Watershed Private Wealth LLC raised its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 28.1% in the fourth quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 16,446 shares of the e-commerce giant's stock after buying an additional 3,609 shares during the period. Amazon.com comprises approximately 1.1% of Watershed Private Wealth LLC's investment portfolio, making the stock its 22nd biggest position. Watershed Private Wealth LLC's holdings in Amazon.com were worth $3,796,000 as of its most recent SEC filing.
A number of other large investors have also recently added to or reduced their stakes in the business. American Capital Advisory LLC grew its position in Amazon.com by 63.9% in the third quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant's stock worth $1,774,000 after acquiring an additional 3,152 shares in the last quarter. Compagnie Lombard Odier SCmA bought a new stake in Amazon.com in the third quarter worth approximately $451,642,000. Weaver Capital Management LLC grew its position in Amazon.com by 13.6% in the fourth quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant's stock worth $9,063,000 after acquiring an additional 4,713 shares in the last quarter. Ethos Financial Group LLC grew its position in Amazon.com by 9.6% in the fourth quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant's stock worth $8,421,000 after acquiring an additional 3,196 shares in the last quarter. Finally, Baltimore Washington Financial Advisors Inc. grew its position in Amazon.com by 1.9% in the third quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant's stock worth $52,667,000 after acquiring an additional 4,558 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.
Wall Street Analyst Weigh In
Several research firms have commented on AMZN. Morgan Stanley reissued an "overweight" rating and issued a $300.00 target price (down from $315.00) on shares of Amazon.com in a research report on Friday, February 6th. Maxim Group boosted their target price on shares of Amazon.com from $280.00 to $290.00 and gave the stock a "buy" rating in a research report on Friday, February 6th. JPMorgan Chase & Co. boosted their target price on shares of Amazon.com from $265.00 to $280.00 and gave the stock an "overweight" rating in a research report on Wednesday, March 25th. Citizens Jmp reaffirmed a "market outperform" rating and set a $315.00 price objective on shares of Amazon.com in a report on Friday, April 10th. Finally, The Goldman Sachs Group reaffirmed a "buy" rating on shares of Amazon.com in a report on Tuesday, April 14th. One research analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the stock. According to data from MarketBeat, Amazon.com presently has a consensus rating of "Moderate Buy" and an average price target of $289.39.
Read Our Latest Analysis on AMZN
Insider Activity
In related news, CEO Matthew S. Garman sold 17,751 shares of the company's stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the transaction, the chief executive officer directly owned 9,405 shares in the company, valued at $1,930,094.10. This represents a 65.37% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Andrew R. Jassy sold 31,000 shares of the company's stock in a transaction on Friday, April 17th. The shares were sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the transaction, the chief executive officer owned 2,207,118 shares of the company's stock, valued at approximately $562,815,090. The trade was a 1.39% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 128,035 shares of company stock worth $28,827,479. Corporate insiders own 8.90% of the company's stock.
Amazon.com News Roundup
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Q1 results beat estimates — revenue $181.5B (+17% YoY) and EPS topped expectations; management gave strong revenue guidance for Q2, which reassures growth investors and supports multiple expansion. Read More.
- Positive Sentiment: AWS reaccelerated: cloud revenue grew ~28% and topped estimates, driven by AI demand — investors see higher‑margin cloud and AI services as the core earnings lever. Read More.
- Positive Sentiment: OpenAI models coming to AWS Bedrock (limited preview) and rapid product launches (Amazon Quick, Bedrock Managed Agents) materially strengthen AWS’ enterprise AI offering and competitive position vs. Microsoft/Google. Read More.
- Positive Sentiment: Major hyperscaler wins: AWS secured a large Meta deal to deploy Graviton cores, and new enterprise contracts reinforce durable demand for AWS infrastructure. Those commercial wins increase revenue visibility. Read More.
- Neutral Sentiment: Analyst sentiment is bullish and crowded — firms raised price targets (e.g., Mizuho to $325), which supports upside, but high expectations increase the risk of a short‑term pullback if guidance or margin commentary disappoints. Read More.
- Neutral Sentiment: Earnings acted as the proximate catalyst — the report and call came after the bell, so intraday moves reflect real‑time digestion of results and management commentary. Read More.
- Negative Sentiment: Heavy AI capex and elevated spending: Amazon disclosed very large investments (multi‑year AI infrastructure build‑out), and higher reported capex and operating‑income guidance below some estimates raise near‑term margin concerns. Read More.
- Negative Sentiment: Regulatory risk: EU signaled plans to target cloud and AI under new Big Tech rules — could mean higher compliance costs or business constraints in Europe over time. Read More.
- Negative Sentiment: Minor insider selling: a director sold shares under a pre‑arranged 10b5‑1 plan — typically routine but sometimes watched by investors for signaling. Read More.
Amazon.com Price Performance
NASDAQ AMZN opened at $263.04 on Thursday. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. The company has a fifty day simple moving average of $222.42 and a 200 day simple moving average of $227.08. The company has a market cap of $2.83 trillion, a P/E ratio of 36.69, a P/E/G ratio of 1.95 and a beta of 1.38. Amazon.com, Inc. has a 1 year low of $178.85 and a 1 year high of $265.91.
Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.62 by $1.16. The business had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $176.98 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. Amazon.com's quarterly revenue was up 16.6% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.59 EPS. On average, sell-side analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current year.
Amazon.com Company Profile
(
Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
See Also
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Amazon.com, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.
While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.
Get This Free Report