Advisors Capital Management LLC Purchases New Position in Salesforce Inc. $CRM

Advisors Capital Management LLC acquired a new position in Salesforce Inc. (NYSE:CRM - Free Report) in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm acquired 17,375 shares of the CRM provider's stock, valued at approximately $2,722,000.

Other large investors have also recently made changes to their positions in the company. Tejara Capital Ltd purchased a new position in Salesforce during the 2nd quarter worth $1,473,000. MJP Associates Inc. ADV acquired a new stake in Salesforce in the 2nd quarter worth approximately $226,000. PCM Encore LLC purchased a new stake in Salesforce during the 2nd quarter worth approximately $934,000. Trillium Asset Management LLC purchased a new stake in Salesforce during the 2nd quarter valued at about $427,000. Finally, Vise Technologies Inc. purchased a new stake in Salesforce in the second quarter valued at approximately $5,138,000. 80.43% of the stock is currently owned by institutional investors.

Salesforce Trading Up 1.8%

Shares of NYSE:CRM opened at $209.20 on Friday. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The company's 50 day moving average is $174.33 and its two-hundred day moving average is $181.56. The company has a market cap of $171.33 billion, a PE ratio of 24.21, a P/E/G ratio of 1.11 and a beta of 1.16. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15.

Salesforce (NYSE:CRM - Get Free Report) last released its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to analysts' expectations of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The company's revenue for the quarter was up 13.3% on a year-over-year basis. During the same period in the previous year, the company earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities analysts predict that Salesforce Inc. will post 10.27 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were given a $0.44 dividend. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce's payout ratio is 20.37%.

Analyst Upgrades and Downgrades

CRM has been the subject of several analyst reports. Jefferies Financial Group raised Salesforce from a "buy" rating to a "buy" rating in a report on Wednesday, July 1st. TD Cowen reissued a "buy" rating on shares of Salesforce in a research note on Friday, June 12th. Citigroup raised their target price on Salesforce from $187.00 to $204.00 and gave the company a "neutral" rating in a research report on Tuesday. The Goldman Sachs Group started coverage on Salesforce in a research note on Thursday, June 18th. They issued a "neutral" rating for the company. Finally, Daiwa Securities Group reduced their price target on Salesforce from $295.00 to $280.00 and set a "buy" rating for the company in a report on Tuesday, June 2nd. Two analysts have rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, eighteen have assigned a Hold rating and three have issued a Sell rating to the company's stock. Based on data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average target price of $249.87.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Favorable earnings setup: Oppenheimer and other analysts see potential upside from Salesforce’s upcoming results, while market expectations point to a possible post-earnings move toward the stock’s highest level since January. Salesforce Faces Favorable Second-Quarter Setup With Upside Potential How Much Salesforce Stock Is Expected to Move After Earnings
• Positive Sentiment: Analyst support: Guggenheim reaffirmed a Buy rating with a $228 price target, while Cantor Fitzgerald maintained an Overweight rating and set a $250 target. The calls reflect confidence that Salesforce can capture demand for next-generation AI-powered, “agentic” enterprise workflows. Cantor Fitzgerald Salesforce Analyst Comment
• Positive Sentiment: Growth and capital returns: Zacks characterizes Salesforce as a strong growth stock, while a report highlights a record $27 billion quarterly share repurchase program. Buybacks could support earnings per share and signal that management views the shares as undervalued. Why Salesforce Is a Strong Growth Stock Salesforce Record Stock Buybacks
• Neutral Sentiment: Results are the next catalyst: Analysts are focused on revenue, EPS, and operating metrics for the quarter ended July 2026. Salesforce previously reported $11.13 billion of quarterly revenue, up 13.3% year over year, and EPS of $3.88, above consensus. Salesforce Q2 Earnings Estimates
• Neutral Sentiment: AI platform positioning: Coverage comparing Salesforce with ServiceNow suggests investors are rotating toward enterprise application software as AI investment broadens beyond hardware. Salesforce’s Headless 360 strategy and the Agiloft integration on AgentExchange offer additional evidence of ecosystem expansion. Salesforce Versus ServiceNow
• Negative Sentiment: Risks remain: The buybacks were funded partly with $25 billion of new debt, increasing leverage and interest obligations. Separate commentary questions whether Salesforce could become a value trap if growth slows or AI monetization disappoints. Salesforce Value Trap Analysis

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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