Amazon.com, Inc. $AMZN Shares Acquired by Tenon Financial LLC

Key Points

• Tenon Financial LLC increased its Amazon stake by 89.2% in Q4 to 7,880 shares worth $1.819 million, making AMZN about 0.8% of Tenon's portfolio and its 12th largest holding.
• Insiders sold a total of 72,686 shares worth $14.9 million over the past three months (including sales by VP Shelley Reynolds and CEO Douglas Herrington), while institutional investors own about 72.2% of the stock.
• Analysts have an average rating of Moderate Buy with a $287.29 average price target; bullish catalysts include AWS momentum and an OpenAI‑AWS tie, though some firms trimmed targets and Amazon slightly missed EPS estimates for the quarter.

Tenon Financial LLC lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 89.2% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm owned 7,880 shares of the e-commerce giant's stock after purchasing an additional 3,715 shares during the quarter. Amazon.com comprises about 0.8% of Tenon Financial LLC's investment portfolio, making the stock its 12th largest position. Tenon Financial LLC's holdings in Amazon.com were worth $1,819,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other institutional investors and hedge funds have also made changes to their positions in the stock. Vanguard Group Inc. grew its stake in shares of Amazon.com by 1.1% during the 1st quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock worth $158,348,557,000 after purchasing an additional 8,913,959 shares during the period. State Street Corp grew its stake in shares of Amazon.com by 2.0% during the 3rd quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant's stock worth $83,805,794,000 after purchasing an additional 7,584,156 shares during the period. Geode Capital Management LLC grew its stake in shares of Amazon.com by 1.7% during the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant's stock worth $47,332,625,000 after purchasing an additional 3,721,658 shares during the period. Norges Bank acquired a new position in shares of Amazon.com during the 2nd quarter worth $27,438,011,000. Finally, Northern Trust Corp grew its stake in shares of Amazon.com by 0.3% during the 1st quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock worth $18,527,354,000 after purchasing an additional 302,858 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Insider Activity at Amazon.com

In other Amazon.com news, VP Shelley Reynolds sold 2,695 shares of the firm's stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.90, for a total transaction of $554,900.50. Following the sale, the vice president directly owned 119,780 shares of the company's stock, valued at $24,662,702. This trade represents a 2.20% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Douglas J. Herrington sold 1,000 shares of the firm's stock in a transaction dated Wednesday, April 1st. The stock was sold at an average price of $210.50, for a total transaction of $210,500.00. Following the sale, the chief executive officer directly owned 520,361 shares in the company, valued at $109,535,990.50. This represents a 0.19% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 72,686 shares of company stock worth $14,899,239 over the last three months. Company insiders own 10.80% of the company's stock.

Analyst Upgrades and Downgrades

A number of equities analysts have recently weighed in on the stock. Truist Financial lowered their price target on shares of Amazon.com from $290.00 to $280.00 and set a "buy" rating on the stock in a research note on Friday, February 6th. UBS Group set a $311.00 price objective on shares of Amazon.com in a research report on Tuesday, February 3rd. Rosenblatt Securities lowered their price objective on shares of Amazon.com from $305.00 to $296.00 and set a "buy" rating on the stock in a research note on Friday, February 6th. Rothschild & Co Redburn set a $230.00 price objective on shares of Amazon.com in a research note on Wednesday, January 21st. Finally, President Capital lowered their price objective on shares of Amazon.com from $320.00 to $296.00 and set a "buy" rating on the stock in a research note on Tuesday, February 10th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and an average price target of $287.29.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: OpenAI memo highlights a growing Amazon alliance, signaling that OpenAI is leaning on AWS to reach enterprise clients — this validates AWS as a core infrastructure winner in the generative-AI race and underpins upside to cloud revenue. OpenAI touts Amazon alliance in memo, says Microsoft has 'limited our ability' to reach clients
• Positive Sentiment: AWS momentum: social/analyst commentary points to an AI revenue run rate north of $15B and heavy data-center capex (large investments to support AI workloads). That reinforces the view that AWS is entering a higher-margin AI infrastructure cycle. Amazon Stock (AMZN) Opinions on AWS AI Revenue Milestone
• Positive Sentiment: CEO Andy Jassy is publicly emphasizing Amazon’s AI strategy (calling it a long-term opportunity), helping calm investors worried about near-term margin pressure from AI spending. Analyst pieces pick up Jassy’s message as a catalyst. Jassy Is Selling the Amazon AI Story: Should You Buy AMZN Stock Here?
• Positive Sentiment: Amazon Autos expansion: Amazon is broadening Amazon Autos to more brands (Chevrolet, Jeep, Kia, Mazda, Subaru) and 130+ cities — a new revenue channel that investors see as incremental GMV and customer engagement. Amazon's Car Sales Bet Is Getting Bigger With New Brands and More Cities
• Positive Sentiment: Product/partnership wins outside core retail — e.g., a LEO aviation antenna for 1 Gbps in‑flight Wi‑Fi and Delta tie-ups — highlight new monetization avenues (connectivity, devices, services). What's Going On With Amazon Stock Monday?
• Neutral Sentiment: Analyst nuance: Stifel trimmed its price target slightly (from $300 to $294) but kept a Buy — a small technical change that doesn’t alter the broad buy-side consensus. Stifel adjusts price target on Amazon
• Neutral Sentiment: New productized ways to trade AMZN (Roundhill WeeklyPay ETF) create derivative demand but can also introduce odd short-term flows; not a fundamental earnings driver. Amazon Pays You Weekly Now — Here’s the ETF Making It Happen
• Negative Sentiment: Insider and institutional selling flagged in data feeds (heavy insider disposals and some big fund reductions) — raises a governance/positioning watch flag that could pressure sentiment if it continues. Amazon Stock (AMZN) Opinions on AWS AI Revenue Milestone

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $239.89 on Tuesday. The stock has a market cap of $2.58 trillion, a price-to-earnings ratio of 33.46, a PEG ratio of 1.79 and a beta of 1.38. Amazon.com, Inc. has a 52 week low of $165.29 and a 52 week high of $258.60. The company's 50-day moving average price is $211.90 and its 200 day moving average price is $224.33. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same period in the prior year, the business earned $1.86 earnings per share. Amazon.com's revenue for the quarter was up 13.6% on a year-over-year basis. As a group, research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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