Go Pro

AppFolio (APPF) Competitors

AppFolio logo
$214.63 -5.11 (-2.33%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$214.66 +0.03 (+0.01%)
As of 09/18/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

APPF vs. OKTA, ZM, IOT, FICO, and U

Should you buy AppFolio stock or one of its competitors? AppFolio's main competitors and comparable companies include Okta (OKTA), Zoom Communications (ZM), Samsara (IOT), Fair Isaac (FICO), and Unity Software (U). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does AppFolio compare to Okta?

AppFolio (NASDAQ:APPF) and Okta (NASDAQ:OKTA) are both technology companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

AppFolio presently has a consensus target price of $246.63, indicating a potential upside of 14.91%. Okta has a consensus target price of $175.89, indicating a potential downside of 3.55%. Given AppFolio's stronger consensus rating and higher possible upside, analysts plainly believe AppFolio is more favorable than Okta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
3.08
Okta
0 Sell rating(s)
11 Hold rating(s)
31 Buy rating(s)
1 Strong Buy rating(s)
2.77

AppFolio has a beta of 0.85, indicating that its share price is 15% less volatile than the broader market. Comparatively, Okta has a beta of 0.79, indicating that its share price is 21% less volatile than the broader market.

85.2% of AppFolio shares are owned by institutional investors. Comparatively, 86.6% of Okta shares are owned by institutional investors. 1.6% of AppFolio shares are owned by insiders. Comparatively, 4.6% of Okta shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Okta has higher revenue and earnings than AppFolio. AppFolio is trading at a lower price-to-earnings ratio than Okta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppFolio$950.82M8.00$140.92M$4.3849.00
Okta$2.92B10.92$235M$1.66109.86

AppFolio has a net margin of 15.13% compared to Okta's net margin of 9.63%. AppFolio's return on equity of 32.42% beat Okta's return on equity.

Company Net Margins Return on Equity Return on Assets
AppFolio15.13% 32.42% 25.82%
Okta 9.63%4.50%3.34%

In the previous week, Okta had 41 more articles in the media than AppFolio. MarketBeat recorded 42 mentions for Okta and 1 mentions for AppFolio. AppFolio's average media sentiment score of 1.14 beat Okta's score of 0.66 indicating that AppFolio is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppFolio
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Okta
21 Very Positive mention(s)
8 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

AppFolio beats Okta on 9 of the 17 factors compared between the two stocks.

How does AppFolio compare to Zoom Communications?

AppFolio (NASDAQ:APPF) and Zoom Communications (NASDAQ:ZM) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, analyst recommendations, institutional ownership, profitability, valuation and risk.

Zoom Communications has higher revenue and earnings than AppFolio. Zoom Communications is trading at a lower price-to-earnings ratio than AppFolio, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppFolio$950.82M8.00$140.92M$4.3849.00
Zoom Communications$4.87B5.32$1.90B$10.808.22

AppFolio presently has a consensus price target of $246.63, suggesting a potential upside of 14.91%. Zoom Communications has a consensus price target of $113.62, suggesting a potential upside of 27.99%. Given Zoom Communications' higher probable upside, analysts clearly believe Zoom Communications is more favorable than AppFolio.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
3.08
Zoom Communications
0 Sell rating(s)
11 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.58

Zoom Communications has a net margin of 65.19% compared to AppFolio's net margin of 15.13%. AppFolio's return on equity of 32.42% beat Zoom Communications' return on equity.

Company Net Margins Return on Equity Return on Assets
AppFolio15.13% 32.42% 25.82%
Zoom Communications 65.19%10.86%8.93%

In the previous week, Zoom Communications had 9 more articles in the media than AppFolio. MarketBeat recorded 10 mentions for Zoom Communications and 1 mentions for AppFolio. AppFolio's average media sentiment score of 1.14 beat Zoom Communications' score of 1.03 indicating that AppFolio is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppFolio
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zoom Communications
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

85.2% of AppFolio shares are held by institutional investors. Comparatively, 66.5% of Zoom Communications shares are held by institutional investors. 1.6% of AppFolio shares are held by company insiders. Comparatively, 8.8% of Zoom Communications shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

AppFolio has a beta of 0.85, suggesting that its stock price is 15% less volatile than the broader market. Comparatively, Zoom Communications has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market.

