Amazon.com, Inc. $AMZN Shares Sold by Citizens & Northern Corp

Key Points

• Citizens & Northern Corp trimmed its Amazon stake by 5.7% in the fourth quarter, selling 2,286 shares and leaving it with 37,712 shares worth about $8.7 million.
• Several major brokerages remain bullish on Amazon, with firms like HSBC, UBS, Canaccord, and Baird raising price targets; the stock now has a consensus Moderate Buy rating and a $312.52 target.
• Amazon’s latest earnings beat expectations, as quarterly EPS came in at $2.78 versus $1.63 expected and revenue reached $181.52 billion, while analysts also highlighted continued strength in AWS/cloud and AI-related initiatives.

Citizens & Northern Corp cut its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 5.7% during the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 37,712 shares of the e-commerce giant's stock after selling 2,286 shares during the period. Amazon.com accounts for 2.2% of Citizens & Northern Corp's portfolio, making the stock its 13th largest position. Citizens & Northern Corp's holdings in Amazon.com were worth $8,705,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors have also recently added to or reduced their stakes in the company. Fairway Wealth LLC raised its holdings in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock valued at $25,000 after acquiring an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new stake in Amazon.com in the third quarter valued at $27,000. Bridge Generations Wealth Management LLC raised its holdings in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares during the period. Cooksen Wealth LLC raised its holdings in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after purchasing an additional 47 shares during the period. Finally, Harbor Investment Advisory LLC raised its holdings in shares of Amazon.com by 2.4% during the fourth quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant's stock worth $71,000 after purchasing an additional 7,329 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Analysts Set New Price Targets

A number of brokerages have weighed in on AMZN. HSBC increased their target price on shares of Amazon.com from $280.00 to $310.00 and gave the stock a "buy" rating in a report on Thursday, April 30th. UBS Group reissued a "buy" rating and set a $333.00 target price (up from $304.00) on shares of Amazon.com in a report on Wednesday, April 29th. Canaccord Genuity Group increased their target price on shares of Amazon.com from $300.00 to $330.00 and gave the stock a "buy" rating in a report on Thursday, April 30th. Robert W. Baird increased their target price on shares of Amazon.com from $285.00 to $300.00 and gave the stock an "outperform" rating in a report on Thursday, April 30th. Finally, Daiwa Securities Group dropped their target price on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating on the stock in a report on Wednesday, February 11th. Fifty-seven analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of $312.52.

Amazon.com Stock Down 1.2%

Amazon.com stock opened at $264.14 on Friday. The company has a 50-day simple moving average of $234.47 and a 200-day simple moving average of $230.67. The firm has a market capitalization of $2.84 trillion, a P/E ratio of 31.60, a P/E/G ratio of 2.00 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $278.56.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company's quarterly revenue was up 16.6% on a year-over-year basis. During the same quarter in the prior year, the firm earned $1.59 earnings per share. As a group, equities analysts expect that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Insider Activity

In other news, CEO Matthew S. Garman sold 17,751 shares of the company's stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the transaction, the chief executive officer owned 9,405 shares in the company, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Douglas J. Herrington sold 27,500 shares of the company's stock in a transaction dated Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the transaction, the chief executive officer owned 471,361 shares of the company's stock, valued at $129,624,275. This represents a 5.51% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 190,593 shares of company stock worth $46,081,241 over the last ninety days. Insiders own 8.90% of the company's stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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