AppFolio (NASDAQ:APPF) and Samsara (NYSE:IOT) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, analyst recommendations, risk, valuation, institutional ownership, earnings and media sentiment.

85.2% of AppFolio shares are held by institutional investors. Comparatively, 96.0% of Samsara shares are held by institutional investors. 1.6% of AppFolio shares are held by insiders. Comparatively, 35.1% of Samsara shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

AppFolio has higher earnings, but lower revenue than Samsara. AppFolio is trading at a lower price-to-earnings ratio than Samsara, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppFolio$950.82M5.38$140.92M$4.2034.47
Samsara$1.62B10.39-$9.12M$0.10288.56

AppFolio currently has a consensus target price of $252.29, indicating a potential upside of 74.25%. Samsara has a consensus target price of $45.94, indicating a potential upside of 59.21%. Given AppFolio's stronger consensus rating and higher possible upside, research analysts plainly believe AppFolio is more favorable than Samsara.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
Samsara
1 Sell rating(s)
4 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.75

AppFolio has a net margin of 15.27% compared to Samsara's net margin of 3.32%. AppFolio's return on equity of 32.35% beat Samsara's return on equity.

Company Net Margins Return on Equity Return on Assets
AppFolio15.27% 32.35% 25.69%
Samsara 3.32%2.00%1.12%

AppFolio has a beta of 0.8, meaning that its stock price is 20% less volatile than the broader market. Comparatively, Samsara has a beta of 1.34, meaning that its stock price is 34% more volatile than the broader market.

In the previous week, Samsara had 12 more articles in the media than AppFolio. MarketBeat recorded 18 mentions for Samsara and 6 mentions for AppFolio. AppFolio's average media sentiment score of 0.79 beat Samsara's score of 0.50 indicating that AppFolio is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppFolio
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Samsara
5 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Samsara beats AppFolio on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding APPF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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APPF vs. The Competition

MetricAppFolioINTERNET SOFTWARE IndustryComputer SectorNASDAQ Exchange
Market Cap$5.26B$15.96B$38.14B$12.27B
Dividend YieldN/A3.54%3.30%5.88%
P/E Ratio34.4758.87170.7023.97
Price / Sales5.3839.09621.65100.50
Price / Cash29.1267.7246.3353.91
Price / Book9.606.139.566.32
Net Income$140.92M$384.51M$1.07B$337.22M
7 Day Performance-4.44%-2.16%-2.03%-1.23%
1 Month Performance-11.60%-5.35%-0.86%-0.63%
1 Year Performance-36.86%-11.88%155.14%27.95%

AppFolio Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
APPF
AppFolio
4.6951 of 5 stars
$144.78
-2.7%
$252.29
+74.3%
-37.3%$5.26B$950.82M34.471,702
IONQ
IonQ
4.0253 of 5 stars
$58.36
+3.2%
$69.88
+19.7%
+32.3%$21.11B$130.02MN/A1,132
TEAM
Atlassian
4.1365 of 5 stars
$79.96
-3.3%
$145.63
+82.1%
-62.4%$20.99B$5.22BN/A13,813
OKTA
Okta
4.0114 of 5 stars
$115.94
-1.6%
$114.14
-1.6%
+21.4%$20.48B$2.92B84.026,366
ZS
Zscaler
4.5888 of 5 stars
$124.06
-0.6%
$214.33
+72.8%
-60.3%$20.19B$2.67BN/A7,923

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This page (NASDAQ:APPF) was last updated on 6/26/2026 by MarketBeat.com Staff.
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