Summary

Zoom Communications beats AppFolio on 9 of the 17 factors compared between the two stocks.

How does AppFolio compare to Samsara?

AppFolio (NASDAQ:APPF) and Samsara (NYSE:IOT) are both technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, analyst recommendations, profitability and dividends.

AppFolio has a beta of 0.85, indicating that its share price is 15% less volatile than the broader market. Comparatively, Samsara has a beta of 1.35, indicating that its share price is 35% more volatile than the broader market.

AppFolio has higher earnings, but lower revenue than Samsara. AppFolio is trading at a lower price-to-earnings ratio than Samsara, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppFolio$950.82M8.00$140.92M$4.3849.00
Samsara$1.62B14.25-$9.12M$0.16247.36

85.2% of AppFolio shares are held by institutional investors. Comparatively, 96.0% of Samsara shares are held by institutional investors. 1.6% of AppFolio shares are held by insiders. Comparatively, 35.1% of Samsara shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Samsara had 15 more articles in the media than AppFolio. MarketBeat recorded 16 mentions for Samsara and 1 mentions for AppFolio. AppFolio's average media sentiment score of 1.14 beat Samsara's score of 0.57 indicating that AppFolio is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppFolio
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Samsara
7 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

AppFolio has a net margin of 15.13% compared to Samsara's net margin of 4.90%. AppFolio's return on equity of 32.42% beat Samsara's return on equity.

Company Net Margins Return on Equity Return on Assets
AppFolio15.13% 32.42% 25.82%
Samsara 4.90%4.13%2.35%

AppFolio presently has a consensus target price of $246.63, suggesting a potential upside of 14.91%. Samsara has a consensus target price of $52.05, suggesting a potential upside of 31.52%. Given Samsara's higher probable upside, analysts clearly believe Samsara is more favorable than AppFolio.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
3.08
Samsara
1 Sell rating(s)
5 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.73

Summary

Samsara beats AppFolio on 9 of the 17 factors compared between the two stocks.

How does AppFolio compare to Fair Isaac?

Fair Isaac (NYSE:FICO) and AppFolio (NASDAQ:APPF) are both technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, media sentiment, dividends, profitability and analyst recommendations.

Fair Isaac has a beta of 1.32, meaning that its share price is 32% more volatile than the broader market. Comparatively, AppFolio has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market.

Fair Isaac has a net margin of 34.05% compared to AppFolio's net margin of 15.13%. AppFolio's return on equity of 32.42% beat Fair Isaac's return on equity.

Company Net Margins Return on Equity Return on Assets
Fair Isaac34.05% -32.51% 40.61%
AppFolio 15.13%32.42%25.82%

Fair Isaac currently has a consensus price target of $1,553.69, indicating a potential upside of 63.61%. AppFolio has a consensus price target of $246.63, indicating a potential upside of 14.91%. Given Fair Isaac's higher probable upside, equities research analysts plainly believe Fair Isaac is more favorable than AppFolio.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fair Isaac
0 Sell rating(s)
5 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.69
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
3.08

Fair Isaac has higher revenue and earnings than AppFolio. Fair Isaac is trading at a lower price-to-earnings ratio than AppFolio, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fair Isaac$1.99B10.30$651.95M$34.6227.43
AppFolio$950.82M8.00$140.92M$4.3849.00

85.8% of Fair Isaac shares are held by institutional investors. Comparatively, 85.2% of AppFolio shares are held by institutional investors. 3.0% of Fair Isaac shares are held by insiders. Comparatively, 1.6% of AppFolio shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Fair Isaac had 13 more articles in the media than AppFolio. MarketBeat recorded 14 mentions for Fair Isaac and 1 mentions for AppFolio. AppFolio's average media sentiment score of 1.14 beat Fair Isaac's score of 1.11 indicating that AppFolio is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fair Isaac
9 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
AppFolio
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Fair Isaac beats AppFolio on 12 of the 17 factors compared between the two stocks.

