Diversify Wealth Management LLC Has $5.07 Million Stock Position in Salesforce Inc. $CRM

Key Points

• Diversify Wealth Management cut its stake in Salesforce by 31.6%, selling 9,716 shares and now holding 21,025 shares valued at $5.07 million.
• Salesforce beat quarterly EPS expectations ($3.81 vs. $3.05) with revenue of $11.20 billion (up 12.1% YoY) and set FY27 EPS guidance of 13.110–13.190, while analysts maintain a consensus rating of "Moderate Buy" with an average price target of $279.18.
• The company increased shareholder returns—raising the quarterly dividend to $0.44 and approving a $25 billion share buyback (up to 14.1% of shares)—as insiders bought stock and institutional investors own about 80.43% of the company.

Diversify Wealth Management LLC reduced its position in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 31.6% in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 21,025 shares of the CRM provider's stock after selling 9,716 shares during the period. Diversify Wealth Management LLC's holdings in Salesforce were worth $5,068,000 at the end of the most recent reporting period.

Several other institutional investors have also added to or reduced their stakes in the company. Brighton Jones LLC increased its holdings in shares of Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock worth $8,582,000 after buying an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock worth $611,000 after buying an additional 205 shares in the last quarter. Bison Wealth LLC increased its holdings in shares of Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after buying an additional 184 shares in the last quarter. Sivia Capital Partners LLC increased its holdings in shares of Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock worth $807,000 after buying an additional 106 shares in the last quarter. Finally, United Bank increased its holdings in shares of Salesforce by 5.2% during the second quarter. United Bank now owns 10,198 shares of the CRM provider's stock worth $2,781,000 after buying an additional 500 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce Stock Performance

Shares of Salesforce stock opened at $186.27 on Friday. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18. Salesforce Inc. has a twelve month low of $163.52 and a twelve month high of $296.05. The stock has a market cap of $152.41 billion, a price-to-earnings ratio of 23.85, a P/E/G ratio of 1.26 and a beta of 1.14. The company's fifty day moving average is $186.78 and its 200 day moving average is $218.91.

Salesforce (NYSE:CRM - Get Free Report) last issued its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company had revenue of $11.20 billion for the quarter, compared to analysts' expectations of $11.18 billion. During the same quarter in the previous year, the firm posted $2.78 earnings per share. Salesforce's revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Sell-side analysts forecast that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce Increases Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, April 23rd. Investors of record on Thursday, April 9th were paid a $0.44 dividend. This is a positive change from Salesforce's previous quarterly dividend of $0.42. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date of this dividend was Thursday, April 9th. Salesforce's payout ratio is presently 22.54%.

Salesforce announced that its Board of Directors has approved a share buyback plan on Monday, March 16th that permits the company to buyback $25.00 billion in outstanding shares. This buyback authorization permits the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares buyback plans are typically a sign that the company's management believes its stock is undervalued.

Wall Street Analyst Weigh In

Several research analysts have recently issued reports on the stock. Needham & Company LLC reiterated a "buy" rating and set a $400.00 price target on shares of Salesforce in a report on Thursday, February 26th. Roth Mkm lowered their price target on shares of Salesforce from $395.00 to $325.00 and set a "buy" rating for the company in a report on Thursday, February 26th. Morgan Stanley lowered their price target on shares of Salesforce from $398.00 to $287.00 and set an "overweight" rating for the company in a report on Monday, February 23rd. Mizuho lowered their price target on shares of Salesforce from $280.00 to $265.00 and set an "outperform" rating for the company in a report on Thursday, February 26th. Finally, Sanford C. Bernstein lowered their price target on shares of Salesforce from $223.00 to $194.00 and set an "underperform" rating for the company in a report on Thursday, February 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, Salesforce presently has a consensus rating of "Moderate Buy" and an average price target of $279.18.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce will change its revenue reporting from FY27 to better align with its AI-led "Agentic Enterprise" strategy, which investors view as improving transparency into AI-driven revenue and could re-rate valuation multiples if it highlights faster growth. Salesforce Inc’s (CRM) New Reporting Structure To Give Better Insights Into AI Driven Growth
• Positive Sentiment: Navatar launched an AI-powered corporate finance advisory operating model built on Salesforce, showing ecosystem demand for Salesforce's AI platform and potential to drive more industry-specific ARR and services. Navatar Brings AI-Powered Corporate Finance Advisory CRM to Salesforce
• Positive Sentiment: Merck Animal Health selected Salesforce’s Agentforce Life Sciences for customer engagement, a sizable enterprise win that validates cross-industry adoption of Salesforce’s AI CRM offerings. Merck Animal Health Selects Salesforce’s Agentforce Life Sciences
• Positive Sentiment: Coverage from Zacks and other outlets continues to position CRM alongside big-data/AI leaders (e.g., NVDA, PLTR), reinforcing investor perception of Salesforce as a core beneficiary of enterprise AI demand. Top Big Data Stocks Powering the AI Boom
• Positive Sentiment: Analyst commentary (Barclays mention, etc.) argues the market may be underestimating Salesforce’s positioning in AI infrastructure/software, supporting a bullish narrative for medium-term revenue upside. Is the Market Missing the Point on Salesforce Inc (CRM)’s AI Positioning?
• Neutral Sentiment: Long-form pieces ask whether Salesforce is prepared for life after founder/CEO Marc Benioff — a governance and succession-topic that could influence investor sentiment over time but does not change near-term fundamentals. Beyond Benioff: Is Salesforce Ready for Life Without Its Founder?
• Negative Sentiment: Recent intraday volatility and a prior session where CRM underperformed the market underscore short-term risk and profit-taking that can offset positive newsflows. Salesforce (CRM) Stock Drops Despite Market Gains

Insider Buying and Selling at Salesforce

In other news, Director Laura Alber purchased 2,571 shares of the business's stock in a transaction on Thursday, March 19th. The shares were acquired at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the transaction, the director owned 9,530 shares of the company's stock, valued at $1,854,347.40. The trade was a 36.94% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, Director David Blair Kirk purchased 2,570 shares of the business's stock in a transaction on Wednesday, March 18th. The shares were purchased at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the transaction, the director directly owned 13,689 shares of the company's stock, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders own 3.00% of the company's stock.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.