First National Bank of Omaha Invests $14.34 Million in Salesforce Inc. $CRM

Key Points

• First National Bank of Omaha opened a new position in Salesforce, buying 53,999 shares valued at about $14.34 million in the fourth quarter.
• Salesforce’s latest quarter beat expectations, with EPS of $3.88 on $11.13 billion in revenue, and AI/data recurring revenue continued to grow, highlighting momentum in its AI push.
• The company is returning capital to shareholders through a $25 billion buyback and a quarterly dividend of $0.44 per share, while analyst sentiment remains broadly positive despite the stock trading near 52-week lows.

First National Bank of Omaha purchased a new position in shares of Salesforce Inc. (NYSE:CRM - Free Report) in the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor purchased 53,999 shares of the CRM provider's stock, valued at approximately $14,341,000.

Other large investors also recently made changes to their positions in the company. Commonwealth Retirement Investments LLC bought a new stake in shares of Salesforce during the 4th quarter worth about $25,000. Board of the Pension Protection Fund bought a new stake in shares of Salesforce during the 4th quarter worth about $26,000. Key Capital Management INC bought a new stake in shares of Salesforce during the 4th quarter worth about $26,000. Gilpin Wealth Management LLC bought a new stake in shares of Salesforce during the 4th quarter worth about $26,000. Finally, Legacy Bridge LLC bought a new stake in shares of Salesforce during the 4th quarter worth about $27,000. Institutional investors own 80.43% of the company's stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s latest quarter was strong, with revenue of $11.13 billion, EPS of $3.88, and AI/data ARR rising to $3.4 billion; Agentforce alone reached $1.2 billion in ARR, reinforcing the company’s AI growth story and supporting the bullish case. Article Title
• Positive Sentiment: Erste Group Bank raised its earnings expectations for Salesforce, estimating FY2027 EPS at $10.17 and FY2028 EPS at $11.07, which suggests confidence in longer-term profitability. Article Title
• Positive Sentiment: Salesforce is getting renewed attention from market watchers, and several articles highlight that its AI pivot and low valuation could attract investors if execution continues to improve. Article Title
• Neutral Sentiment: Salesforce is also being discussed in the context of broader software-sector weakness, with investors favoring AI infrastructure and chip names over traditional subscription software. Article Title
• Negative Sentiment: Salesforce announced another round of layoffs tied to its AI and Marketing Cloud teams, signaling restructuring pressure as it shifts toward AI-focused and usage-based monetization models. Article Title
• Negative Sentiment: Several reports note that CRM shares are near 52-week lows as investors worry the market is rotating away from legacy software names, keeping pressure on the stock despite solid fundamentals. Article Title

Salesforce Price Performance

NYSE CRM opened at $166.07 on Friday. Salesforce Inc. has a twelve month low of $161.40 and a twelve month high of $276.80. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The stock has a market capitalization of $136.01 billion, a PE ratio of 19.22, a P/E/G ratio of 1.04 and a beta of 1.16. The stock has a 50-day simple moving average of $180.10 and a 200 day simple moving average of $206.89.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business had revenue of $11.13 billion during the quarter, compared to analysts' expectations of $11.05 billion. During the same quarter in the previous year, the firm earned $2.58 EPS. The firm's revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Research analysts anticipate that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce declared that its Board of Directors has initiated a share buyback program on Monday, March 16th that authorizes the company to repurchase $25.00 billion in shares. This repurchase authorization authorizes the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares repurchase programs are often an indication that the company's management believes its stock is undervalued.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be issued a $0.44 dividend. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 annualized dividend and a yield of 1.1%. Salesforce's dividend payout ratio is 20.37%.

Insider Activity at Salesforce

In related news, Director Laura Alber bought 2,571 shares of the company's stock in a transaction dated Thursday, March 19th. The stock was acquired at an average cost of $194.58 per share, with a total value of $500,265.18. Following the acquisition, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. This represents a 36.94% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, Director David Blair Kirk bought 2,570 shares of the company's stock in a transaction dated Wednesday, March 18th. The stock was bought at an average cost of $194.62 per share, with a total value of $500,173.40. Following the completion of the acquisition, the director owned 13,689 shares in the company, valued at $2,664,153.18. This represents a 23.11% increase in their position. The SEC filing for this purchase provides additional information. Corporate insiders own 3.50% of the company's stock.

Analyst Upgrades and Downgrades

Several analysts have recently issued reports on the company. B. Riley Financial upped their price target on Salesforce from $205.00 to $240.00 and gave the stock a "buy" rating in a research note on Thursday, May 28th. Macquarie Infrastructure decreased their price target on Salesforce from $200.00 to $190.00 and set a "neutral" rating for the company in a research note on Thursday, May 28th. JPMorgan Chase & Co. decreased their price target on Salesforce from $365.00 to $320.00 and set an "overweight" rating for the company in a research note on Thursday, February 26th. Roth Mkm reiterated a "buy" rating and set a $325.00 price target on shares of Salesforce in a research note on Thursday, May 28th. Finally, Bank of America began coverage on Salesforce in a research report on Monday, May 18th. They set an "underperform" rating and a $160.00 price objective for the company. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, nine have given a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus target price of $259.26.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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