How does AppFolio compare to Unity Software?

Unity Software (NYSE:U) and AppFolio (NASDAQ:APPF) are both technology companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, media sentiment, institutional ownership, profitability, earnings and risk.

73.5% of Unity Software shares are held by institutional investors. Comparatively, 85.2% of AppFolio shares are held by institutional investors. 0.8% of Unity Software shares are held by company insiders. Comparatively, 1.6% of AppFolio shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Unity Software had 5 more articles in the media than AppFolio. MarketBeat recorded 6 mentions for Unity Software and 1 mentions for AppFolio. AppFolio's average media sentiment score of 1.14 beat Unity Software's score of 0.67 indicating that AppFolio is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Unity Software
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
AppFolio
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

AppFolio has lower revenue, but higher earnings than Unity Software. Unity Software is trading at a lower price-to-earnings ratio than AppFolio, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Unity Software$1.85B9.88-$402.77M-$1.36N/A
AppFolio$950.82M8.00$140.92M$4.3849.00

Unity Software currently has a consensus target price of $45.16, suggesting a potential upside of 8.76%. AppFolio has a consensus target price of $246.63, suggesting a potential upside of 14.91%. Given AppFolio's stronger consensus rating and higher probable upside, analysts plainly believe AppFolio is more favorable than Unity Software.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Unity Software
1 Sell rating(s)
3 Hold rating(s)
17 Buy rating(s)
2 Strong Buy rating(s)
2.87
AppFolio
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
3.08

AppFolio has a net margin of 15.13% compared to Unity Software's net margin of -28.97%. AppFolio's return on equity of 32.42% beat Unity Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Unity Software-28.97% 4.64% 2.16%
AppFolio 15.13%32.42%25.82%

Unity Software has a beta of 2.06, indicating that its share price is 106% more volatile than the broader market. Comparatively, AppFolio has a beta of 0.85, indicating that its share price is 15% less volatile than the broader market.

Summary

AppFolio beats Unity Software on 11 of the 16 factors compared between the two stocks.

Get AppFolio News Delivered to You Automatically

Sign up to receive the latest news and ratings for APPF and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding APPF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

APPF vs. The Competition

MetricAppFolioSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$7.78B$15.86B$30.01B$13.14B
Dividend YieldN/A3.41%2.74%12.30%
P/E Ratio49.00140.2377.4425.40
Price / Sales8.001,290.68590.49114.47
Price / Cash43.0146.4848.0151.66
Price / Book14.238.657.826.33
Net Income$140.92M$434.52M$702.35M$358.33M
7 Day Performance2.95%-0.13%-0.52%1.12%
1 Month Performance-0.27%-1.36%-2.40%-2.67%
1 Year Performance-23.77%-1.91%176.39%6.01%

AppFolio Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
APPF
AppFolio
3.7097 of 5 stars
$214.63
-2.3%
$246.63
+14.9%
-23.3%$7.78B$950.82M49.001,702
OKTA
Okta
2.885 of 5 stars
$186.45
+12.0%
$173.45
-7.0%
+94.8%$29.11B$2.92B112.326,366
ZM
Zoom Communications
4.6099 of 5 stars
$95.36
-0.2%
$112.55
+18.0%
+2.2%$27.89B$4.87B8.837,438
IOT
Samsara
4.0981 of 5 stars
$42.97
+12.0%
$52.05
+21.1%
-1.1%$22.36B$1.85B268.584,100
FICO
Fair Isaac
4.964 of 5 stars
$1,003.09
+1.8%
$1,553.69
+54.9%
-37.7%$21.28B$1.99B28.973,811

Related Companies and Tools


This page (NASDAQ:APPF) was last updated on 9/19/2026 by MarketBeat.com Staff.
From Our Partners