First Financial Bank Trust Division Buys 1,939 Shares of Amazon.com, Inc. $AMZN

Key Points

• First Financial Bank Trust Division increased its Amazon stake by 2.6% in the third quarter, purchasing 1,939 shares to hold 76,401 shares valued at approximately $19.0 million. Institutional investors collectively own 72.2% of Amazon.
• Amazon shares were trading at $262.43, while analysts maintained a broadly positive outlook: 56 analysts rated the stock a Buy, with a consensus price target of $322.86.
• AI and AWS growth remain major potential catalysts, but heavy infrastructure spending, insider selling, and possible antitrust scrutiny over alleged pricing practices present risks.

First Financial Bank Trust Division increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 2.6% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 76,401 shares of the e-commerce giant's stock after purchasing an additional 1,939 shares during the period. Amazon.com accounts for about 1.5% of First Financial Bank Trust Division's investment portfolio, making the stock its 16th largest holding. First Financial Bank Trust Division's holdings in Amazon.com were worth $19,035,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also recently added to or reduced their stakes in AMZN. State Street Corp increased its position in shares of Amazon.com by 5.5% during the 2nd quarter. State Street Corp now owns 411,848,346 shares of the e-commerce giant's stock valued at $95,504,904,000 after purchasing an additional 21,398,025 shares during the period. Auto Owners Insurance Co raised its stake in shares of Amazon.com by 27,376.7% in the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock worth $2,272,397,000 after buying an additional 98,090,585 shares in the last quarter. Bank of America Corp DE acquired a new stake in shares of Amazon.com in the second quarter valued at $22,218,775,000. Bank of New York Mellon Corp acquired a new stake in shares of Amazon.com in the second quarter valued at $16,341,405,000. Finally, Amundi lifted its holdings in shares of Amazon.com by 3.9% in the second quarter. Amundi now owns 63,822,242 shares of the e-commerce giant's stock valued at $15,211,393,000 after buying an additional 2,421,739 shares during the period. Institutional investors own 72.20% of the company's stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AI and AWS optimism: AWS CEO Matt Garman said AI spending is not yet in a bubble, citing diversified customers and attractive returns. Analysts also point to AWS’s accelerating growth, custom-chip demand from major AI companies, and Amazon’s planned infrastructure investments as potential long-term catalysts. AWS CEO discusses AI spending
• Positive Sentiment: Analysts see upside: Needham described Amazon as undervalued, citing AI adoption, expanding margins, and cloud leadership. Technical analysts said a double-bottom breakout could open a path toward $320, with resistance near $267.56 and $287.20. Amazon valuation and AI outlook
• Positive Sentiment: Cost-cutting supports margins: Amazon is eliminating fewer than 1,000 positions, primarily in Stores, customer service, marketplace support, and engineering. The cuts may improve efficiency as the company shifts resources toward AI, although they also signal ongoing restructuring. Amazon job cuts
• Neutral Sentiment: Data-center transparency: Amazon said it will stop using nondisclosure agreements in negotiations with local governments over data centers, potentially easing opposition to AI infrastructure while exposing the company to greater public scrutiny. Amazon drops data-center NDAs
• Negative Sentiment: Regulatory and reputational risk: An investigation alleges Amazon pressured sellers to raise prices at competing retailers, potentially increasing antitrust scrutiny. Investigation into Amazon pricing practices
• Negative Sentiment: Heavy AI spending remains a concern: Amazon’s large capital commitments, including planned GPU deployments, could pressure free cash flow if AI demand or returns disappoint. Blocking third-party AI shopping agents may also create an opening for competitors.

Insider Activity at Amazon.com

In other Amazon.com news, SVP David Zapolsky sold 9,258 shares of the firm's stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the transaction, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. This trade represents a 18.35% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas Herrington sold 1,000 shares of Amazon.com stock in a transaction that occurred on Thursday, October 1st. The stock was sold at an average price of $251.50, for a total transaction of $251,500.00. Following the completion of the transaction, the chief executive officer directly owned 474,681 shares in the company, valued at approximately $119,382,271.50. This trade represents a 0.21% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 71,589 shares of company stock valued at $18,580,515. Corporate insiders own 8.90% of the company's stock.

Amazon.com Trading Up 3.3%

NASDAQ:AMZN opened at $262.43 on Friday. The stock has a fifty day simple moving average of $258.83 and a 200 day simple moving average of $249.88. The firm has a market capitalization of $2.83 trillion, a price-to-earnings ratio of 21.11, a price-to-earnings-growth ratio of 2.03 and a beta of 1.45. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $287.20. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%. Amazon.com's revenue was up 19.6% on a year-over-year basis. During the same quarter last year, the business posted $1.68 EPS. Sell-side analysts forecast that Amazon.com, Inc. will post 8.03 earnings per share for the current year.

Analysts Set New Price Targets

Several research analysts recently weighed in on AMZN shares. Tigress Financial reaffirmed a "buy" rating and set a $385.00 target price (up from $315.00) on shares of Amazon.com in a research note on Tuesday. TD Cowen reaffirmed a "buy" rating and set a $350.00 target price on shares of Amazon.com in a report on Monday, October 5th. Raymond James Financial reiterated an "outperform" rating and issued a $390.00 price target (up from $280.00) on shares of Amazon.com in a research report on Friday, July 31st. Mizuho set a $330.00 price target on shares of Amazon.com and gave the stock an "outperform" rating in a research report on Friday, July 31st. Finally, Benchmark upped their price target on shares of Amazon.com from $370.00 to $400.00 and gave the company a "buy" rating in a report on Friday, July 31st. Fifty-six investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to MarketBeat.com, Amazon.com currently has a consensus rating of "Moderate Buy" and an average target price of $322.86.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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