ServiceNow (NOW) Stock Price, News & Analysis

Company Overview

ServiceNow, Inc. (NYSE:NOW) is a leading provider of cloud-based workflow automation solutions designed to streamline digital operations across enterprise environments. The company’s flagship platform, the Now Platform, enables organizations to automate IT service management (ITSM), IT operations management (ITOM), and IT business management (ITBM), while extending its capabilities to human resources, customer service, security operations and custom application development. By centralizing processes and data in a unified platform, ServiceNow helps enterprises reduce operational complexity, increase visibility and improve service delivery.

Key offerings from ServiceNow include ServiceNow IT Service Management, which provides incident, problem and change management capabilities; ServiceNow IT Operations Management, which offers event management and predictive monitoring; and ServiceNow HR Service Delivery, which automates employee onboarding, transitions and offboarding. In addition, the company’s Customer Service Management application connects customer support workflows with other departments to accelerate case resolution, while its Security Operations suite integrates with security tools to prioritize and respond to threats more efficiently.

Founded in 2004 by Fred Luddy under the original name Glidesoft, the company rebranded to ServiceNow in 2006 and completed its initial public offering in 2012. Headquartered in Santa Clara, California, ServiceNow has grown its global footprint to serve thousands of customers in over 80 countries, spanning industries such as financial services, healthcare, manufacturing, telecommunications and government. The company continues to expand its platform through strategic acquisitions and organic innovation, focusing on low-code development tools, artificial intelligence enhancements and workflow orchestration.

Under the leadership of President and Chief Executive Officer Bill McDermott, who joined ServiceNow in 2019, the company has prioritized customer success, ecosystem partnerships and international expansion. McDermott, formerly CEO of SAP, has guided ServiceNow toward broadening its portfolio to address end-to-end enterprise needs beyond traditional IT, reinforcing its mission to make work, work better for people. With a management team experienced in enterprise software and cloud services, ServiceNow remains positioned for continued growth in the evolving digital workflow market.

Key Stats

• Today's Range: $888.07 to $929.00
• 50-Day Range: $850.49 to $963.21
• 52-Week Range: $678.66 to $1,198.09
• Volume: 1.08 million shs
• Average Volume: 1.65 million shs
• Market Capitalization: $185.96 billion
• P/E Ratio: 112.60
• Dividend Yield: N/A
• Price Target: $1,121.37
• Consensus Rating: Moderate Buy

ServiceNow Stock Analysis - MarketRank™

ServiceNow scored higher than 99% of companies evaluated by MarketBeat, and ranked 8th out of 672 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

ServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.92, and is based on 30 buy ratings, 3 hold ratings, and 1 sell rating.

Upside Potential

ServiceNow has a consensus price target of $1,121.37, representing about 25.4% upside from its current price of $894.03.

Amount of Analyst Coverage

ServiceNow has been the subject of 18 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 28.67%

Earnings Growth

Earnings for ServiceNow are expected to grow by 28.67% in the coming year, from $8.93 to $11.49 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of ServiceNow is 112.60, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 233.22.

Price to Earnings Ratio vs. Sector

The P/E ratio of ServiceNow is 112.60, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 492.59.

Price to Earnings Growth Ratio

ServiceNow has a PEG Ratio of 4.10. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

ServiceNow has a P/B Ratio of 19.16. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.38% of the outstanding shares of ServiceNow have been sold short.

Short Interest Ratio / Days to Cover

ServiceNow has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ServiceNow has recently decreased by 4.00%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

ServiceNow does not currently pay a dividend.

Dividend Growth

ServiceNow does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.5 / 5
• Environmental Score: -0.80

Percentage of Shares Shorted

1.38% of the outstanding shares of ServiceNow have been sold short.

Short Interest Ratio / Days to Cover

ServiceNow has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ServiceNow has recently decreased by 4.00%, indicating that investor sentiment is improving.

News and Social Media

• Score: 4.1 / 5
• News Sentiment: 1.41

News Sentiment

ServiceNow has a news sentiment score of 1.41. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.71 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 49 news articles for ServiceNow this week, compared to 39 articles on an average week.

