6,810 Shares in Apple Inc. $AAPL Purchased by Heron Bay Capital Management

Heron Bay Capital Management acquired a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the 2nd quarter, according to its most recent filing with the SEC. The fund acquired 6,810 shares of the iPhone maker's stock, valued at approximately $1,971,000.

A number of other hedge funds have also made changes to their positions in the company. Longfellow Investment Management Co. LLC acquired a new position in shares of Apple during the 2nd quarter worth approximately $30,000. Lifetime Wealth Management P.C. purchased a new stake in shares of Apple in the fourth quarter valued at approximately $41,000. Ascentis Wealth Management LLC increased its holdings in shares of Apple by 822.7% in the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker's stock valued at $85,000 after purchasing an additional 260,792 shares during the last quarter. Basso Capital Management L.P. purchased a new position in Apple during the fourth quarter worth approximately $88,000. Finally, Bard Associates Inc. purchased a new position in Apple during the fourth quarter worth approximately $109,000. Institutional investors and hedge funds own 67.73% of the company's stock.

Wall Street Analyst Weigh In

Several analysts have issued reports on AAPL shares. Jefferies Financial Group restated an "underperform" rating on shares of Apple in a report on Wednesday, September 9th. Evercore set a $380.00 price target on Apple and gave the stock an "outperform" rating in a report on Friday. Oppenheimer reissued a "market perform" rating on shares of Apple in a research report on Thursday, September 10th. The Goldman Sachs Group started coverage on shares of Apple in a report on Monday, August 17th. They issued a "buy" rating for the company. Finally, Argus raised their price objective on shares of Apple from $325.00 to $375.00 in a research report on Monday, June 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have assigned a Sell rating to the company's stock. Based on data from MarketBeat, Apple has an average rating of "Moderate Buy" and a consensus price target of $340.14.

Key Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Foldable iPhone momentum: Investor enthusiasm remains high following Apple’s introduction of the approximately $1,999 iPhone Duo, which represents the company’s biggest iPhone design change in years. Early interest and strong iPhone 18 Pro preorder lead times have reinforced expectations for an upgrade cycle and potentially higher revenue. Apple Folds & Meta Muses
• Positive Sentiment: AI-focused Macs: New Mac mini and Mac Studio systems are being marketed as a lower-cost alternative to cloud data-center computing because businesses can run AI models locally without recurring per-token charges. The strategy could support Mac demand and broaden Apple’s role in enterprise AI, even as Nvidia remains dominant in large-scale infrastructure. With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs
• Positive Sentiment: Wearables expansion: Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura. A lower-priced, health-focused wearable could expand Apple’s addressable market and generate additional services revenue, although the product may not launch until as early as 2028. Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches
• Positive Sentiment: Services and international growth: Apple plans to launch Apple Pay in India next month, initially with Axis Bank, while hiring in digital assets could support future payments and tokenization initiatives. These efforts add to the company’s recurring-revenue ecosystem.
• Neutral Sentiment: Valuation and technical backdrop: Apple’s record run and roughly 39-times earnings multiple are attracting profit-taking concerns, but analysts continue to cite earnings beats, strong cash generation, and improving product momentum. The stock is trading near its 52-week high and close to technical breakout levels.
• Negative Sentiment: Legal and geopolitical risks: Apple is opening claims under a $250 million settlement related to alleged misleading Apple Intelligence advertising. Separately, pressure on the new CEO to reconsider Chinese chip sourcing highlights supply-chain and U.S.-China trade risks.

Insiders Place Their Bets

In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. This represents a 3.87% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Over the last three months, insiders sold 8,632 shares of company stock valued at $2,719,955. Insiders own 0.06% of the company's stock.

Apple Price Performance

Apple stock opened at $339.75 on Wednesday. The company's 50 day simple moving average is $321.17 and its 200-day simple moving average is $295.97. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $345.34. The company has a market capitalization of $4.96 trillion, a price-to-earnings ratio of 38.96, a price-to-earnings-growth ratio of 2.94 and a beta of 1.08.

Apple (NASDAQ:AAPL - Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm's revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the firm earned $1.57 EPS. As a group, equities research analysts expect that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple's payout ratio is currently 12.39%.

Apple Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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