Boston Family Office LLC Has $22.52 Million Holdings in ServiceNow, Inc. $NOW

Key Points

• Boston Family Office LLC boosted its ServiceNow stake by 463.2% in Q4, buying 120,878 additional shares and ending with 146,977 shares worth about $22.5 million.
• Several other institutional investors also sharply increased their positions, and institutions/hedge funds now own 87.18% of ServiceNow’s stock.
• ServiceNow’s recent news flow was mostly positive, including a higher 2026 AI revenue target of $1.5 billion and a new partnership with IBM, though the shares were still down 0.7% amid broader software-sector weakness.

Boston Family Office LLC increased its position in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 463.2% during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 146,977 shares of the information technology services provider's stock after acquiring an additional 120,878 shares during the quarter. ServiceNow accounts for about 1.4% of Boston Family Office LLC's holdings, making the stock its 19th largest position. Boston Family Office LLC's holdings in ServiceNow were worth $22,515,000 at the end of the most recent reporting period.

A number of other large investors have also made changes to their positions in the company. Ieq Capital LLC grew its position in ServiceNow by 818.4% during the fourth quarter. Ieq Capital LLC now owns 369,208 shares of the information technology services provider's stock valued at $56,559,000 after purchasing an additional 329,008 shares in the last quarter. First National Bank of Omaha grew its position in ServiceNow by 2,577.4% during the fourth quarter. First National Bank of Omaha now owns 6,265 shares of the information technology services provider's stock valued at $964,000 after purchasing an additional 6,031 shares in the last quarter. Alcosta Capital Management Inc. grew its position in ServiceNow by 155.5% during the fourth quarter. Alcosta Capital Management Inc. now owns 29,755 shares of the information technology services provider's stock valued at $4,558,000 after purchasing an additional 18,111 shares in the last quarter. Broadleaf Partners LLC grew its position in ServiceNow by 353.3% during the fourth quarter. Broadleaf Partners LLC now owns 57,625 shares of the information technology services provider's stock valued at $8,828,000 after purchasing an additional 44,913 shares in the last quarter. Finally, Uniting Wealth Partners LLC grew its position in ServiceNow by 405.2% during the fourth quarter. Uniting Wealth Partners LLC now owns 10,635 shares of the information technology services provider's stock valued at $1,629,000 after purchasing an additional 8,530 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company's stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow lifted its 2026 AI revenue target to $1.5 billion, signaling that demand for Now Assist is strong and that customers are expanding AI deployments and spending more on the platform. Can Strong Demand in Now Assist Boost ServiceNow's AI Revenue Growth?
• Positive Sentiment: IBM and ServiceNow announced a partnership aimed at helping enterprises modernize legacy IT systems and scale agentic AI, which could support longer-term adoption of ServiceNow’s workflow automation and AI tools. IBM And ServiceNow Target Enterprise AI Scale While Seeding Future Talent
• Positive Sentiment: Analysts and commentators highlighted ServiceNow as a potential AI winner in the second half of 2026, reinforcing the market’s view that the company could benefit from rising enterprise AI spending. The AI Trade Nobody Is Making Right Now -- and Why It Could Be 2026's Best Opportunity
• Neutral Sentiment: ServiceNow and IBM also drew attention for targeting legacy IT modernization, but the immediate impact on the stock is likely more strategic than near-term financial. ServiceNow, IBM team up to target legacy IT
• Negative Sentiment: The stock has also been under pressure from profit-taking and a broader selloff in software names, which has weighed on sentiment despite the company’s AI growth narrative. What's Going On With ServiceNow Stock Thursday?
• Negative Sentiment: Reports of additional Bay Area tech job cuts added to concerns about the broader enterprise software and technology labor backdrop, though this is not specific to ServiceNow’s core results. ServiceNow, Salesforce, other tech firms reveal more Bay Area job cuts

ServiceNow Trading Down 0.7%

Shares of NOW stock opened at $102.34 on Friday. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48. The stock has a market cap of $105.51 billion, a price-to-earnings ratio of 60.99, a P/E/G ratio of 1.70 and a beta of 0.94. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The firm has a fifty day moving average of $99.80 and a 200-day moving average of $120.05.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting analysts' consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company had revenue of $3.77 billion during the quarter, compared to analysts' expectations of $3.75 billion. During the same quarter in the prior year, the company posted $0.81 EPS. The business's revenue was up 22.1% on a year-over-year basis. On average, equities research analysts forecast that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

Insider Buying and Selling at ServiceNow

In other news, insider Paul Fipps sold 1,048 shares of the stock in a transaction on Monday, May 18th. The shares were sold at an average price of $98.51, for a total value of $103,238.48. Following the completion of the transaction, the insider owned 12,072 shares in the company, valued at approximately $1,189,212.72. This represents a 7.99% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Anita M. Sands sold 16,445 shares of the stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $90.14, for a total transaction of $1,482,352.30. Following the completion of the transaction, the director owned 30,090 shares of the company's stock, valued at approximately $2,712,312.60. This represents a 35.34% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 28,071 shares of company stock worth $2,529,956. Corporate insiders own 0.34% of the company's stock.

Analyst Ratings Changes

A number of research analysts recently commented on NOW shares. Jefferies Financial Group reaffirmed a "buy" rating and set a $135.00 price objective (down from $175.00) on shares of ServiceNow in a research report on Thursday, April 23rd. Oppenheimer reissued an "outperform" rating on shares of ServiceNow in a research report on Tuesday, May 26th. Raymond James Financial decreased their target price on shares of ServiceNow from $160.00 to $130.00 and set an "outperform" rating for the company in a research report on Thursday, April 23rd. Bank of America started coverage on shares of ServiceNow in a research report on Monday, May 18th. They issued a "buy" rating and a $130.00 target price for the company. Finally, Capital One Financial boosted their target price on shares of ServiceNow from $105.00 to $120.00 and gave the stock an "overweight" rating in a research report on Tuesday, May 5th. One research analyst has rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, ServiceNow currently has an average rating of "Moderate Buy" and an average price target of $141.85.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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