Roku (ROKU) Stock Price, News & Analysis

Company Overview

Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.

Key Stats

• Today's Range: $79.05 to $85.46
• 50-Day Range: $69.01 to $94.16
• 52-Week Range: $48.33 to $104.96
• Volume: 15.36 million shs
• Average Volume: 2.95 million shs
• Market Capitalization: $11.67 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $99.36
• Consensus Rating: Moderate Buy

Roku Stock Analysis - MarketRank™

Roku scored higher than 68% of companies evaluated by MarketBeat, and ranked 123rd out of 284 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Roku has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 18 buy ratings, 7 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Roku has been the subject of 15 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Roku are expected to grow in the coming year, from ($0.30) to $0.61 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Roku is -190.43, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Roku is -190.43, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Roku has a P/B Ratio of 4.68. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

5.01% of the outstanding shares of Roku have been sold short.

Short Interest Ratio / Days to Cover

Roku has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Roku has recently decreased by 8.05%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Roku does not currently pay a dividend.

Dividend Growth

Roku does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

5.01% of the outstanding shares of Roku have been sold short.

Short Interest Ratio / Days to Cover

Roku has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Roku has recently decreased by 8.05%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 0.74

News Sentiment

Roku has a news sentiment score of 0.74. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 69 news articles for Roku this week, compared to 31 articles on an average week.

Search Interest

55 people have searched for ROKU on MarketBeat in the last 30 days. This is an increase of 45% compared to the previous 30 days.

MarketBeat Follows

20 people have added Roku to their MarketBeat watchlist in the last 30 days. This is an increase of 82% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Roku insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $28,091,399.00 in company stock.

Percentage Held by Insiders

13.98% of the stock of Roku is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

86.30% of the stock of Roku is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

ROKU Stock Analysis - Frequently Asked Questions

How have ROKU shares performed this year?

Roku's stock was trading at $74.34 at the beginning of the year. Since then, ROKU shares have increased by 7.6% and is now trading at $79.98.

How were Roku's earnings last quarter?

Roku, Inc. (NASDAQ:ROKU) released its quarterly earnings results on Thursday, July, 31st. The company reported $0.07 earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.16) by $0.23. The company's revenue for the quarter was up 14.7% compared to the same quarter last year.
Read the conference call transcript.

When did Roku IPO?

Roku (ROKU) raised $204 million in an IPO on Thursday, September 28th 2017. The company issued 15,700,000 shares at $12.00-$14.00 per share. Morgan Stanley and Citigroup acted as the underwriters for the IPO and Allen & Company, RBC Capital Markets, Needham & Company, Oppenheimer and William Blair were co-managers.

Who are Roku's major shareholders?

Top institutional investors of Roku include ARK Investment Management LLC (5.80%), Sumitomo Mitsui Trust Group Inc. (3.05%), ADAPT Investment Managers SA and Twin Tree Management LP. Insiders that own company stock include Stephen H Kay, Dan Jedda, Gilbert Fuchsberg, Gidon Katz, Anthony J Wood, Matthew C Banks, Jeffrey M Blackburn, Jeff Hastings, Mai Fyfield, Mustafa Ozgen and Charles Collier.
View institutional ownership trends.

How do I buy shares of Roku?

Shares of ROKU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Roku own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Roku investors own include Digital Turbine (APPS), CrowdStrike (CRWD), NVIDIA (NVDA), Meta Platforms (META), Okta (OKTA).

Company Calendar

• Last Earnings: 7/31/2025
• Today: 8/01/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Communication
• Current Symbol: NASDAQ:ROKU
• CIK: 1428439
• Web: www.roku.com
• Phone: (408) 556-9040
• Fax: N/A
• Employees: 3,340
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Roku: $99.36
• High Price Target: $130.00
• Low Price Target: $65.00
• Potential Upside/Downside: +24.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.75
• Research Coverage: 28 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.73)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$129.39 million
• Net Margins: -1.40%
• Pretax Margin: -2.69%
• Return on Equity: -2.47%
• Return on Assets: -1.44%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.86
• Quick Ratio: 2.74

Sales & Book Value

• Annual Sales: $4.11 billion
• Price / Sales: 2.84
• Cash Flow: $1.22 per share
• Price / Cash Flow: 65.41
• Book Value: $17.08 per share
• Price / Book: 4.68

Miscellaneous

• Outstanding Shares: 145,940,000
• Free Float: 125,541,000
• Market Cap: $11.67 billion
• Optionable: Optionable
• Beta: 2.05