Forum Financial Management LP Grows Position in Amazon.com, Inc. $AMZN

Key Points

• Forum Financial Management LP increased its stake in Amazon by 8.5% in Q4 to 127,950 shares (an additional 10,052 shares), worth about $29.53 million and representing roughly 0.4% of the firm's portfolio (its 24th-largest holding).
• Amazon beat Q1 expectations (EPS $2.78 vs. $1.63 consensus) with reaccelerating AWS growth, and new initiatives — opening its logistics network, Bedrock agent payments, and expanded Pharmacy offerings — have supported higher analyst price targets (average target ~$313).
• Offsetting risks include heavy AI/data-center capex compressing free cash flow and concentration/execution concerns, while insiders sold 191,593 shares (~$46.3M) last quarter (many via Rule 10b5‑1 plans), though insiders still own about 8.9% of the company.

Forum Financial Management LP grew its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 8.5% in the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 127,950 shares of the e-commerce giant's stock after purchasing an additional 10,052 shares during the quarter. Amazon.com makes up approximately 0.4% of Forum Financial Management LP's portfolio, making the stock its 24th biggest position. Forum Financial Management LP's holdings in Amazon.com were worth $29,533,000 at the end of the most recent reporting period.

Other institutional investors have also recently made changes to their positions in the company. Fairway Wealth LLC boosted its stake in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock valued at $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC purchased a new stake in shares of Amazon.com during the third quarter valued at approximately $27,000. Bridge Generations Wealth Management LLC boosted its stake in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock valued at $53,000 after purchasing an additional 233 shares during the period. Cooksen Wealth LLC boosted its stake in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after purchasing an additional 47 shares during the period. Finally, PayPay Securities Corp boosted its stake in shares of Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after purchasing an additional 96 shares during the period. Hedge funds and other institutional investors own 72.20% of the company's stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 outperformance and reaccelerating AWS growth support the bull case — earnings and revenue beat consensus, helping justify higher analyst targets. Is Amazon a Must-Buy After Q1 Beats?
• Positive Sentiment: Amazon opened its logistics stack to third parties (Amazon Supply Chain Services), creating a potential high‑margin revenue stream analogous to AWS for logistics. Amazon Opens Logistics Network
• Positive Sentiment: AWS Bedrock added agent payment capabilities and integrations with Coinbase and Stripe, expanding monetization routes for agentic AI and making Bedrock more sticky for enterprise partners. Bedrock Agent Payments Launch
• Positive Sentiment: Amazon Pharmacy will carry Novo Nordisk’s Ozempic pill with same‑day delivery and kiosks, widening health‑care revenue and stickiness. Amazon to Carry Ozempic
• Neutral Sentiment: Insider selling disclosed (pre‑arranged 10b5‑1 plans by executives including Andy Jassy) — routine for tax/planning but watched by the market. Jassy Form 4 Filing
• Neutral Sentiment: Regulatory/sovereignty noise: EU reports potential limits on US cloud providers for sensitive data — outcome uncertain but could complicate cloud sales in public sector. EU Cloud Sovereignty Report
• Negative Sentiment: Heavy AI/data‑center capex (massive 2026 spending program) is compressing free cash flow and fueling debate that Amazon may be overspending or creating concentrated revenue reliance on a few AI partners. That uncertainty is the main reason shares are under pressure. Is Amazon Overspending on AI?
• Negative Sentiment: Sectorwide layoffs and reallocation to a few hyperscalers (including Amazon) raise concentration and execution risks — skeptics warn Q1 gains could be a patchy, partner‑driven 'mirage'. Tech Layoffs and Hyperscaler Spending

Analysts Set New Price Targets

A number of brokerages recently commented on AMZN. Maxim Group raised their price target on Amazon.com from $290.00 to $315.00 and gave the stock a "buy" rating in a research note on Thursday, April 30th. BNP Paribas Exane raised their price target on Amazon.com from $320.00 to $345.00 and gave the stock an "outperform" rating in a research note on Tuesday. Weiss Ratings lowered Amazon.com from a "buy (b)" rating to a "buy (b-)" rating in a research note on Wednesday, April 22nd. Wedbush dropped their price target on Amazon.com from $340.00 to $300.00 and set an "outperform" rating for the company in a research note on Friday, February 6th. Finally, JPMorgan Chase & Co. raised their price target on Amazon.com from $280.00 to $330.00 and gave the stock an "overweight" rating in a research note on Thursday, April 30th. Fifty-six analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. According to MarketBeat.com, the company has an average rating of "Moderate Buy" and an average price target of $313.09.

Insiders Place Their Bets

In related news, Director Jonathan Rubinstein sold 3,706 shares of Amazon.com stock in a transaction dated Thursday, April 30th. The stock was sold at an average price of $273.02, for a total value of $1,011,812.12. Following the completion of the sale, the director directly owned 74,948 shares in the company, valued at approximately $20,462,302.96. This trade represents a 4.71% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of Amazon.com stock in a transaction dated Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $7,562,500.00. Following the completion of the sale, the chief executive officer owned 471,361 shares of the company's stock, valued at $129,624,275. The trade was a 5.51% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 191,593 shares of company stock valued at $46,289,241 over the last quarter. Corporate insiders own 8.90% of the company's stock.

Amazon.com Price Performance

NASDAQ AMZN opened at $271.17 on Friday. Amazon.com, Inc. has a one year low of $188.82 and a one year high of $278.56. The stock has a 50-day moving average of $227.55 and a 200 day moving average of $228.72. The company has a market capitalization of $2.92 trillion, a price-to-earnings ratio of 32.44, a PEG ratio of 1.99 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping the consensus estimate of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. During the same period last year, the company earned $1.59 EPS. Amazon.com's revenue for the quarter was up 16.6% on a year-over-year basis. On average, sell-side analysts forecast that Amazon.com, Inc. will post 7.98 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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