Search Interest

114 people have searched for NOW on MarketBeat in the last 30 days. This is an increase of 52% compared to the previous 30 days.

MarketBeat Follows

42 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is an increase of 24% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $16,798,825.00 in company stock.

Percentage Held by Insiders

Only 0.38% of the stock of ServiceNow is held by insiders.

Percentage Held by Institutions

87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NOW Stock Analysis - Frequently Asked Questions

How have NOW shares performed this year?

ServiceNow's stock was trading at $1,060.12 at the start of the year. Since then, NOW shares have decreased by 15.7% and is now trading at $894.03.

How were ServiceNow's earnings last quarter?

ServiceNow, Inc. (NYSE:NOW) posted its quarterly earnings data on Wednesday, July, 23rd. The information technology services provider reported $4.09 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.57 by $0.52. The company's revenue for the quarter was up 22.4% compared to the same quarter last year.
Read the conference call transcript.

Is ServiceNow buying back stock?

ServiceNow's Board of Directors initiated a share repurchase program on Wednesday, January 29th 2025, which permits the company to buy back $3,000,000,000 in shares, according to EventVestor. This means that the company could repurchase up to 1.3% of its stock through open market purchases. Stock buyback programs are often a sign that the company's board believes its shares are undervalued.

Does ServiceNow have any subsidiaries?

ServiceNow subsidiaries include Element AI, Sweagle, Passage AI, Loom Systems, Fairchild Resiliency Systems, Appsee, FriendlyData, and more.

Who are ServiceNow's major shareholders?

ServiceNow's top institutional shareholders include Swedbank AB (0.38%), Voya Investment Management LLC (0.28%), Sarasin & Partners LLP (0.12%) and Assenagon Asset Management S.A. (0.11%). Insiders that own company stock include Jeffrey A Miller, Chirantan Jitendra Desai, Christopher Bedi, Gina Mastantuono, Paul Edward Chamberlain, Anita M Sands, William R Mcdermott, Paul John Smith, Russell S Elmer, Jonathan Chadwick, Jacqueline P Canney, Nicholas Tzitzon, Larry Quinlan, Lawrence Jackson, Paul Fipps, Frederic B Luddy, Deborah Black and Lara Caimi.
View institutional ownership trends.

How do I buy shares of ServiceNow?

Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of ServiceNow own?

Based on aggregate information from My MarketBeat watchlists, some other companies that ServiceNow investors own include BlackRock (BLK), Broadcom (AVGO), UnitedHealth Group (UNH), The Goldman Sachs Group (GS), Illinois Tool Works (ITW), Meta Platforms (META) and NVIDIA (NVDA).

Company Calendar

• Last Earnings: 7/23/2025
• Today: 10/16/2025
• Next Earnings (Confirmed): 10/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: IT Services
• Sub-Industry: Systems Software
• Current Symbol: NYSE:NOW
• CIK: 1373715
• Web: www.servicenow.com
• Phone: (408) 501-8550
• Fax: 858-720-0479
• Employees: 26,293
• Year Founded: 2004

Price Target and Rating

• Average Price Target for ServiceNow: $1,121.37
• High Price Target: $1,300.00
• Low Price Target: $724.00
• Potential Upside/Downside: +25.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.92
• Research Coverage: 36 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.94
• Trailing P/E Ratio: 112.60
• Forward P/E Ratio: 100.01
• P/E Growth: 4.1
• Net Income: $1.43 billion
• Net Margins: 13.78%
• Pretax Margin: 16.63%
• Return on Equity: 18.04%
• Return on Assets: 8.81%

Debt

• Debt-to-Equity Ratio: 0.14
• Current Ratio: 1.09
• Quick Ratio: 1.09

Sales & Book Value

• Annual Sales: $10.98 billion
• Price / Sales: 16.91
• Cash Flow: $12.46 per share
• Price / Cash Flow: 71.67
• Book Value: $46.65 per share
• Price / Book: 19.14

Miscellaneous

• Outstanding Shares: 208,000,000
• Free Float: 207,210,000
• Market Cap: $185.77 billion
• Optionable: Optionable
• Beta: 0.92