Hasbro, Inc. is a global play and entertainment company known for creating and delivering a broad range of toys, games and consumer products. Through both owned and licensed brands, the company engages consumers across multiple platforms, from traditional play experiences to digital gaming and entertainment content. Hasbro’s operations span the design, manufacturing, marketing and distribution of products, positioning it as a leading innovator in the play and leisure sector.
The company’s portfolio includes iconic brands such as Transformers, My Little Pony, Monopoly, Nerf and Play-Doh, alongside entertainment licenses from major franchises like Star Wars, Marvel and Disney. In addition to its core toys and games business, Hasbro has expanded into digital gaming through its Hasbro Gaming label and partnerships with third-party developers. The company also develops original entertainment content, including television series and feature films, leveraging its brand franchises to engage audiences worldwide.
Hasbro serves consumers in more than 40 countries, with a strong presence in North America, Europe and the Asia-Pacific region. The company distributes its products through a mix of direct retail channels, e-commerce platforms and strategic partnerships with third-party distributors and licensees. By integrating digital experiences with physical products, Hasbro continues to adapt to evolving play patterns and consumer preferences in key markets around the globe.
Founded in 1923 by Henry and Helal Hassenfeld, Hasbro became a publicly traded company in the late 1960s and has since grown into a diversified entertainment leader. Under the leadership of Chief Executive Officer Chris Cocks, the company maintains its focus on brand development, innovation and sustainability initiatives. Hasbro’s longstanding heritage and commitment to creative storytelling have cemented its reputation as a pioneer in the play and entertainment industry.
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